unleash the potential of your website

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Unleash the potential of your website Unleash the potential of your website Ten steps to make your website work for you

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This resource document comes to you from the internet communication consultants at Pixel Studios - India's leading Digital Agency. This resource will help you understand the potential of your website and how you can harbor it to the maximum extent.

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Page 1: Unleash the potential of your website

Unleash the potential of your websiteUnleash the potential of your websiteTen steps to make your website work for you

Page 2: Unleash the potential of your website

to unleash the potential of your website

Page 3: Unleash the potential of your website

Your Website’s Potential

• It is open 24x7, Worldwide!• Low Overhead/operating costs• Supports Self-Service• Generates Leads/Memberships• Data Mine Web-traffic Data• Augments your company’s prestige and

image

Page 4: Unleash the potential of your website

#1- Get your website up and running!

• Choose a GOOD Domain Name • Choose an agency that can understand

your business and target market to maintain your online communication

• Plan your content well• Study your user preferences

Page 5: Unleash the potential of your website

#2- Analyze your existing traffic

• Enable Web Tracking• Engage Analysis Tools

– Commercial tracking software• Unica.com, Clicktracks, Visitat, Webtrends

– FREE tracking software• Onestat.com,firestats,statcounter, crazyegg,

Blogflux• Google Analytics• Quantcast

Page 6: Unleash the potential of your website

#3- Spy on your Competition!

• Find Related/Competing Sites– Inurl:keyword– Intitle:keyword– Inanchor:keyword

• View Page Source• Find-out what they are highlighting• Observe how they communicate their

business

Page 7: Unleash the potential of your website

#4- Get the prime location

• Build a “Search Engine Friendly” website• Identify relevant Keywords• Ask your agency to run a research and suggest

the most “business yielding” keywords• “Golden” Location=1st page of Search Engines

Agree

Neutral

Disagree DID YOU KNOW?

39% of users believe that Companies whose websites are listed on page 1 of search engines are ALSO the top companies in that domain.

Page 8: Unleash the potential of your website

#5 - Engineer your Webpage for ROI

• Set your Goals– Traffic– Conversions– Subscriptions/Registrations– Comments/Feedbacks

• Get that first click

• Call your audience to Perform an Action (“Learn More”, “Help Me”, Choose”,“Compare”,“Next Step”)

• Simplify Conversion Steps

Page 9: Unleash the potential of your website

#6 - Increase your “Trustworthiness”

• “Link” Building Strategy– helps increase Google PR– Adds referral traffic to your site– Deep vs Shallow

• Endorsements from Government/NGO bodies

• Awards/Certificates• Privacy Policy

Page 10: Unleash the potential of your website

#7-Promote your site!

• PR submission campaigns• Letterheads/Name cards/email signatures• Join Blogs, mailing lists, user groups

– Digg,Technorati,Boing Boing

• Be Listed in Wikipedia• Register with online directories

(streetDirectory.com.sg)• Include “Refer this Site” link• Provide “Subscribe/Join/Register”

Page 11: Unleash the potential of your website

#8-Be Interactive

• Feedback Forms• Surveys, Contests, Polls• Blogs/bulletin boards• Live Chat Increases Revenues• Toll Free Number

Page 12: Unleash the potential of your website

#9-Keep them Coming Back

• Update your content REGULARLY• Provide links to related sites• Provide useful tools (free?)• Consider Streaming Video or Audio

Page 13: Unleash the potential of your website

#10- Measure, Confirm & Correct

• Do Web analysis on a regular basis– Conditions Change. – Competitors react.– Buyers’ habits change.– You need to be aware.

• Monitor your Site’s UP time• Tools:

– Online Site Validator– Smart Page Rank– Vulnerability Checker

Page 14: Unleash the potential of your website

About Pixel Studios

a Digital Communication Agency offering world-class Web & Interactive Services.

We Transform brand messages into redefined interactive communications, tailored to cyber space & other electronic mediums.

CREATE PROMOTE

STRATEGIZE

Website

Web Portals

Web Applications

2D Presentations

3D Animation

Corporate Films

Search Engine Optimization

Search Engine Marketing

Display Advertising

Affiliate Marketing

Social Media Optimization

Viral Marketing

Web Design Consultancy

Social Media Strategy

Promotion Consultancy

Campaign Ideas

Performance Monitoring

Analysis and Improvement

Page 15: Unleash the potential of your website

Year of Incorporation : 1998CEO : Mr TG SrinivasanEmployee Strength : 50 +Group Companies : Zoe´Advertising – A new age

Advertising Agency Pixel Avatar – An Online Design Agency

About Pixel Studios

Some Of Our Clients

Page 16: Unleash the potential of your website

Let’s Make It Work.

Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India.Phone: 4266 0601 / 2618 0901