unit 5新职业英语. contents listening & speaking 4 warming-up 1 reading a 2 reading b 3...

Unit 5

新职业英语新职业英语

Contents

Listening & Speaking4

Warming-up1

Reading A2

Reading B3 Language Lab7 Language Lab7

Writing5

Mini-project6

Language LabLanguage Lab77 EntertainmentEntertainment88

Warm-1

Task Work in pairs. In the table there are some commonly used methods to name a company or brand. Examples of some famous companies or brands are listed below. Discuss with your partner and match the examples with the corresponding methods.

WaWarm-rm-22

Ford, McDonald’sFord, McDonald’s

Sony, GoogleSony, Google

HSBC, KFCHSBC, KFC

Pizza HutPizza Hut

NikeNike

Clean & ClearClean & Clear

Häagen-DazsHäagen-Dazs

Ford, McDonald’sFord, McDonald’s

Sony, GoogleSony, Google

HSBC, KFCHSBC, KFC

Pizza HutPizza Hut

NikeNike

Clean & ClearClean & Clear

Häagen-DazsHäagen-Dazs

Reading AReading A

Text

Task 1

Task 2

Business Know-how

Text A-1

Häagen-Dazs Häagen-Dazs

11 Häagen-Dazs is a brand of ice cream, established by Polish Häagen-Dazs is a brand of ice cream, established by Polish

immigrants Reuben and Rose Mattus in the Bronx, New York in immigrants Reuben and Rose Mattus in the Bronx, New York in

1961. Starting with only three 1961. Starting with only three flavors: vanilla, chocolate and : vanilla, chocolate and

coffee, the company opened its first retail store in Brooklyn, New coffee, the company opened its first retail store in Brooklyn, New

York in 1976. Häagen-Dazs then offered York in 1976. Häagen-Dazs then offered franchises throughout the throughout the

United States and 54 other countries around the world. Häagen-United States and 54 other countries around the world. Häagen-

Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet

and frozen yogurt.and frozen yogurt.

Reading A

Text A-2Reading A

22 The ice cream now comes in many different flavors and is a The ice cream now comes in many different flavors and is a

“super-premium” brand, meaning it is quite “super-premium” brand, meaning it is quite dense (very little air (very little air

is mixed in during manufacture), uses only egg yolks, and has a is mixed in during manufacture), uses only egg yolks, and has a

high butterfat content. Häagen-Dazs is also meant to be kept at high butterfat content. Häagen-Dazs is also meant to be kept at

a temperature that is substantially lower than most ice creams a temperature that is substantially lower than most ice creams

in order to keep its intended firmness. It is sold both in grocery in order to keep its intended firmness. It is sold both in grocery

stores and in dedicated retail outlets.stores and in dedicated retail outlets.

22 The ice cream now comes in many different flavors and is a The ice cream now comes in many different flavors and is a

“super-premium” brand, meaning it is quite “super-premium” brand, meaning it is quite dense (very little air (very little air

is mixed in during manufacture), uses only egg yolks, and has a is mixed in during manufacture), uses only egg yolks, and has a

high butterfat content. Häagen-Dazs is also meant to be kept at high butterfat content. Häagen-Dazs is also meant to be kept at

a temperature that is substantially lower than most ice creams a temperature that is substantially lower than most ice creams

in order to keep its intended firmness. It is sold both in grocery in order to keep its intended firmness. It is sold both in grocery

stores and in dedicated retail outlets.stores and in dedicated retail outlets.

Text A-3

Reading A

3 3 The name of Häagen-Dazs does not The name of Häagen-Dazs does not derive from any of the any of the

North Germanic languages; it is simply two made-up words meant North Germanic languages; it is simply two made-up words meant

to look Scandinavian to American eyes (the “äa” and “zs” are not a to look Scandinavian to American eyes (the “äa” and “zs” are not a

part of any native words in any of the Scandinavian languages). This part of any native words in any of the Scandinavian languages). This

is known in the marketing industry as foreign branding. Mattus is known in the marketing industry as foreign branding. Mattus

thought that Denmark was known for its dairy products and had a thought that Denmark was known for its dairy products and had a

positive image in the US. He included an outline map ofpositive image in the US. He included an outline map of Denmark Denmark

on early labels, as well as the name of Copenhagen.on early labels, as well as the name of Copenhagen.

3 3 The name of Häagen-Dazs does not The name of Häagen-Dazs does not derive from any of the any of the

North Germanic languages; it is simply two made-up words meant North Germanic languages; it is simply two made-up words meant

to look Scandinavian to American eyes (the “äa” and “zs” are not a to look Scandinavian to American eyes (the “äa” and “zs” are not a

part of any native words in any of the Scandinavian languages). This part of any native words in any of the Scandinavian languages). This

is known in the marketing industry as foreign branding. Mattus is known in the marketing industry as foreign branding. Mattus

thought that Denmark was known for its dairy products and had a thought that Denmark was known for its dairy products and had a

positive image in the US. He included an outline map ofpositive image in the US. He included an outline map of Denmark Denmark

on early labels, as well as the name of Copenhagen.on early labels, as well as the name of Copenhagen.

Text A-4A-4

Reading A

44 Their daughter Doris Hurley told PBS documentary Their daughter Doris Hurley told PBS documentary An Ice An Ice

Cream Show (1999)Cream Show (1999) that her father Reuben Mattus sat at the that her father Reuben Mattus sat at the

kitchen table for hours saying meaningless words until he came kitchen table for hours saying meaningless words until he came

up with a combination he liked. He chose this method so that the up with a combination he liked. He chose this method so that the

name would be completely unique and original.name would be completely unique and original.

44 Their daughter Doris Hurley told PBS documentary Their daughter Doris Hurley told PBS documentary An Ice An Ice

Cream Show (1999)Cream Show (1999) that her father Reuben Mattus sat at the that her father Reuben Mattus sat at the

kitchen table for hours saying meaningless words until he came kitchen table for hours saying meaningless words until he came

up with a combination he liked. He chose this method so that the up with a combination he liked. He chose this method so that the

name would be completely unique and original.name would be completely unique and original.

Text A-5Reading A

5 5 The philosophy of Häagen-Dazs is simple: find the purest and finest The philosophy of Häagen-Dazs is simple: find the purest and finest ingredients in the world and put them in the best ice cream, sorbet, in the world and put them in the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. And it is the reason why the brand has demanding as it is uncommon. And it is the reason why the brand has represented fine ice cream for half a century. Since the beginning, represented fine ice cream for half a century. Since the beginning, Häagen-Dazs has sought to Häagen-Dazs has sought to innovate and bring new frozen dessert and bring new frozen dessert experiences to its customers, including experiences to its customers, including distinctive flavors such as flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a few. Häagen-Dazs was also the first to introduce the world to ice few. Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up taste, with the introduction of the Häagen-cream bars for a grown-up taste, with the introduction of the Häagen-Dazs ice cream bars in 1986. Other super premium innovations Dazs ice cream bars in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991 and Sorbet in 1993.followed, with Frozen Yogurt in 1991 and Sorbet in 1993.

