unit1 step into e-commerce age english for electronic commerce 王雅静

Unit1 Step into E-commerce Unit1 Step into E-commerce AgeAge

English for electronic English for electronic commercecommerce

王雅静王雅静

Objectives:

get the general idea of e-commerce

Master the use of some sentence patternsMaster the use of some sentence patterns

learn how to search information online

You will be able to:

1.1.1 Warming up

Listen and match the following pictures with the

corresponding expressions.

order an MP4 from __1__

book a __2__ticket at home

do business with customers in a __3__

__4__of product

D

B

A

C

1.1.1 Warming up

Listening scripts

1. Last week I ordered an MP4 from Amazon.com,

but up to now it hasn’t arrived yet.

2. E-commerce has brought us a lot of convenience.

For example, it enable us to book a flight ticket to

London at home.

3. Nowadays you can do business with your

customers in a QQ chat room.

4. A new customer from America called me last

night, asking for a sample of our product.

1.1.2 Listening and Speaking

1. Listen and learn the following words and

expression.online adv./adj. [ˌɒnˈlaɪn] electronic adj. [ɪˌlekˈtrɒnɪk]

commerce n. [ˈkɒmɜ:s] convenient adj. [kənˈvi:niənt]

homepage n. [ˈhəumpeidʒ] search bar

click v. [klɪk] brand n. [brænd]

submit v. [səbˈmɪt]


2. Listen to the dialogue and fill in the blanks.

M: Hello, Jane. _________are you going?

J: I’m going to town. M: What for?

J: Shopping. I want to __________ for my daughter Lucy.

She is going to be_______ next month.

M: Glad to hear that . But why don’t you do it ________?

Electronic commerce has made our life much more

__________ now.

J: I’d love to. But I’m not ___________ it, because I

have never done that before.

M: Just ask me and I’ll teach you _____________.

Where

buy a gift

thirteen

online

convenient

sure about

step by step


3. Listen to the dialogue and put the shopping procedures

on Taobao in the right order.

A.put the word “MP4” into its search bar

B.Read the detailed information

C.click on the picture of the product

D.submit

E.choose the brand and price

F.click the “Start Search” button

G.put www.taobao.com into the URL bar

H.click the “Add to Shopping Cart” button

G A F E C B H D

Homework

1. 单词每个 5 遍，一遍音标，一遍词性，一遍汉语意思。

2. 朗读对话 Task 2.

3. 背诵 Task 3 the shopping procedures on Taobao.

1.2 Reading and Writing

1. Listen and learn the following words and

expression.consumer n. [kənˈsju:mə(r)] access to [ˈækses tu:]

real-time adj. ['ri:l'taɪm] stock n. [stɒk]

available adj. [əˈveɪləbl] connection n. [kəˈnekʃn]

imagination n. [ɪˌmædʒɪˈneɪʃn] option n. [ˈɒpʃn]


2. Read and get the general idea of e-commerce.

1) Do you often get access to the Internet?

2) What do people usually do online?

3) Why do people like shopping online?


Passage

The Internet provides consumers with a great number of

choices. Paying bills, shopping, selling, and gaming can be

done online. Access to news, real-time stock data, the latest

fashion, etc. is available to anyone with an Internet

connection. You can now search for the best price of an

item just with the click of a mouse. The convenience offered

by electronic commerce is beyond your imagination. Never

before has a person had so many options at such a speed.

All these are done electronically, so people call it

“electronic commerce”.


3. Read again and decide whether the following statements

are true or false. Write T for true and F for false.

1)You can pay your bills online, just staying at home with

the help of the Internet. ( )

2)To find the best price of an item, you have to go to

different stores. ( )

3)To get access to real-time stock data, we can use the

Internet. ( )

4)Electronic commerce can offer little convenience. ( )

5)People cannot read news from the Internet. ( )

T

T

F

F

F


4. Read again and choose the online activities mentioned in

the passage.

