unleash the potential of big data on salesforce
TRANSCRIPT
Unleash the Potential of Big Data
Jonathan BruceDirector Product Management, Big [email protected]@jonbruce
Canice LambeCTO, The TAS [email protected]@canicelambe
Troy SellersEnterprise [email protected]@ibigfoot7
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
By now, you’ve heard the message — turn more data into business insights — and your business has seen the potential in big data to deliver it. By Q2 2016, 65% of data and analytics decision-makers say their firms will have implemented big data solutions, and some part of the 26% who were interested with no immediate plans in 2015 will move into early implementation phases
“The Integration Imperative of Digital Experiences, Forrester Research, August 2015”
2015 is about Big Data Execution
Customer Expectations Have Changed
Reactive
Proactive
Predictive
Thousands Millions Billions connected things
Customers Creating Massive Amounts of Data
90%of the world’s data created
in last 12 months
Posts
Leads
Apps
Profiles
Usage
Events
VisitsProducts
Repairs
Cases
Entire Industries Upended by Leveraging Connected Customer
“Why Software is Eating the World”- Marc Andreessen
Service Agents
Salespeople
Marketers
CEOs
Your Data
Companies Disconnected from their Customers
Your Insight
Better Understand and Engage with your CustomerBigObjects
• Enriched customer profile - high-volume data storage and management for historical customer data
• Self-service data curation – tools to prepare needed for better decision making
• Intelligent processes – turn insights into action by driving business process with new customer KPIs and metrics
IoT Cloud
• Connect with Everything – connect every device, website and app to gather relevant data
• Build Smart Real-time Logic – use data and insights to make smarter, more personalized actions at IoT scale
• Engage Proactively – use the power of Salesforce to reach out to your customers & employees 1:1 whereever they are
Today: Understanding Your Customer
ERP HCM SCM Logs
1. Acquire Data
2. Prepare Data(Cleanse, Augment, Transform, Join)
Data Lake / EDW
4. Take ActionCustomer Success Platform
3. AnalyzeWave
Firewall
Future: Understanding Your Customer
ERP HCM SCM Logs
4. Take ActionSalesforce Apps
3. AnalyzeWave
Firewall
2. Prepare DataData Pipelines / Async Query
1. Acquire DataBigObjects & Files
Wav
e To
olin
g
The Data-Driven App Cloud
Data Pipelines, AsyncQuery
Wave Data Enrichment
Sales Service Marketing Platform ISV
1 Data Acquisition
2 Reduce Data
3 Visualize Analyze, Understand
4 Take Action
DataBigObject, Files, SObject
BigObjects let you store manage billions of records natively
BigObject
BigObject Storage and Services
Object query language Resilient async SOQL SOQL Async Query
API
Apache Pig Processing
Data Pipelines
1: BigObjects means 100s of billions of records on force.com
Data persistence optimized for high-volume data Geared for 1, 10 100s of billions of records Immutable data – archive, events, external data, historical data
Familiar, object-based development model Simple data types – string, number, date, JSON Exposed in SOAP, REST, Bulk, and Metadata APIs New contracts for synchronous and asynchronous query patterns
High throughput Ingress & EgressNew Bulk API Implementation geared for 1billion record/day ingest
High-volume storage for Saleforce.com - reliable, highly-available & secure
BigObject
BigObject Pilot - Our Latest Winter ‘16 Updates
List ViewsAbility to surface records directly w/Aloha UI
New Data TypesAdded Number to string, datetime & lookup
Near-line StorageAbility to store billions of records for retention
2nd PILOTWinter
‘16
Data Pipeline - Winter ‘16 Pilot Updates
Apache Hadoop on PlatformApache Pig driven data flow language
Data Prep for Records & FilesReduce, redact and triage prior records to archive
Data OrchestrationAbility to move records into archive & Wave
UpdatedPilot
Winter ‘16
Asynchronous Query - New Pilot Winter ‘16
API & SOQL Driven PipelinesAbility to run resilient, federated SOQL queries
Long Term Result RetentionQuery results stored in SObjects/BigObjects
Focus on Record level entitiesData prep for record level entities
NewPILOTWinter
‘16
2: Data Reduction & Processing
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
Data Pipeline
Apache Pig driven data processing
Parallel Processing Jobs
Multi-tenancy Hadoop, resource management, scheduling, job monitoring and
management
SOQL API and Apex interface for data
filtering, grouping and aggregates
Data Sources Data Processing Data Targets
Async Query
3: Wave Driven Data Exploration, Insights & Analysis
Cloud Speed & ScaleComplete customer insightsacross your business
Search-Based QueryKey-value-pair and inverted indexes for speed & flexibility
Data Driven ConversationVia desktop or mobile while fully collaborative
4: Data Driven Action on Insights
Fast Action on Your InsightsComplete customer insights across your business
Enrich force.com ObjectsApply insights to your core force.com entities
Intelligent ProcessesTurn insights into action by driving business process with new customer KPIs and metrics
DemoSubtitle placeholder
N2022
SMART SALES TRANSFORMATION
Playbook
Opportunity
Align
Account
Predict
@
L I G H T N I N G F A S T
What are our Sales Analytics Use Cases?
• Discover patterns for success • Automated alerts & coaching
• What are sellers searching for? (Dealmaker Align)
• Profile how our apps are being used / features most impactful
• Identify adoption challenges
Tracking data in detail
Opportunity Data
Activity & Snapshot Data
What did 100% Native on Salesforce mean?
• High Trust Environment• Infosec is easy
• Great scalability, security and robustness for OLTP traffic
• Lots of users working their own opportunities and account plans
• Not optimized for complex, big data or computationally expensive processing
• What factors significantly improve my win rate?
• Alert me if a key number changes by more than X% over Y days
• Now we have BigObject and Data Pipelines to help ☺
Demo: Discover Patterns for Success and Take Action
Close DateValueTypeOwnerAccount
Close DateValueTypeOwnerAccount Snapshot DateProjected CQProjected NQRiskActivity StatusMix
OwnerTypeSnapshot DateProjected CQProjected NQRiskActivity StatusMix
TeamTypeSnapshot DateProjected CQProjected NQRiskActivity StatusMix
Roll UpTypeSnapshot DateProjected CQProjected NQRiskActivity StatusMix
OwnerTypeProjected CQ TodayProjected CQ 7 DaysProjected CQ 30 DaysRisk TodayRisk 7 DaysRisk 30 Days….
TeamTypeProjected CQ TodayProjected CQ 7 DaysProjected CQ 30 DaysRisk TodayRisk 7 DaysRisk 30 Days….
Roll UpTypeProjected CQ TodayProjected CQ 7 DaysProjected CQ 30 DaysRisk TodayRisk 7 DaysRisk 30 Days….
Alert if team experience 20% increase in risk value in last 30 days
Alert if team experience 10% decrease in projected value in last 7 days
Alert manager if any team member has more than 30% inactive opportunities
10M
1B
10M
Enterprise Org with 20K users
1M
100K
10K
Alerts and Coaching for Sales Managers
Sales Manager gets email digest
Thank you