5 5 The philosophy of Häagen-Dazs is simple: find the purest and finest The philosophy of Häagen-Dazs is simple: find the purest and finest ingredients in the world and put them in the best ice cream, sorbet, in the world and put them in the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. And it is the reason why the brand has demanding as it is uncommon. And it is the reason why the brand has represented fine ice cream for half a century. Since the beginning, represented fine ice cream for half a century. Since the beginning, Häagen-Dazs has sought to Häagen-Dazs has sought to innovate and bring new frozen dessert and bring new frozen dessert experiences to its customers, including experiences to its customers, including distinctive flavors such as flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a Vanilla Swiss Almond, Butter Pecan and Dulce de Leche to name just a few. Häagen-Dazs was also the first to introduce the world to ice few. Häagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up taste, with the introduction of the Häagen-cream bars for a grown-up taste, with the introduction of the Häagen-Dazs ice cream bars in 1986. Other super premium innovations Dazs ice cream bars in 1986. Other super premium innovations followed, with Frozen Yogurt in 1991 and Sorbet in 1993.followed, with Frozen Yogurt in 1991 and Sorbet in 1993.

Text A-6A-6Reading A

66 To this day, Häagen-Dazs remains committed to To this day, Häagen-Dazs remains committed to

developing developing exceptional new super premium frozen dessert new super premium frozen dessert

experiences, experiences, releasing new flavors every year. new flavors every year.

66 To this day, Häagen-Dazs remains committed to To this day, Häagen-Dazs remains committed to

developing developing exceptional new super premium frozen dessert new super premium frozen dessert

experiences, experiences, releasing new flavors every year. new flavors every year.

A-A-TraTrans-ns-11

哈根达斯哈根达斯1 1 哈根达斯是由来自纽约布朗克斯区的波兰移民哈根达斯是由来自纽约布朗克斯区的波兰移民鲁本鲁本 ··马特斯和露丝马特斯和露丝 ··马特斯于马特斯于 19611961 年创办的一个年创办的一个冰淇淋品牌。他们的第一家零售店于冰淇淋品牌。他们的第一家零售店于 19761976 年在纽约年在纽约布鲁克林区开张，一开始时只销售香草、巧克力和咖布鲁克林区开张，一开始时只销售香草、巧克力和咖啡三种口味的冰淇淋。随后，哈根达斯开始在美国以啡三种口味的冰淇淋。随后，哈根达斯开始在美国以及其他及其他 5454 个国家出售特许经销权。它生产冰淇淋、个国家出售特许经销权。它生产冰淇淋、雪糕、冰淇淋蛋糕、果味冰淇淋以及冰冻酸奶。雪糕、冰淇淋蛋糕、果味冰淇淋以及冰冻酸奶。

Reading A

A-A-TransTrans-2-2Reading A

22 今天哈根达斯冰淇淋口味有多种，是一个顶今天哈根达斯冰淇淋口味有多种，是一个顶级品牌。哈根达斯品牌代表着其冰淇淋非常醇厚（级品牌。哈根达斯品牌代表着其冰淇淋非常醇厚（在制作过程中几乎没有空气混入），制作时仅使用在制作过程中几乎没有空气混入），制作时仅使用蛋黄，并且乳脂含量很高。这同时也意味着哈根达蛋黄，并且乳脂含量很高。这同时也意味着哈根达斯冰淇淋的存放温度要比大多数品牌低很多，为的斯冰淇淋的存放温度要比大多数品牌低很多，为的就是保持冰淇淋的硬度。哈根达斯产品在杂货店和就是保持冰淇淋的硬度。哈根达斯产品在杂货店和专营零售店里都有销售。专营零售店里都有销售。

A-A-TraTrans-ns-33

Reading A

33 哈根达斯的名字并非来源于北日耳曼语；它仅哈根达斯的名字并非来源于北日耳曼语；它仅仅是两个自创的单词，为的是让美国人觉得它像斯堪仅是两个自创的单词，为的是让美国人觉得它像斯堪的纳维亚语（其中的的纳维亚语（其中的““ ääaa””和和““ zszs””并非任何斯堪并非任何斯堪的纳维亚语单词中的字母组合）。这在销售行业中被的纳维亚语单词中的字母组合）。这在销售行业中被称为品牌异国化。马特斯认为丹麦的乳制品非常出名称为品牌异国化。马特斯认为丹麦的乳制品非常出名，并且在美国有一个正面的形象。于是他将丹麦地图，并且在美国有一个正面的形象。于是他将丹麦地图以及哥本哈根的名字放在了早期的商标上。以及哥本哈根的名字放在了早期的商标上。

A-A-TraTrans-ns-44

Reading A

44 他们的女儿多丽丝他们的女儿多丽丝 ··赫利在美国公共广播公赫利在美国公共广播公司的纪录片司的纪录片《《冰淇淋博览冰淇淋博览》》（（ 19991999 ）中曾讲述道）中曾讲述道，父亲鲁本，父亲鲁本 ··马特斯在餐桌前坐了好几个小时，嘴马特斯在餐桌前坐了好几个小时，嘴里念叨着一些无意义的单词，直到想出这个他喜欢里念叨着一些无意义的单词，直到想出这个他喜欢的组合。他采取这种方式为的是能使名字完全原创的组合。他采取这种方式为的是能使名字完全原创，独一无二。，独一无二。


5 5 哈根达斯的理念非常简单：以世界上最纯最好的原哈根达斯的理念非常简单：以世界上最纯最好的原料制作出最佳的冰淇淋、果味冰淇淋和冰冻酸奶。这种经料制作出最佳的冰淇淋、果味冰淇淋和冰冻酸奶。这种经营方式不寻常，同时要求也很苛刻，这也是该品牌半个世营方式不寻常，同时要求也很苛刻，这也是该品牌半个世纪以来都能作为上等冰淇淋代表的原因。从一开始，哈根纪以来都能作为上等冰淇淋代表的原因。从一开始，哈根达斯就设法革新并且带给顾客全新的冰冻甜点的体验，它达斯就设法革新并且带给顾客全新的冰冻甜点的体验，它有一些非常有特色的口味：瑞士香草杏仁、奶油胡桃、牛有一些非常有特色的口味：瑞士香草杏仁、奶油胡桃、牛奶太妃，诸如此类。哈根达斯还于奶太妃，诸如此类。哈根达斯还于 19861986 年推出了哈根达年推出了哈根达斯雪糕系列，首次在全世界推出成人口味雪糕。其他顶级斯雪糕系列，首次在全世界推出成人口味雪糕。其他顶级产品的创新随之而来，包括产品的创新随之而来，包括 19911991 年推出的冰冻酸奶和年推出的冰冻酸奶和19931993 年推出的果味冰淇淋。年推出的果味冰淇淋。


66 时至今日，哈根达斯仍致力于开发顶级的冰时至今日，哈根达斯仍致力于开发顶级的冰冻甜点全新体验，每年都推出不同的新口味。冻甜点全新体验，每年都推出不同的新口味。

Reading A

flavor

n. a particular taste of a food or drink

e.g.e.g. You may choose from six popular flavors.

e.g.e.g. I don’t like the flavor of onion.

