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University of Groningen Creating, managing and monitoring customer value in the on- and offline world de Haan, Evert IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite from it. Please check the document version below. Document Version Publisher's PDF, also known as Version of record Publication date: 2016 Link to publication in University of Groningen/UMCG research database Citation for published version (APA): de Haan, E. (2016). Creating, managing and monitoring customer value in the on- and offline world. [Groningen]: University of Groningen, SOM research school. Copyright Other than for strictly personal use, it is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license (like Creative Commons). Take-down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons the number of authors shown on this cover page is limited to 10 maximum. Download date: 13-06-2020

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Page 1: University of Groningen Creating, managing and monitoring ... · Creating, Managing and Monitoring Customer Value in the On- and Offline World | 127 Bolton, R. N., K. N. Lemon, and

University of Groningen

Creating, managing and monitoring customer value in the on- and offline worldde Haan, Evert

IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite fromit. Please check the document version below.

Document VersionPublisher's PDF, also known as Version of record

Publication date:2016

Link to publication in University of Groningen/UMCG research database

Citation for published version (APA):de Haan, E. (2016). Creating, managing and monitoring customer value in the on- and offline world.[Groningen]: University of Groningen, SOM research school.

CopyrightOther than for strictly personal use, it is not permitted to download or to forward/distribute the text or part of it without the consent of theauthor(s) and/or copyright holder(s), unless the work is under an open content license (like Creative Commons).

Take-down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediatelyand investigate your claim.

Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons thenumber of authors shown on this cover page is limited to 10 maximum.

Download date: 13-06-2020

Page 2: University of Groningen Creating, managing and monitoring ... · Creating, Managing and Monitoring Customer Value in the On- and Offline World | 127 Bolton, R. N., K. N. Lemon, and

Chapter 6

6. References

Page 3: University of Groningen Creating, managing and monitoring ... · Creating, Managing and Monitoring Customer Value in the On- and Offline World | 127 Bolton, R. N., K. N. Lemon, and

126 | Chapter 6: References

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