unlock social data to discover the profile of the father's day shopper
DESCRIPTION
Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI.TRANSCRIPT
