ColorPrimary Brandmark

Flat Color

Gradients

PMS: 186 C | CMYK: 0.100.81.4 | RGB: 224.1.34 | HSB: 350.92.80 | HEX: #E00122

100% Black White

75% Black 100% Black

20% BlackWhite

Out of the classroom, active, engaged, and sharing the experience; models express real emotion, reaction, engagement, interaction, intensity, and focus. They are generally not looking at the camera because they are immersed in something meaningful to them. Imagery is soulful, genuine, experiential, and candid (not staged or too styled); action and activity beautifully express the concept of “unleashed.”

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AaBbCc0123 AaBbCc0123 AaBbCc0123 AaBbCc0123

Note: All images on this page are copyrighted and are not available for use without permission.They are used for style reference only. They may be purchased for use at GettyImages.com and Offset.com.

Special Use

Approved StagingRed Gradient: See Spot, Process and RGB Color Options Below

Red Gradient – Spot 2 Color Option Using Black and PMS 186 C:• 100% Black to 0% Black Gradient, Multiply, 20% Opacity,

Over PMS 186 C

Red Gradient – Process Color Option:• 100% Black to 0% Black Gradient, Multiply, 20% Opacity,

Over Process Red Build: CMYK 0.100.81.4

Red Gradient – RGB Color Option:• 100% Black to 0% Black Gradient, Multiply, 20% Opacity,

Over: RGB 224.1.34

Open Sans Light Open Sans Regular Open Sans Bold Open Sans Extra Bold

Gentium Book Regular Gentiu Bm oo Itk alic Gentium Book Bold Gentium Book Bold Italic

Unleashed Type Treatment

classr

Photography Style

eashed

Typography

College and major-unit lockups have been created using GT Eesti Pro. Production of additional lockups must be approved through the university branding committee and developed by UC Creative Services. Approved lockups are created free of charge.

Free & Web Safe

Special-use logos are restricted and approved on a case-by-case basis by the university branding committee.

UNIVERSITY OF CINCINNATI Quick Guide

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2016

Preferred. Best expression of the brand.

Secondary BrandmarkUse only when primary mark absolutely won't fit. For guidance, contact UC Creative Services.

Monogram Monogram Kit

Set A

Set B

Set C

UNIVERSITY OF CINCINNATI Quick Guide

College Graphics

College of Nursing College of Medicine College of Arts and Sciences

College of Allied Health Sciences

Carl H. Lindner College of Business

College of Law James L. Winkle College of Pharmacy

The Graduate School UC Clermont College College-Conservatoryof Music

College of Engineering and Applied Science

College of Education, Criminal Justice, and Human Services

College of Design, Architecture,Art, and Planning

UC Blue Ash College

UNIVERSITY OF CINCINNATI Quick Guide

Sample Executions

Note: The images above are copyrighted and are not available for use without permission.They are used for style reference only. They may be purchased for use at GettyImages.com and Offset.com.

UNIVERSITY OF CINCINNATI Quick Guide