鄭志彬 鄭志彬 7993520479935204

Benetton Products Benetton Products

Adult Kid

UnderwearLifestyle

Perfumes Eyewear

Travel bags

Benetton’s “Sourced Benetton’s “Sourced Products” Areas Products” Areas

China Hong Kong

Benetton’s “Sourced Benetton’s “Sourced Products” AreasProducts” Areas

India Bangalore

Benetton’s industrial operations are based Benetton’s industrial operations are based on a "double supply chain", which balances on a "double supply chain", which balances efficiency and speed. efficiency and speed.

•Sequential Supply Chain: a better calibrated and more efficient system, based on a logical sequence of activities for minimizing costs and optimizing efficiency.

•Integrated Planning System, a more rapid system with better response capabilities, optimizing in parallel, the activities of R&D, product design, production and sales.

Efficiency Efficiency Sequential Supply Sequential Supply Chain Chain

Speed Speed Integrity Planning Integrity Planning System System

Benetton Operation Business Benetton Operation Business ModelModel

Benetton TV Benetton TV The Benetton TV project is a new portal for Benetton partners (agents, clients, stores, and buyers), providing controlled access with all the necessary security assurances.

The system makes it possible to provide information to the entire Benetton commercial network in real time, updating everyone on initiatives (new collections, redistribution, display methods, distance learning for employees, and so on), and receiving orders via web.

Benetton TV Benetton TV

Benetton Advertisement Benetton Advertisement “Beauty in Diversity”“Beauty in Diversity”

Benetton Advertisement Benetton Advertisement “Black Woman Breastfeeding “Black Woman Breastfeeding White Baby”White Baby”

Benetton Advertisement Benetton Advertisement “Bosnian Soldier” “Bosnian Soldier”

Benetton Advertisement Benetton Advertisement “Angel and Devil” “Angel and Devil”

Benetton Lifestyle’s Benetton Lifestyle’s AdvertisementAdvertisement

Benetton’s Lifestyle Benetton’s Lifestyle Advertisement Advertisement

Problems and Solutions Problems and Solutions •Is it really build “brand awareness”?

• To stay away from the political and social arena, and focus on their products in their ads.