universal concern that creativity is su˜ering at work and
TRANSCRIPT
source: adobe state of create study
people feel that unlocking creativityis critical to economic growth
75%of respondents said they are under pressure to beproductive rather thancreative at work
39%of global respondentsdescribed themselves asbeing creative
59%globally
62%US
52%of Americans saythey are creative
more than half of those surveyed feel that creativity is being sti�ed by their education systems
globally, Japan is seen as the most creative country followed by the US
study based on surveys of 5,000 adults, 1,000 per countryin US, UK, Germany, France and Japan
two-thirdsfeel creativity is valuable to society
only 1 in 4 believe they are living up to their creative potential
Global Creativity GapUniversal Concern that Creativityis Su�ering at Work and School
25%of their time
creating at work
in aggregate, US cities seen as most creative
Americans believe US is most creative
80%
TheCreativityGap:
WhatAmericansBelieve
people spend an average of
only
only36%Japan
28%Tokyo
26%US
27%New Y ork
other 10%other 8%UK 1%
San Francisco 11%
Los Angeles 9%
London 2%Berlin 2%
Paris 11%
other 6%
UK 9%
France 11%
Germany 12%
global aggregate ranking
34%Japan
48%US
France 5%Germany 5%
}