united against a common enemy: physicians of the world talk online about cancer
DESCRIPTION
Presentation delivered at the Doctors 2.0 conference in Paris on June 5, 2014. Features the launch of MDigitalLife's first global panel of physicians & an analysis of physicians' online conversations about cancer. Based on the Social Oncology Project (http://MDigitalLife/SocialOncologyTRANSCRIPT
Kanser
سرطان
癌症
क"सर
Minbizia
Rak
Kræft Cáncer
Krebs
Cancer
Paris, June 5th – 6th 2014
United Against a Common Enemy: The world’s doctors fighting cancer - together
#Doctors20 | @chimoose
61% of physicians consult social media weekly for medical information
There is a new KOL emerging. Physicians are no longer just prescribers. They are the media.
The 1st and only database in the world to map physicians’ digital footprint to their national physician registry
The MDigitalLife dataset
Understanding, Engaging and Activating physicians in the digital age
5,016 Ex-US physician twitter accounts indexed from 19 to 30 May, 2014
220,671 physician digital footprints mapped as of April 8, 2014
Debuted at the Mayo Clinic in October 2012
Paris, June 5th – 6th 2014
MDigitalLife Doctors
500+
100+
10+
1-9
50+
300+
bit.ly/mdlpw514 #Doctors20 | @chimoose
Paris, June 5th – 6th 2014
31%
14%
34%
9% 11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5 <1 1-‐3 4-‐7 7+
55% of Mexican doctors tweet at least once per day,
and have 249% more followers than those who
don't.
Twitter activity levels by country | Mexico
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
36%
19%
23%
7%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5 <1 1-‐3 4-‐7 7+
45% of Saudi doctors tweet at least once per day, and have 427% more followers
than those who don't.
Twitter activity levels by country | Saudi Arabia
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
45%
19%
13%
10%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.5 <1 1-‐3 4-‐7 7+
35% of French doctors tweet at least once per day, and
have 73% more followers than those who don't.
Twitter activity levels by country |France
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
32%
14%
28%
8%
18%
0%
5%
10%
15%
20%
25%
30%
35%
<.5 <1 1-‐3 4-‐7 7+
54% of UK doctors tweet at least once per day, and
have 324% more followers than those who don't.
Twitter activity levels by country | United Kingdom
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
38%
15%
20%
7%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
<.5 <1 1-‐3 4-‐7 7+
47% of Dutch doctors tweet at least once per day, and have 199% more followers
than those who don't.
Twitter activity levels by country | Netherlands
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
51% of Italian doctors tweet at least once per day, and have 33% more followers
than those who don't.
39%
10%
34%
11%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
<.5 <1 1-‐3 4-‐7 7+
Twitter activity levels by country | Italy
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
31%
14%
34%
9% 11%
0% 5% 10% 15% 20% 25% 30% 35% 40%
<.5 <1 1-‐3 4-‐7 7+
Mexico 36%
19% 23%
7%
16%
0% 5%
10% 15% 20% 25% 30% 35% 40%
<.5 <1 1-‐3 4-‐7 7+
Saudi Arabia 45%
19% 13%
10% 13%
0%
10%
20%
30%
40%
50%
<.5 <1 1-‐3 4-‐7 7+
France
32%
14%
28%
8%
18%
0% 5%
10% 15% 20% 25% 30% 35%
<.5 <1 1-‐3 4-‐7 7+
United Kingdom 38%
15% 20%
7%
20%
0%
10%
20%
30%
40%
50%
<.5 <1 1-‐3 4-‐7 7+
Netherlands 39%
10%
34%
11% 6%
0%
10%
20%
30%
40%
50%
<.5 <1 1-‐3 4-‐7 7+
Italy
Physicians’ twitter activity levels by country
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
48% 32%
18%
20%
15%
19%
9%
11%
9% 15%
2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
US Tweets Ex-‐US Tweets
Pancreatic
Colorectal
Melanoma
Lung
Prostate
Breast
Cancer conversations by cancer type
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
0
50
100
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01/01/13 02/01/13 03/01/13 04/01/13 05/01/13 06/01/13 07/01/13 08/01/13 09/01/13 10/01/13 11/01/13 12/01/13 01/01/14
US
Ex-‐US
Breast Cancer Conversations | Raw Data
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
0
50
100
150
200
250
300
350
400
01/01/13 02/01/13 03/01/13 04/01/13 05/01/13 06/01/13 07/01/13 08/01/13 09/01/13 10/01/13 11/01/13 12/01/13 01/01/14
US
Ex-‐US*
Breast Cancer Conversations | Normalized
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014 17
PaMent Industry/ HCP
Treatment
PrevenMon/ Risk
Colorectal
Diagnosis
Awareness
Blood
Skin
Colo rectal
Breast
Lung
Brain
Gyne- colog-
ical
Paris, June 5th – 6th 2014
Breast Cancer Conversations | Multilingual
#Doctors20 | @chimoose
câncer de mama| 195
bröstcancer| 2
cáncer de mama| 1,640
cancro al seno| 4
cancer du sein| 52
meme kanseri| 11
borstkanker| 99
brustkrebs | 45
brystkreft| 5
Paris, June 5th – 6th 2014
@DoctorBlogs
Annabel Bentley
Mike Cadogan
@SandNSurf
#6
#1
#23 #4
#3
#1
#6
Cancer conversations | Global connectors
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Vijay Sadasivam
Mike Cadogan
#2
#1
#2 #1
#1
#1
#1
@ScanMan
Cancer conversations | Global connectors
@SandNSurf
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Vijay Sadasivam
@ScanMan
#1
#2
#4 #1
#2
#2
#1
Cancer conversations | Global connectors
#Doctors20 | @chimoose
Paris, June 5th – 6th 2014
Cancer conversations | Patient connectors
#Doctors20 | @chimoose
bit.ly/epaMentdoc
Paris, June 5th – 6th 2014 #Doctors20 | @chimoose