Tran: Tran: 这种面包有各种口味。 This bread has plenty This bread has plenty of flavors.of flavors.

n. a particular taste of a food or drink

e.g.e.g. You may choose from six popular flavors.

e.g.e.g. I don’t like the flavor of onion.

Tran: Tran: 这种面包有各种口味。 This bread has plenty This bread has plenty of flavors.of flavors.

Reading A

franchise

n. permission given by a company to someone who wants to sell

its goods or services

v. to give or sell a franchise to someone

e.g.e.g. a franchise holder a franchise agreement

e.g. e.g. He is starting the first school himself, but subsequent

ones will be franchised to use the new method.

Tran: Tran: 他购买了热狗专营权。 He has bought a hot dog franchiseHe has bought a hot dog franchise . .

n. permission given by a company to someone who wants to sell

its goods or services

v. to give or sell a franchise to someone

e.g.e.g. a franchise holder a franchise agreement

e.g. e.g. He is starting the first school himself, but subsequent

ones will be franchised to use the new method.

Tran: Tran: 他购买了热狗专营权。 He has bought a hot dog franchiseHe has bought a hot dog franchise . .

a. containing a lot of things, people, plants, etc. in a small area

e.g.e.g. Traffic slowed down because of the dense fog.

e.g. e.g. There was a dense crowd waiting to see the pop star.

Tran:Tran: 我们在茂盛的树林中艰难前行。 We fought our way through dense forest.We fought our way through dense forest.

Reading A

dense

(“derive” may be used as an intransitive verb or a transitive

verb): to come from; to obtain or receive from a source

e.g.e.g. This idiom derives from an ancient custom.

e.g.e.g. He has derived great pleasure from reading this book.

Tran: Tran: 该英文单词来源于法语。 This English word derives from French.This English word derives from French.

Reading A

derive from

n. one of the things from which something is made, especially one of the foods that are used together to make a particular dish

e.g.e.g. Coconut is a basic ingredient for many curries.

e.g.e.g. Imagination and hard work are the ingredients of success.

Tran: Tran: 这个蛋糕是用什么做的？ What are the ingredients of the cake?What are the ingredients of the cake?

Reading A

ingredient

v. to introduce new things, ideas, or ways of doing

something

e.g.e.g. We must constantly adapt or innovate to ensure

success in a growing market.

Tran: Tran: 想生意越做越好，就得创新。 Businesses have to innovate in orderBusinesses have to innovate in order

to make new progress.to make new progress.

Reading A

innovate

a. having a quality or characteristic that makes something

different and easily noticed

e.g.e.g. She has a very distinctive way of keeping fit.

Tran: Tran: 战士们穿的军装很醒目。 Soldiers wear a distinctive uniform.Soldiers wear a distinctive uniform.

Reading A

distinctive

a. unusually good; excellent

e.g.e.g. They are exceptional students.

e.g.e.g. At the age of five, she showed exceptional talent for a musician.

Tran: Tran: 消防队员表现得非常勇敢。 The firemen showed exceptionalThe firemen showed exceptional bravery.bravery.

Reading A

exceptional

v. to make something available to the public

e.g.e.g. The new film will be released next month.

e.g. e.g. The commission released its findings.

Tran: Tran: 什么时候向报纸公布选举日期才是最佳时机？ When is the best moment to release theWhen is the best moment to release the

date of the election to the newspapers?date of the election to the newspapers?

Reading A

release

A-TaskA-Task 1-1

Task 1 Answer the following questions according to the passage.

Reading A

1.1. When was Häagen-Dazs established?When was Häagen-Dazs established?

2. Where is Häagen-Dazs sold?2. Where is Häagen-Dazs sold?

1.1. When was Häagen-Dazs established?When was Häagen-Dazs established?

2. Where is Häagen-Dazs sold?2. Where is Häagen-Dazs sold?

Häagen-Dazs was established in 1961.Häagen-Dazs was established in 1961.

It is sold both in grocery stores and in It is sold both in grocery stores and in

dedicated retail outlets.dedicated retail outlets.

Häagen-Dazs was established in 1961.Häagen-Dazs was established in 1961.

It is sold both in grocery stores and in It is sold both in grocery stores and in

dedicated retail outlets.dedicated retail outlets.

A-TaskA-Task 1-2Reading A

3. What is the meaning of Häagen-Dazs?3. What is the meaning of Häagen-Dazs?

4. Why did Reuben Mattus sit at the kitchen table for hours 4. Why did Reuben Mattus sit at the kitchen table for hours saying meaningless words?saying meaningless words?

5. Do you think the brand of Häagen-Dazs is a successful one? 5. Do you think the brand of Häagen-Dazs is a successful one? Why or why not?Why or why not?

3. What is the meaning of Häagen-Dazs?3. What is the meaning of Häagen-Dazs?

4. Why did Reuben Mattus sit at the kitchen table for hours 4. Why did Reuben Mattus sit at the kitchen table for hours saying meaningless words?saying meaningless words?

5. Do you think the brand of Häagen-Dazs is a successful one? 5. Do you think the brand of Häagen-Dazs is a successful one? Why or why not?Why or why not?

It has no meaning. It is simply two made-up words It has no meaning. It is simply two made-up words meant to look Scandinavian to American eyes.meant to look Scandinavian to American eyes.

He was trying to figure out a name that is completely He was trying to figure out a name that is completely unique and original.unique and original.

Häagen-Dazs is very successful Because the brand has Häagen-Dazs is very successful Because the brand has stood for fine ice cream for half a century.stood for fine ice cream for half a century.

It has no meaning. It is simply two made-up words It has no meaning. It is simply two made-up words meant to look Scandinavian to American eyes.meant to look Scandinavian to American eyes.

He was trying to figure out a name that is completely He was trying to figure out a name that is completely unique and original.unique and original.

Häagen-Dazs is very successful Because the brand has Häagen-Dazs is very successful Because the brand has stood for fine ice cream for half a century.stood for fine ice cream for half a century.

