unleash you | the 3 steps action plan to unleash a successful online personal brand
DESCRIPTION
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online! Whatever your level of knowledge or presence online or on social media, this presentation will help you upgrade it and use it’s power to your advantage. In this presentation you will learn the 3 essential steps to build a powerful personal brand on any social media platform you choose to use, even the ones they haven’t invented yet, so that you stand out from the rest.TRANSCRIPT
UNLEASH
YOUTHE 3 STEPS ACTION PLAN TO UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
why you?
YOU ARE THE CEO OF YOUR OWN COMPANY
ME.INCTOM PETERS
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW
LIKE & TRUST
NO PERSONALITY =
NOTHING
TO KNOW TO LIKE TO TRUST
THE MOST IMPORTANT JOB
IS TO BE HEAD MARKETER FOR THE BRAND CALLED
OF A BRAND CALLED
YOUTOM PETERS
AS YOU LET YOUR OWN LIGHT
SHINE YOU GIVE OTHERS PERMISSION TO DO THE SAME
why online?
7,099,757,577 EARTH POPULATION6,572,950,124 MOBILE SUBSCRIBERS
1,856,680,860 SOCIAL NETWORK USERS
2,484,915,152 INTERNET USERS
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
45%30%26%46% 85%
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF CANADIANS ARE INTERNET USERS86%
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
OF EMPLOYERS WILL CHECK
SOCIAL NETWORK PROFILES
73%
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND
40%
FORBES: THE NO. 1 WAY TO GET HIRED TODAY
OF MARKETERS FOUND A
CUSTOMER VIA LINKEDIN
43%
2014 MARKETING STATISTICS INFOGRAPHIC
OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS
84%Search
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
OF PEOPLE WILL BE WORKING FROM HOME -
REMOTELY
43%
WIRED: THE NEW WORKPLACE REALITY: OUT
OF THE OFFICE
MORE LEADS GENERATED BY B2B COMPANIES THAT BLOG THAN THOSE WHO DON’T
67%
2014 MARKETING STATISTICS INFOGRAPHIC
OF MARKETERS FOUND A
CUSTOMER VIA FACEBOOK
52%
2014 MARKETING STATISTICS INFOGRAPHIC
OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION
91%
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
HOW DO YOU DO IT?
JUST LIKE EVERYTHING IN LIFE, ONE STEP AT A TIME
WHY
WHY DO YOU DO THE THINGS YOU DO? WHAT’S YOUR PURPOSE, CAUSE OR BELIEF ? WHAT WOULD YOU STILL DO EVEN FOR FREE?
WHY
YOU DO THINGS
HOW YOU DO THINGS
YOUR VALUES & GUIDING PRINCIPLES
ARTICULATE
HOW
HOW DO YOU DO THE THINGS YOU DO? WHAT MAKES YOU & YOUR WORK SPECIAL? HOW DO YOU REALIZE YOUR PURPOSE?
HOW
YOU DO THINGS
WHAT YOU CHOOSE TO
DO
YOUR CHOICES
DECIDE
WHAT
WHAT YOU CHOOSE TO DO? WHAT RESULTS YOU CHOOSE TO GO AFTER? WHAT STEPS YOU CHOOSE TO TAKE? WHAT CHANGES YOU CHOOSE TO MAKE?
WHAT
THINGS YOU DO
what is your plan of
action?
DREAM
BIG START SMALL
WHAT IF YOU HAD UNLIMITED TIME & $$$INSPIRE AND ENABLE 1 BILLION PEOPLE TO CHANGE THEIR LIVES
PUBLISH 30 BEST SELLING BOOKS BUILD WORLD’S LARGEST CONTENT PLATFORM
PUBLISH ARTICLES IN ENTREPRENEUR, FORBES, INC, NYT SPEAK AT TED
ENGAGE ON SOCIAL MEDIA 5 MIN EVERY HOUR WRITE 10 MIN A DAY
NETWORK ONCE A WEEK VOLUNTEER ONCE A MONTH
START A FREE WORDPRESS BLOG
WHAT IF YOU HAD VERY LITTLE TIME & $$$
SHARING OPENLY ONLINE CO-AUTHORING A BOOK BY WRITING 10 MINS EVERY DAY
BUILDING A $200 WORDPRESS SITE PUBLISHING ARTICLES IN ENTREPRENEUR ME
WORKSHOPS AT WORKBC & LOCAL MEETUPS WEBINAR AT BCCDA
WHAT IS POSSIBLE WITH SUCH LIMITS?
PLAY LEARN GET BETTER
REPEAT
LIST 15 THINGS YOU ARE VERY GOOD ATMARKETING STRATEGY BRANDING SOCIAL MEDIA WRITING
BLOGGING CONTENT DESIGN WORKSHOPS PUBLIC SPEAKING
LEADERSHIP NETWORKING COACHING PRESENTATIONS STARTUP
FIND THE TOP 15 ......... IN THOSE THINGSWRITERS CEO’S SPEAKERS COMPANIES BOOKS
WEBSITES BLOGS ARTICLES EXPERTS PRESENTATIONS
VIDEOS PEOPLE TWITTER ACCOUNTS FACEBOOK PAGES WORKSHOPS
TAKE AT LEAST ONE ACTION A DAYREAD COMMENT SHARE REVIEW MEET
ATTEND FOLLOW RETWEET LIKE CONNECT
BLOG ASK LISTEN WATCH WRITE
ASK . LISTEN . ACTION
ASK & YOU SHALL BE GIVENASK FOR MENTORSHIP ASK FOR HELP ASK FOR ADVICE ASK FOR FEEDBACK
ASK FOR WHAT IS POSSIBLE ASK TO CONTRIBUTE ASK TO HELP
ASK FOR OPPORTUNITIES ASK FOR INTRODUCTIONS
SHUT UP LISTEN FOR WHAT’S SAID AND NOT SAID TAKE NOTES
LISTEN FOR WHAT’S BETWEEN THE LINES ASK TO CLARIFY
LISTEN TO THE SILENCE LISTEN TO THE ENVIRONMENT
LISTEN INTENTLY & CLARIFY
FOLLOW UP SHARE NOTES “THANK YOU” NOTE MOVE FORWARD TAKE ACTION
SHOW ACTION SHARE RESULTS SHOW GRATITUDE REPEAT THE ASK REPEAT LISTEN
REPEAT TAKE ACTION
TAKE ACTION
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