United Way of KentuckyBoard Orientation

February 2011

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UWKY Board Member Orientation

Overview

Responsibilities of Boards

How We Serve Our Members

Customer Satisfaction

Financial Overview

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United Way of Kentucky

Incorporated in 1984

Membership organization assisting local UWs throughout Kentucky

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United Way of Kentucky

21 member UWs and 1 non-member

KY’s UWs assist 90% of KY’s total population

KY’s UWs raise about $48 million per year

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United Way of Kentucky

VISION

Uniting Kentuckians to Give, Advocate & Volunteer.

MISSION

As a focused team of leaders, we will align resources and work to advance Education, Income and Health.

VALUE PROPOSITION

As the statewide association for local United Ways in Kentucky, we are uniquely positioned to mobilize the strengths of our collective United Way network to achieve lasting change in communities across the Commonwealth.

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Core Values

We are committed to:

• Sustaining & strengthening local United Ways.

• Operating as a whole – which is stronger than the parts.

• Operating with honesty and integrity, and adding value through careful stewardship of the resources provided.

• Treating all people with respect and valuing our unique diversity.

• Holding ourselves and our customers accountable.

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Our Model

Advancing the Common Good

Give Advocate Volunteer

Education Income Health

Ask Thank Inform

LIVE UNITED

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The United Way System

United Way Worldwide (UWW)• Owns the Brand• Locals pay 1% dues• Receive discounts and services• Must meet Membership

Requirements• 1,246 local United Ways

United Way of Kentucky (UWKY)• Voluntary membership• Locals pay .3% dues• Must meet UWW Membership

Requirements• Non-voting Non-dues-paying

member of UWW

• Local UWs

• UWW

• International

• US

• UWKY• Council of

States

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Primary Services to Members

Training and Technical Assistance

Networking Opportunities

Raising Funds (KECC & Enterprise)

News and Information

Public Policy

Leveraging resources (Grants & Purchasing)

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What are the duties of board members?

Defined by case law, the duties of board members are the legal

standards against which all actions taken (or not taken) are measured

They are collective duties and mandate active participation by all board

members

Accountability is demonstrated by exercising the:

• Duty of Care

• Duty of Loyalty

• Duty of Obedience

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Duty of Care

"80 percent of success is just showing up." 

Woody Allen

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Duty of Care

Requires that directors:

– Be reasonably informed about the organization’s activities

–Participate in decision-making of the board

– Act in good faith and with the care of an ordinarily prudent person in comparable circumstances

In other words, they must pay attention to the organization’s activities and operations

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Duty of Loyalty

“A dog is the only thing on earth that loves you more than he loves himself.”

Josh Billings

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Duty of Loyalty

Requires that directors:

• Exercise their power in the interest of the organization

• Not exercise their power in the interest of another entity, particularly one with which they have a formal relationship

In other words, when acting on behalf of the organization, board members are expected to place the interests of the organization before any other personal or professional interests

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Duty of Obedience

“Obedience of the law is demanded; not asked as a favor.”

Theodore Roosevelt

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Duty of Obedience

Requires that directors:

• Comply with applicable federal, state, and local laws

• Adhere to the organization’s governing documents

• Remain guardians of the organization’s mission

In other words, they must make sure that they personally, and the organization they govern, follow the rules and honor the organization’s mission.

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And to play with Teddy Roosevelt’s words,

“Obedience to the mission is demanded; not asked as a favor.”

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What are our priorities?

Increasing Access to Service

• KCHIP Enrollment

• Statewide 2-1-1

Increasing High School Graduation

• Early childhood

• Out of School Time

Resource Development

• KECC/Enterprise

• Grant Seeking/Grant Making

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KCHIP Initiative

Partnering with the Governor and Cabinet for Health and Family Services

Goal: To enroll half of all 67,000 eligible but unenrolled children by FY 2010 (As of October 2010, over 50,000 additional children have been enrolled)

UWs partnering with local agencies, schools, EITC initiatives, etc. to increase awareness and enrolment sites

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• 2-1-1 is the 9-1-1 of non-emergency health and human services information & referral

• Free, confidential, easy to remember three-digit number to access:– Basic human needs resources· – Physical and mental health resources· – Employment support– Support for older Americans and persons with disabilities – Support for children, youth and families– Volunteer opportunities and donations– Vital response system link in times of crisis and disaster

What is 2-1-1?

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The number one reason people don’t get timely help is that they don’t know where to call.

2-1-1 connects people with services already available in their community.

2-1-1 can offer a comprehensive set of alternatives to address the need.

