United for Libraries Institute: Trustees, Friends, and Foundations Saturday, January 25, 12:30 PM – 4:00 PM Free Library of Philadelphia, Parkway Central Branch, 1901 Vine Street (Montgomery Auditorium) Free; registration required (event code: UNI1; for registration details visit www.ala.org/united/registration) Library Trustees, Friends groups, Foundations, and staff are invited to join a free afternoon of expert speakers and learning opportunities.

Registration/Meet & Greet

WelcomeDeborah Doyle, Vice chair of Sonoma County (Calif.) Library Commission; President, California Public Library Advocates; Legislative Committee Chair, United for Libraries

The E's of Libraries Alan Fishel, Partner, Arent Fox; Board Member, United for Libraries

You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Learn how to use The E’s of Libraries®—Education, Employment, Entrepreneurship, Empowerment, and Engagement—to demonstrate why your library is essential.

Keynote Gretchen Rubin, New York Times Bestselling Author, Outer Order, Inner Calm; The Four Tendencies; The Happiness Project

Fundraising: The More it Changes, The More it Stays the SameLibby Post, President/CEO, Communication Services; Board Member, United for Libraries

Trends come and go. But, development, advancement or fundraising—whatever you may call it—comes down to one basic thing: building relationships. This session will explore how library trends impact the way we can build those relationships to make your library, Friends, or Foundation a giving priority.

Recruiting Advocates of All Ages: Engaging Millennial Members on Boards, Friends Groups, and FoundationsLina Bertinelli, Workforce Librarian, Enoch Pratt Free Library and Maryland State Library Resource Center, Baltimore, Md.

Tess Wilson, Community Engagement Coordinator, National Network of Libraries of Medicine – Middle Atlantic Region

Most Friends and Trustee boards do not have even a single Millennial member (Pew 2016, ALA 2018). What accounts for this discrepancy, and how can we rectify it? Learn how to attract Millennials to your Friends group and Board of Trustees.

Break/Refreshments

Friends of the Free Library of Philadelphia Take it to City HallLinda L. Colwell-Smith, President, Friends of Torresdale Library (moderator)

Betty Beaufort, Friends of Queen Memorial Library (panelist)

Erica Zurer, Friends of the Ramonita G. de Rodriguez Library (panelist)

Yvette Robinson, Friends of Overbrook Park Library (panelist)

What do you do when your public libraries are constantly closing due to inadequate staffing and maintenance issues? You take your concerns to City Hall! Learn how the Friends of the Free Library of Philadelphia organized and trained their communities to advocate for their libraries and win the first library budget increase in 10 years.

Closing/Evaluations

Libby Post

Tess Wilson

Lina Bertinelli

Betty Beaufort

Linda L. Colwell-Smith

Yvette Robinson

Erica Zurer

Deborah Doyle

To continue the conversations, please join us for “Donuts & Dialogue for Trustees, Friends, and Foundations,” a FREE roundtable discussion session on Sunday, January 26, 8:30-10 a.m., at Pennsylvania Convention Center, Room 105-AB.

For more information on United for Libraries events and programs, including instructions on how to register, visit www.ala.org/united/midwinter or email united@ala.org.

Gretchen Rubin

Alan Fishel

Deborah Doyle Deborah Doyle, MLIS, editor, writer and chair of the United for Libraries Legislative Committee, currently serves as vice chair of the Sonoma County Public Library Commission and president of

California Public Library Advocates.

Alan Fishel Alan Fishel is a partner at the law firm of Arent Fox and leads the firm’s Communications & Technology group. He has represented ALA on many matters, including at the

Federal Communications Commission. Alan also serves on the United for Libraries board, and he is the chair of The E’s of Libraries Task Force.

Gretchen Rubin Gretchen Rubin is one of the most thought-provoking and influential writers on the linked subjects of habits, happiness, and human nature. She's the author of many books, including the

blockbuster New York Times bestsellers, Better Than Before and The Happiness Project. A member of Oprah's SuperSoul 100, Rubin has an enormous following, in print and online; on her popular daily blog she reports on her adventures in pursuit of habits and happiness. She also has a highly ranked, award-winning podcast, Happier with Gretchen Rubin.

Libby Post Libby Post is a political consultant who uses her advocacy, marketing, and strategic communication skills to help libraries wage successful funding campaigns. She authored the

five-part Library Campaign Training Institute. She serves on the United for Libraries Board and is a member of ALA’s Committee on Library Advocacy. In her home state of New York, she has shepherded her library clients to voter victory with a win margin of 84%.

Lina Bertinelli Lina Bertinelli is the Workforce Librarian at the Enoch Pratt Free Library and Maryland State Library Resource Center in Baltimore, Md. She has a BA in linguistics from the University of Arizona

and a master’s in library and Information science from Drexel University.

Tess Wilson Tess Wilson is the Community Engagement Coordinator for the National Network of Libraries of Medicine, Middle Atlantic Region. She earned a BA in English from Washburn University, an MFA in creative

writing from Chatham University, and an MA in library and information science from the University of Pittsburgh.

Linda L. Colwell-Smith Linda L. Colwell-Smith, MLA, MSLIS, is the retired Research Director of the PA Conference of Teamsters and the longtime President of the Friends of Torresdale Library. A longtime activist, she also advocates for

the In Memory Program of the VVMF and is the current Vice President of Holme Circle Civic Association.

Betty Beaufort Betty Beaufort, a Friend of Queen Memorial Library, has been fighting for Philadelphia libraries for 12 years. Since Mayor Nutter tried to close 13 libraries in 2008. She is still on the forefront, fighting for

the cause!

Erica Zurer Erica Zurer is a recent transplant to Philadelphia and a member of the Friends of the Friends of the Ramonita G. de Rodriguez Library in North Philadelphia. Her background includes advocacy and

research for The New York City Public Schools.

Yvette Robinson Yvette Robinson, a Friend of Overbrook Park Library, has worked as a managing editor, communication director, event planner, and Poet Club Coach. She has worked for many non-profit agencies and has

come full circle to pursue her dream as a lifelong advocate and Friend of the library.

For more information on United for Libraries events and programs, including instructions on how to register, visit www.ala.org/united/midwinter or email united@ala.org.