UNLEASH YOUR

CREATIVITYTO UNLOCK MORE

SALES

4. RESOURCES

1. IMPORTANCE

2. GUIDELINES

3. IDEAS

1. IMPORTANCE

STANDING OUT IS A START

BUT…CREATIVITYIS ABOUT MORE THANTHAT

1. IMPORTANCE

PROVES YOU’RE A THINKER

1. IMPORTANCEINAUTHENTIC | SELF-SERVING | FAKECREATIVITY DISARMS CUSTOMERS

YOUR BRAND IS WHAT EXISTS

IN THE MINDS OF YOUR CUSTOMERS

1. IMPORTANCE

WHAT IS THEDEFINITION OF

A BRAND?

1. IMPORTANCE

YOU MUST GET PAST BROCA

“Interest me, cries broca. Surprise me with something I don’t know. If you are not carrying new information or a new perspective, you’ll not enter my Prefrontal Cortex. “Roy H Williams.

1. IMPORTANCE

LEARNING LAB

TRY NEW THINGS

HAVE FUN

1. IMPORTANCEWHAT’S IN A NAME

Sometimes..Less is More

1. IMPORTANCE

MASTERS OF CREATIVITY

1. IMPORTANCEMICHAEL JAHN

PDF Evangelist, On Demand PDF Book Champion,Not Ready for the North Shore Surfer and “Stump the Chump” PDF application guy

1. IMPORTANCE

2. GUIDELINESRELEVANCE = INTEREST

2. GUIDELINESCOMBINED TWO PREVIOUSLYUNPAIRED IDEAS

LONDON

2. GUIDELINESFLIP AN IDEA UPSIDE DOWN

2. GUIDELINESCHANGE THE SCALE

2. GUIDELINESDESIGN MATTERS

PUT SOMETHING WHERE IT DOESN’T BELONG

2. GUIDELINES

2. GUIDELINESUSE HUMOR CAREFULLY

AVOID:

BAD PUNS

CORNY JOKES

CLICHES

SARCASM

SHOCK HUMOR

USE:

FUNNY PERSONAL STORIES

YOUTUBE VIDEOS

YOUR BRAND OF HUMOR

SUPRISING PHOTOS

USE METAPHORS

3. IDEAS

3. IDEASUSE OPPOSITES

USE TRIVIA TRANSITIONS3. IDEAS

EXPLOIT YOUR KIDS

3. IDEAS

USE EMAIL HUMOR3. IDEAS

REMEMBER BIRTHDAYS3. IDEAS

USE YOUR OWN PHOTOS

3. IDEAS

USE YOUR OWN PHOTOS3. IDEAS

2. RESOURCESSAYS-IT.COM

2. RESOURCESSAYS-IT.COM

2. RESOURCESFLAMINGTEXT.COM

4. RESOURCESWWW. KULER.ABOBE.COM

4. RESOURCESWWW. US.FOTOLIA.COM

4. RESOURCESWWW. SXC.HU

2. RESOURCES

WWW. MOINID.COM

2. RESOURCESPHOTOSHOW.COM

2. RESOURCESSUPERPIMPER.COM

2. RESOURCESWWW. VEER.COM

2. RESOURCES

4. RESOURCES

4. RESOURCES

4. RESOURCES

YOUR QUESTIONS