unit 8: focus on value - wordpress.comswami vivekananda contributor personality program for gtu –...

Swami Vivekananda

Contributor Personality Program

An Group Initiative

Focus on ValueUNIT 8:

by

for students and faculty of Gujarat Technological University

University Servicesi-become

JULY 2012 BATCH

This Study Material is designed, developed and published by Illumine Knowledge Resources Pvt. Ltd.

and licensed to Career Knowledge Resources Pvt. Ltd., the promoters of I-Become. All rights are

reserved. No part of this Study Material may be reproduced, stored in a retrieval system or transmitted

in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise by any

person or organization (including program participants) without the prior permission of Illumine

Knowledge Resources Pvt. Ltd.

COPYRIGHT DECLARATION

Booklet printed from

i-become

The second aspect of a Contributor’s Mindset is his / her

goal of creating value – for self, for family, for the team, for

the organization, for customers, and for society. In short,

the Contributor aims to create value for all stakeholders in

his / her life.

What does creating value mean? It means making a positive

difference, a tangible impact, a specific contribution to any

situation. This positive difference or impact can be in the

form of achieving a specific goal, creating a product, creating

‘human touch’ in a particular interaction, or enhancing one’s

own capacity or the capacity of one’s colleagues and team-

mates.

Contributors are therefore extremely result-focused, but the

result is measured in terms of value created.

Focus on Value[Contributor Practice 2]

8.1 Exploring how to practice “focus on value” pg. 2-5

8.2 Workplace application 1 pg. 6-7



8.5 Project Work pg. 12

What you can do next pg. 13

Swami Vivekananda speaks to you: Create results pg. 14-15

UNIT 8:

Developing a Contributor Personality

UNIT 8: FOCUS ON VALUE

© JULY 2012 EDITION; ILLUMINE KNOWLEDGE RESOURCES PVT LTD; ALL RIGHTS RESERVED. DEVELOPED BY ILLUMINE FOR THE I-BECOME INITIATIVE

2 OF 15i-become

This Non-contributor Buyer is pleased with his new cell phone because it is glamorous and “cool”.

This Non-contributor Student wants to reach his class on time only out of fear of the strict teacher. If the teacher were not strict, he would try to escape. Thus, his punctuality is dependent on how strict his teacher is.

This Non-contributor Student is only focused on his failure to achieve in the exam and the position he has lost because of that. Thus, this experience is a complete disaster for him.

This Contributor Buyer is pleased with his new cell phone because of the new capabilities and convenience it will give him. If the phone is “cool” it is an added benefit.

This Contributor Student wants to reach his class on time because he believes it will help him. Thus whether anyone else tells him or not, he will still be on time because he wants to. Thus, his punctuality is a part of him and will last even when he grows up and in any situation.

This Contributor Student is disappointed by his failure, but he focuses on what he can learn from the experience to improve himself. Thus, though this has been a bad experience, he has gained value through it.

continued ...

Study the following examples

2.

3.

The Non-contributor Student who focuses only on the “material value”

The Non-contributor Student who focuses only on the “material value”

1. The Non-contributor Buyer who focuses only on the “material value”

The Contributor Buyer who focuses on the “human value” first

The Contributor Student who focuses on the “human value” first

The Contributor Student who focuses on the “human value” first

This new cell phone is bigger and more fancy than my

previous one.

This new cell phone will give me some important new

capabilities to make my life more efficient.

I failed in the exam!I have lost a year!

I failed in the exam! I have now learnt the

importance of discipline and hard work.

If I am late then the teacher

will be angry.

If I learn to be on time, then I can achieve so much more in a day.

Non-contributors focus only on the “material value”. Contributors focus on the “human value” first (then on the “material value”).

8.1 Exploring how to practice “focus on value”[CONCEPT EXPLORATION]

SWAMI VIVEKANANDA CONTRIBUTOR PERSONALITY PROGRAM FOR GTU – JULY 2012 BATCH


3 OF 15i-become

... continued

This Non-contributor Friend only looks for an impressive gift based on its price. He does not think about what value it can create for his friend. Thus, his gift could end up being expensive but useless, something that his friend would keep aside after some time.

This Contributor Friend looks for a gift (within his budget), that his friend will truly value and like. Thus, whether his gift is expensive or not, it will definitely be valuable for his friend.

Group Worksheet 8.1:Similarly (as shown in examples 1-4 above), imagine the following situations to visualize how the Contributors (who see “human value” first) would respond differently from the Non-contributors shown (who see only “material value”). Discuss to fill in.

1. Tarak buys a tomato ketchup bottle. When he opens it to use at home, he finds it has gone bad.

On checking, he finds it is long past the expiry date. He goes back to the shop to return it.

