unl social mediainextensioneducation-11-9-11
DESCRIPTION
TRANSCRIPT
![Page 1: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/1.jpg)
Using Social Media, Digital Using Social Media, Digital Communication Tools, and Communication Tools, and
Online Networks in Extension Online Networks in Extension EducationEducation
Karen Jeannette
Community of Practice Support
eXtension Initiative
@kjeannette
http://www.slideshare.net/kjjeannette
UNL Extension Fall Conference 2011
![Page 2: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/2.jpg)
http://creativecommons.org/licenses/by-sa/2.0/deed.en
92% of American
adult internet users search
for information
http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx
78% of American
adults use the Internet
![Page 3: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/3.jpg)
Bound by time and space
![Page 4: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/4.jpg)
![Page 5: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/5.jpg)
![Page 6: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/6.jpg)
AccessibilityScalabilityDiversity
FrequencyContinuously
Removing barriers of time and space
![Page 7: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/7.jpg)
What are traditional roles in What are traditional roles in Extension?Extension?
Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47
![Page 8: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/8.jpg)
How can we use social media tools,
digital communication tools, and online networks
to enhance our roles?
![Page 9: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/9.jpg)
Online Social Network
Engagement Potential
Building & sustaining relationships; drawing out
resources
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
![Page 10: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/10.jpg)
Access-Access-DiscoverDiscover
![Page 11: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/11.jpg)
WHAT IS DISCOVERABILITY?
![Page 12: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/12.jpg)
Discoverable
Discovered
SHARELINK
CONSUME
Increase search engine
discovery
Increase social
discovery
Discoverability
![Page 13: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/13.jpg)
Searchable
Scannable
•URLs with keywords•Use title and headings with keywords•First two paragraphs most important•Bullets
“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -Jakob Nielson’s Alertbox
http://www.useit.com/papers/webwriting/http://www.useit.com/alertbox/page-abandonment-time.html
![Page 14: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/14.jpg)
Think of keywords
as doorways
sustainable
http://www.flickr.com/photos/eye2eye/5718238/
Lancaster co
Nebraska
extension
![Page 15: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/15.jpg)
Resonate
UniqueUseful
CompellingContent Formats
Call to Action
“Who, What, When, Where… Everytime”
– Melissa Rach, BrainTraffic Adventures in Online Content
![Page 16: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/16.jpg)
Not always predictable, but consider…
TimingNiche/custom topicsNetwork strengths
SimplicitySharable
Will they share?
![Page 17: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/17.jpg)
Publish Publish Content Content People People
Can Can ShareShare
![Page 18: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/18.jpg)
RECORDINGS AND RESOURCESAdventures in Online Content, Melissa Rach.
BrainTraffic http://connect.extension.iastate.edu/p29894575/
Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252
Resources for Writing for the Web
![Page 19: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/19.jpg)
How can you add value to your mission with social media?
• Generate awareness
• Become more accessible
• Get more people to programs
• Get info. to the people that are most receptive
• Advocates to share info
• Help you map something?
• Partner/complement educational efforts
• Integrate tools for efficiency
• Keep up w/diverse opinions – emerging world views
• Connect you to cutting edge people and resources?
![Page 20: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/20.jpg)
Attract-Attract-LearnLearn
![Page 21: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/21.jpg)
What are people seeking?
What are you seeking?
+ / -
![Page 22: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/22.jpg)
Focuspassion
interest
need
![Page 23: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/23.jpg)
SUPPORT ANCHOR (HUB)
CONVERSE
Support self learningIncrease Efficiencies:
Link, EmbedStorage, Organize,
Manage
Aid in SearchSensemake:
Host In-Depth TopicConnect to Social
Tools/NetworkArchive
EngageBuild and Sustain
RelationshipsCreate emergent
learning opportunities
Tools
Social BookmarkingGoogle Reader
Google CalendarRSS Feeds, Widgets
Flickr PhotoSlideshare.net
YouTube
WebsiteBlog
FacebookTwitter
YouTubeGoogle Alerts, Summify (to find conversations)
Align tools with your passion, interest, needs
![Page 24: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/24.jpg)
Explore and find your network.
