university relations social networking committee
DESCRIPTION
University Relations Social Networking Committee. Presenters: Kaitlin Mondello, Chair, Stewardship Erin Tobiasz, Development Lauren Martin, Corporate & Foundation Relations Amy Dedes, Alumni Relations Sabrina Edmonston, Stewardship Gerri Bauer, Public Relations. What you can expect today:. - PowerPoint PPT PresentationTRANSCRIPT
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University RelationsSocial Networking
CommitteePresenters: Kaitlin Mondello, Chair, StewardshipErin Tobiasz, DevelopmentLauren Martin, Corporate & Foundation RelationsAmy Dedes, Alumni RelationsSabrina Edmonston, StewardshipGerri Bauer, Public Relations
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What you can expect today:
Purpose & goals of the committee
General info. on social networking sites
Discussion of select sites & applications
Time for Q&A
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Committee Goals
raise awareness expand outreachfacilitate connections promote involvement and
giving foster relationships and
collaboration
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Web 2.0 – The
new model
of communication
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Web conversations - yesterday
Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder
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Web 2.0 - conversations today
Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder
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Social Networking Research
Choosing the right sites for your organization
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Why You Need Social Networking
Time spent on social networks is growing at 3 times the overall rate of time spent on the internet otherwise.
Social networking is used more often than personal email!
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Connects people from all over the world
Social networking sites are visited by 67% of the global online population (Nielson Online 2009)
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Hundreds of millions users!
Facebook alone reports 300 million active users
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Roughly equivalent to the entire population of the United
States!
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$8-10 Million raised
Silverman, Emma. “A New Generation Reinvents Philanthropy.” Wall Street Journal Online (August 21, 2007).
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The Twinfo!
What’s Twitter?
Who uses Twitter?
Why should you use Twitter?
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What’s ?
Characteristics : “Microblog” 140 characters
Public, searchable Simple platform
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What are you doing?
Tossing a Frisbee with a middle schooler?
Reading an article about your organization?
Mentoring a student?
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Who Tweets?
Driven by 25-54 year olds Growing rapidly among youth
25% Tweeps earn >$100,000
50% have degrees
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Why Tweet?
ENGAGE! Have conversations! Donors Volunteers
Clients
VS.
Engage!
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Why Tweet?BOTTOM LINE:People are talking
about your organization!
Get in on the action!!
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Facebook!What is it?
Who uses it?
Why should you use?
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The largest yellow
pages… the
world has ever seen!
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FB VocabProfile: For individuals. Friend: Connection between individuals Page: For companies, groups and organizations Fan: Connection between an individual and a company, group or organization.
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Educating / Awareness / Fundraising
• Post announcements once a week with a “Weekly Action” your members can take to make a difference.
• Post media items of articles or links to videos which educate cause members about the issuesrelated to your cause.
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Stetson Style
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Stetson Style
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What is it – who uses it – and why?
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What is Flickr?
OrganizeShareExplore Make stuff with your photos
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More than 50% of users are 18-34 years oldMore than 50% of users are menMore than 50% have college educations
Who uses Flickr?
Stetson on Flickr: 300+ photos uploaded, like this one
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To be part of a visual conversation To “tag” photos so that they become part of a global groupTo organize and share photos
Why use Flickr?
5,700 photos uploaded every minute
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What is a blog?
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Who blogs? Who reads blogs? 74% college
grads58% older than 3557% male56% work full-time51% earn >$75,000
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22 million people in the U.S. blog, including Stetson PR 77% of
active Internet users read blogs
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Why blog? Top 2 reasons:
1. Self-expression2. To share expertise
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95% of top 100 U.S. newspapers have reporter blogs77% of active Internet users read blogs22.6 million U.S. bloggers (2007)A blog (TMZ) broke the news of Michael Jackson’s deathTechnorati.com blog search engine indexes 112.8 million blogs
BlogosphereCollective community of all
blogs
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Future Goals
Input Collaboration
Sharing
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Thank you!
Questions?