unlike all others!offers & best deals all retailers under one roof see latest gadgets free...
TRANSCRIPT
POST SHOW REPORT
GITEX SHOPPERBEST SAVINGS UNLIKE ALL OTHERS!
28THEDITION
2 GITEX SHOPPER
visitors productsshow size average spend of a visitor
(+181% over 2017)
next edition OCTOBER 2019
35K+125K+ 2.9KAED15K sqm
show information
3POST SHOW REPORT
trendynew product categoriesSmart Home,
Health & Wellness,Robotics, Drones,
VR & gaming
top selling products at
the showMobile phones,
Laptops & HDTVs
4 GITEX SHOPPER
scratch & win50 Nikon Coolpix B500 were
given away to lucky visitors !
Visitors participated in various
stage activations including the
Shopper Price is Right where visitors
played a game to guess the price of
products and won exciting prizes
including holidays to Georgia,
Azerbaijan, Armenia, India & Bosnia.
giving away more prizes than ever!
• 1 lucky winner drove away in a MG ZS just by visiting the show!
• 50 visitors won XBOX ONE S TB FORZA Horizon 4 Bundle before it was available in the market!
• 50 visitors won DELL vouchers for AED 1,000 valid at select retail stores
• 30 visitors won HONOR 8X smartphones
show highlights &visitor promotions
Price is Right & other stage activations
visit & winvisit & win
sHOP & winVisitors were able to wintheir purchase back on spend of AED 2,000+!
5POST SHOW REPORT
CompetitionsDaily video game tournaments
including Fortnite, FIFA,Overwatch, CS:GO
ShopperGames
live broadcast with Brent Black from 2 - 4 October between 2-6pm
Shopper Drone Zonewhere visitors could learn how to fly a drone
Xperience Zone
Tips & Tricks Sessions on a range of topics
Ask the Techspertsexperts from Tech Radar were on hand to provide advice on the best product to buy
Unboxing Areawatch live unboxing videos of new products
One lucky winner won smart gadgets worth AED 40,000 on the
last day by opening the door to the “Smart Home” at the show.
ShowcasedPlaystation, Xbox &
Nintendo with the latest video games
Ultimate Smart Home competition Shopper trade-inVisitors were able to exchange old
electronics for GITEX Shopper vouchers.
attracted
NEWNEW
6 GITEX SHOPPER
why you
to miss being at
our show
can’t afford
GITEX Shopper is the platform that draws attention of the mass audience for consumer technology. As a brand, it allows us to meet
and engage with our consumers directly. We were able to educate consumers & groom their passion for photography
through the Nikon Photography classes at the show.
Narendra Menon, Managing Director,
Nikon Middle East
Gene Jiao, President of Huawei CBG, Middle
East & Africa
GITEX Shopper is one of the most popular events in the UAE where the biggest and best consumer technology brands can interact with a wide audience. We are
proud to be the Official Technology Partner.
“Customers visit GITEX Shopper for theadditional freebies and bargains offered by
top specialty retailers. The opportunity to seenew products in the Xperence Zone, dronezone and gaming area are added attraction
for customers”
Nilesh Khalkho CEO, Sharaf DG
7POST SHOW REPORT
Most purchased products at the show*
Smartphones
PC & Laptops
TVs
Accessories
Home Appliances
Main reasons for visiting the shoW*
Offers & best deals
All retailers under one roof
See latest gadgets
Free product bundles
Variety of products
*Visito
r Su
rvey 2018
82%54% delay their purchases to buy
at the show
visitors came to the show for the
offers & deals81%
visitor insights
39%of visitors spent more at GITEX
Shopper vs a mall
30%of visitors wait
for the show to buy electronics
24%of visitors spent
more than 4 hours at the show
average monthly income
40%were first time
visitors
14k
of visitors plan their purchase
at the show
8 GITEX SHOPPER
“I’ve been saving money to spend at GITEX Shopper! The
discounts and freebies on offer is what brought me here. You buy one product and get
five or six in return.”
“This is my first time at GITEX Shopper & what I like is that you
can haggle – which you can’t do in a shop. You get more for
your money too.”
“I came looking for great deals on TVS & laptops as GITEX Shopper is known to have the best bundle
offers. It’s good to have all the competition in one place so you
can get the best deal.”
Raymond Albert, Filipino expat living in Dubai
Matt Lees, British expat living in Dubai
Ashok Chodia,visitor from India
what our visitorsare saying about us
9POST SHOW REPORT
media &marketing
campaign
MARKETING & PR CAMPAIGN WORTH
GITEX Shopper delivered a powerful
marketing and PR campaign
that achieved impressive results.
USD $10M+
Metro branding including 12 sheet panels inside 60
stations, Taxi branding & Bridge banners onSheikh Zayed & Al Khail Roads
Digital impressions
over 11M
870 X 30 second spots
50 RJ mentions & sweepers
100 promos on Virgin radio
A comprehensive regional PR and advertising campaign worth over US$ 8M
SMS to 250k +
Emails to 350k +
10 GITEX SHOPPER
107K 29K
153
people reached on FB daily
videos created with 1.2m views
Average
engagements on Instagram
Over
430Kimpressions on
Twitter – 6% increase over 2017
Over
SOCIAL MEDIA STATS#wearesocial!
58% of visitors heard about the show on social media
11POST SHOW REPORT
BEFORE, DURING & after THE SHOW
CREATED VIDEOS
SOCIALMEDIASTARS
#wearesocial!
50+throughout the campaign
reaching
worked with
influencers
1.2mfollowers
KRIS FADE
emkwan
khalidal ameri
NAsh /dvlzgame
193Kfollowers
86Kfollowers
364Kfollowers
246Kfollowers
thank you to our sponsors & partners
PO Box 9292 Dubai, UAE
Organised by Official Tech WebsitePartner
Digital LifestyleBanking Partner
Official SmartphonePartner
Official Car
OfficialRadio Station
Official Partner Airline
Official Courier Partner
Official PublisherOfficialTravel Partner
Promotion Partners
#buyitatshopper#gitexshopper
CONTACT THEGITEX SHOPPER TEAM
book your space
Avinash Shanbhogue, Pankaj Nadkarni, Rajesh Panicker
+971 4 308 6056 308 [email protected] gitexshopperdubai.com