unleash the power of your api

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Unleash the Power of your API September 23 rd , 2009 Monday, December 7, 2009

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3scale Webinar #1 on how to Unleash the Power of your API. 1. An API ? What for ? 2. The core value of APIs - Real life examples 3. The benefits of having a “managed” API 4. The 3scale solution and its added value Full video of the webinar including demonstration of the 3scale API Management Solution: http://www.viddler.com/explore/3scale/videos/11/

TRANSCRIPT

Page 1: Unleash the Power of your API

Unleash the Power of your APISeptember 23rd, 2009

Monday, December 7, 2009

Page 2: Unleash the Power of your API

Content

• An API ? What for ?– What’s an API?– The core value of APIs– Examples

• API Management– The benefits of having a “managed” API– What the reality is

• The 3scale solution– 3scale’s added value– An innovative architecture– Real life examples

• 3scale’s solution live walk-through

• Q&A

Steven Willmott, Technical Lead Director of research group at UPC,

Barcelona, Spain with focus on Web Services, semantic web and distributed systems.

Ph.D. in computer science from EPFL Lausanne, CH

Martin Tantow, Commercial Lead Senior strategy consultant (Oliver Wyman/

Mercer) and strategic alliance manager (T-Mobile). He built his first company in 1999 together with Steven.

MBA, Univ. of Munich, School of Management Germany

Monday, December 7, 2009

Page 3: Unleash the Power of your API

What’s an API?

3

Monday, December 7, 2009

Page 4: Unleash the Power of your API

What’s an API?

3

API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based

software application or Web tool

Monday, December 7, 2009

Page 5: Unleash the Power of your API

What’s an API?

3

API are a key element of “The Cloud”

API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based

software application or Web tool

Monday, December 7, 2009

Page 6: Unleash the Power of your API

4

The core value of APIs…

Web Service / Online

Business

Online Population

Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe

Monday, December 7, 2009

Page 7: Unleash the Power of your API

4

The core value of APIs…

Web Site

Web Service / Online

Business

Online Population

Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe

Reach

Monday, December 7, 2009

Page 8: Unleash the Power of your API

4

The core value of APIs…

Web Site

open APIsnon-visual services

Web Service / Online

Business

Online Population

Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe

Reach

Monday, December 7, 2009

Page 9: Unleash the Power of your API

4

The core value of APIs…

…lies in their capacity to unlock distribution

channels and unleash the power of your web

service and online business.

Web Site 3rd Party Apps

WidgetsGadgetsBadges

Social Network

Apps (Facebook, Opensocial)

Semantic Web

open APIsnon-visual services

Web Service / Online

Business

Online Population

Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe

Reach (Huge B2B opportunity)

Monday, December 7, 2009

Page 10: Unleash the Power of your API

Some examples of successful APIs

Source: Dion Hinchcliffe’s Web 2.0 Blog5

Monday, December 7, 2009

Page 11: Unleash the Power of your API

Some examples of successful APIs

Source: Dion Hinchcliffe’s Web 2.0 Blog

“The adoption of Amazon's Web services is currently driving more network activity than

everything Amazon does through their traditional Web sites.”

Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

5

Monday, December 7, 2009

Page 12: Unleash the Power of your API

Some examples of successful APIs

Source: Dion Hinchcliffe’s Web 2.0 Blog

“The adoption of Amazon's Web services is currently driving more network activity than

everything Amazon does through their traditional Web sites.”

Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

5

“60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month”

John Musser (Programmable Web)

Monday, December 7, 2009

Page 13: Unleash the Power of your API

Some examples of successful APIs

Source: Dion Hinchcliffe’s Web 2.0 Blog

“The adoption of Amazon's Web services is currently driving more network activity than

everything Amazon does through their traditional Web sites.”

Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)

5

“The API which has easily 10 times more traffic than the website, has been really very important to us.”

Biz Stone (co-founder, Twitter)

“60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month”

John Musser (Programmable Web)

Monday, December 7, 2009

Page 14: Unleash the Power of your API

6

The benefits of having a “managed” API

Monday, December 7, 2009

Page 15: Unleash the Power of your API

6

The benefits of having a “managed” API

Drive syndication

Monday, December 7, 2009

Page 16: Unleash the Power of your API

6

The benefits of having a “managed” API

Develop brand awarenessDrive syndication

Monday, December 7, 2009

Page 17: Unleash the Power of your API

6

The benefits of having a “managed” API

Promote innovation

Develop brand awarenessDrive syndication

Monday, December 7, 2009

Page 18: Unleash the Power of your API

6

The benefits of having a “managed” API

Promote innovation

Focus on your core business

Develop brand awarenessDrive syndication

Monday, December 7, 2009

Page 19: Unleash the Power of your API

6

The benefits of having a “managed” API

Promote innovation

Focus on your core business

Develop new revenue streams

=

Develop brand awarenessDrive syndication

Monday, December 7, 2009

Page 20: Unleash the Power of your API

However the reality is that…

7

Monday, December 7, 2009

Page 21: Unleash the Power of your API

However the reality is that…

7

Monday, December 7, 2009

Page 22: Unleash the Power of your API

However the reality is that…

7

Monday, December 7, 2009

Page 23: Unleash the Power of your API

Why that ?

