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Audrey Marak

May 6, 2015

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� Tendency to generate or recognize ideas, alternatives or possibilities

� Human Motivation by Robert E Fraken

� Act, idea or product that changes or transforms an existing domain

� Creativity – Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi

� Novel, original

� The process by which an idea or invention is translated in a good or service

� BusinessDictionary.com

� Intersection of invention and insight leading to the creation of social and economic value

� National Innovation Initiative

� Different way of using or adapting something

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AmerisourceBergen Consulting Services - Confidential

We can't solve problems by using the same kind of We can't solve problems by using the same kind of We can't solve problems by using the same kind of We can't solve problems by using the same kind of thinking we used when we created themthinking we used when we created themthinking we used when we created themthinking we used when we created them....

--Albert Einstein

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“To be fully free to create, we must first find the courage and willingness to let go:Let go of the strategies that have worked for us in the past...Let go of our biases, the foundation of our illusions...Let go of our grievances, the root source of our victimhood...Let go of our so-often-denied fear of being found unlovable.”

� Orbiting the Giant Hairball by Gordon MacKenzie

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Reframing is not a luxury; it’s a necessity.

� Change your point of view

� See the world from other perspectives

� Ask “why”

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MC Escher

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Washington Post Pulitzer Prize Washington Post Pulitzer Prize Washington Post Pulitzer Prize Washington Post Pulitzer Prize –––– Pearls Before BreakfastPearls Before BreakfastPearls Before BreakfastPearls Before BreakfastFind Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s DocumentaryFind Your Way: A Busker’s Documentary

� Combine

� Arrange

� Organize

� Diversify

� Build upon

Good artists copy, great artists steal.Good artists copy, great artists steal.Good artists copy, great artists steal.Good artists copy, great artists steal.--Pablo Picasso

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� Important to the insight process

� Ability to make separate ideas coexist

� Overlap between unrelated thoughts

� Printing press

� Wright brothers

� Velcro

� Google search

� Scotch tape

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http://contest.newyorker.com/

Use Use Use Use Use Use Use Use MetaphorsMetaphorsMetaphorsMetaphorsMetaphorsMetaphorsMetaphorsMetaphors

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� I am going to be toast when I get home.

� He is like a rock.

� I feel like a fish out of water.

� There are plenty of fish in the sea.

� She was as quiet as a mouse.

� Life is like a box of chocolates.

Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.Art is a lie that makes us realize the truth.--Pablo Picasso

The superfluous is a very necessary thing.The superfluous is a very necessary thing.The superfluous is a very necessary thing.The superfluous is a very necessary thing.--Voltaire

There is nothing so unthinkable as thought There is nothing so unthinkable as thought There is nothing so unthinkable as thought There is nothing so unthinkable as thought unless it be the entire absence of thought.unless it be the entire absence of thought.unless it be the entire absence of thought.unless it be the entire absence of thought.

--Samuel Butler

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� TRIZ – Theory of Inventive Problem Solving� Brainstorming� Reverse Brainstorming� Six Thinking Hats

� Mind Mapping

� What If?

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� Relies on the study of patterns of problems and solutions

� Somebody somewhere has already solved this problem (or one similar to it)

� 40 inventive principles◦ http://www.triz-journal.com/archives/1997/07/b/index.html

� Informal lateral thinking approach

� Jolts us out of our usual thinking patterns

� Opens possibilities

� Breaks down assumptions

� No evaluation of ideas

� No criticism of ideas

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� How can we cause the problem?

� Generates reverse solution ideas

� Used when it’s difficult to identify solutions to the problem directly

� Promotes thorough thinking

� Provides focused parallel thinking

� Facilitates creativity and collaboration

Edward de Bono

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http://freemind.sourceforge.net/wiki/index.php/Main_Page

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� Ask, “What If?”