One thing I can learn to practice, to become more focused on human value in the way a Contributor is –

continued ...

The Non-contributor Shopkeeper’s response… What is the response of the Contributor Shopkeeper

who is focused on “human value”?

4. The Non-contributor Friend who focuses only on the “material value”

The Contributor Friend who focuses on the “human value” first

I should buy my friend the biggest, most expensive looking gift. That will impress everyone.

Why should I lose money on this? I can use the opened bottle as a valid

reason for not taking it back!

Tarak is upset and decides to never come to this shop and to also warn others that this shop sells expired goods.

What will my friend really value? I should get him something he will

really like…

You should not have opened the bottle! If it was past the expiry date you should have returned it at once. I am sorry! Once sold

I cannot take it back.

[Imagine and fill in…]



4 OF 15i-become

... continued

2. The product development team has spent several months of effort in doing research to develop a new product. They are hoping their efforts will soon bear fruit. However, due to financial problems, the management decides to stop the project.

3. The marketing team of a mobile phone service provider is brainstorming on what new schemes they can offer to customers, so that business improves.

continued ...

The Non-contributor Product Development Team’s

response…

What is the response of the Contributor Product

Development Team who is focused on “human value”?

The Non-contributor Marketing Team’s response… What is the response of the Contributor Marketing

Team which is focused on “human value”?

So many months of effort is lost!! We invested so much of our time, effort, money into this – now it is all wasted… it is all worth zero now!

We have studied all our competitors and the different phone service schemes they offer. We can create a scheme with all those features and more. Then we will be better than all of them.







5 OF 15i-become

4. Rahul is riding his motor-bike to college. He is getting late. He reaches a red traffic signal…

... continued

Reflection: How does a contributor’s “focus on human value” help you become more self-motivated and inner-driven in your choices and actions?

Rahul’s response if he is a Non-contributor … What is Rahul’s response if he is a Contributor

focused on “human value”?


Oh no! A red signal! I am really getting late… Let me look around to see if there is a traffic policeman around. If there is no policeman watching, I can easily skip the light - no one will catch me…


Explore more on what it means to be a contributor focused on value i-become

AND MORE ...

C1: What it means to “create value”

C2: Contributors are extremely result-oriented, but results are measured in terms of value created

[Log into your account on http://gtu.ibecome.in/ and select Unit 8: Focus on Value Foundation Concept Exploration]



6 OF 15i-become

The driver rushed to open the passenger door for me. He made sure I was comfortably seated

before he closed the door. Then he informed me…

I was quite surprised at the service I was receiving! I first sent an sms to the client’s office that I would be there in an hour or so, and then decided to take

his advice and relax.

I told him, “Obviously you take great pride in your work. You must have a story to tell.” He replied…

I came from the village to earn money. Realized that I love driving cars, being of service and feeling like I have

done a full day’s work. But one thing I know for sure, to be good in my business I could simply meet the expectations of my passengers. But, to be GREAT in my business, I had

to EXCEED the customer’s expectations! I want to be ‘great’ rather than just get by being ‘average’.

The traffic is bad today, Sir. It will take us about an hour or so to reach your destination. Relax and enjoy the

journey, Sir.

There is a newspaper for you to read. Also in case you want to listen to music, there are tapes you can choose from.

Also see another example of a great customer experience on i-become

A1: How R.Sriram (Founder of the Crosswords Bookstore Chain) with his focus on value, redefined the customer’s experience in a bookstore

[Log into your account on http://gtu.ibecome.in/ and select Unit 8: Focus on Value Foundation Concept Applications]

I had flown to Mumbai for a client meeting. Time was limited as after the meeting I had

to catch my return flight. At the airport I was waiting for a taxi when a spotless cab pulled up.

I still remember that ride.

8.2 Workplace application 1[CONCEPT APPLICATION]

CASE STUDY



7 OF 15i-become

Group Worksheet 8.2:

Creating a “great customer experience” requires an investment of time, money, effort. What makes this investment worthwhile? What is the value of a “great customer experience”?

Discuss to answer this question by filling in the following –

As a customer yourself, why would you prefer to use a service that provides a great customer experience (like the service offered by this taxi driver)?

As a service provider, what is the value of the personal satisfaction one receives in providing “a great customer experience” and doing a great job?

Many service providers say that they want to provide a great customer experience, but over time they forget the value of this and begin to compromise on the services they provide. – Why does this happen? What are the barriers that come in the way of keeping the promise of

providing a great customer experience?

– What are the long-term consequences of this – on customers? On the business? On the people working there?

– What would you recommend to them to overcome these barriers / challenges?

