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Unleash the Secret Power Of

LinkedIn

#SMSecrets

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LinkedIn is a powerful connection and research tool for people seeking to connect

with influencers, sales prospects, and job

candidates. But a lot of its power isn’t immediately

obvious.

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The following are 10 tips on maximizing

your profile first, then using the powerful

built-in tools to connect.

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PART 1:  

Optimize Your PROFILE  

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1. Create a custom profile URL.  

http://www.linkedin.com/in/yourname is easier on the eyes. Also easier to cut and

paste into your resume.

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2. Customize all website links.  

In your connection info, find the section for Websites.

Instead of having them say "Personal Website," or

"Company website,” choose "Other:” give the website a name, and add the URL.

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3. Get discovered with the right keywords.  

Optimize your profile by inserting keywords in: A. the Headline under your name  B. the Summary section  C. the Experience section, under relevant positions you've held  D. even in the Skills & Endorsements section

4. Put your best groups forward.  

On “Your Groups” page, click the gear icon to

reorder groups on your profile and put the more important ones (relevant

to your industry) first.

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5. Get group emails the way you like.  

Navigate to your Privacy & Settings page then

the “Groups” tab. There you can set frequency

of all group emails.

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PART 2:

Connect More EFFICIENTLY

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1.Forget InMail. You can message groupmates.

When you share a group with somebody, you can message them directly

without using InMails. So join the groups your targets are

in!

Looking  for  Project  Management  groups  to  join  on  LinkedIn?  Click  here.

2. Find people's email addresses.

Click InMail but look at the area next to the message box. Sometimes people place their email under

“contact advice.”

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3. Find a target's colleagues.  

When viewing a target's profile, look at the right-hand column for "People Also Viewed." More often than not, these people are co-workers of the

target.

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4. Get a response: mention people in common.  

Increase the likelihood of a target responding to your message by mentioning

people you know in common. And limit your message to

100 words or less!

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Adam  E.

Eve  Valleygirl

Eve  Valleygirl

Adam  Elf

Ann  Random

Jim  Newlyhired

Zen  Sillyboy

Craig  Kilikili

5. Find someone's full name.  

If someone is out of your network and you only see the

first name, look at “People Also Viewed.” Click on one of

the names there. Your target’s full name may be revealed in the random person’s “People Also

Viewed.”

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For more on social media, marketing,

and project management, click here:

wrike.com/blog