unleash your social media kungfu: techniques and tools everyone should know - ben teoh
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#13CU #13CUCOMMS @hellobenteoh @connectingup
Techniques and tools everyone should know
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Engage the right audience Boards don’t hit back
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Engage your audience
Why? Why does your NFP
exist?
Tell a story
Who? Who are
your audiences?
Use personas
What? What are
they looking for?
Ask, monitor
How? How do they
want it delivered?
Measure your
channels
#13CU #13CUCOMMS @hellobenteoh @connectingup
Content combos Cowabunga!
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Super content combo
Catchy title with keyword
Sub headings & bullet points
Strong visuals
Engaging copy
Social media
enabled
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Time it right Find your rhythm
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Scheduling your posts
• Bulk scheduler
• Week/Month
• Campaigns Long term
• Auto scheduler
• Daily posts
• News Short term
• Replies
• Thanks
• Retweets Immediate
#13CU #13CUCOMMS @hellobenteoh @connectingup
All in the timing
#13CU #13CUCOMMS @hellobenteoh @connectingup
Scheduling in Facebook
#13CU #13CUCOMMS @hellobenteoh @connectingup
The tool kit Even batman uses tools
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
Content tools
CMS
Wordpress
Drupal
Joomla
Content Calendar
Excel
Calendar (Google/Outlook)
Podio/Basecamp
Image editor
GIMP/Paint.NET
Adobe
Fotor
Image sources
Stock.xchng
Flickr Creative Commons
Incommon Images
#13CU #13CUCOMMS @hellobenteoh @connectingup
Social media tools
Management (all-in-one)
HootSuite
Sprout Social
Radian 6
Monitoring
Google Alerts
Social Mention
Measurement
Twenty Feet
Facebook Insights
Google Analytics
#13CU #13CUCOMMS @hellobenteoh @connectingup
http://www.connectingup.org/learn