UNIT- V

SPSS

Cont…

Advanced Data Analysis

Techniques• Predictive Modeling

Predictive modeling looks at how one set of variables predicts another

variable.

• SegmentationThe goal of this method is to find groups of people who gave similar

survey responses, with the overall aim of developing strategies that work

specifically for that particular group of people.

• Perceptual MappingThese charts illustrate the relationship between various categories in

a survey.