新职业英语新职业英语

Unit 4 Sales of

IT Products (I)

Warming-up

Reading A

Listening

Speaking4

1

2

3

Reading B5

Writing6

Project7

Vocabulary and Structure8

Task 1 Work in pairs. Look at the following logos and tell each other what you know about them.

Task 2 Work in groups of four and discuss the following questions.

□ sensitivity to customers’ needs □ knowledge of the company and its products □ command of communication skills □ relationship with customers □ appearance and manner □ promotional policy □ personality □ quality of products □ training

What elements do you think are the most important for a successful salesperson among the following and why? What else do you think can lead to a salesperson’s success?

Reading A

Task 1 Before reading the passage, see how much you know about business marketing by answering the following questions.

1. What do you think lead(s) to business success, the CEO, the product, or the marketing?

2. What suggestions can you give to make a business well-known?

Business Marketing: Developing a Strategy Marketing is a key part of business success. Developing a good business marketing strategy is what a company needs to rise above competitors. Careful research, proper introduction and good follow-up are very important to building a strong customer base.

Research Your Market

Do you have a target market in mind? Get to know the customers you want. Find out what groups your products or services will attract the most. Find companies that need your products or services in the area. Carefully research your target market for an assessment of the things you may be able to offer. You can send out a short poll (no longer than 10 questions). It is a quick and easy way to find out what they need.

Reading A

Examining the competition closely will help to find areas of demands your company can fill in. Figure out what special products or services your company offers that others do not. Studies show that specialty companies do better than those who try to do it all.

Introduce Your Business

Start out with a simple handout. Any piece of marketing should include these basic elements: who you are, what you offer, where you are located, and how to contact you.

Reading A

Try to interest people by emphasizing those unique specialties that only your business offers in your advertising. The thing to focus on is one or two particular needs they have that you can take care of for them.

Other things you might include in an advertisement are: grand opening date, special sales, top-selling products, number of customers to date, and company slogan/logo.

Follow-Up One of the aspects that people pay less attention to of marketing is follow-up. It is always good to have new customers, but to truly be successful, you need at least some of those people to come again. There are some very simple things that you can do to inspire repeat business.

If you get phone calls or emails, respond to them. Give a call back or a reply message to thank them again for inquiring. Offering coupons, discounts or a free item (e.g. a pen with company logo) is also a way to thank and encourage them to come again.

If you follow these steps, you will surely see your business take off. Once you find out what works for you, just do it again and again, and you will soon have a strong customer base.

Reading A

Reading A

Task 2 Read the passage. Decide which paragraph(s) talk(s) about each of the following parts.

1

2-3

4-6

7-8

9

Part 1: Marketing is very important to business success.

Part 2: The first step is to carefully research the market.

Part 3: The second step is to make a proper introduction of your business.

Part 4: The last step is to do a good follow-up.

Part 5: Conclusion—the strategy will work.

Paragraph(s) ______

Paragraph(s) ______

Paragraph(s) ______

Paragraph(s) ______

Paragraph(s) ______

Reading A

Task 3 Read the passage again and answer the following questions.

1. What is important to a strong customer base?

2. What is a quick and easy way to research the market?

3. What is the aim of market research?

Careful research, proper introduction and good follow-up.

Sending out a short poll is a quick and easy way to research the market.

It is for an assessment of the things you may be able to offer.

4. What are the basic elements of a business handout?

5. How can an advertisement interest people?

6. What can be done to inspire customers to come again?

The basic elements are: who you are, what you offer, where you are located, and how to contact you.

By focusing on one or two particular needs the customers have that you can take care of for them.

You can give a call back or a reply message. offer coupons, discounts or a free item.

Reading A

Task 4 Match the following terms with their Chinese meaning.

