unlocking the customer buying experience (cbx) with storyworks
TRANSCRIPT
![Page 1: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/1.jpg)
![Page 2: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/2.jpg)
WHAT WE’LL COVER
![Page 3: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/3.jpg)
SO… HOW HAVE SALES BEEN LATELY?
![Page 4: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/4.jpg)
of buyers report that sales reps are unable to answer their questions effectively.58 p
erce
nt
(Forbes Insight)
![Page 5: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/5.jpg)
of marketing deliverables are NOT used by sales.90 p
erce
nt
(The New Rules of Sales Enablement)
![Page 6: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/6.jpg)
of the average salesperson’s day is spent on non-revenue generating activities.80 p
erce
nt
(telesmart.com)
![Page 7: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/7.jpg)
of the buying process today has already been completed by the time a potential buyer has engaged with sales.57 p
erce
nt
(executiveboard.com)
![Page 8: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/8.jpg)
![Page 9: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/9.jpg)
THEN VS. NOW
![Page 10: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/10.jpg)
THEN VS. NOW
LEVERAGE
NOW
Information is everywhere
Easy to find reviews of products and services
Majority of buying process completed before sales is even approached
![Page 11: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/11.jpg)
![Page 12: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/12.jpg)
TECHNOLOGY HAS GIVEN LEVERAGE TO THE BUYER
![Page 13: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/13.jpg)
POTRAIT OF A MODERN BUYER
![Page 14: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/14.jpg)
DIGITALLY DRIVEN
![Page 15: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/15.jpg)
RESOURCEFUL
![Page 16: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/16.jpg)
BETTER PREPARED THAN YOU’D EXPECT
![Page 17: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/17.jpg)
KNOWLEDGEABLE
![Page 18: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/18.jpg)
TRANSPARENT
![Page 19: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/19.jpg)
CONFIDENT
![Page 20: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/20.jpg)
RISK-ADVERSE
![Page 21: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/21.jpg)
![Page 22: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/22.jpg)
WHAT IS THE “CUSTOMER BUYING EXPERIENCE” ?
![Page 23: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/23.jpg)
![Page 24: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/24.jpg)
![Page 25: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/25.jpg)
![Page 26: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/26.jpg)
![Page 27: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/27.jpg)
SOME STATS YOU SHOULD PROBABLY KNOW
![Page 28: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/28.jpg)
of buying experiences are based on how the customer feels they are being treated.70 p
erce
nt
(McKinsey)
![Page 29: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/29.jpg)
positive customer experiences to make up
for ONE negative experience.12(Parature)
It takes
![Page 30: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/30.jpg)
OVERTAKE PRICE AND PRODUCT 2020
(Customers 2020 Report)
By
customer experience will
as the key brand differentiator.
![Page 31: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/31.jpg)
![Page 32: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/32.jpg)
A platform that simplifies the customer buying experience for sales
![Page 33: Unlocking the Customer Buying Experience (CBX) with Storyworks](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a857581a28ab762d8b4736/html5/thumbnails/33.jpg)