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Universum Student Survey 2009

Norway

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The Universum business

Decide Desired brand position

Plan Their communication

activities

Act By reaching the talent

market through publications and events

Know Their image, audience

and competitors

We help employers:

Our business idea is to assist companies and organisations in becoming more attractive employers through creating and strengthening their employer brand.

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Product portfolio

National Student Surveys• 4 continents• 20 countries • 800 educational institutions• 300,000 respondents

National Professional Surveys• 10 countries• 80,000 respondents

Print *Unique for every country

Web*Unique for every country

Brand Image Redefinition• Communication plan creation• Communication material creation• Employer value proposition alignment• Global adaptation of the employer

brand• IPI Analysis

Custom Research• Case studies• External brand image perception study• Focus groups – online and in person• Intercept interviews • On campus recruitment material testing

Universum’s employer branding model™

Research EVPCommunication

PlanCommunication

Material Action

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Universum around the world

Universum annually surveys over 300 000 students and 80 000 professionals in 20 countries through our standardised research. In addition to this research we conduct research in several other countries through our consulting projects. The group head office is located in Stockholm and the regional head offices are located in

Philadelphia (America), Cologne (Europe) and Shanghai (Asia).

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Ideal Employer ranking (1-30) - Business

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

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EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

StatoilHydro 1 27,03% 1 Schibsted 16 6,46% 15Ernst & Young 2 15,14% 2 Microsoft 17 6,38% 18PricewaterhouseCoopers 3 14,07% 5 Telenor 18 5,99% 20DnB NOR 4 13,59% 4 Aker Solutions 19 5,85% 6McKinsey & Company 5 11,23% 7 SAS 20 5,58% 16Innovasjon Norge 6 10,33% 8 Procter & Gamble 21 5,16% 19L'Oréal 7 9,63% 9 Accenture 22 4,81% 28The Boston Consulting Group 8 8,97% 10 Sparebank 1 23 4,66% 29Norges Bank 9 8,69% 11 Nordea 24 4,50% 23Orkla 10 8,59% 12 Statkraft 25 4,28% 43Deloitte 11 8,37% 17 Pareto Gruppen 26 4,14% 26

Utenriksdepartementet 12 8,29% 3Nærings- og Handelsdepartementet

27 4,04% 36

Finansdepartementet 13 8,08% 13 Shell 28 3,91% 34KPMG 14 7,64% 22 First Securities 29 3,87% 25Hydro 15 7,14% 14 IKEA 30 3,84% 27

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Ideal Employer ranking (31-60) - Business

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

2

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Konkurransetilsynet 31 3,65% 31 Ericsson 46 2,30% 33Olje- og Energidepartementet 32 3,63% 30 Skatteetaten 47 2,17% 47Geelmuyden.Kiese 33 3,43% 32 Kredittilsynet 48 2,16% 60Forsvaret 34 3,30% 40 Hewlett-Packard 49 2,14% 57

Norgesgruppen 35 3,13% 45 Kongsberg Gruppen 50 2,14% 69Det Norske Veritas 36 3,08% 39 Capgemini 51 2,13% 35REC Group 37 3,08% 41 Nestlé 52 2,07% 48Posten Norge 38 2,99% 42 Ringnes 53 2,02% 51Tine 39 2,82% 46 Visma 54 1,96% 55

Handelsbanken 40 2,76% 50 Gjensidige 55 1,95% 44Storebrand 41 2,68% 37 PA Consulting Group 56 1,91% 52Norad 42 2,65% 24 Jotun 57 1,85% 53

SSB (Statistisk Sentralbyrå) 43 2,60% 38 Siemens 58 1,84% 65ABG Sundal Collier 44 2,51% 49 BDO Noraudit 59 1,84% 64YARA 45 2,44% 54 Riksrevisjonen 60 1,83% 56

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Ideal Employer ranking (1-30) - Engineering/ Natural Sciences