What is the value of a “satisfied customer”? How does it help business?



8 OF 15i-become

Sujal is the head of the organizing committee for the college technology festival. About 3 weeks back, he found some money missing.

Oh, there is 5000 rupees less.

It must be Mahesh! He is always so rude and keeps

to himself.

Wait, we should not jump to conclusions.

Sujal, we should report our suspicion to the college

authorities.

Sujal talks to Mahesh. Initially,

Mahesh is rude and closed. But through gentle persistence,

Sujal gets him talking. He

realizes that Mahesh is innocent.

Despite searching extensively,

when they don’t find the money, Sujal asks some of his friends to contribute

towards replacing the lost money (while others

continue to doubt).

Several weeks later…

I believe in you. Somebody else has taken the money. We have to find out who.

I am paying the price for being

unpopular!

Thank God you did not listen to us accusing

Mahesh, Sujal. We’re sorry!

We found who took the money. Mahesh is

innocent.


SCENARIO



9 OF 15i-become


In this situation, explore what value Sujal would have created. Discuss to fill in this worksheet.[HINT: Think of the ‘human value’ as well as ‘material value’ received]

What value did Mahesh receive? What value did the other members of the organizing committee receive?

What value did the College receive? What value did Sujal receive?



10 OF 15i-become

Mishra and Sharma are both highly knowledgeable shift supervisors, respected for their expertise, in the production plant of a pharmaceutical company. The senior management notices that workers in Mishra’s shift enjoy their work and are highly motivated and committed – however, workers in Sharma’s shift are sullen, ‘mechanical’ in their work, and take leave very often. Sharma also complains that the workers in his shift are incompetent. The senior management decides to find out why. Their findings –

Mishra wants work to be error-free. When Mishra observes mistakes being made in production, he points these out to the plant workers explaining the full logic of the compounds and procedures. He further encourages questions helping them understand linkages to work being done in other departments. He guides them on how to improve their work.

Sharma wants work to be error-free. He dislikes incompetence – when he observes mistakes, he takes serious action against the culprit. He discourages ‘unnecessary’ questioning and shouts at them, telling them to focus on their own work and not ask questions that are out of scope of their work.

MISHRA SHARMA


SCENARIO



11 OF 15i-become


Both Mishra and Sharma achieved the results i.e. error-free work. However, the “value” they created was different. Compare the value created by each of them.

Discuss to answer, by filling in –

Value created by Mishra Value created by Sharma

What value did Mishra create for the organization?

What value did Mishra create for himself? What value did Sharma create for himself?

What value did Mishra create for his team members?

What value did Sharma create for his team members?

What value did Sharma create for the organization?



12 OF 15i-become

Field Work

8.5 Project Work

Project Goal: To study how people have demonstrated a “focus on human value” in their work and the work practices they followed to do this.

STEP 1: Identify any 3 “contributors” who you believe have created a lot of value in his / her professional life.

STEP 2: Decide how you are going to present your project. As a –

• Home-videoproject(recordingavideoofinterviewsetc.tomakeashort-filmonthecase),OR

• Slidepresentation(withphotographs,factualdata,insights,sound/music,etc.),OR

• Posterpresentation(withphotographs,factualdata,insights,etc.)

STEP 3: Interview each of these 3 people (and others who work with them and can talk about them), to find out –

FOR EACH PERSON –

• 2-3incidentsfromtheirprofessional/work-lifewheretheyfelttheycreatedalotofvalue

• Ineachoftheseincidents,whowereallthestakeholders/groupsofpeopleinvolved

• Whatisthevalues/hecreatedforeachstakeholder/groupofpeople

• Werethereanyspecificapproachesorpracticess/hefollowedthathelpedhim/herbemorevalue-focused as a contributor would be?

STEP 4: Make your final presentation with a separate section on each of the 3 chosen contributors, with slides devoted to each of the questions in Step 3 above. Add a concluding slide summarizing any approaches / practices you learnt from these people that will help you become more of a contributor “focused on value”.

STEP 5: Present in the class.

[Log into your account on http://gtu.ibecome.in/ and select Unit 8: Focus on Value Foundation Concept Applications]

OR do the above project (using the same 5 steps as a guideline) for any of the true case stories of contributors at work on i-become

A2: THOMAS EDISON A3: DHIRUBHAI AMBANI A4: DR. SHAKUNTALA A5: ASHOKBHAI Inventor Indian business magnate

and entrepreneurThe teacher Principal of the blind

school

A6: PHILIP An innovative

engineer

NOTE: Don’t just present these clips directly. Instead, study the contributor’s approach in the chosen clip, and then answer the questions given in Step 3 above. Compile your answers to build your presentation.



