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University of London Union Media Pack 2013/14

Hello and welcome to University of London UnionIntrodUctIon

Hello, welcome to University of London Union (ULU) Media Pack 2013/14 - the official way to communicate with our students.

Within this pack you will find a snapshot of the media opportunities available and information about our student demographic. In addition to the media displayed we often have an array of additional opportunities, so whatever your marketing objectives, we have the channels to connect you with our students.

ULU is a unique organisation and has over 120,000 student members from a collection of over 18 London based Universities and Colleges such as UCL, Kings College and LSE. Students are automatically entitled to be a member of ULU and can make use of the facilities based at Malet Street, including a Gym and Olympic sized Swimming Pool.

We have entrusted BAM exclusively with all of our media opportunities, so if you are interested in hearing more, please contact BAM on 0207 1180 479. We look forward to speaking to you shortly.

Advertising through BAM

Looking to book a national student marketing campaign? BAM provide expert advice and insight into the student market and can co-ordinate your national campaign efficiently through one central portal. Contact BAM on 0845 1300 667 or visit www.bamuk.com for more details.

Freshers’ MediaFresHers’ FaIr

Our Freshers’ Fayre provides the perfect opportunity to interact and engage face-to-face with students when they first arrive at university. Held on the 27th September 2013 within the ULU building, our fayre stalls range from all types of commercial and charity stalls to student sports clubs and society stalls and demonstrations. As ULU is a federal students’ union, our fayre is attended by students across a wide range of London-based Universities.

With an estimated footfall of 5,500 last year, it really is the perfect opportunity to make a lasting impression and develop long-term brand awareness. Spaces are limited so please contact us for more details.

Stall type 27th September

Premium £1,000

Commercial £700

Charity £300

04 | FresHers' MedIa


tHe essentIaL ULU gUIde

Packed full of event dates and ULU services , The Essential ULU Guide is an A5 Guide distributed in Goody Bags at Freshers Fayre and also at SU inductions days throughout the year. With 13,000 printed they are often used during the freshers period and provide great exposure for any advertisement.

Advert size Price

Full page £900

Half page £500

Quarter page £300

Inside front cover £1,000

Inside back cover £1,000

Back Cover £1,100

FresHers' MedIa | 05

to book call 0207 1180 479 | www.bamuk.com

WaLL PLanners

Distributed to 6,000 students at the Freshers’ Fayre, our wall planner contains relevant event dates for the first term. Often located within communal areas and bedrooms

they provide a constant reminder to students throughout the first term which maximises exposure to your target audience.

Advert size Price

70mm x 110mm £750



FresHers’ t-sHIrts

Worn by up to 100 student helpers and front-line staff during both the ULU Freshers Week and at other London SU Fayres. Freshers T-Shirts provide a unique and effective opportunity to increase brand awareness.

No. of t-shirts 100

Advert sizeBack print

200mm x 150mm

Price £750

goody Bags

Packed with a copy of The Essential ULU guide, vouchers and Oyster Card holders, 6,000 goody bags are distributed to students at Freshers’ Fayres across London; goody bags provide an effective method for delivering leaflets/samples directly into students’ hands.

Insert type Flyer Sample

Price £750 £250

FresHers' MedIa | 07


ULU card

Used by students to take advantage of all the benefits of the university and more, our 13,000 ULU cards are distributed at the ULU Freshers’ Fayre and at other University of London College Freshers’ Fayres.

They are available year round from ULU Reception, providing a unique opportunity to enhance brand exposure.

No. of cards 13,000

Advert size 70mm(w) x 30mm(h)

Price £2,000



year round MediaFace-to-Faceon-sIte sPace

Located in the front entrance of Reception, our On-Site Space opportunities provide one of the most effective methods for interacting and engaging face-to-face with students on-campus.

Whether it is to distribute samples, collate data or increase brand awareness through an experiential campaign, On-Site Space provides one of the most effective channels for engaging with our students.

Stall type Price

2m x 1m £300

3m x 3m £500

FLyerIng

Whether it is to distribute samples or promotional material, flyering at University of London Union provides the perfect way to get your promotional material and samples across campus, directly into the hands of students.

Why not book our promotional staff to get your message into the heart of the student community?

Recommended quantity Method Price

1,000 Student-staffed £300

1,000 Self-staffed £275

year roUnd MedIa – Face-to-Face | 09


year round MediadigitalBanner advertIsIng

Located in a prominent position on our official Students’ Union website www.ulu.co.uk, our banner adverts provide the perfect visual opportunity online.

Through the use of URL linking, our banners provide an effective method for directing students straight to your website, increasing traffic and awareness.

Alternatively book a hard-coded Lozenge for a constant visual presence on every page of our website helping enhance your search engine optimisation (SEO)

Type Duration Price

Banner Per month £650*

Per term £2,000*

Per year £4,600*

Lozenge Per year £2,000*

10 | year roUnd MedIa – dIgItaL


toP neWs story

Our Top News Story service provides the opportunity to promote articles, bulletins or events through the effective medium of our official Students’ Union website.

Guaranteed to be the top story for at least 24 or 48 hours, this opportunity provides an excellent channel, particularly in support of a wider campaign.

eMaIL

Communicate your message directly to students using our growing email database of 33000 students. In this digital age more and more students are accessing their emails 24/7 and

you can be assured that each student will be receiving your message from and endorsed by University of London Union.

Type Quantity Price

Solus email 33,000* £3,000*

Duration Price

24 hours £650*

48 hours £1,300*

year roUnd MedIa – dIgItaL | 11


year round MediadisplayPLasMa screens

Located throughout the University of London Union our plasma screens provide high exposure and offer one of the most visually attractive and cost effective display platforms available. With over 6 screens available, their eye catching nature is ideal for getting your message across to students.

Location Throughout the Union

No. of screens 8

Duration 1 month

Price £150

Posters

Located throughout the University of London Union building our poster displays come in an array of sizes

and provide a cost effective way of delivering a continuous visual presence on-site.

Size No. of sites Price

A4 15 £5 per poster per week




12 | year roUnd MedIa – dIsPLay


sponsorshipIn addition to the previously outlined media, we also have an array of bespoke sponsorship opportunities available at key events in the student calendar. Being associated with these events can provide high levels of exposure and build lasting awareness with our students.

So whether its main sponsorship, or purely representation at the event, we are able to tailor packages to suit your specific marketing needs.

Below are a selection of key opportunities available this academic year. For more information on these, or any bespoke requests, please contact us for more details.

Key event Date

Sponsorship

opportunities every

Friday night

Weekly

Purples Award

CeremonyMay

Laurels Award

CeremonyMay

sPonsorsHIP | 13


BAM 26 Cambray Place Cheltenham, GL50 1JN

dd: 0207 1180 479 e: [email protected]

www.bamuk.com

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