Reading A

A. 口号B. 特色商品C. 竞争对手D. 畅销商品E. 打折F. 开业日期G. 市场营销H. （ 公司的）标识I. 市场跟踪J. 免费赠送品K. 评估L. 传单M. 特价优惠N. 民意调查O. 优惠券

1. business marketing

2. competitor

3. follow-up

4. assessment

5. poll

6. specialty

7. handout

8. opening date

9. special sales

10. top selling product

11. slogan

12. logo

13. coupon

14. discount

15. free item

商业营销：策略开发

营销是企业成功的关键。企业要想在竞争对手中脱颖而出就需要开发一套好的营销策略。仔细的调研、适当的宣传和及时的跟进对建立一个牢固的客户群来说都是十分重要的。

调研市场 你的脑海中是否有一个目标市场？了解你想争取到的客户，查出你的产品或服务最吸引哪些人群，找到在本区域里哪些公司需要你的产品或服务。认真研究你的目标市场，从而评估那些你所能提供的东西。你可以发放一份简短的调查（不超过十个问题）。这是一个又快又简单的挖掘客户需求的方法。

仔细研究竞争情况能够帮你找到一些你的公司可以填补的需求空白。弄清楚你的公司能提供哪些别的公司无法提供的产品或服务。研究表明有专长的公司比那些试图包揽一切的公司表现更好。

Reading A

宣传企业 这一步可以从发放简单的传单开始。任何市场策略都应该包括以下这些基本要素：你是谁，提供什么，位置在哪里，以及如何联系。 在广告中，尽量通过强调那些只有你的公司才能提供的专长来吸引顾客。焦点放在顾客的一两个特殊需求上，而这一两个特殊需求正是你们能满足的。 在广告中可以包括的其他信息有：开业日期、特价销售、畅销产品、至今已有客户数量、公司口号或标志。

客户跟进 客户跟进是营销中经常被忽视的一个环节。拥有新客户当然好，但是想要真正地成功 ,你至少要有一些回头客。而你只需做一些十分简单的事情就可以培养回头生意。 当你接到电话或者收到电子邮件，务必回复。打一个电话或者回一条消息，感谢他们再次询问。提供优惠券、折扣或者免费礼品（比如有公司标志的钢笔），这些永远都是感谢并鼓励客户再次光临的好方法。 如果照这些步骤去做，你一定会看到你的生意开始成功。一旦你找到了有效的办法，就坚持使用，这样你很快就会有一个牢固的客户群了。

Reading A

competitor n. a person, team, company etc. that is competing with another

Reading A

By lowering the price and increasing the quality, the company has beaten all its main competitors in this area.

n. a process in which you make a judgment about a person or situation

assessment

The government recently made an assessment of the local economic situation.

figure out to come to understand

Reading A

I still can’t figure out why she left me.

v. get down to start out

Katharine started out to write her first novel in the summer of 2000.

The school particularly emphasizes good manners.

emphasize v. to give particular importance or attention to something

respond v. to reply, especially in writing

Reading A

I emailed her last week, but so far she hasn’t responded yet.

v. to achieve sudden growth or success take off

Shia LaBeouf’s career took off with the huge success of Transformers series.

Listening

Task 1 Leo is calling for the information about computers. Listen to the conversation and fill in the blanks with what you hear.

1.The conversation is most probably taking place between a(n)_________ and a(n)_________.

2. Kate is from __________Company.

3. Leo cannot decide between Yangtian and Kaitian __________________. enterprise desktops

secretary customer

Lenovo

W: Good morning, Lenovo Sales Department. This is Kate Zhang speaking. What can I do for you?

M: Good morning. I’m Leo Wang from Oriental Import Co. We’re interested in your enterprise desktops.

W: We have both Yangtian and Kaitian enterprise desktops. May I know which series do you like better?

M: I’m not sure. Could you explain to me in detail the differences between the two?

W: No problem.

Script

Purpose of Leo’s visit: __________________________________________

Products interested:______________________________________________

Specific requirements:______________________________________________

Target users of the products:______________________________________________

Features of the products interested:______________________________________________

Listening

Task 2 Leo is paying a visit to Kate’s office. Listen to the conversation and complete the following notepad.

to talk about purchasing Lenovo computers

Kaitian series

discount

for the large, promising and eco-friendly company

high speed, large storage, face recognition software, anti-bacteria keyboard

M: As said over the phone, we’re going to update our desktops so as to suit our present work. Your Kaitian series impressed me a lot.

W: You’re definitely right if you have interest in our Kaitian products. They are developed just for users like your company, large, promising and eco-friendly.

M: But we think the price is a little high. We are wondering whether you can give us a discount.

W: I’ve already talked to our sales manager. He said that if the purchase is above 100 at one time, we can offer five percent off.