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

2

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

StatoilHydro 1 35,83% 1 Rambøll 16 6,10% 11Aker Solutions 2 19,07% 2 Shell 17 5,85% 21Sintef 3 14,63% 3 ABB 18 5,79% 16Det Norske Veritas 4 13,20% 5 REC Group 19 5,22% 31Statkraft 5 10,37% 15 Rolls Royce 20 5,07% 17Hydro 6 9,06% 4 Subsea7 21 4,99% 23Schlumberger 7 8,23% 9 Sweco 22 4,98% 18Norconsult 8 8,05% 7 Siemens 23 4,29% 19Kongsberg Gruppen 9 7,82% 6 Statens vegvesen 24 4,27% 28ConocoPhillips Norge 10 7,49% 10 Cowi 25 4,08% 27Multiconsult 11 7,32% 8 Esso/ExxonMobil 26 4,01% 40Forsvarets forskningsinstitutt 12 7,26% 13 Veidekke 27 4,00% 24FMC Technologies 13 6,88% 14 Reinertsen 28 3,96% 25Skanska Norge 14 6,67% 12 Forsvaret 29 3,90% 29Institutt for energiteknikk 15 6,20% 22 Aibel 30 3,76% 26

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Ideal Employer ranking (31-60) - Engineering/ Natural Sciences

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

2

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Statsbygg 31 3,68% 32 Elkem 46 2,46% 49Odfjell Drilling 32 3,67% 34 Microsoft 47 2,45% 46Halliburton 33 3,33% 30 Norad 48 2,44% 36AF Gruppen 34 3,32% 33 Kongsberg Automotive 49 2,35% 47Seadrill 35 3,29% 38 Telenor 50 2,31% 35NCC Construction 36 3,25% 20 Ulstein 51 2,25% 55BP 37 3,22% 52 Volvo Aero 52 2,21% 37The Boston Consulting Group 38 2,97% 41 Jernbaneverket 53 2,20% 61Tandberg 39 2,91% 48 Oslo Kommune 54 2,05% 63McKinsey & Company 40 2,91% 39 Statnett 55 1,94% 72Asplan Viak 41 2,79% 53 IBM 56 1,93% 57National Oilwell 42 2,75% 44 Laerdal Medical 57 1,90% 51Mesta 43 2,64% 45 Bekk Consulting 58 1,89% 87Accenture 44 2,50% 43 YARA 59 1,76% 65Acergy 45 2,48% 54 Total E&P 60 1,73% 75

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Ideal Employer ranking (1-30) - Total (IT)

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work – your five Ideal Employers.

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Google 1 32,22% 1 Dell 16 7,55% -Microsoft 2 22,19% 2 Skatteetaten - IT 17 7,40% 35StatoilHydro 3 18,50% 6 Sintef 18 7,38% 33Opera Software 4 17,12% 3 Forsvaret 19 7,18% 29Funcom 5 14,59% 4 Sirius IT 20 7,00% 50Bekk Consulting 6 14,07% 7 Forsvarets forskningsinstitutt 21 6,02% 26Accenture 7 13,18% 11 Hydro 22 5,79% 27Telenor 8 12,03% 8 Nokia 23 5,41% 9Steria 9 9,55% 17 Tandberg 24 5,29% 22Sun Microsystems 10 9,25% 10 Hewlett-Packard 25 5,09% 14Capgemini 11 8,96% 18 McKinsey & Company 26 4,97% 25Ergo Group 12 8,53% 28 EDB Business Partner 27 4,96% 21Cisco Systems 13 8,05% 16 Kongsberg Gruppen 28 4,90% 30IBM 14 7,97% 5 Ericsson 29 4,58% 20Trolltech 15 7,94% 13 Fast 30 4,58% 19

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10

Ideal Employer ranking (31-60) - Total (IT)

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work – your five Ideal Employers.