A. access to real-time stock data

B. seeing a doctor

C. playing games

D. paying bills

E. travelling

F. reading news

G. watching movies


5. Complete the following sentences by translating the

Chinese into English.

1) The school now is able to __________________________

( 为所有的学生提供 )the chance to use computers in

class.

(provide…with…)

2) If we have an Internet connection, we can get _________

___________( 读取我们的数据 ). (access to)

3) All the information about this book ___________( 都可得到 ) through the Internet. (available)

4) For this matter, ______________________( 你有三种选择 ). (option)

provide all the students with

access to

our data

is availabe

you have three options

Homework


2. 背诵 Task 2 课文。


6. Listen and learn the following words .

website n. [ˈwebsaɪt] rank v. [ræŋk]

index v. [ˈɪndeks] advertise v. [ˈædvətaɪz]

location n. [ləʊˈkeɪʃn] engine n. [ˈendʒɪn]


Pre-reading questions:

1. What should you do first if you want to fine new

customers online?

2. What should you make sure about that?

3. Where should you have your website listed?

4. Where should you advertise?

5. How can someone find you?

6. When you’d better get the person on your customer list?


7. Read and learn how to find new customers online.

To find new customers online, you should set up a website and make sure that it ranks high in an online search on Google, Yahoo or MSN. Then, you should have your website listed in a number of e-commerce websites that index businesses. This will lead new customers to try visiting your website. Besides, let new customers come to you. Advertise on a local or target search engine to drive people to your website or retail location. When someone finds you through a search engine, it is likely that he or she is highly interested in your products or services. It’s a great time to get that person on your customer list.


Read again and decide whether the following statements

are true or false. Write T for true and F for false.

1. You should set up a website and make sure that it ranks

high in an online search on Google, Yahoo or MSN. ( )

2. You should have your website listed in a number of e-

commerce websites that index business. ( )

3. Advertise on TV and newspaper to drive people to your

website or retail location.

( )

4. When someone calls you by phone, it is likely that he or

she is highly interested in your products or service.

( )

T

T

F

F


Translate the following sentences into English.

1. 你应该使你的网站被列入到那些能检索企业名录的电子商务网站中去。

2. 在当地或目标搜索引擎上做广告以驱使人们去你的网站或者零售店去浏览。

3. 这是将他列入你的客户名单的绝佳时机。

You should have your website listed in a number of e-commerce websites that index business.

Advertise on a local or target search engine to drive people to your website or retail location.

It’s a great time to get that person on your customer list.

Homework


2. 背诵 Task 7 课文。

1.4 Practice and training

Task 1

You are asked to search the following information about Val

Technologies, Inc.

1.the company’s website

2.its location

3.the business it specialises in

4.the year when it was established

5.the detailed contact information


Task 2

Write down all the information you have found about Val

Technologies, Inc.

1. http://www.valtechnologies.com/

2. in California

3. specialises in obsolete and hard to find parts

4. in 1998

5. Coporate Headquarters:

6665 Doolittle Ave. Riverside, CA 92503, USA

Phone: 951-643-5555 Fax: 951-688-8388


Work online

Read and learn the procedures for searching for a book

online.

Step1. Put the website address http://www.amazon.com into

the URL bar

Step 2. Put “book”in the search bar

Step 3. Click on the book icon you are interested in

Step 4. Choose all the information on this book

Step 5. Copy and paste it into a file, naming it “book_info”

Step 6. Save the file in

C:\My Documents\myinterestingbooks


Visit the website www. amazon.com. Make use of the

search baron the homepage. Try to search out a book

which interests you greatly and then complete the following

table with the information you find on this book.

Book Details

1.Name of the book: _______________________________

2.Publisher:_______________________________________

3.Language:_______________________________________

4.ISBN:___________________________________________

5.Price: ___________________________________________

6.Introduction:

Harry Potter Paperback Box Set(1-7)

Arthur A.Levine Book, Slp edition(July1,2009)

English

-10:0545162076; -13:978-0545102074

$ 52.09