7

Monday, December 7, 2009

Page 24: Unleash the Power of your API

Lack of out-of-the-box and efficient API management solution

Early beginning of the learning curve of such solutionsB

usin

ess

Why that ?

7

Monday, December 7, 2009

Page 25: Unleash the Power of your API

Lack of out-of-the-box and efficient API management solution

Early beginning of the learning curve of such solutionsB

usin

ess

Why that ?

Companies are often overpaying for API and API management systems (in-house or custom build from system integrators)Fi

nanc

ial

7

Monday, December 7, 2009

Page 26: Unleash the Power of your API

Lack of out-of-the-box and efficient API management solution

Early beginning of the learning curve of such solutionsB

usin

ess

Why that ?

Development is complex and time consuming

Even innovators often lack key tools like deep monitoring and analyticsTe

chni

cal

Companies are often overpaying for API and API management systems (in-house or custom build from system integrators)Fi

nanc

ial

7

Monday, December 7, 2009

Page 27: Unleash the Power of your API

8

What is 3scale’s added value ?

Monday, December 7, 2009

Page 28: Unleash the Power of your API

8

Usage limitations by methods

Contract management

API traffic filtering

Management & Access Control

What is 3scale’s added value ?

Monday, December 7, 2009

Page 29: Unleash the Power of your API

8

Track account sign-ups

Monitor account usage

Track method usage in calls

Monitoring & Analytics

Usage limitations by methods

Contract management

API traffic filtering

Management & Access Control

What is 3scale’s added value ?

Monday, December 7, 2009

Page 30: Unleash the Power of your API

8

Track account sign-ups

Monitor account usage

Track method usage in calls

Monitoring & Analytics

Usage limitations by methods

Contract management

API traffic filtering

Management & Access Control

Billing & Payment

Pre- and post-pay

Usage plans configuration

Set pricing rules according to metrics

Receive monthly settlement

What is 3scale’s added value ?

Monday, December 7, 2009

Page 31: Unleash the Power of your API

8

Track account sign-ups

Monitor account usage

Track method usage in calls

Monitoring & Analytics

Content management for APIdocumentation

Flexible forums, blogs and other community tools

Developer portal

Usage limitations by methods

Contract management

API traffic filtering

Management & Access Control

Billing & Payment

Pre- and post-pay

Usage plans configuration

Set pricing rules according to metrics

Receive monthly settlement

What is 3scale’s added value ?

Monday, December 7, 2009

Page 32: Unleash the Power of your API

Based upon an innovative architecture

9

Monday, December 7, 2009

Page 33: Unleash the Power of your API

Based upon an innovative architecture

“3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce

time-to-market.” 9

Monday, December 7, 2009

Page 34: Unleash the Power of your API

Based upon an innovative architecture

“3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce

time-to-market.” 9

Plug-In Advantages

Fast and easy integration

Cost-efficient (no bandwidth cost)

Secure (no visibility for 3scale on content of data flows)

Monday, December 7, 2009

Page 35: Unleash the Power of your API

Based upon an innovative architecture

9

Plug-In Advantages

Fast and easy integration

Cost-efficient (no bandwidth cost)

Secure (no visibility for 3scale on content of data flows)

Monday, December 7, 2009

Page 36: Unleash the Power of your API

10

Companies that have chosen 3scale

Wine.com has a developer portal with full CSS that perfectly matches the look and feel of the corporate site.

The integration only took 2 weeks

Meaningtool increased the number of sign ups by 134% in 10 days.

They generate the user accounts through our Service Management API

Monday, December 7, 2009

Page 37: Unleash the Power of your API

11

Companies that have chosen 3scale

Deepdyve integrated 3scale‘s solution in less than 1 week

More than 180 partners in less than 4 months, from the launch of their API

No developer portal - authentication and monitoring run directly through 3scale APIs

Freedom Speaks allows people to send letters and faxes to the government

They are successfully monetizing the API with increasing revenues

Through their API Program they’ve got 2 new key partners

Monday, December 7, 2009

Page 38: Unleash the Power of your API

12

Companies that have chosen 3scale

Klout uses our self-configurable developer portal

More than 40 API users in 2 months

Up to more than 15.000 hits in one day

Customers have gone live in 3 days on their own

Significant amount of companies planning to go live with 3scale’s solution in the coming weeks

Various companies also using pre-paid and post-paid plans, API monetization increasing

Monday, December 7, 2009

Page 39: Unleash the Power of your API

3scale’s ecosystem

To be launched soon

Example:

Example:

Monday, December 7, 2009

Page 40: Unleash the Power of your API

3SCALE’S SOLUTION WALK-THROUGH

Monday, December 7, 2009

Page 41: Unleash the Power of your API

THANK YOU!Feel free to contact us:

Martin Tantow [email protected]

Steven Willmott [email protected]

Get started with a FREE trial account: http://www.3scale.net/signup/new

Monday, December 7, 2009