1.Unleash the Power of your APISeptember 23rd, 2009 Monday, December 7, 2009

2. Content An API ? What for ? Whats an API? The core value of APIsMartin Tantow, Commercial Lead Examples Senior strategy consultant (Oliver Wyman/ Mercer) and strategic alliance manager (T-Mobile). He built his first company in API Management 1999 together with Steven. The benefits of having a managed API MBA, Univ. of Munich, School of Management Germany What the reality is The 3scale solution 3scales added value An innovative architectureSteven Willmott, Technical Lead Real life examples Director of research group at UPC, Barcelona, Spain with focus on Web Services, semantic web and distributed systems. 3scales solution live walk-through Ph.D. in computer science from EPFL Lausanne, CH Q&A Monday, December 7, 2009 3. Whats an API?3Monday, December 7, 2009 4. Whats an API? API stands for Application Programming Interface. It is a set ofprogramming instructions and standards for accessing a Web-basedsoftware application or Web tool3Monday, December 7, 2009 5. Whats an API? API stands for Application Programming Interface. It is a set ofprogramming instructions and standards for accessing a Web-basedsoftware application or Web toolAPI are a key element of The Cloud3Monday, December 7, 2009 6. The core value of APIsOnline PopulationWebService / OnlineBusiness4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/HinchcliffeMonday, December 7, 2009 7. The core value of APIsOnline PopulationReachWeb SiteWebService / OnlineBusiness4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/HinchcliffeMonday, December 7, 2009 8. The core value of APIsOnline PopulationReachWeb Site open APIs non-visual servicesWebService / OnlineBusiness 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/HinchcliffeMonday, December 7, 2009 9. The core value of APIsOnline Population Reach (Huge B2B opportunity)Social WidgetsNetwork 3rd Party GadgetsAppsWeb Site AppsBadges (Facebook,Opensocial) SemanticWeblies in their capacity to unlock distributionchannels and unleashthe power of your web open APIsservice and online non-visual services business. WebService / OnlineBusiness 4 Source: Dion Hinchcliffe, http://blogs.zdnet.con/HinchcliffeMonday, December 7, 2009 10. Some examples of successful APIs 5 Source: Dion Hinchcliffes Web 2.0 BlogMonday, December 7, 2009 11. Some examples of successful APIsThe adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through theirtraditional Web sites. Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)5 Source: Dion Hinchcliffes Web 2.0 BlogMonday, December 7, 2009 12. Some examples of successful APIsThe adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through theirtraditional Web sites. Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)60% of all listings on eBay are addedvia their APIs and eBay servicesover 6 billion API calls per monthJohn Musser (Programmable Web) 5 Source: Dion Hinchcliffes Web 2.0 BlogMonday, December 7, 2009 13. Some examples of successful APIsThe adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through theirtraditional Web sites. Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)60% of all listings on eBay are addedvia their APIs and eBay servicesover 6 billion API calls per monthJohn Musser (Programmable Web)The API which has easily 10 times more traffic than the website, has been really very important to us.Biz Stone (co-founder, Twitter) 5 Source: Dion Hinchcliffes Web 2.0 BlogMonday, December 7, 2009 14. The benefits of having a managed API 6Monday, December 7, 2009 15. The benefits of having a managed APIDrive syndication 6Monday, December 7, 2009 16. The benefits of having a managed APIDevelop brand Drive syndicationawareness 6Monday, December 7, 2009 17. The benefits of having a managed APIDevelop brand Drive syndicationawareness Promote innovation 6Monday, December 7, 2009 18. The benefits of having a managed APIDevelop brand Drive syndicationawareness Promote innovationFocus on your corebusiness 6Monday, December 7, 2009 19. The benefits of having a managed APIDevelop brand Drive syndicationawareness Promote innovationFocus on your core Develop newbusiness revenue streams =6Monday, December 7, 2009 20. However the reality is that 7Monday, December 7, 2009 21. However the reality is that 7Monday, December 7, 2009 22. However the reality is that 7Monday, December 7, 2009 23. Why that ? 