M: Well, is there any room for further discount?W: Consider the high quality and all the features this series of products have, for

instance, high speed, large storage, face recognition software, anti-bacteria keyboard, and it’s really a big deal.

M: OK. Let’s have a look at the contract.

Script

As said over the phone, we’re going to 1__________ our desktops so as to suit our present work. Your Kaitian series impressed me a lot.You’re definitely right if you have interest in our Kaitian products. They are 2 __________ just for users like your company, large, promising and eco-friendly.But we think the price is a little high. We’re wondering whether you can give us a(n) 3 __________.I’ve already talked to our sales manager. He said that if the purchase is above 100 at one time, we can offer five percent 4 __________.Well, is there any room for further discount?Consider the high quality and all the 5 __________ this series of products have, for instance, high speed, large 6 __________, face recognition software, anti-bacteria keyboard, it’s really 7 __________.OK. Let’s have a look at the 8 __________.

Listening

Task 3 Listen to the conversation in Task 2 and fill in the blanks with what you hear.

contract

update

developed

discount

off

featuresstorage

a big deal

Leo:

Kate:

Leo:

Kate:

Leo:Kate:

Leo:

M: As said over the phone, we’re going to update our desktops so as to suit our present work. Your Kaitian series impressed me a lot.

W: You’re definitely right if you have interest in our Kaitian products. They are developed just for users like your company, large, promising and eco-friendly.

M: But we think the price is a little high. We are wondering whether you can give us a discount.

W: I’ve already talked to our sales manager. He said that if the purchase is above 100 at one time, we can offer five percent off.

M: Well, is there any room for further discount?W: Consider the high quality and all the features this series of products have, for

instance, high speed, large storage, face recognition software, anti-bacteria keyboard, and it’s really a big deal.

M: OK. Let’s have a look at the contract.

Script

Listening

Task 4 A salesgirl is introducing the latest iPod nano to a customer. Listen to the conversation and tick the words and phrases mentioned about the new features of the iPod nano. √

√

√√

√

√

√

W: I’m going to introduce to you our new product, iPod nano. Compared with the former products, this has new features that make you fall in love with it instantly.

M: That’s interesting. What are the new features?W: Besides the nine brilliant colors, say, light blue, dazzling purple, green and others,

this new iPod also has the striking features like Musical Genius, Shaking and Shuffling, Rock and Roll Over and quite many others.

M: What do you mean by Musical Genius?W: Say you’re listening to a song you really like and want to hear other tracks that go

great with it. The Genius feature finds the songs in your music library and makes a Genius Playlist for you. It’s like having your own highly intelligent, personal DJ.

M: Quite impressive! What about Shaking and Shuffling?W: Oh, it means you can shake to shuffle your music. Just give iPod nano a shake and it

shuffles to a different song in your music library. You’ll always be surprised by what you’ll hear.

Script

(to be continued)

M: Great! And Rock and Roll Over may mean that we can turn the iPod up and down and enjoy the music at the same time?

W: Exactly, but also far beyond that. Tilt or turn iPod nano, and you’ll listen, watch, and play in new ways. You can flip through your album with Cover Flow. Or, straightly speaking, see more albums and artists on the screen at one time.

M: That’s cool. W: It also has games especially made for it. What’s more, watching movies, TV

shows, and videos is big fun on iPod nano. And the high-resolution picture looks crisp and vivid on the 2-inch wide screen display. So you can always have a little video with you.

M: This is really what I want to have. What’s the price, then?W: Just a little over 1,000 yuan.M: OK, I’ll take one.

Listening

Task 5 Listen to a passage about smiles and choose the best answer to each question.

1. The author agrees that smiles __________. A. have more effect than body language B. all have the same power and effect C. are important to sales success D. are complicated 2. A fake smile __________. A. sends a message that you are friendly B. shows you are easy to go along

with C. makes others distrust you D. both A and B 3. According to the passage, we read ______to judge whether a smile is genuine or not.

A. body language B. facial signals C. eye contact D. both A and B 4. Which of the following statements is true according to the passage? A. We can disagree with the statement that a great smile is important to our success. B. Genuine smiles and fake smiles have the same power and effect. C. We cannot tell genuine smiles from fake smiles. D. You’ll have a more productive day if you try to smile with your heart.

