unm lean startup bootcamp · unm lean startup bootcamp october 20, 2017. agenda abqidintroductions...
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UNMLeanStartupBootcampOCTOBER20,2017
AgendaABQid IntroductionsLean Startup Basics Early Adopter Exercise More Lean Startup Basics Interview Questions Exercise Customer Interview Practice Closing
LeanStartupBasics
LeanStartupBasics
IDEABUSINESSPLAN RAISE$ HIRE&
BUILD
RAISEMORE$
MARKET&LAUNCH
LeanStartupBasics
This can’t be your first interaction with
your customers.
LeanStartupBasics
IDEABUSINESSPLAN RAISE$ HIRE&
BUILD
RAISEMORE$
MARKET&LAUNCH
Find your customers before you build
anything (including a business plan)
LeanStartupBasics
Take a scientific approach.• Develop a hypothesis • Test it • Validate or Invalidate it • Repeat
LeanStartupBasics
1st Hypothesis to Test:My early adopters are
__________________.
LeanStartupBasicsEarly Adopter Criteria
• They know that they have the problem that your product or service solves
•They are actively seeking a solution for that problem
LeanStartupBasics
LeanStartupBasics
“Ourearlyadoptersarecraftbeerlovers”
“Ourearlyadoptersarekombuchalovers”
EarlyAdopterExercise(15mins)
Createapersonaforoneofyourearlyadopterstohelpusgettoknowthem:
• Drawtheirpicture• Providespecific
demographicinfo• Listtheirhabits&
hobbies• Beasdetailedas
possible
EarlyAdopterExercisePartII(15mins)
Whowantstoshare?
LeanStartupBasics
Now that you have your hypothesis, you need to develop questions to test it.
LeanStartupBasics1. How do you currently handle…...2. Tell me a story about the last time you….3. How is that working for you…..4. What do you mean by.....5. Have you tried any other ways to do that….6. Tell me about how you’ve handled this in the past…7. How big a problem would you say that ___________ is?8. Why was that so hard?9. Why is all that not working?
InterviewQuestionsExercise(15mins)
Develop at least 5 non-leading questions to test your early adopter hypothesis.
Remember what you are screening for:• #1: That they know that they have the problem that your product or service solves• #2: That they are actively seeking a solution for that problem
CustomerInterviewPractice
CustomerInterviewPractice
Never lead with your productBe open mindedAsk follow up questionsLook for body language cuesWork with a partnerAsk for introductions to other potential early adopters
CustomerInterviewPractice
GuidelinesGroups of 3Founder, Note taker, & Customer IntervieweeThe Customer Interviewee will take on the persona you developed earlier
5mins for the interview, 3mins to reflect, rotate.
Closing
This is an ongoing process.• Where will customers discover
my product?• How much will they pay?• How will my product integrate
into their lives?
Closing
Closing
LAUNCH DAY 2017October 26, 6-8pm @ National Hispanic Cultural Center
[email protected] | 505-363-0818