A-A-TaskTask 2

Task 2 Complete the following table according to the passage

Reading A

About Häagen-Dazs Details

First retail store

Creators of Häagen-Dazs

First flavors of Häagen-Dazs

Other flavors of Häagen-Dazs

Methods of selling

Future plan of Häagen-Dazs

in Brooklyn, New York in 1976in Brooklyn, New York in 1976in Brooklyn, New York in 1976in Brooklyn, New York in 1976

developing exceptional new super developing exceptional new super premium frozen dessert premium frozen dessert experiences, releasing new flavors experiences, releasing new flavors every yearevery year

developing exceptional new super developing exceptional new super premium frozen dessert premium frozen dessert experiences, releasing new flavors experiences, releasing new flavors every yearevery year

retailing (in grocery stores, retail retailing (in grocery stores, retail

outlets), franchisingoutlets), franchisingretailing (in grocery stores, retail retailing (in grocery stores, retail

outlets), franchisingoutlets), franchising

Reuben and Rose MattusReuben and Rose MattusReuben and Rose MattusReuben and Rose Mattus

vanilla, chocolate and coffeevanilla, chocolate and coffeevanilla, chocolate and coffeevanilla, chocolate and coffee

Vanilla Swiss Almond, Butter Pecan Vanilla Swiss Almond, Butter Pecan and Dulce de Lecheand Dulce de LecheVanilla Swiss Almond, Butter Pecan Vanilla Swiss Almond, Butter Pecan and Dulce de Lecheand Dulce de Leche

Business Know-how

Business Know-how

Building up Brand Recognition

Create a logo to be used consistently. Recognition and uniqueness are more important for the logo than representation of the product/service;

Create a catchy slogan that says something powerful and original, in as few words as possible;

Develop a website, business cards, a letterhead and other related business tools with a consistent theme;

Know the customers and use a branding style that appeals to them. Send your message to them through every possible marketing channel;

Take every opportunity to leave the customers with a lasting impression.

Building up Brand Recognition

Create a logo to be used consistently. Recognition and uniqueness are more important for the logo than representation of the product/service;

Create a catchy slogan that says something powerful and original, in as few words as possible;

Develop a website, business cards, a letterhead and other related business tools with a consistent theme;

Know the customers and use a branding style that appeals to them. Send your message to them through every possible marketing channel;

Take every opportunity to leave the customers with a lasting impression.

Reading B

Reading B

Text

Task 1

Task 2

Text B-1B-1

Sunshine Fast Food Franchising Sunshine Fast Food Co., Ltd.Sunshine Fast Food Co., Ltd. draws on more than 30 years of draws on more than 30 years of professional knowledge to provide unique market skills and professional knowledge to provide unique market skills and strategies for our franchisees. With a SFF franchise you can turn strategies for our franchisees. With a SFF franchise you can turn your dream into a reality and be your own boss. We provide your dream into a reality and be your own boss. We provide training, assistance in site selection, office design and equipment training, assistance in site selection, office design and equipment ordering before you open your restaurant and ongoing support ordering before you open your restaurant and ongoing support once you’re open. Our success is based entirely on the success of once you’re open. Our success is based entirely on the success of our franchisees. The obligations of the franchisee and the company our franchisees. The obligations of the franchisee and the company are as follows:are as follows:

Reading B

Text B-2B-2Reading B

The franchisee is responsible for:The franchisee is responsible for:• • Initial franchise feeInitial franchise fee

• • Finding locationFinding location

• • Leasehold improvementsLeasehold improvements

• • Leasing or purchasing equipmentLeasing or purchasing equipment

• • Marketing and advertisingMarketing and advertising

• • Hiring employees and operating Hiring employees and operating

the restaurantthe restaurant

• • Paying a 7% royaltyPaying a 7% royalty

The franchisee is responsible for:The franchisee is responsible for:• • Initial franchise feeInitial franchise fee

• • Finding locationFinding location

• • Leasehold improvementsLeasehold improvements

• • Leasing or purchasing equipmentLeasing or purchasing equipment

• • Marketing and advertisingMarketing and advertising

• • Hiring employees and operating Hiring employees and operating

the restaurantthe restaurant

• • Paying a 7% royaltyPaying a 7% royalty


The company provides:The company provides:• • Location selection guidanceLocation selection guidance

• • Restaurant layout design guidanceRestaurant layout design guidance

• • Equipment ordering guidanceEquipment ordering guidance

• • An initial training programAn initial training program

• • An operations manualAn operations manual

• • Periodic evaluations and Periodic evaluations and

ongoing supportongoing support

• • Marketing guidance and adviceMarketing guidance and advice


To apply for the franchise, you shall go through the following process:To apply for the franchise, you shall go through the following process:Steps Your ActionsSteps Your Actions1 1 Complete the Complete the Request for InformationRequest for Information..2 2 Phone interview with our representative to determine if you qualify Phone interview with our representative to determine if you qualify

to be a franchisee.to be a franchisee.3 3 If you qualify as a prospective franchisee, we will ask you to submit a If you qualify as a prospective franchisee, we will ask you to submit a

Request for Consideration FormRequest for Consideration Form..4 4 Upon receipt of your Upon receipt of your Request for Consideration FormRequest for Consideration Form, our Franchise , our Franchise

Award Committee shall review your application. If it is approved, we Award Committee shall review your application. If it is approved, we will send you our will send you our Franchise Disclosure DocumentFranchise Disclosure Document by email. by email.


55 Phone interview with the president. We demonstrate our Phone interview with the president. We demonstrate our management system and market research program.management system and market research program.

66 Schedule a Discovery Day meeting with us so we can meet and Schedule a Discovery Day meeting with us so we can meet and evaluate you and you us.evaluate you and you us.

77 Within five days of your Discovery Day visit we shall notify you Within five days of your Discovery Day visit we shall notify you our decision. If our decision is positive, you will enter into a our decision. If our decision is positive, you will enter into a Franchise Agreement with us and remit to us the Franchise Fee.Franchise Agreement with us and remit to us the Franchise Fee.

8 8 Within four weeks of the execution of the Franchise Agreement, Within four weeks of the execution of the Franchise Agreement, you will attend the initial Owners Training Sessions and begin you will attend the initial Owners Training Sessions and begin pre-opening preparation.pre-opening preparation.