A great smile is important to your success in sales. Nobody wants to do business with someone who doesn’t even smile upon initial greeting. You can’t argue with that. However, not all smiles are created equal. Genuine smiles and fake smiles don’t have the same power and effect. A genuine smile sends a message that you are friendly and easy to go along with while a fake one makes others distrust you. We read body language and facial signals to give us an impression whether a smile is genuine or fake. Try to smile with your heart, and you will have a more productive and successful day than the person who is not smiling.

Script

Speaking

Task 1 Work in pairs. Compare the following two models of laptops. Tell which one you like and give your reasons. An example conversation has been given.

ThinkPad SL500

Processor: Intel Core 2 Duo Processor P8400

Operating system: Genuine Windows Vista Home Basic

Screen size: 15.4” wide screen

Total memory: 2 GB

Hard drive: 160 GB, 5400rpm

Runtime: 6 hours

Color: Black

Weight: 4.5 Lb

Price: $780

IdeaPad S10

Processor: Intel ATOM Processor N270 Single Core

Operating system: Genuine Windows XP Home Edition

Screen size: 10.2” regular screen

Total memory: 512 MB

Hard drive: 80 GB, 5400rpm

Runtime: 3 hours

Colors: Black, White, Pink, Red, Blue

Weight: 2.5 Lb

Price: $399

Speaking

A: Which computer do you like better?B: I prefer the S10 because it is much cheaper than the ThinkPad. OR: I like the S10 model better because it costs much less than

the ThinkPad.A: I agree. OR: I’m afraid I don’t really agree. I like ThinkPad better

because it has a bigger screen.

Example:

Task 2 Work in pairs. Discuss and complete the conversation at a computer store by filling in the blanks with appropriate sentences. You may refer to the expressions in the Language Focus Box.

Speaking

Language Focus Box

A: Do you have any preference for brands?B: What type of computer do you want?C: What do you usually use the computer for?D: How much are you willing to pay for the computer?E: How would you like to pay, by cash or credit card?

A: Good afternoon. Can I help you?B: Yes, please. I’m looking for a PC for myself.A: 1____________________________________?B: I’d like to buy a laptop.A: 2_______________________________________?B: Oh yes, I’m considering Samsung.A: 3____________________________________________?B: I’m willing to pay up to 5,000 yuan for it.A: 4___________________________________________?B: I mostly use it to type documents and surf the Internet.A: We have a special offer for students.B: Oh, really? That’s a very good price. I’ll take it.A: 5______________________________________________?B: Credit card, please.

B: What type of computer do you want

A: Do you have any preference for brands

D: How much are you willing to pay for the computer

C: What do you usually use the computer for

E: How would you like to pay, by cash or credit card

Speaking

Task 3 Work in pairs. Practice making a conversation according to the situation given below. You may refer to the Language Focus Box and the conversation in Task 2.

Situation A customer wants to buy a cell phone with English dictionary, MP4 and e-books at no more than 2,000 yuan. You, as a salesperson, help him/her to choose one.

Speaking

Language Focus Box• I want to buy a cell phone with functions of English dictionary,…• Do you have any preference for…?• What do you usually use the cell phone for?• I’m willing to pay up to 2,000 yuan for the cell phone.

Task 4 Work in groups of four. First work together to think out some features of a new cell phone that would best fit the students’ needs and set a suitable price range. And then make a presentation about the new cell phone in class.

Speaking

Welcome to our cell phone exhibition center.This is a type of cell phone specially designedfor college students.You can’t miss it for its features like…The price of this type of cell phone is reallysuitable for…

Reading B

The tireless head of HP's personal computer department is winning over competitors Dell and Lenovo and making Wall Street happy. His secret? Invention.

On a rainy day in California, Todd Bradley carefully examines product s that his department at Hewlett-Packard has recently introduced. There’s a sleek laptop called the Voodoo Envy for hard-core gamers, a tiny pink-and-red computer created with a fashion designer, and the industry’s first touchscreen notebook. It is truly impressive. He has helped the company become the top PC maker in the world and has increased profits at the same time.

