unit 6 addressing audience
DESCRIPTION
Addressing your audience. Important consideration in atttracting target audienceTRANSCRIPT
Unit 6 – Critical Approaches
Understanding how media producers create products for specific
audiences
Addressing Audience
Addressing or attracting audience is when a range of techniques are employed in order to encourage people to your product or service
Addressing Audience - Words
• Emotive words• Descriptive Words• Slogans
“ This is not just food this is M&S food”“Vorsprung Durch Technique”“The Cream of Manchester”“The King of Beers”“The best a man can get”
Addressing Audience - Images
Addressing Audience - Sounds
• Theme tune music e.g. Coca Cola
Sony Bravia – Jose Gonzalez Song fits with theme
Addressing Audience - Sequences
Addressing Audience - Colours
A design suite using vibrant colours which will appeal to its vast range of creative users
Addressing Audience - Fonts
Addressing Audience – Constructing Content
The content would be dependent upon the method or technique that you employ in order to effectively address your audience
Addressing Audience – Constructing Content
Considerations: --Layout-Captions-Anchorage-Narratives
Addressing Audience – Codes & Conventions
3 typesTechnical – (Camera technique + shots etc)
Symbolic – (Clothing, colours, scenes etc)
Written & Audio – (Music, verbal slogans, catchphrases etc)
The codes and conventions give meaning to the product or service rather than it just being text. They help the audience to contextualise and should therefore be considered in media related work.
Addressing Audience – Audience Feedback
Focus groups
Audience Panels
Trialing, testing and audience pilots
Audience Reviews
Complaints
Addressing Audience – Example
Addressing Audience – Q&A