加盟阳光快餐连锁加盟阳光快餐连锁

阳光快餐有限责任公司阳光快餐有限责任公司汲取三十多年的汲取三十多年的全面专业知识，旨在为我们的受许人提供独特全面专业知识，旨在为我们的受许人提供独特的市场技巧和策略。加盟阳光快餐连锁，您将的市场技巧和策略。加盟阳光快餐连锁，您将实现您的梦想，做自己的老板。我们向您提供实现您的梦想，做自己的老板。我们向您提供开业前选址、餐馆设计及设备订购方面的培训开业前选址、餐馆设计及设备订购方面的培训和辅助，并在开业后提供持续的支持。我们的和辅助，并在开业后提供持续的支持。我们的成功完全依赖于受许人的成功。受许人和我们成功完全依赖于受许人的成功。受许人和我们公司的责任如下：公司的责任如下：

B-Trans-1B-Trans-1Reading B


受许人负责：受许人负责：•• 首次加盟费首次加盟费 • • 选址选址• • 租赁场地装修租赁场地装修• • 设备租赁或采购设备租赁或采购 • • 营销和广告营销和广告• • 雇用职员和餐馆运作雇用职员和餐馆运作• • 支付支付 7%7%特许权使用费特许权使用费

受许人负责：受许人负责：•• 首次加盟费首次加盟费 • • 选址选址• • 租赁场地装修租赁场地装修• • 设备租赁或采购设备租赁或采购 • • 营销和广告营销和广告• • 雇用职员和餐馆运作雇用职员和餐馆运作• • 支付支付 7%7%特许权使用费特许权使用费


公司提供：公司提供：• • 选址指导选址指导• • 餐馆布局设计指导餐馆布局设计指导• • 设备订购指导设备订购指导• • 初始培训项目初始培训项目• • 运营指导手册运营指导手册• • 定期评估和持续辅导支持定期评估和持续辅导支持• • 营销指导和建议营销指导和建议

公司提供：公司提供：• • 选址指导选址指导• • 餐馆布局设计指导餐馆布局设计指导• • 设备订购指导设备订购指导• • 初始培训项目初始培训项目• • 运营指导手册运营指导手册• • 定期评估和持续辅导支持定期评估和持续辅导支持• • 营销指导和建议营销指导和建议


申请特许经营权需要经过以下流程：申请特许经营权需要经过以下流程：步骤步骤您需要做的您需要做的申请特许经营权需要经过以下流程：申请特许经营权需要经过以下流程：步骤步骤您需要做的您需要做的

填写填写《《信息采集表信息采集表》》接受我方业务代表的电话面试，确定自己是否符合接受我方业务代表的电话面试，确定自己是否符合受许人资格要求。受许人资格要求。如果您符合潜在受许人资格要求，您需要提交如果您符合潜在受许人资格要求，您需要提交《《请请求考量表求考量表》》。。特许权授予委员会一旦收到您的特许权授予委员会一旦收到您的《《请求考量表请求考量表》》就就会审核您的申请。如果审核通过，您将通过电子邮会审核您的申请。如果审核通过，您将通过电子邮件收到我们的件收到我们的《《特许经营信息披露表特许经营信息披露表》》（简称（简称《《信信息披露表息披露表》》））

填写填写《《信息采集表信息采集表》》接受我方业务代表的电话面试，确定自己是否符合接受我方业务代表的电话面试，确定自己是否符合受许人资格要求。受许人资格要求。如果您符合潜在受许人资格要求，您需要提交如果您符合潜在受许人资格要求，您需要提交《《请请求考量表求考量表》》。。特许权授予委员会一旦收到您的特许权授予委员会一旦收到您的《《请求考量表请求考量表》》就就会审核您的申请。如果审核通过，您将通过电子邮会审核您的申请。如果审核通过，您将通过电子邮件收到我们的件收到我们的《《特许经营信息披露表特许经营信息披露表》》（简称（简称《《信信息披露表息披露表》》））

11

22

33

44

11

22

33

44


5 5 接受总裁的电话面试。我们会介绍我们的管理系接受总裁的电话面试。我们会介绍我们的管理系统和市场调查程序。统和市场调查程序。

6 6 安排安排““公开日公开日””面谈，以便彼此见面、相互评估面谈，以便彼此见面、相互评估。。

7 7 ““公开日公开日””会见后会见后 55 日内，我们会通知您我们是否日内，我们会通知您我们是否授予您特许经营权。如果我们决定授予，您将与我授予您特许经营权。如果我们决定授予，您将与我们公司签订们公司签订《《特许经营协议特许经营协议》》，并汇寄加盟费。，并汇寄加盟费。

8 8 协议生效后协议生效后 44 周内，您将参加首次企业主培训会周内，您将参加首次企业主培训会，并着手开业前准备工作。，并着手开业前准备工作。

5 5 接受总裁的电话面试。我们会介绍我们的管理系接受总裁的电话面试。我们会介绍我们的管理系统和市场调查程序。统和市场调查程序。

6 6 安排安排““公开日公开日””面谈，以便彼此见面、相互评估面谈，以便彼此见面、相互评估。。

7 7 ““公开日公开日””会见后会见后 55 日内，我们会通知您我们是否日内，我们会通知您我们是否授予您特许经营权。如果我们决定授予，您将与我授予您特许经营权。如果我们决定授予，您将与我们公司签订们公司签订《《特许经营协议特许经营协议》》，并汇寄加盟费。，并汇寄加盟费。

8 8 协议生效后协议生效后 44 周内，您将参加首次企业主培训会周内，您将参加首次企业主培训会，并着手开业前准备工作。，并着手开业前准备工作。

B-Task 1

Task 1 Decide whether the following statements are true (T) or false (F) according to the passage.

Reading B

1. The franchisee needs to pay an initial franchise fee

and an annual 17% royalty.

2. The franchisor is responsible for leasing office

equipment to the franchisee.

3. After receipt of the Request for Consideration Form

and approval by the Committee, the prospective

franchisee will receive an FDD by email.

4. The franchise fee must be paid before a Franchise

Agreement with SFF Franchising is signed.

F

F

T

F

B-Task 2-1Reading B

Task 2 Fill in the blanks with the actions below to help decide an SFF franchise award.

A. Schedule a Discovery Day meeting B. Review the application by the Committee C. Sign a Franchise Agreement D. Interview the applicant by an SFF representative

A. Schedule a Discovery Day meeting B. Review the application by the Committee C. Sign a Franchise Agreement D. Interview the applicant by an SFF representative

1. Receive a Request for Information1. Receive a Request for Information

2. ________________________________2. ________________________________

3. Issue a Request for Consideration Form3. Issue a Request for Consideration Form

Feed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

4. ________________________________4. ________________________________

Y

YY

Y

Y

N

NN

N

B

D

B-Task 2-2Reading B

6. Phone interview with the president6. Phone interview with the president

7. ________________________________7. ________________________________

8. Meet and evaluate the applicant8. Meet and evaluate the applicantFeed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

Feed the applicant

back with “No”

9. ________________________________9. ________________________________

5. Email a Franchise Disclosure Document5. Email a Franchise Disclosure Document

Y

YY

YY

Y N

N

C

A

ListeningListening & Speaking

Task 1

Task 2

Task 3

Task 4

Task 5

L-L-TasTaskk 1

Task 1 Two college students are discussing their favorite mobile phone brands. Listen to the conversation and tick off the features that have been mentioned for each brand.