As the deepening economic crisis hits companies around the globe, HP is moving very smoothly. While there are many reasons for that, including HP's expanding services business and profitable printer franchise, a big factor is the PC department, which brings in $42 billion annually from the sale of PCs, handhelds, and workstation computers. Bradley’s strategy at HP has depended on creating fresh designs and eye-catching marketing campaigns. Bradley believed from the star t that HP had to change its PC business. If it kept trying to sell boring boxes at the lowest cost, it would be locked in a cruel struggle with Dell. So Bradley asked a local ad agency to create a video to convince the executive board that HP needed a new way. The video argued that PCs had become a commodity because makers had given all invention to chipmaker Intel and Microsoft. The video then showed how HP could get out of the commodity game. “‘Wow!’ is what sells,” says Bradley.

Reading B

The executive board was convinced. The result: amarketing campaign showing how HP computers are differentfrom others. Hip-hop star Jay-Z and tennis star Serena Williams talked about using HP PCs to watch movies without first waiting for Windows to launch as well as to look at photosand edit music. The TV ad ended with a slogan: “Thecomputer is personal again.”

The timing was fortunate. When the campaign began in2006, people were looking for laptops that could easilynavigate the Web, play games, and store digital content. Theywere also buying more from stores such as Best Buy, where they could try out the latest technology. The trends gave Bradley an edge over Dell and HP quickly surpassed Dell to become the world's top PC seller.

Reading B

惠普再度闪耀个人电脑市场 惠普个人电脑部门的领军者布拉德利不辞辛劳地带领着惠普打败竞争对手戴尔和联想，并让华尔街投资者喜出望外。他的秘密是什么？创新。

美国加州，一个阴雨天，托德 · 布拉德利正在仔细审视部门新近开发的产品，其中有为铁杆游戏迷准备的精巧手提电脑 Voodoo Envy ，也有与服装设计师联手打造的迷你型粉红色笔记本电脑，以及业内第一款触摸屏笔记本。这一场景令人印象深刻。这位惠普个人电脑部门的领军者成功地将惠普推上了全球个人电脑市场的第一把交椅，同时收获了丰厚的利润。 愈陷愈深的经济衰退冲击着世界各地的公司，但惠普在危机中的处境相对来说还不错。这背后的因素有很多，包括惠普不断扩大的服务业以及利润丰厚的打印机特许经销，但其中的一大功臣是布拉德利领导的电脑部门，通过销售个人电脑、手提设备和台式工作站，该部门每年为公司带来420 亿美元的销售额。

Reading B

Reading B

在惠普，布拉德利的战略是令人耳目一新的设计和引人瞩目的市场推广活动。布拉德利从一开始就认为惠普必须对个人电脑部门进行改革。如果惠普仍然试图以最低的价格出售令人乏味的电脑产品，那么就会被困在与戴尔的恶战之中而无法自拔。因此布拉德利请当地的一家广告公司制作了一段视频，以使公司领导层相信惠普需要另辟蹊径。视频中提到，由于电脑制造商将所有的创新任务都交给了芯片生产商英特尔和微软，因此个人电脑越来越商业化。随后视频描述了惠普如何才能从这场商品游戏中脱身。布拉德利说：“让人惊喜的东西才有市场。” 领导层被说服了。随之而来的便是一场营销活动，向公众强调惠普电脑如何与众不同。说唱明星 Jay-Z 和网球明星小威廉姆斯在广告中说，用惠普电脑在 Windows启动之前就能看电影，浏览照片，编辑音乐。电视广告以这句宣传口号结束：“惠普电脑掌控个性世界”。 时机把握得恰到好处。在 2006 年营销推广活动开始启动之时，消费者正在寻找能够上网、打游戏、存储数字内容并且简单易用的笔记本电脑。越来越多的消费者还从 Best Buy等零售商那儿购买商品，因为在那里他们可以体验到最新技术。这种趋势使布拉德利获得了戴尔所没有的优势。因为当时的零售店里没有戴尔的产品，戴尔强调的也只是低成本。惠普因此迅速超越了戴尔，一跃成为全球第一的个人电脑生产商。

HP’s competitorsHead of HP’s PC departmentCritics against the marketing campaignAnnual earning from HP’s PC departmentMarket share of HP in the worldHP’s R&D productivityCompetition with Palm in the market ofsmart phonesStars in the TV ad and the features of theproducts they useExecutive board meeting on Thanksgiving DayPeople’s requirements of laptops in 2006

Task 1 Read the passage and tick the facts mentioned in the passage about HP.

