Increasing Online Engagement

United WayMidwinter InstituteFebruary 16, 2011

© Andy Giesler, 2011

Andy GieslerBlazing Moon

Varied knowledgeVaried needs

“You”

vs

“Your nonprofit partners”

?

PollTech work is pretty much my whole jobTech work is a significant part of my job

Tech work is a small part of my jobI don’t do much tech work myself

3 Reasons

Let’s talk about…How to choose technologyTraditional WebsitesSocial MediaOnline Collaboration

Let’s talk about…TRUiST• United eWay• Volunteer SolutionsDeidre Asnis

Let’s talk about…How to choose technologyTraditional WebsitesSocial MediaOnline Collaboration

Let’s talk about…> How to choose technologyTraditional WebsitesSocial MediaOnline Collaboration

WhatWent

Wrong?

“shovel”

“Facebook”

“…need to dig a hole…”

“…someone asked why we’re not using…”

GadgetPeril

{backward}

!>Narrow<

“We want to set up a Facebook

page.”

DeeperGoal?

“We want to connect with volunteers.”

DeepererGoal?

Why are we doing this?

Who are we doing this for?

What specific results do we want?

Which ones are more important?

Who needs to be ok with this?

5 Critical Questions

Prioritizeyour goals

<BROAD>

?[ Filter ]

Easy Filter:The Sniff Test

Who do we want to reach?

How will they find it?

Why will they return?

Why will they spread the word?

Critical Questions: Who?

Know Thy AudienceIf You Build It They Will ComeGo Where They Already Are

“{technology} demographics”

What will it cost in dollars initially?

What will it cost in dollars ongoing?

How much will it cost in time initially?

How much will it cost in time ongoing?

Critical Questions: ROI

Does it do enough?

Does it do too much?

Will it be around long-term?

Does it rely on one person's expertise?

Is it easy to find or train other people?

Is it easy to find external help (common tool)?

Is it the coolest choice or the best choice?

More Critical Questions

Swerves

EXERCISE!

Let’s talk about…> How to choose technologyTraditional WebsitesSocial MediaOnline Collaboration

techatlas.org

Free technology planning tool for nonprofits.

Image Credits - Part One• Nerd: http://www.flickr.com/photos/mybluevan/3780363712/• People at a computer: http://www.flickr.com/photos/jonandbev-adams/2928628386/• Presents: http://www.flickr.com/photos/alicejt/325351305/• Presents: http://www.flickr.com/photos/s3a/5221897985/• Hardware store: http://www.flickr.com/photos/raychelrealtygroup/4149526902/• Shovel: http://www.flickr.com/photos/sskennel/4928809639/• Hand spade: http://www.flickr.com/photos/eekim/254679280/• Shovel art project: http://www.flickr.com/photos/25442521@N03/2397080167/• Post hole digger: http://www.flickr.com/photos/jharbert/4216358122/• Upside down: http://www.flickr.com/photos/25969987@N06/4632971322/• Bullseye: http://www.flickr.com/photos/gareandkitty/276471187/• Cow butts: http://www.flickr.com/photos/linecon0/862138156/• Lego lifter: http://www.flickr.com/photos/helico/3146937143/• Chocolate tools: http://www.flickr.com/photos/jannem/3312116875/• Choosing pencils: http://www.flickr.com/photos/pinksherbet/3387387075/• Diaper: http://www.flickr.com/photos/mikeporcenaluk/4315281679/• Swerve sign: http://www.flickr.com/photos/denaldo/2355203497/• Field of Dreams: http://www.flickr.com/photos/rockman13/1065893976/• Free kitten sign: http://www.flickr.com/photos/elnegro/185169520/• Sad little boy: http://www.flickr.com/photos/27117655@N07/4445558459/• Pen tips: http://www.flickr.com/photos/blyzz/2918255540/