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1 Vineet Sood | Profitable Growth Partner Unleash your TRUE Potential

Author: vineet-sood

Post on 06-Jul-2015

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Drawing unfair mind share from Re sellers for Adobe at beginning of my journey at in the new role.

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  • 1. 1Vineet Sood | Profitable Growth PartnerUnleash your TRUE Potential

2. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.YES .We are OPEN!4 5. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Launched APC - Your Passport to Profitable Growth 5 6. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.6Bee..HAG 7. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Our Playground 7IT/ITeSPrint & PublishingNewspaperPharma & Health CareAdvertising/PR/Digital/Outdoor AgenciesAnimation & GamingBroadcast & TV channelsEngg.; AEC & Mfr CosEcommerce & Online PortalsRetail Chains & Large Mktg firmsPost Production Houses/StudiosSchools, HED and Training inst....League has changedSpread-OutFootprintIncreased Run RateHigher Yield per dealLargeDealsAssociation ClustersComprehensive Vertical Coverage 8. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.APC Champions ! 812 Bolts Rev >2X40 Phelps450 DRsDR:40 lacs/mthReb:1.22 cr/qtr 9. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Adobe Champs 9 10. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Champion DNA 10PASSION & MindshareRESOURCE InvestmentLEVERAGE InfrastructureCAPTIVE Base 11. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Transactional Mediocrity 11Competitive StruggleCompliance DependenceConservative InvestmentReactive 12. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.When GOOD becomes GREAT ? 13. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.13 14. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.14 15. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15From Good to Great in 6 Steps 16. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Allocation of Resources - MindsetWhere I am today?Where Do I want to Go?How Do I get there? Which Path?PlaygroundIntensityStrategic vsNut BoltKit BagDedicated vsSharedTeam Org. 17. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Productively Leverage the Adobe InfrastructureBenefits StatementProfiledLeadsCustomer Acquisition13LC NominationsWebinars& Promos2CSC Channel AllianceOpportunity Registration & Rebates 18. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Productively Leverage the Adobe Infrastructure2XBuildNurtureCloseCleanLever DR 19. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Productively Leverage the Adobe Infrastructure ($$ -- Rebates) 20. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Productively Leverage the Adobe Infrastructure (LC Nominations) 20InternalKPMGLarge6 Member ISRegional SupportSMBLegal Firm4 Member IS + RaidsAssociations 21. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Productively Leverage the Adobe InfrastructureJoining ForcesIncrease MomentumWeekly RhythmStarted with 15 PartnersInput: 5 Sales Leads/MondayOutput: Every Friday:NurtureClose or DropCompliance TargetCSC CHANNEL Alliance 22. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Carefully Balancing the Business Mix 23. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ADOBE Quarter EndsAnticipating Moments of Xplosive Growth 24. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.248 Qtr EndsLaunches& Red ZoneFlexibility Rebates Incentives PromosProfitable Revenue GrowthAnticipating Moments of Xplosive Growth 25. 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Surgically Target Clusters 25AssociationsTextileINSArena/MaacPhotoLabsArchitectsPrintersEffectively use Inside SalesWatch out for Q4 Targets 26. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Q3 in eDMs & Promos 26 27. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.New Clusters for Q4.Printer & Textile Association Contd.To move with Alertness & Agility 27Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk10Wk11Wk12Wk1335%25%40%Qtr EndQtr EndNurture Install BaseArena & Maac from last yrRep. incentiveLook out for Global ProgramsCSC Channel Alliance (Select Partners)Open for LC nominations 28. 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.