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Reading B

Task 2 Read the email again and choose the best answer to each question.

Create fresh designs and eye-catching marketing campaigns.

“Wow!” is what sells.

Give a call back or a reply message to thank them again for inquiring. Offer coupons, discounts or a free item.

Reading B

1. 董事会仔细审视公司新近开发的产品。 (examine, recent, introduce)The executive board carefully ___________ products that thecompany _________________________________.

2. 公司领先于全球个人电脑市场，同时收获了丰厚的利润。 (become, top, profit)The company ______________________ PC maker in the world and has ______________________ at the same time.

3. 愈陷愈深的经济衰退冲击着世界各地的公司。 (economy, crisis, globe)The deepening ______________________ hits companies ______________________.

4. 一场展示该公司与众不同之处的营销活动开始了。 (start, how, different)A marketing campaign ______________ showing ______________________.

Task 3 Match the following terms with their Chinese meanings.

how the company is different from others

examineshas recently introduced

becomes the top

increased profits

economic crisisaround the globe

starts

Reading B

Writing

Task Read the following email written by a customer named Justin, who asks about the new 3G phones of your company Sony Ericsson.

Writing

Dear Justin,

First, I’d like to thank you for your interest in our 3G phones. As you know, we just launched our 3G product line. Right now we offer two models of 3G phones, T1 and T2, both new to the market. We’re pleased to tell you we’re selling T1 at a special price with 10% immediate discount this month. If you prefer T2, you also get a good deal. Buy T2 in full price, and you will get an extra battery worth 200 yuan for free. Thank you for considering our products again. If you have any other questions, feel free to email us again. We’ll be glad to answer them for you.

Yours sincerely

Now write to Justin and your reply should include the following three aspects:1. Thank the customer for inquiring;2. The company offers two new 3G phones, one with a discount and the other with a

free item;3. Thank again and encourage the customer to use your company’s 3G phone.

Project

Project Guidelines

This project aims to go through the process of making a market research. The whole task is divided into three steps. Step One focuses on market research by designing a questionnaire. Step Two focuses on the research analysis. Step Three rests on the introduction of the company and itsproducts.

Please follow the Task Description to complete the project.

Project

Task Description

Step One• Organize a small group with 4-6 people in your class;• Design a questionnaire with 10 to 20 questions about what customers

need of an IT company (e.g. products, services, etc.);• Print copies of the questionnaire and then send out to get feedback

from customers or companies.

Step Two• Collect the questionnaires;• Divide the group into two subgroups: one makes analysis about the

needs of products, the other the needs of services;• Decide what products and services that your company can offer to

meet the needs.

Step Three• Design a simple handout with the basic elements and unique

specialties of the selected products and services, including contact information;

• Print copies of the handout and then send out to attract customers or companies.

Vocabulary and Structure

Task 1 Choose the correct Chinese meaning for each word.

1. remind A. 提醒 B. 记得 C. 介意 D. 遵守2. desire A. 阁楼 B. 得到 C. 解雇 D. 欲望3. major A. 专注 B. 专业　　 C. 专门 D. 专心4. skill A. 尖叫 B. 发抖 C. 技巧 D. 训练5. physical A. 身体的 B. 杂乱的 C. 零星的 D. 心理的6. average A. 愤怒的 B. 盛行的 C. 平均的 D. 暂时的7. share A. 领域 B. 分享 C. 盯着看 D. 矛盾

8. customer A. 习俗 B. 海关 C. 顾客 D. 店主9. protect A. 提升 B. 阻止 C. 保护 D. 预防10. promote A. 促进 B. 降低 C. 阻碍 D. 提示11. counter A. 角落 B. 柜台 C. 见面 D. 橱窗12. package A. 包裹 B. 行李 C. 饰品 D. 物件13. client A. 雇员 B. 职员 C. 客户 D. 客人14. confidence A. 野心 B. 自负 C. 信心 D. 决心15. afford A. 补偿 B. 影响

C. 准入 D. 负担得起

Vocabulary and Structure

Task 2 Choose the best answer to complete each sentence.