� Powerful to get our imagination going

� Imagine how others would do it

� Imagine that you are the idea

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� https://what-if.xkcd.com/

Amazon Best Sellers Rank: #5 in Books (Top 100 Books in 2014)Amazon Best Sellers Rank: #5 in Books (Top 100 Books in 2014)#1 in Books >Literature & Fiction>US>Humor#1 in Books >Literature & Fiction>US>Humor#1 in Books>Humor & Entertainment>Humor>Science#1 in Books>Humor & Entertainment>Humor>Science

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Red

Yellow

Green

Blue

Red

Blue

Yellow

Green

Blue

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� TherearenospacesbetweenTherearenospacesbetweenTherearenospacesbetweenTherearenospacesbetweenthesewordsthusmakingthethesewordsthusmakingthethesewordsthusmakingthethesewordsthusmakingthemmuchmoredifficulttoreadmmuchmoredifficulttoreadmmuchmoredifficulttoreadmmuchmoredifficulttoread

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� Orville Wright did not Orville Wright did not Orville Wright did not Orville Wright did not have a pilot’s licensehave a pilot’s licensehave a pilot’s licensehave a pilot’s license

Only one object appears in both pictures. Can you find it?

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� 3rd Third◦ 1st solution = obvious

◦ 2nd solution = more interesting

◦ 3rd solution = creative

Think Better: An Innovator’s Guide to Productive Thinking by Tim Hurson

� Sets expectations

� Plays a role in creative problem solving

� Affects team dynamics

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At your local library, they have these arranged in ways that can make you cry, giggle, love, hate, wonder, ponder, and understand. It’s astonishing to see what these twenty-six letters can do. In Shakespeare’s hands they became Hamlet. Mark Twain wound them into Huckleberry Finn. James Joyce twisted them into Ulysses. Gibbon pounded them into The Decline and Fall of the Roman Empire. John Milton shaped them into Paradise Lost.

Ad created by Charles Piccirillo in 1960 to Promote National Library week

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� @cookbook written by Maureen Evans

� http://www.sixwordmemoirs.com/

You can discover more about a person in an hour of play than in a year of conversation.

--Plato

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� Done for its own sake

� Voluntary

� Fun and makes you feel good

� Freedom from time

� In the moment

� Open to serendipity

� Want to keep doing it

� Essential to stay healthy, creative and productive

� Improves flexibility, adaptability and resiliency

The truly great advances of this generation will The truly great advances of this generation will The truly great advances of this generation will The truly great advances of this generation will be made by those who can make outrageous be made by those who can make outrageous be made by those who can make outrageous be made by those who can make outrageous connections, and only a mind which knows how connections, and only a mind which knows how connections, and only a mind which knows how connections, and only a mind which knows how to play can do that.to play can do that.to play can do that.to play can do that.

--Nagle Jackson

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ExperimentExperimentExperimentExperiment

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Genius is the ability to make the most mistakes in Genius is the ability to make the most mistakes in Genius is the ability to make the most mistakes in Genius is the ability to make the most mistakes in the shortest period of time.the shortest period of time.the shortest period of time.the shortest period of time.

� Positive emotions relax rigidity

� Attitude sparks creativity

� Learn from errors

� Mindsets are malleable

Whether you think you can, or you think you can’t Whether you think you can, or you think you can’t Whether you think you can, or you think you can’t Whether you think you can, or you think you can’t ----you’re right. you’re right. you’re right. you’re right.

-- Henry Ford

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� Think Better: An Innovator’s Guide to Productive Thinking

� Orbiting the Giant Hairball: A Corporate’s Fool Guide to Surviving with Grace

� Think Inside the Box

� The Art of Innovation

� InGenius: A Crash Course in Creativity

� Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul

� Cracking Creativity: The Secrets of Creative Genius

� The Art of Possibility

� A Whole New Mind: Why Right-brainers Will Rule the Future

� Imagine: How Creativity Works

� Creative Confidence

� How to Get Ideas

� Six Thinking Hats

� On Intelligence

� The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution

� Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation and Sustainability

� The Gifts of Imperfection: Let Go of Who You Think You Should Be and Embrace Who You Are

� Zig Zag: The Surprising Path to Greater Creativity

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Audrey MarakAmerisourceBergen Corporation

Enterprise IT Services

Audrey.Marak@lashgroup.com

704.357.3071 ext 201 5241

704.430.6483 cell

Audrey MarakAmerisourceBergen CorporationEnterprise IT ServicesAudrey.Marak@lashgroup.com704.357.3071 ext 2015241704.430.6483 cell