Assignment brief

Qualification Level 3 Extended Diploma in Creative Media Production

Unit number and title Unit 57 Photography and Photographic Practice

Start date Thursday 4th September, 2014

Deadline Thursday 18th December, 2014

Assessor name Iain Goodyear

Assignment title IG4: Landscapes and Portraits

The purpose of this assignment is to: On completion of this unit a learner should: Understand different applications of photography Know how to use photographic equipment and employ photographic techniques Be able to plan and produce photographic images for a specified purpose Be able to reflect upon photographic work.

Photography, or photo-imaging, is a major industry of the media sector in its own right with a wide variety of applications, from the production of personal records such as wedding photographs or family portraits to technical applications such as industrial or medical photography. Many other media industries, such as the press, television, film and interactive media, use (and often rely on) photo images to support their products. Professional photographers can also operate independently, working to commissions or producing exhibition work that derives from their own interests. Digital technology is rapidly changing the way in which images are produced and digital imaging is becoming increasingly prevalent within the industry. Many professional photographers now shoot exclusively in a digital format, and are required to do so by their clients. The unit will enable learners to experiment with a range of technology and techniques and will be explore the capabilities of digital image production and how digital cameras and processes can be controlled and manipulated to produce the desired effect.

Landscape Photography Landscape photography is intended to show different spaces within the world, sometimes vast and unending, but other times microscopic. Photographs typically capture the presence of nature and are often free of man-made obstructions. Landscape photographers often attempt to document the space as well as convey an appreciation of the scenery. (Left Carr Clifton) Many landscape photographs show little or no human activity featuring subjects such as strongly defined landforms, weather, and ambient light. As with most forms of art, the definition of a landscape photograph is broad, and now includes urban settings, industrial

areas, and nature photography. Waterfalls, coastlines, seascapes and mountains are especially popular in classic landscape photography.

Portrait Photography Portrait photography can be one of the most challenging forms of photography. Capturing a photo that appears natural and conveys the subject's personality is a skill that takes patience and practice. (Kate Moss by MarionTestino) Portrait photography is all about people. Your photos don't have to be technically brilliant so long as you capture the essence of your subject. Think about what makes your model so uniquely "them" and try to capture that in your portrait. A good portrait photograph will tell a story about the person in it. Uses include school photos, wedding, magazines, news papers, fashion and promotional work

Digitals cameras are available to borrow within the department but need to be booked out in advanced.

Tasks Grading Criteria Mapping

Task 1 Using your blog create at least 6 entries evaluating the different uses of photography, examples may include: advertising; promotional; photojournalism; fashion; music; portraiture; high street; studio work; architectural; medical; illustration; landscape; fine art and documentary This should include references to photographers both past and present and a description of their aims, styles and why they are successful.

Unit 57 P1/M1/D1

Task 2 Complete a power point for your blog, with examples, explaining photographic techniques, equipment and terminology. Complete at least 4 mini shoots, which explore technique and camera settings, including night photography, depth of field, shutter speeds and rule of thirds. As well as explorations into a range of Photoshop manipulations techniques. Remember to annotate your work.

Unit 57 P2/M2/D2

Task 3 Complete 2 photo shoots. You must include a project proposal and risk assessment for each.

1. The Urban Landscape. Produce a collection of annotated images for a set of posters to advertise Manchester/ Salford Quays.

2. Portraiture. Produce a collection of annotated portrait images for a Music magazine.

Aim to produce 100 digital images so that you can select 10 final images. Annotations should include a capture log and aims for the shoot

Unit 57 P3/M3/D3

Task 4 Write an evaluation of your project. Use your blog posts to identify the strengths and weaknesses of your planning process. Try to establish whether or not your finished product has achieved what you set out to? If you completed the task again what would you change? Document the process of selecting your final images through the use of a capture log and capture sheet. You need to gain feedback from your peers. Create an online questionnaire and distribute via email and other social media outlets. This questionnaire must help you to ascertain the strengths and weaknesses of your final 10 images.

Unit 57 P4/M4/D4

This brief has been verified as being fit for purpose

Assessor Iain Goodyear

Signature

Date 04/09/2014

Internal verifier

Signature Date

Unit 57: Photography and Photographic Practice

P1: describe different applications of photography with some appropriate use of subject terminology

M1: explain different applications of photography with reference to detailed illustrative examples, and with generally correct use of subject terminology

D1: critically evaluate different applications of photography with supporting arguments and elucidated examples, consistently using subject terminology correctly

P2: use photographic equipment and employ photographic techniques with some assistance

M2: use photographic equipment and employ photographic techniques to a good technical standard with only occasional assistance

D2: use photographic equipment and employ photographic techniques to a technical quality that reflects near professional standards, working independently to professional expectations

P3: produce photographic images for a specified purpose with relevant planning material, working within appropriate conventions and with some assistance

M3: produce photographic images for a specified purpose with relevant planning material to a good technical standard, showing some imagination and with only occasional assistance

D3: produce photographic images for a specified purpose with relevant planning material to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

P4: comment on own photographic work with some appropriate use of subject terminology.

M4: explain own photographic work with reference to detailed illustrative examples and with generally correct use of subject terminology.

D4: critically evaluate own photographic work in the context of professional practice with supporting arguments and elucidated examples, and consistently using subject terminology correctly.

:PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.