2016 Successful Campaign

In the 2015 Campaign, we took in $23,190, including a $10,000 donation from Contributions Committee. We have been focusing on the number of givers (increased 53% last year from the previous year) and now we want to increase the amount of gifts. One way to do that is by increasing payroll deductions (pledges). We had 100 people who used payroll deduction last year and an additional 75 people gave one-time gifts. Our main goal was to increase the amount of people making payroll deductions, turning employees from one time givers to pledgers and most likely increasing the amount our campaign raised.

Goals

Campaign reinforced the superhero concept – Save the Day for the United Way. It also included encouragement to pledge a dollar a week by showing the Power of a Dollar at the kick off event – Dollar Day. Anyone who pledged or made a gift of at least $15 received a superhero power pack! There were prize drawings for both regular employees and temporary employees.

Main Themes

The Power of a Dollar was the theme of our campaign that ran Oct. 20 – Nov. 3. We felt that a pledge of just a dollar a week could help tremendously. To kick that off, we had Dollar Day in the Cafeteria with these activities: •  You could get a cool charger for your phone with a pledge or gift on $15 or more. •  You could buy a yummy baked good for a dollar. •  Any gift or pledge to United Way allowed you to spin the prize wheel. •  You could get a FREE Gertrude Hawk Candy Bar just for coming (bring your coupon from

the pledge packet you will receive at your desk or from your supervisor)! •  ACCO Brand employees who made any payroll deduction pledge were entered into the

prize drawing for a nice Bose Speaker System. •  ACCO Brands employees who make any gift or pledge were entered into a drawing to

win an iPAD2 mini, a Go Pro, a Fit Bit or a Vacation Day

Plans – kick off

Kick off event pictures

Email blast, campaign letter, candy bar coupon.

Additional Campaign Materials

Dear ACCO Brands Employee: Our local community organizations need your help!

ACCO Brands and Sidney United Way have worked together with superhero strength to help provide the basic health and human services to our friends and neighbors in need. One of the many advantages of giving to United Way is the assurance that your contribution is used in the most effective way possible in our community.

United Way keeps administrative costs to a minimum, and local volunteers make funding decisions after a thorough review of each agency's budgets and programs. United Way is helping where help is needed most!

Plus, please remember that ACCO Brands offers employees the convenience of giving through payroll deduction OR a one time gift. This makes contributing to United Way a little bit easier and more convenient for all of us. Thank you for helping our ACCO Brands Sidney team make a difference and save the day for the United Way.

Sincerely,

Jeffrey Almasian, General Manager

United Way Focus areas Quality of Life Disaster Preparedness Literacy Hunger Youth Development Emergency Services

2016 Sidney ACCO Brands United Way Campaign

United Way Fun continued on Oct 31, part way through the campaign! We had our United Way Superhero Contest and a chance for people to visit with some United Way member organizations. Many people had fun with our Save the Day for the United Way costume theme! All participants received a special treat.

Halloween event

We used the Power of a Dollar to kick off the campaign, gave out power packs to everyone who made a pledge or gift of $15, and had fun as United Way Superheroes on Halloween to Save the Day for the United Way. It was a GREAT campaign with GREAT generosity! The number of pledges was up almost 50% over last year. The money given in pledges and donations was up 22% over last year. And our number of employee givers was up 11% over last year. By writing a letter of request to our Sidney Contributions Committee outlining new United Way projects, the committee increased its gift to the United Way over last year’s gift and added a $13,000 contribution to the campaign. So the total we donated to the local United Way campaign from ACCO Brands was $28,880. In addition, we gave out numerous prizes to employees who participated, from candy bars to an iPad Mini, GoPro, Fitbit and Bose speaker.

Results