Listening & Speaking

ScriptScriptScriptScript

√√

√√

√√

声音声音声音声音

L-1-Script

Task 1Task 1 ScriptScript



L-Task 2Listening & Speaking


Task 2 Mr. Marlon and Ms. Diaz are talking about brand protection. Listen to the conversation and choose the best answer to each question you hear.

Mr. Marlon and Ms. Diaz are talking about brand protection. Listen to the conversation and choose the best answer to each question you hear.

1. A. Registering the company.

B. Registering a trademark.

C. Registering the business name.

2. A. Reproduce his brand or logo.

B. Pay the copyright protection charges.

C. Bring an action against other traders who

violate his copyright.

3. A. Business names are not exclusive.

B. Business names are not easily recognizable.

C. Business names are not effective.

1. A. Registering the company.

B. Registering a trademark.

C. Registering the business name.

2. A. Reproduce his brand or logo.

B. Pay the copyright protection charges.

C. Bring an action against other traders who

violate his copyright.

3. A. Business names are not exclusive.

B. Business names are not easily recognizable.

C. Business names are not effective.


L-2-Script




L-Task 3



Task 3 Mr. Denver is discussing the pricing of his company's products with Ms. Jones. Listen to the conversation and decide whether the following statements are true (T) or false (F).

TT 1. Mr. Denver believes that the price of a product could be justified by its brand name.

2. Mr. Denver disagrees to win customers by lowering prices.

3. Ms. Jones suggested a reduction of 10% of the price offered.

1. Mr. Denver believes that the price of a product could be justified by its brand name.

2. Mr. Denver disagrees to win customers by lowering prices.

3. Ms. Jones suggested a reduction of 10% of the price offered.

TT

FF


L-3-Script




L-Task 4

Task 4 Ms. White is talking with the exporter Mr. Ford about the packaging for her order. Listen to the conversation and tick off the reasons Ms. White holds against using cartons.



√√Cartons are more expensive.

Cartons are not strong enough.

Cartons are not waterproof.

Cartons do not appeal to the eye.

Cartons are light.

Cartons increase the risk of theft.

Cartons are more expensive.

Cartons are not strong enough.

Cartons are not waterproof.

Cartons do not appeal to the eye.

Cartons are light.

Cartons increase the risk of theft.√√


√√

L-4-Script




L-Task 5-1

Task 5 Listen to the passage twice and fill in the blanks with what you hear.


A brand is backed by an intangible agreement between a consumer and the company selling the products or services under the brand name. A consumer ______________________________ basically agrees to select that brand over others based primarily on the brand’s reputation. Brands have been used since ancient times. For example, people burned singular designs into the skin of their livestock to ___________________, while potters and silversmiths marked their wares with initials or other personal tags.

A brand is backed by an intangible agreement between a consumer and the company selling the products or services under the brand name. A consumer ______________________________ basically agrees to select that brand over others based primarily on the brand’s reputation. Brands have been used since ancient times. For example, people burned singular designs into the skin of their livestock to ___________________, while potters and silversmiths marked their wares with initials or other personal tags.

who prefers a particular brandwho prefers a particular brandwho prefers a particular brandwho prefers a particular brand

prove ownershipprove ownershipprove ownershipprove ownership


L-Task 5-2Listening & Speaking

But it is only since the second half of the 19th century that branding evolved into__________________________. The Industrial Revolution, new communication systems, and improved modes of transporting goods made it both easier and more necessary for companies to _________________________________. As manufacturers gained access to national markets, numerous brand names were born that would achieve national and global status. Procter and Gamble, Kraft, Heinz, Coca-Cola, Kodak, and Sears were a few of the initial brands that would become common household names by the mid-1900s. Before long, __________________________ to recognize and protect brand names, and branding was extended to services—such as car repair—as well as products. Thus the brand concept moved into the forefront of modern advertising strategy.

But it is only since the second half of the 19th century that branding evolved into__________________________. The Industrial Revolution, new communication systems, and improved modes of transporting goods made it both easier and more necessary for companies to _________________________________. As manufacturers gained access to national markets, numerous brand names were born that would achieve national and global status. Procter and Gamble, Kraft, Heinz, Coca-Cola, Kodak, and Sears were a few of the initial brands that would become common household names by the mid-1900s. Before long, __________________________ to recognize and protect brand names, and branding was extended to services—such as car repair—as well as products. Thus the brand concept moved into the forefront of modern advertising strategy.

an advanced marketing toolan advanced marketing toolan advanced marketing toolan advanced marketing tool

legal systems were establishedlegal systems were establishedlegal systems were establishedlegal systems were established

advertise brands over larger regionsadvertise brands over larger regionsadvertise brands over larger regionsadvertise brands over larger regions


WritingWriting

Task 1

Task 2

Task 3

W-Task 1-1

Task 1 Read the following leaflet and discuss the questions.

Writing

W-TaskW-Task 1-2Writing

1. What is the goal of the leaflet?

2. What do you think is the suitable size for this leaflet?

3. Some messages in the leaflet are given in special printing sizes and styles. Please identify them and explain.

4. There are many illustrations in the leaflet. Do you think the leaflet can do without them?

1. What is the goal of the leaflet?

2. What do you think is the suitable size for this leaflet?

3. Some messages in the leaflet are given in special printing sizes and styles. Please identify them and explain.

4. There are many illustrations in the leaflet. Do you think the leaflet can do without them?

The goal of the leaflet is to promote The Rice Box fast food service for The goal of the leaflet is to promote The Rice Box fast food service for Christmas parties.Christmas parties.

The leaflet should not be larger than an A4 because if people can’t fit it The leaflet should not be larger than an A4 because if people can’t fit it easily into a pocket or a bag, they’ll throw it away.easily into a pocket or a bag, they’ll throw it away.

The messages such as the event (Christmas Party), the menu (Catering The messages such as the event (Christmas Party), the menu (Catering

Special Menu), the price ($11 Per Person), and the phone number (545-Special Menu), the price ($11 Per Person), and the phone number (545-9929) are given in a larger font or a more eye-catching color with the 9929) are given in a larger font or a more eye-catching color with the purpose to draw readers’ attention and arouse their interest.purpose to draw readers’ attention and arouse their interest.

No, of course not. A leaflet without illustrations will be very boring.No, of course not. A leaflet without illustrations will be very boring.