7Monday, December 7, 2009 24. Why that ? Lack of out-of-the-box and efficient APIBusinessmanagement solution Early beginning of the learning curve ofsuch solutions 7Monday, December 7, 2009 25. Why that ?Lack of out-of-the-box and efficient APIBusiness management solutionEarly beginning of the learning curve of such solutions FinancialCompanies are often overpaying for API and API management systems (in-house or custom build from system integrators)7Monday, December 7, 2009 26. Why that ?Lack of out-of-the-box and efficient APIBusiness management solutionEarly beginning of the learning curve of such solutions FinancialCompanies are often overpaying for API and API management systems (in-house or custom build from system integrators) Development is complex and timeTechnical consumingEven innovators often lack key tools like deep monitoring and analytics7Monday, December 7, 2009 27. What is 3scales added value ? 8Monday, December 7, 2009 28. What is 3scales added value ?Management & Access Control Usagelimitations bymethods Contractmanagement API trafficfiltering 8Monday, December 7, 2009 29. What is 3scales added value ?Management & Access Control Monitoring & Analytics Usage Track accountlimitations bysign-upsmethods Monitor Contractaccount usagemanagement Track method API trafficusage in callsfiltering 8Monday, December 7, 2009 30. What is 3scales added value ?Management & Access ControlMonitoring & Analytics Usage Track accountlimitations by sign-upsmethods Monitor Contract account usagemanagement Track method API traffic usage in callsfiltering Billing & Payment Pre- and post-pay Usage plansconfiguration Set pricing rulesaccording tometrics Receive monthlysettlement8Monday, December 7, 2009 31. What is 3scales added value ?Management & Access ControlMonitoring & Analytics Usage Track accountlimitations by sign-upsmethods Monitor Contract account usagemanagement Track method API traffic usage in callsfiltering Billing & PaymentDeveloper portal Pre- and post- Contentpaymanagement for Usage plansAPIconfigurationdocumentation Set pricing rules Flexible forums,according to blogs and othermetricscommunity tools Receive monthlysettlement 8Monday, December 7, 2009 32. Based upon an innovative architecture9Monday, December 7, 2009 33. Based upon an innovative architecture 3scale networks enables Internet-basedbusinesses with a secure, scalable and efficientSaaS platform to manage their APIs and reduce time-to-market.9Monday, December 7, 2009 34. Based upon an innovative architecturePlug-In Advantages Fast and easy integration Cost-efficient (no bandwidth cost) Secure (no visibility for 3scale on content of data flows) 3scale networks enables Internet-basedbusinesses with a secure, scalable and efficientSaaS platform to manage their APIs and reduce time-to-market.9Monday, December 7, 2009 35. Based upon an innovative architecturePlug-In Advantages Fast and easy integration Cost-efficient (no bandwidth cost) Secure (no visibility for 3scale on content of data flows)9Monday, December 7, 2009 36. Companies that have chosen 3scale Wine.com has a developer portalwith full CSS that perfectlymatches the look and feel of thecorporate site. The integration only took 2 weeks Meaningtool increased the number of sign ups by 134% in 10 days. They generate the user accounts through our Service Management API 10Monday, December 7, 2009 37. Companies that have chosen 3scale Deepdyve integrated 3scales solution inless than 1 week More than 180 partners in less than 4months, from the launch of their API No developer portal - authentication andmonitoring run directly through 3scaleAPIs Freedom Speaks allows people to send letters and faxes to the government They are successfully monetizing the API with increasing revenues Through their API Program theyve got 2 new key partners 11Monday, December 7, 2009 38. Companies that have chosen 3scale Klout uses our self-configurable developer portal More than 40 API users in 2 months Up to more than 15.000 hits in one day Customers have gone live in 3 days on their own Significant amount of companies planning to go live with 3scalessolution in the coming weeks Various companies also using pre-paid and post-paid plans, APImonetization increasing 12Monday, December 7, 2009 39. 3scales ecosystemTo be launchedsoon Example: Example: Monday, December 7, 2009 40. 3SCALES SOLUTION WALK-THROUGH Monday, December 7, 2009 41. THANK YOU! Feel free to contact us: Martin Tantow martin@3scale.net Steven Willmott steve@3scale.net Get started with a FREE trial account: http://www.3scale.net/signup/new Monday, December 7, 2009