unit strategic planning: swot analysis
TRANSCRIPT
UNIVERSITY PLANNINGEFFECTIVENESS
2021-2022 Planning Year
Unit Strategic Planning:SWOT Analysis
| UPE
Th
ree p
lan
nin
g
qu
es
tion
sWhat should we
be doing?
How well are we
doing it?
How can we do it
better?
SWOT
| UPE
Looking Forward with Assessments
Metrics look backward to outcomes. How do we assess the present and future? How do we understand how structures influence success?
| UPE
Who has control
over this?
Lo
cu
s D
ime
ns
ion
Internal
External
| UPE
Are we better off
that this is the case?
Eff
ec
t D
ime
ns
ion
Helps Limits
| UPE
SW
OT
Ma
trix
WeaknessesStrengths
Opportunities Threats
Internal
External
Helps Limits
| UPE
Step 1: Identify Identify the factors that help or limit mission
fulfillment
1. Aim for breadth, not depth.
2. Aim for clarity, not criticism.
3. Aim for effects, not action.
Nominal Brainstorming
| UPE
Ste
p 2
: C
las
sif
yWeaknessesStrengths
Opportunities Threats
Internal
External
Helps Limits
Poor Staff Morale
Commitment to Student Success
Student Growth
Competitor Closes
| UPE
Ste
p 3
: P
rio
riti
ze
Poor staff moraleCommitment to
student success
Competitor closesRapid student
growth
Internal
External
Helps Limits
Directly enhances
achievement of
objective 2
Moral is due to
transient issues.
Capacity already
nearing limits
Mission-critical to
serve all students!
| UPE
Avoid your
weaknesses
Build on your
strengths
Capitalize on
opportunities
Defend against
threatsSte
p 4
:A
ctInternal
External
Helps Limits
| UPE
Inte
gra
ting
SW
OT
with
a S
trate
gic
Pla
n
Mission
Objectives
Assessment
Operationalize
Evaluate
Respond
Quality Improvement
Initiatives
PBA Requests
Implement
SWOT
| UPE
Develo
pin
g a
ssessm
en
t fin
din
gs
Totality of Evidence
SWOT analysis suggests
reasons for directions in
your metrics and possible
directions for change.
Status Indicators
SWOT analysis alerts you
to changes in your
environment before those
changes affect measurable
outcomes.
| UPE
Planning and Assessment Support
Strategic Planning Consulting: Jeff Johnson
Director
[email protected] | (801) 863-8993
Strategic Planning Support: Amanda Cooke
Planning and Assessment Coordinator
[email protected] | (801) 863-5953