unlocking the power of predictive analytics
DESCRIPTION
One of the biggest challenges in using Predictive Analytics today is extending usage beyond the experts, thereby putting the power of predictive analytics into the hands of your decision-makers. Learn to leverage existing investments in the leading predictive languages by embedding those analytics into highly-visual, self-service, relevant applications—improving your day-to-day decision-making and helping you to beat your competition, find new markets, and anticipate potential risks. Lou Bajuk-Yorgan will demonstrate how companies like Proctor & Gamble have leveraged analytics and industry domain expertise to transform how they do business with Predictive Analytics.TRANSCRIPT
© Copyright 2000-2013 TIBCO Software Inc.
Unlocking the Power of
Predictive Analytics
Lou Bajuk-Yorgan Sr. Director, Product Management [email protected]
Achieving Sustainable Competitive Advantage Visionary
Innovator
Leader
Performer
Follower
Laggard
Descriptive Exploratory Proactive Repeatable Real-Time Continuous
ANALYTICS MATURITY
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What are Predictive Analytics?
• Technical Definition
– Use data mining and/or statistics to anticipate future events.
PREDICT & OPTIMIZE
Applications: • Customer segmentation
• Improve planning and forecasting
• Optimize manufacturing yield
• Fraud Detection
• Risk Management
• Mobile Asset & Supply Chain Management
Proactive: Tells us “Where are we
headed” “What’s the best
course of action”
Forecasts, Probabilities,
Prescriptions, Risk
Easily provide targeted, relevant predictive analytics to business users to improve decision making
• Ensure compliance & proper usage
• Share best practices and consistent workflows
• Get the answer & do “What If?” analyses when needed
• Leverage investments in R, SAS®, MATLAB®, …
Powerful Predictive Analytics tools for Spotfire analysts
• Integrated into Spotfire workflows
• Easily create, evaluate, and share Predictive Models
• Add Forecasts with a single click
Benefits of Predictive Analytics to a spectrum of users
• Increase confidence & effectiveness in decision-making – Reduce uncertainty
– Discover meaningful patterns, important data
– Maximize ROI
• Anticipate and react to emerging trends
• Reduce/manage risk – Scenario planning, forecasts, fraud detection
• Forecast specific behavior, preemptively act on it – Increase upsell, decrease churn
Predictive Analytics with Spotfire
Leverage existing predictive models to reduce
re-work • Increase the value of your Predictive Analytic investments
TIBCO Enterprise Runtime for R (TERR) • Agility of R on a scalable, robust analytic engine
• Benefits of cutting edge analytics and growing community of
R users, on enterprise-grade platform
Teradata Aster for in-database advanced
analytics • Effectiveness of web content, “golden path” analysis, and
viewer engagement.
Get started quickly • OOTB predictive analytics & extensible templates for
application-building
• Powerful predictive & forecast tools embedded in Spotfire
• Develop R language scripts for TERR with RStudio
Spotfire S+
Open Source R
TERR SAS®
MATLAB®
Teradata Aster
Spotfire’s Predictive Analytics Ecosystem
Predicting the Business
Customer Churn:
• Retain your most profitable customers
• Increase upsell, decrease churn
Fraud Detection:
• Reduce losses due to fraudulent
transactions
Supply Chain Optimization:
• Simulate production and shipping to
anticipate peaks and lulls
HR Planning:
• Predict employee attrition and optimize
retention
Demo & Case Study
© Copyright 2000-2013 TIBCO Software Inc. 9
© Copyright 2000-2013 TIBCO Software Inc. 10
© Copyright 2000-2013 TIBCO Software Inc. 11
Spotfire Drives Sustained Competitive Advantage Visionary
Innovator
Leader
Performer
Follower
Laggard
Descriptive Exploratory Proactive Repeatable Real-Time Continuous
ANALYTICS MATURITY
CO
MP
ET
ITIV
E A
DV
AN
TA
GE
• Deliver real-time predictions on whether to extend an offer to a given customer
• Apply predictive models in real-time decision making
– Best marketing offer
– Customer churn
– Predictive Maintenance
– Yield optimization
• Rapidly develop and iterate TERR models in production
– Respond to changing opportunities and threats
Deploy predictive models with TIBCO CEP
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More Information
• Visit the TIBCO Booth – [email protected] or @loubajuk
• Spotfire Predictive Analytics & White
Paper
– http://spotfire.tibco.com/predictive
• How Proctor & Gamble Presents
Data to Decision-Makers – http://spotfire.tibco.com/blog/?p=18602
– Over 50,000 P&G employees now have access
to a “Decision Cockpit”