2-1-1 Connects People with Needed Services

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The Kentucky 2-1-1 Business Plan

Provides a road map to implement statewide 2-1-1 service

Demonstrates that Kentucky 2-1-1 knows what it plans to do and how to do it

A tool for obtaining needed resources

Anticipates and answers investors key questions

Identifies and responds to “key challenges”

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A Statewide 2-1-1

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Funding for N-1-1s

N11 Purpose Funding source

211 Community information and referral Primarily United Ways, donor dollars; Some state, county and municipalities contract with 211s for services.

311 Non-emergency governmental City and local government; early seed money Dept. of Justice

511 Transportation / road conditions Initially Department of Transportation

711 Relay services for hearing-and speech-impaired

Surcharge on phone bill

811 “Call before you dig” underground utility location

Membership dues from utilities

911 Emergency – police, fire and medical Surcharge on phone bill

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Public Policy/Advocacy

Take an active role in advocating for programs related to early childhood development and 2-1-1

Keep abreast of state and federal legislation affecting UW human services

Inform local UWs of issues/advocacy alerts

Maintain access to government policy leaders

Serve on several boards and commissions

• Early Childhood Development Authority

• Governor’s Task Force on Early Childhood Development & Education

• Commission on Philanthropy.

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Policy Priorities

Statewide 211• Active advocacy for funding

KCHIP Enrollment• Awareness building

• Enrollment

School Readiness• Universal kindergarten readiness/entry assessment

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Kentucky Employees Charitable Campaign (KECC)

Combined Campaign with 6 Charities

Began in 1993

Grew 150% 1995-2008

About half goes to local United Ways

Governor Appoints Chair

UWKY has been administrator since 1993

Funds about 36% of UWKY staff time

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KECC Administrator Responsibilities

Develop the “Case for Giving”

Make face-to-face calls on each Cabinet Secretary and Constitutional Officer

Train Coordinators

Develop print materials

Process all pledges

Conduct special events

Receive all cash and payroll pledges

Pay the charities

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KECC FY 2009 Audited Financial Results

UWKY’s KECC RevenuesAdministrative Fees 61,408

KECC Reimbursement 68,651

Total Revenues $130,059

UWKY’s KECC ExpensesEmployee Salaries & Benefits 84259

KECC Campaign Expense 49,029

Depreciation & Other 1,272

Total Expenses $134,560

Net Income/Loss ( $4,501)

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Kentucky Employees Charitable Campaign (KECC)

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

0%

10%

20%

30%

40%

50%

60%

70%

80%

Total KECC $

UW Por-tion

UW %

Customer Satisfaction

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Overall, how satisfied are you with your UWKY membership?

1 2 3 4 5

4.64 Overall Satisfaction*

Very dissatisfied

Very satisfied

Neutral

Average based on 14 Responses

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Please rank, in order of importance to your United Way, the services provided by UWKY.

Averages based on 14 Responses

Training & consultation

Networking opportunities

KECC / En-terprise fund-

ing

News & in-formation

Public policy support

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Please rate the following attributes of UWKY's performance.

Averages based on 14 Responses

1 1.5 2 2.5 3 3.5 4 4.5 5

4.434.434.43

4.714.644.64

4.794.71 Responsiveness to questions / requests

ProfessionalismPresentation skillsListening / communication skillsKnowledge & expertiseProviding resources you need to be successfulUsefulness of information you receiveFrequency of information you receive

Very dissatisfied

Very satisfiedNeutral

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In general, how satisfied are you with the learning opportunities provided by UWKY?

Based on 10 Responses

70%

30%

Very satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Very dissatisfied

Financial Overview

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2009 UWKY Revenue (Audited)

Grants34%

Membership Dues30%

KECC Reimbursement13%

Administrative Fees13%

Misc Income5%

Misc. Contributions3%

Interest Income1%

Grants

Membership Dues

KECC Reimbursement

Administrative Fees

Misc Income

Misc. Contributions

Interest Income

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2009 Expense Breakdown by Functional Accounts (Audited)

KECC37%

Statewide Initiatives18%

Training & Networking17%

Administration15%

Brand Awareness6%

Leveraging Resources4%

Board Development2%

KECC

Statewide Initiatives

Training & Networking

Administration

Brand Awareness

Leveraging Resources

Board Development

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Administrative Expenses vsProgram Services

Administrative15%

Program Services85%

Administrative

Program Services

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Fund Balance

2004 2005 2006 2007 2008 2009$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Questions?

Review the Board Handbook at www.uwky.org