1. You _______ help me if you don’t have time. I can do the job myself. A. aren’t able to B. don’t have to C. aren’t going to D. mustn’t

2. Next August, Bob and Sue _______ for 10 years. A. are married B. have been married C. will have been married D. will marry

3. The sun gives off light and warmth, _______ is very important to the living things on the earth.

A. that B. which C. what D. where

4. Would you please wait for me _______ few minutes? A. more B. some C. another D. other

5. It ______ hard when I left the house. A. rains B. is raining C. rained D. was raining

6. After a long discussion, they ______ a conclusion that the plan should be continued.

A. made B. found C. discovered D. drew

7. —Do you mind if Tom rides in your car? — ______. I’ll be glad to take anybody but Tom. A. Certainly not B. No, I do C. Not at all D. Yes, I do

8. The light is still on. They ______ to switch it off. A. may forget B. should have forgotten C. must have forgotten D. can’t have forgotten

Vocabulary and Structure

Task 3 Fill in each blank with the appropriate form of the word given in the brackets.

1. Many undergraduates say they are trying to (decision) ________ between medicine and science.

2. Young children tend to wake up early and (easy) ________.

3. To make matters (worst) ________, many junior high schools start earlier than elementary schools.

4. Early Alert is a project (specialize) _____________ in stuffed mailboxes.

5. Booklets about safety come with such tips as “If (awaken) ________ at night by an intruder, lie still”.

decide

easily

worse

specialized

awakened

Vocabulary and Structure

6. The office is on the (sixty) _________ floor of an unguarded, almost deserted building in a rough street off Broadway.

7. Everyone is feeling good because they are stretching and (relax) _________ their bodies.

8. Within a few years, all participants become decent (music) _________.

9. The Crime Prevention Center always (advice) _________ the elderly not to get into empty elevators.

10. Your encouragement made me more (confidence) _________ of my future.confident

musician

advises/advised

sixtieth

relaxing

Vocabulary and Structure

Vocabulary and Structure

Task 4 Read the following passage. Choose the correct answer for each blank.

In some ways, the human body is both like a furnace and like an engine. It must have fuel to produce heat as a furnace (炉子 ) 1_______. It must have fuel to produce motion and do 2_______ as an engine does. The nutrients (营养物 ) which 3_______ energy best are carbohydrates (碳水化合物 ) and fats. Protein can also be used as fuel. Minerals, vitamins, and water, 4_______ extremely valuable to the body, cannot be used as fuel. If the body takes in more carbohydrates 5_______ are used for energy, the 6_______ is stored. Two storage places are the liver ( 肝 ) and muscles. There is a(n) 7_______, however, to the amount of carbohydrates they can 8_______. When they are filled and they 9_______ always be for you to feel your best, excess carbohydrates are changed to fat and 10 around the body.

If the body does not take 11_______ a sufficient amount of food, it

will use its stored fat for energy. If you 12 _______ at all, the body

would use up all the stored fats and 13 _______ it would use its own

protein in order to keep 14 _______ as long as possible. Therefore, the

15 _______ amount of food you eat should be in 16 _______ with your

energy requirements.

It is not necessary, 17 _______, for you to go 18 _______ counting

calories (卡路里 ) and weighing food. If a person has the 19 _______

weight, it is safe to 20 _______ that he is eating enough.

Vocabulary and Structure

1. A. has B. needs C. does D. is

2. A. job B. function C. behavior D. work

3. A. present B. offer C. supply D. grant

4. A. as B. since C. when D. while

5. A. than B. such C. which D. that

6. A. access B. excess C. assess D. extra

7. A. restriction B. barrier C. limit D. terminal

8. A. fill B. hold C. involve D. press

9. A. might B. would C. could D. should

10. A. extended B. distributed C. separated D. stretched

Vocabulary and Structure

11. A. in B. up C. on D. down

12. A. won’t eat B. mustn’t eat C. did not eat D. have not eaten

13. A. when B. but C. because D. then

14. A. alike B. alive C. asleep D. awake

15. A. general B. overall C. usual D. total

16. A. contact B. accordance C. contrast D. line

17. A. anyhow B. otherwise C. moreover D. however

18. A. around B. away C. after D. against

19. A. exact B. same C. right D. accurate

20. A. imagine B. remind C. recommend D. suppose

Thank You!

新职业英语新职业英语