13 OF 15i-become

What you can do next:

Practice for Examinations on i-become

• Do the quizzes and practice tests to get an idea of what to expect in the examination.

• Toaccessthese– – Log into your ActivGuide account on http://gtu.ibecome.in/ – Select Unit 8: Focus on Value Exam Revision

Attend the Contributor Classroom for Unit 8 (on Facebook )

• AnonlinediscussionsessionwillbeconductedforUnit8,intheContributorClassroom,toexplorethe practice of “focus on value”.

• JoinstudentsandfacultyfromacrossGTUaswediscussthistopic.

• Toparticipate–

– Go to https://www.facebook.com/groups/CPP.July2012/

– Log in with your own Facebook account (if you don’t have one already, create new)

– Click on “join group” button to join the Contributor Classroom

– Once the group moderator approves, you can attend these discussions

– Make sure you register early enough so that you don’t miss these sessions

• Toknowtheschedulesforthis,checkyouremail/thei-becomeFacebookpage https://www.facebook.com/ibecomeInitiative



14 OF 15i-become

“

“

“

People of foreign countries are turning out such golden results from the raw materials produced in your country, and you, like asses of burden, are only carrying their load. The people of foreign countries import Indian raw goods, manufacture various commodities by bringing their intelligence to bear upon them, and become great; whereas you have locked up your intelligence, thrown away your inherited wealth to others, and roam about crying piteously for food.

If there is no mutual exchange, do you think anybody cares for anybody else? In the West I have found that those who are in the employment of others have their seats fixed in the back rows in the Parliament, while the front seats are reserved for those who have made themselves famous by self-exertion, or education, or intelligence.

A carriage with four horses may rush down a hill unrestrained, or the coachman may curb the horses. Which is the greater manifestation of power, to let them go or to hold them? A cannon-ball flying through the air goes a long distance and falls. Another is cut short in its flight by striking against a wall, and the impact generates intense heat. All outgoing energy following a selfish motive is frittered away; it will not cause power to return to you; but if restrained, it will result in development of power. This self-control will tend to produce a mighty will, a character which makes a Christ or a Buddha.

Swami Vivekananda speaks to you

Create results

Swami Vivekananda was extremely result-oriented. He expected that individuals do not merely “work”, but work in order to achieve results and create value for themselves and society.



15 OF 15i-become

“

“

Even with the awakening of knowledge, the potter will remain a potter, the fisherman a fisherman, the peasant a peasant. Why should they leave their hereditary calling? “ – Don’t give up the work to which you were born, even if it be attended with defects.” If they are taught in this way, why should they give up their respective callings? Rather they will apply their knowledge to the better performance of the work to which they have been born.

Doing is very good, but that comes from thinking. Little manifestations of energy through the muscles are called work. But where there is no thought, there will be no work. Fill the brain, therefore, with high thoughts, highest ideals, place them day and night before you, and out of that will come great work.

Swami Vivekananda at Nadiad – 1

Manasukhram Tripathi was the uncle of one the greatest literary

figures that Gujarat produced in the last century, Govardhanram

M. Tripathi (b.1855, d.1907). It was Manasukhram who moulded

the mind of his beloved nephew through all the vicissitudes of life.

Govardhanram was not only a great novelist, but also a poet of

considerable merit and a distinguished writer of Gujarati prose.

His magnum opus Saraswatichandra, published in four parts, is

a landmark in the history of Gujarati literature. It is essentially an

offering of devotion unto the motherland and the spiritual culture

she stands for.

It is not known whether Govardhanram met Swami Vivekananda

during his visit to Nadiad. But the fact that he had read Swami

Vivekananda’s works and was deeply inspired by his message is

evident from his Scrap Book (3 vols, 7 parts), published after his

demise in 1959. According to Ushnas, one of the famous poets

of contemporary Gujarati literature, the third and fourth parts

of Saraswatichandra, which were published in 1894 and 1901

respectively, after Swami Vivekananda’s visit to Nadiad, clearly

shows the influence of Swami Vivekananda’s Practical Vedanta

on the writer.

Source: Shri Ramakrishna Ashrama, Rajkot, website (www.rkmrajkot.org)Source: The Complete Works of Swami Vivekananda (Published by Advaita Ashrama, 5 Dehi Entally Road, Kolkata 14, India)

Nadiad

The material in this workbook is meant to be studied along with the material available at gtu.ibecome.in

You will find videos, concept presentations, quizzes to improve your understanding of the topic.

Workbook printed from I-Become ActivGuide

unit 8: focus on value - wordpress.comswami vivekananda contributor personality program for gtu –...

Documents