Unleash the potential of your websiteUnleash the potential of your websiteTen steps to make your website work for you

to unleash the potential of your website

Your Website’s Potential

• It is open 24x7, Worldwide!• Low Overhead/operating costs• Supports Self-Service• Generates Leads/Memberships• Data Mine Web-traffic Data• Augments your company’s prestige and

image

#1- Get your website up and running!

• Choose a GOOD Domain Name • Choose an agency that can understand

your business and target market to maintain your online communication

• Plan your content well• Study your user preferences

#2- Analyze your existing traffic

• Enable Web Tracking• Engage Analysis Tools

– Commercial tracking software• Unica.com, Clicktracks, Visitat, Webtrends

– FREE tracking software• Onestat.com,firestats,statcounter, crazyegg,

Blogflux• Google Analytics• Quantcast

#3- Spy on your Competition!

• Find Related/Competing Sites– Inurl:keyword– Intitle:keyword– Inanchor:keyword

• View Page Source• Find-out what they are highlighting• Observe how they communicate their

business

#4- Get the prime location

• Build a “Search Engine Friendly” website• Identify relevant Keywords• Ask your agency to run a research and suggest

the most “business yielding” keywords• “Golden” Location=1st page of Search Engines

Agree

Neutral

Disagree DID YOU KNOW?

39% of users believe that Companies whose websites are listed on page 1 of search engines are ALSO the top companies in that domain.

#5 - Engineer your Webpage for ROI

• Set your Goals– Traffic– Conversions– Subscriptions/Registrations– Comments/Feedbacks

• Get that first click

• Call your audience to Perform an Action (“Learn More”, “Help Me”, Choose”,“Compare”,“Next Step”)

• Simplify Conversion Steps

#6 - Increase your “Trustworthiness”

• “Link” Building Strategy– helps increase Google PR– Adds referral traffic to your site– Deep vs Shallow

• Endorsements from Government/NGO bodies

• Awards/Certificates• Privacy Policy

#7-Promote your site!

• PR submission campaigns• Letterheads/Name cards/email signatures• Join Blogs, mailing lists, user groups

– Digg,Technorati,Boing Boing

• Be Listed in Wikipedia• Register with online directories

(streetDirectory.com.sg)• Include “Refer this Site” link• Provide “Subscribe/Join/Register”

#8-Be Interactive

• Feedback Forms• Surveys, Contests, Polls• Blogs/bulletin boards• Live Chat Increases Revenues• Toll Free Number

#9-Keep them Coming Back

• Update your content REGULARLY• Provide links to related sites• Provide useful tools (free?)• Consider Streaming Video or Audio

#10- Measure, Confirm & Correct

• Do Web analysis on a regular basis– Conditions Change. – Competitors react.– Buyers’ habits change.– You need to be aware.

• Monitor your Site’s UP time• Tools:

– Online Site Validator– Smart Page Rank– Vulnerability Checker

About Pixel Studios

a Digital Communication Agency offering world-class Web & Interactive Services.

We Transform brand messages into redefined interactive communications, tailored to cyber space & other electronic mediums.

CREATE PROMOTE

STRATEGIZE

Website

Web Portals

Web Applications

2D Presentations

3D Animation

Corporate Films

Search Engine Optimization

Search Engine Marketing

Display Advertising

Affiliate Marketing

Social Media Optimization

Viral Marketing

Web Design Consultancy

Social Media Strategy

Promotion Consultancy

Campaign Ideas

Performance Monitoring

Analysis and Improvement

Year of Incorporation : 1998CEO : Mr TG SrinivasanEmployee Strength : 50 +Group Companies : Zoe´Advertising – A new age

Advertising Agency Pixel Avatar – An Online Design Agency

About Pixel Studios

Some Of Our Clients

Let’s Make It Work.

Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India.Phone: 4266 0601 / 2618 0901