The goal of the leaflet is to promote The Rice Box fast food service for The goal of the leaflet is to promote The Rice Box fast food service for Christmas parties.Christmas parties.

The leaflet should not be larger than an A4 because if people can’t fit it The leaflet should not be larger than an A4 because if people can’t fit it easily into a pocket or a bag, they’ll throw it away.easily into a pocket or a bag, they’ll throw it away.

The messages such as the event (Christmas Party), the menu (Catering The messages such as the event (Christmas Party), the menu (Catering

Special Menu), the price ($11 Per Person), and the phone number (545-Special Menu), the price ($11 Per Person), and the phone number (545-9929) are given in a larger font or a more eye-catching color with the 9929) are given in a larger font or a more eye-catching color with the purpose to draw readers’ attention and arouse their interest.purpose to draw readers’ attention and arouse their interest.

No, of course not. A leaflet without illustrations will be very boring.No, of course not. A leaflet without illustrations will be very boring.

W-Task 2

Task 2 Put the following portions in their appropriate places in the half-finished leaflet.

Writing

1. Tours run every Wednesday and Sunday at 9:30 a.m. from Shenzhen Railway Station. Tour does include some light walking. Duration: 8 hours Price: ¥400 per person incl. bus trip, admission to Disneyland and lunch.


4. Hong Kong Disneyland opens its doors to the world and ushers in a new era of Disney magic. Come share the tradition, heritage and fun! Plan your trip today!




3. Contact Hong Ying Tours On (0755) 34567890 or online:www.honging- tours.com

3. Contact Hong Ying Tours On (0755) 34567890 or online:www.honging- tours.com

3. Contact Hong Ying Tours On (0755) 34567890 or online:www.honging-tours.com

3. Contact Hong Ying Tours On (0755) 34567890 or online:www.honging-tours.com



W-Task 3

Task 3 You are going to open a small café near the campus. Please make a leaflet to advertise it.

Writing

Mini

Work in groups. Conduct a brand loyalty survey among ten dormitories in your college and report your survey results to the class.

Mini-project

Step 1: Choose a brand of any service or product (toothpaste, fast food restaurant, mobile phone, magazine, etc.).

Step 2: Design your own brand loyalty survey form. The following sample survey form about computers is for your reference.

Step 3: Hand out the survey forms to ten dormitories in your college.

Step 4: Draft a summary of your survey results. The summary should answer the following questions:

• Which are the top three brands in the brand loyalty survey?• What are customers’ reasons for purchasing these top three bra

nds?Step 5: Report your survey results to the class.

SampleSampleSampleSample

Mini-sample

Mini-project

Language LabLanguage Lab

Task 1

Task 2

Task 3

Task 4

Task 5

LL-LL-TaskTask 1

Task 1 Match the words on the left with their meanings on the right.

Language Lab

FF

DDAA

JJ

EE

GG

CC

HHBBII

LL-TaskLL-Task 2-1

Task 2 Complete the following sentences with the words from Task 1. Change the form if necessary.

Language Lab

1.1. What is your favorite What is your favorite ________________________ of electronic dictionary? of electronic dictionary?

2. California has many 2. California has many _________________ _________________ from other states.from other states.

3. We need to write 3. We need to write __________________________ computer programs specifically computer programs specifically designed for the task.designed for the task.

4. Our company’s 4. Our company’s ______________ ______________ is to listen to our customers and is to listen to our customers and make them satisfied.make them satisfied.

5. Weigh out all the 5. Weigh out all the _________________ _________________ before you start making the before you start making the cake.cake.

brandbrand

immigrantsimmigrants

dedicateddedicated

philosophyphilosophy

ingredientsingredients

LL-TaskLL-Task 2-2Language Lab

6. He runs his sandwich chain as a 6. He runs his sandwich chain as a ________________________________ operation. operation.

7. The new trade figures have just been 7. The new trade figures have just been ________________________________ . .

8. From his earliest years he showed 8. From his earliest years he showed ________________________________ ability in ability in mechanics. mechanics.

9. The radio program has many 9. The radio program has many ________________________________ features highly features highly appreciated by the audience.appreciated by the audience.

10. The work is 10. The work is ________________________________, but he finished it with great , but he finished it with great success.success.

6. He runs his sandwich chain as a 6. He runs his sandwich chain as a ________________________________ operation. operation.

7. The new trade figures have just been 7. The new trade figures have just been ________________________________ . .

8. From his earliest years he showed 8. From his earliest years he showed ________________________________ ability in ability in mechanics. mechanics.

9. The radio program has many 9. The radio program has many ________________________________ features highly features highly appreciated by the audience.appreciated by the audience.

10. The work is 10. The work is ________________________________, but he finished it with great , but he finished it with great success.success.

franchisefranchise

releasedreleased

exceptionalexceptional

distinctivedistinctive

demandingdemanding

LL-TaskLL-Task 3Language Lab

1. Jack _____________ a new idea to _______________________ 1. Jack _____________ a new idea to _______________________ __________.__________.

2. Since we ____________2. Since we ____________ in technology last year, the production in technology last year, the production ___________________________.___________________________.

3. No details about the talks __________________, so we don’t 3. No details about the talks __________________, so we don’t know ______________________.know ______________________.

4. If his conclusion ___________________ facts, we have to 4. If his conclusion ___________________ facts, we have to ___________________.___________________.

5. Ten years ago we had only a staff of ten _______________, but 5. Ten years ago we had only a staff of ten _______________, but now our company is ________________________________. now our company is ________________________________.

1. Jack _____________ a new idea to _______________________ 1. Jack _____________ a new idea to _______________________ __________.__________.

2. Since we ____________2. Since we ____________ in technology last year, the production in technology last year, the production ___________________________.___________________________.

3. No details about the talks __________________, so we don’t 3. No details about the talks __________________, so we don’t know ______________________.know ______________________.

4. If his conclusion ___________________ facts, we have to 4. If his conclusion ___________________ facts, we have to ___________________.___________________.

5. Ten years ago we had only a staff of ten _______________, but 5. Ten years ago we had only a staff of ten _______________, but now our company is ________________________________. now our company is ________________________________.

Task 3 Complete the sentences with the following words or phrases plus some words of your own.

derive from start with innovate come up with releasederive from start with innovate come up with release

came up withcame up with push the sales of thepush the sales of the

innovatedinnovatedhas been greatly increasedhas been greatly increased

have been releasedhave been releasedwhat will happen nextwhat will happen next

is derived fromis derived fromfollow his advicefollow his advice

to start withto start witha leader in the fast food industrya leader in the fast food industry

productsproducts

LL-TaskLL-Task 4-14-1

Task 4 Rewrite the following sentences after the models.

