united states department of justice global outreach working group report to the global advisory...
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United StatesDepartment of Justice
www.it.ojp.gov/globalwww.it.ojp.gov/global
Global Outreach Working Group
Report to the Global Advisory Committee
April 18, 2007
Ron Hawley, Global Outreach Chairman
United StatesDepartment of Justice
www.it.ojp.gov/globalwww.it.ojp.gov/global
Background• Previously, outreach addressed on ad hoc basis • Established as official Working Group by Global Executive Steering
Committee (GESC) in January 2007– Acknowledgement by leaders re: importance of issue – Governed by Global Bylaws– Afforded all responsibilities, roles, opportunities, and support as topic-
oriented Working Groups• Leadership appointment:
– Ron Hawley, Chair– Steve Correll, Vice Chair
United StatesDepartment of Justice
www.it.ojp.gov/globalwww.it.ojp.gov/global
Efforts-to-Date• Updating of historical Global outreach plan by appointed leaders
– For use as springboard/starting point– More fully developed plan to be crafted as an initial activity of Working
Group members
• Conference call with GESC– Concurrence on approach:
• Message delivery is purview of Global Outreach Working Group• Message content remains purview topic-focused groups (Working
Groups, task teams) and SMEs – Support for tiered membership approach
• Opportunity for short-term membership may translate to increased interest in participation, more targeted skill sets per task-at-hand
United StatesDepartment of Justice
www.it.ojp.gov/globalwww.it.ojp.gov/global
Next Steps• Selecting Working Group members• Inaugural face-to-face meeting
– Target: May 2007– Agenda items:
• Global Outreach Plan -- • Identification of “low-hanging fruit” for quick wins• Refinement of membership based on selected tasks
• Ongoing activities– Global Highlights newsletter– Support for Global participation in related conferences
(E.g., LEIM Conference)
United StatesDepartment of Justice
www.it.ojp.gov/globalwww.it.ojp.gov/global
Membership Solicitation • Familiarity with justice-related information sharing issues and approaches,
including the Global Initiative.
• Marketing strategies and communication skills, with an emphasis on:– Familiarity with marketing plan development – Practical experience in marketing and communications
Experience in the promotion of justice-related activities preferred – Experience with targeting methodologies – Ability to monitor marketing plan efforts – Experience in branding initiatives and ability to discover unique opportunities
in the market to leverage the brand – Excellent written and verbal communications skills and the ability to conceive
and articulate plans
• As importantly: Enthusiasm to support the Global Initiative toward a greater good, regardless of agency affiliation. – Travel expenses to be reimbursed, but as with other Working Groups,
participation is on a voluntary basis.