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Ementor 31 4,25% 36 Visma 42 1,87% 23BBS 32 4,21% 37 FLO/IKT 43 1,87% 39Schlumberger 33 3,90% 46 Siemens 44 1,64% 24Yahoo! 34 3,63% 12 Mamut 45 1,49% 52Objectware 35 3,40% 38 Shell 46 1,30% 42Aker Solutions 36 3,25% 15 Tieto 47 1,12% 58Oracle 37 3,21% 31 Ciber 48 1,07% 54Det Norske Veritas 38 3,02% 34 The Boston Consulting Group 49 1,00% 49Bouvet 39 2,90% 32 Vmetro 50 0,44% -

Netcom 40 2,18% 44TrygVesta (tidligere Vesta Forsikring)

51 0,43% -

Software Innovation 41 2,01% 41

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Ideal Employer ranking (1-30) - Law

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

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EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Politiet 1 36,62% 2 Artntzen DeBeche 16 7,55% 18Utenriksdepartementet 2 32,38% 1 BA-HR 17 7,26% 14Tingrettene 3 24,73% 3 Juridisk fakultet, UiO 18 6,20% 23Justisdepartementet, lovavdelingen 4 21,47% 6 DnB NOR 19 6,08% 28

Regjeringsadvokaten 5 19,13% 5 Kluge 20 5,78% 20Økokrim 6 16,91% 4 Finansdepartementet 21 5,71% 26StatoilHydro 7 16,48% 7 Skatteetaten 22 5,66% 32Høyesterett 8 15,25% 8 PricewaterhouseCoopers 23 5,63% 25Justisdepartementet, øvrige avdelinger

9 15,03% 9 Selmer 24 5,22% 21

Wikborg Rein 10 14,55% 10 Konkurransetilsynet 25 5,05% 13Statsadvokatembetene 11 12,65% 11 Hjort 26 4,98% 29Sivilombudsmannen 12 11,73% 17 Kommuneadvokaten i Oslo 27 4,72% 35Thommessen 13 8,61% 12 Hydro 28 4,66% 27Schjødt 14 8,09% 19 Deloitte 29 4,50% 33Wiersholm 15 8,08% 16 DLA Piper Norway 30 4,48% 24

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Ideal Employer ranking (31-60) - Law

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

PLEASE NOTE:• The whole distribution is presented in the Appendix at the end of the presentation.

2

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Kredittilsynet 31 4,08% 31 Nordisk skibsrederforening 41 2,22% 36Haavind Vislie 32 4,03% 34 Aker Solutions 42 2,11% 15McKinsey & Company 33 3,63% 22 KPMG 43 2,07% 46Ernst & Young 34 3,28% 30 Telenor 44 2,03% 41Steenstrup Stordrange 35 3,06% - Orkla 45 1,87% 39Simonsen 36 2,48% - Hestenes og Dramer & Co 46 1,73% 45LO 37 2,47% 37 Grette 47 1,66% 44Juridisk fakultet, UiB 38 2,42% 43 If 48 1,42% 40Gjensidige 39 2,41% 37 Kvale & Co 49 1,39% -NHO 40 2,32% 42 Bull & Co 50 0,35% 49

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Ideal Employer ranking (1-30) - Total (Pharma)

SURVEY QUESTION:Please select five employers from the list below for which you would most like to work – your five Ideal Employers.

2

EmployerRank 2009

Percent 2009

Rank 2008

EmployerRank 2009

Percent 2009

Rank 2008

Sykehusapotekene 1 53,70% 1 GE Healthcare 10 14,81% 8Apotek 1 2 46,30% 2 Alpharma 12 9,26% 13Alliance Apotek 3 27,78% 4 Bayer Healthcare 12 9,26% 15GlaxoSmithKline 4 25,93% 6 Eli Lilly 14 8,33% 11Pfizer 4 25,93% 3 Novartis 15 7,41% 13VitusApotek 6 23,15% 5 Sanofi-aventis 15 7,41% 16AstraZeneca 7 19,44% 10 Novo Nordisk 17 2,78% 17Weifa 8 17,59% 7 Akzo Nobel 18 1,85% -Nycomed 9 15,74% 9 Janssen-Cilag 18 1,85% 18Ditt Apotek 10 14,81% 11 Wyeth 18 1,85% 19