Challenge: Create a world-class movement to turn schools into hubs of world betterment and create active channels of communication between young people and the UN.

What we know about kids today:

They have a short attention span. They are always connected. Obsessed with gaming. And super creative: they think outside the box.

“Children know how to play”David Slayden

Insight: The UN isn’t relevant to kids today

Young people are already solving issues on their own

Solution

Let’s empower young voices by gameifying global challenges, relying on their ingenuity to identify and

solve them.

I. Seed

Influencer activity. Influencers start the conversation, highlighting some important global issues and launch #UNme

II. Recruit

Influencers recruit young people to join their team and UNme app launches.Team members are asked to submit issues they feels strongly about and what to help solve.

III. Engage

6 issues selected, 60 days to solve.Team members recruit others and work together to put forward ideas and solutions to address selected issue.

IV. Reward

Points are allocated.Teams whose idea is selected by UN/Influencers to be implemented fly to relevant location. Others make progress towards official UN certification.

Seed

A combined reach of 45.6MM people

Nash Grier - 8.5MM Vine followersTaryn Southern - 75.2K Twitter followers

Cristiano Ronaldo - 27.3MM Twitter followersTiffany Alvard - 1.9MM YouTube subscribers

AwesomenessTV - 1.5MM YouTube subscribersBethany Mota - 6.4MM YouTube subscribers

Our influencers

Recruit & Engage

Reward

How to earn points

•Using #UNme•Building a team: adding friends, teachers, parents and community leaders•Identifying/supporting an issue•Activity on your solutions•Local action on solution (i.e. planting a tree)

Winners•Leader board top 5•5 special contributors identified by influencers

Media Recommendation

Media Objectives & Strategies

• Establish awareness of #UNme movement among young people globally

• Drive downloads of #UNme app

• Generate social connections and conversation

Media Tactics• Mobile

• Banners: geo-fencing, content targeting, social & search re-targeting

• Incentivized branded engagement (Session M)

• Drive to app download

• SMS

• Promoted texts

• Social

• Promoted posts (FB, Twitter, IG, etc)

• Influencer engagement

• Desktop

• Banners: geo-fencing, content targeting, social & search re-targeting

Timing

• Budget Breakdown:

• 40% Search/Social Re-Targeting

• 40% Paid Social

• 20% banners, SMS

• 2

Day 1-7

“ISSUE” SUBMISSIONS

Day 8 Day 60

AMPLIFY

1-Day Google Masthead

TakeOver

Influencer Posts (#UNme)

Search / Social Retargeting

Banners, SMS

Paid Social

Influencer Posts (#UNme)

Influencer Posts (#UNme)

Paid social (drive likes & followers)

PROMOTE ENGAGE & INSPIRE

Influencer Posts (#UNme)

Earned Social

#voteforus

#please

#thankyou

#redwedding