unleash your social media kungfu: techniques and tools everyone should know - ben teoh

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#13CU #13CUCOMMS @hellobenteoh @connectingup Techniques and tools everyone should know

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Page 1: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Techniques and tools everyone should know

Page 2: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 3: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Engage the right audience Boards don’t hit back

Page 4: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 5: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Engage your audience

Why? Why does your NFP

exist?

Tell a story

Who? Who are

your audiences?

Use personas

What? What are

they looking for?

Ask, monitor

How? How do they

want it delivered?

Measure your

channels

Page 6: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Content combos Cowabunga!

Page 7: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 8: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Super content combo

Catchy title with keyword

Sub headings & bullet points

Strong visuals

Engaging copy

Social media

enabled

Page 9: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 10: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Time it right Find your rhythm

Page 11: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 12: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 13: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Scheduling your posts

• Bulk scheduler

• Week/Month

• Campaigns Long term

• Auto scheduler

• Daily posts

• News Short term

• Replies

• Thanks

• Retweets Immediate

Page 14: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

All in the timing

Page 15: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Scheduling in Facebook

Page 16: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

The tool kit Even batman uses tools

Page 17: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Page 18: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Content tools

CMS

Wordpress

Drupal

Joomla

Content Calendar

Excel

Calendar (Google/Outlook)

Podio/Basecamp

Image editor

GIMP/Paint.NET

Adobe

Fotor

Image sources

Stock.xchng

Flickr Creative Commons

Incommon Images

Page 19: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

Social media tools

Management (all-in-one)

HootSuite

Sprout Social

Radian 6

Monitoring

Google Alerts

Social Mention

Measurement

Twenty Feet

Facebook Insights

Google Analytics

Page 20: Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

#13CU #13CUCOMMS @hellobenteoh @connectingup

http://www.connectingup.org/learn