Language Lab

Model 1:Model 1:

1.1. He resigned last week. He didn’t tell me the reason.He resigned last week. He didn’t tell me the reason.

2. The experiment failed. Nobody knew the reason.2. The experiment failed. Nobody knew the reason.

3. Mary succeeded in the end, because she worked very hard.3. Mary succeeded in the end, because she worked very hard.

Model 1:Model 1:

1.1. He resigned last week. He didn’t tell me the reason.He resigned last week. He didn’t tell me the reason.

2. The experiment failed. Nobody knew the reason.2. The experiment failed. Nobody knew the reason.

3. Mary succeeded in the end, because she worked very hard.3. Mary succeeded in the end, because she worked very hard.

He didn’t tell me the reason why he resigned last He didn’t tell me the reason why he resigned last week.week.

Nobody knew the reason why the experiment failed.Nobody knew the reason why the experiment failed.

The reason why Mary succeeded in the end was that The reason why Mary succeeded in the end was that she worked very hard.she worked very hard.

He didn’t tell me the reason why he resigned last He didn’t tell me the reason why he resigned last week.week.

Nobody knew the reason why the experiment failed.Nobody knew the reason why the experiment failed.

The reason why Mary succeeded in the end was that The reason why Mary succeeded in the end was that she worked very hard.she worked very hard.

LL-TaskLL-Task 4-24-2Language Lab

Model 2:Model 2:

1.1. We know September 10 is Teachers’ Day in China.We know September 10 is Teachers’ Day in China.

2. We know he is the greatest musician of our time.2. We know he is the greatest musician of our time.

3. Many people know that Suzhou is Venice in the Orient.3. Many people know that Suzhou is Venice in the Orient.

Model 2:Model 2:

1.1. We know September 10 is Teachers’ Day in China.We know September 10 is Teachers’ Day in China.

2. We know he is the greatest musician of our time.2. We know he is the greatest musician of our time.

3. Many people know that Suzhou is Venice in the Orient.3. Many people know that Suzhou is Venice in the Orient.

September 10 is known as Teachers’ Day in China.September 10 is known as Teachers’ Day in China.

He is known as the greatest musician of our time.He is known as the greatest musician of our time.

Suzhou is known as Venice in the Orient.Suzhou is known as Venice in the Orient.

September 10 is known as Teachers’ Day in China.September 10 is known as Teachers’ Day in China.

He is known as the greatest musician of our time.He is known as the greatest musician of our time.

Suzhou is known as Venice in the Orient.Suzhou is known as Venice in the Orient.

LL-TaskLL-Task 5-15-1

Task 5 Translate the following into English using the given words or phrases.

Language Lab

1.1.请通知全体员工参加明天的会议。请通知全体员工参加明天的会议。 ((notifynotify))

2. 2. 在展览会上你会看到诸如在展览会上你会看到诸如 IBMIBM 、、 SonySony 、、 NokiaNokia 等许多世界著名等许多世界著名公司。公司。 ((to name just a fewto name just a few ) )

3. 3. 东方文化会在这方面起积极作用。东方文化会在这方面起积极作用。 ((positivepositive))

4. 4. 我们必须改革并开发更多的产品来满足顾客的需求。我们必须改革并开发更多的产品来满足顾客的需求。 ((innovateinnovate))

1.1.请通知全体员工参加明天的会议。请通知全体员工参加明天的会议。 ((notifynotify))

2. 2. 在展览会上你会看到诸如在展览会上你会看到诸如 IBMIBM 、、 SonySony 、、 NokiaNokia 等许多世界著名等许多世界著名公司。公司。 ((to name just a fewto name just a few ) )

3. 3. 东方文化会在这方面起积极作用。东方文化会在这方面起积极作用。 ((positivepositive))

4. 4. 我们必须改革并开发更多的产品来满足顾客的需求。我们必须改革并开发更多的产品来满足顾客的需求。 ((innovateinnovate))

Please notify all the staff to come to the meeting Please notify all the staff to come to the meeting tomorrow.tomorrow.

You can see many world-famous companies at the You can see many world-famous companies at the exhibition: IBM, Sony, Nokia, to name just a few.exhibition: IBM, Sony, Nokia, to name just a few.

Eastern culture can play a positive role in this aspect.Eastern culture can play a positive role in this aspect.

We have to innovate and develop more products to We have to innovate and develop more products to meet the needs of our customers.meet the needs of our customers.

Please notify all the staff to come to the meeting Please notify all the staff to come to the meeting tomorrow.tomorrow.

You can see many world-famous companies at the You can see many world-famous companies at the exhibition: IBM, Sony, Nokia, to name just a few.exhibition: IBM, Sony, Nokia, to name just a few.

Eastern culture can play a positive role in this aspect.Eastern culture can play a positive role in this aspect.

We have to innovate and develop more products to We have to innovate and develop more products to meet the needs of our customers.meet the needs of our customers.

LL-LL-TaskTask 5-2

Language Lab

5. 5. 他们公司将于他们公司将于 77 月份推出最新的软件产品。月份推出最新的软件产品。 ((releaserelease))

6. 6. 这一新政策将极大地改变人们在办公室的工作方式。这一新政策将极大地改变人们在办公室的工作方式。 ((substantiallysubstantially))

7. 7. 他的新工作报酬不错，但要求也很高。他的新工作报酬不错，但要求也很高。 ((demandingdemanding))

8. 8. 她每个月给家里寄她每个月给家里寄 500500 元钱。元钱。 ((remitremit))

Their company will release their latest software in July.Their company will release their latest software in July.

This new policy will substantially change the way people This new policy will substantially change the way people

work in an office.work in an office.

His new job is well paid , but highly demanding.His new job is well paid , but highly demanding.

She remits 500 She remits 500 yuanyuan to her family every month. to her family every month.

Their company will release their latest software in July.Their company will release their latest software in July.

This new policy will substantially change the way people This new policy will substantially change the way people

work in an office.work in an office.

His new job is well paid , but highly demanding.His new job is well paid , but highly demanding.

She remits 500 She remits 500 yuanyuan to her family every month. to her family every month.

EntertainmentEntertainment

Lemon Treeby: Fool’s Garden

BackgroundBackgroundBackgroundBackground声音声音声音声音

Background

Lemon Tree is a song by German pop band Fool's

Garden from the album Dish of the Day, which was

released as a single in 1995 and became a major

international hit in 1996. The single reached number

26 in the UK charts and remained at number 1 for

several weeks in Germany. The band recorded a new

version of the song in prior for their 2009 release

High Times - The Best of Fools Garden.

Entertainment

BackgroundBackground

Thank You!

新职业英语新职业英语

Thank You!

unit 5新职业英语. contents listening & speaking 4 warming-up 1 reading a 2 reading b 3...

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