“Learn. Do. Reflect. Adjust” - Nancy White, Full Circle Associates
![Page 26: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/26.jpg)
Making content discoverableMaking content discoverable
http://www.myminnesotawoods.umn.edu/
![Page 27: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/27.jpg)
Discoverable: Oak wilt widget on Discoverable: Oak wilt widget on DNRDNR
http://www.myminnesotawoods.umn.edu/
![Page 28: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/28.jpg)
Embeddables: examplesEmbeddables: examples
http://www.myminnesotawoods.umn.edu/
![Page 29: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/29.jpg)
MMW posterMMW poster
http://z.umn.edu/http://z.umn.edu/MMWposterMMWposter
http://z.umn.edu/http://z.umn.edu/MMWposterMMWposter
http://ksusocialmedia.wikispaces.com/Eli+Sagor
![Page 30: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/30.jpg)
Explore and find your network.
“Learn. Do. Reflect. Adjust” - Nancy White, Full Circle Associates
•Lurk, listen, monitor•Use tools to help detect conversations•Make incremental, impactful changes•Share what is working with others•Receive feedback, innovate to provide better service
![Page 31: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/31.jpg)
RESOURCES/RECORDINGSeXtension Learn (ongoing professional development):
http://www.extension.org/learn
eXtension Social Media Guidelines: http://create.extension.org/node/2926
Harold Jarche. Seek. Sense. Share. http://www.jarche.com/2011/06/pkm-updated/
Social Media Monitoring: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300
Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249
Resources for Learning How to Find and Participate in Social Networks
![Page 32: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/32.jpg)
Google AlertsGoogle Alerts
Search your name, organization
Search keywords of expertise (broad, narrow)
http://www.google.com/alerts
![Page 33: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/33.jpg)
Which social media tools should I start using?
![Page 34: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/34.jpg)
![Page 35: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/35.jpg)
EmbedEmbed
![Page 36: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/36.jpg)
UMN Extension UMN Extension Master Gardener Director’s BlogMaster Gardener Director’s Blog
![Page 37: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/37.jpg)
Facebook FanpageFacebook Fanpage
![Page 38: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/38.jpg)
Facebook FanpageFacebook Fanpage
![Page 39: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/39.jpg)
Facebook Group PageFacebook Group Page
![Page 40: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/40.jpg)
TwitterTwitter
![Page 41: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/41.jpg)
![Page 42: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/42.jpg)
![Page 43: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/43.jpg)
![Page 44: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/44.jpg)
![Page 45: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/45.jpg)
TwitterTwitterTimingTiming
![Page 46: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/46.jpg)
Citizen ScienceCitizen ScienceCall to ActionCall to Action
![Page 47: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/47.jpg)
![Page 48: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/48.jpg)
Second Life and YouTubeSecond Life and YouTube
![Page 49: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/49.jpg)
Google +Google +
![Page 50: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/50.jpg)
RESOURCES/RECORDINGSThe CMO's Guide to the Social (Marketing) Landscape:
http://www.cmo.com/social-media/2011-cmos-guide-social-landscape
A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download
eXtension Professional Development and Recordings:
http://www.extension.org/learn
http://create.extension.org/node/1303 (recordings archive prior to 2010)
Resources for Choosing Social MediaTools
![Page 51: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/51.jpg)
Achieve-Achieve-Innovate?Innovate?
![Page 52: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/52.jpg)
http://www.jarche.com/2011/09/organizing-for-diversity-and-complexity/
![Page 53: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/53.jpg)
Ideas for Starting Ideas for Starting with Social Mediawith Social Media
Share things you already create & manage
Connect around an interest, passion, cause, need
Set simple goals
Learn with others that are learninghttp://www.extension.org/people/colleagues/socialnetworks
http://www.extension.org/learn
![Page 54: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/54.jpg)
What resources do you hope to draw out from your network?
![Page 55: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/55.jpg)
What’s possible?
![Page 56: Unl social mediainextensioneducation-11-9-11](https://reader038.vdocuments.net/reader038/viewer/2022102823/544fe2ffaf79599a368ba471/html5/thumbnails/56.jpg)
Contact Information Contact Information
http://www.slideshare.net/kjjeannette
https://www.extension.org/people/karenjeannette