unofficial translation – non-legally binding examination …€¦ · unofficial translation –...

Unofficial translation – non-legally binding

Examination Regulations for the International Business Administration Degree Program of the Fulda University of Applied Sciences Faculty of Business

(28 March 2014) Unofficial translation – non-legally binding

§ 1 Examination Regulations scope and purpose

(1) These formal regulations govern the examinations, course of study, and the structure of the International Business Administration bachelor’s degree program at the Faculty of Business.

(2) Together with the applicable version of the General Academic & Examination Policies published by the Fulda University of Applied Sciences, these regulations set forth the specific program policies and requirements for this particular degree program.

§ 2 Program objectives

(1) The objectives of this degree program are to provide students with a thorough understanding of the most-important subjects, ideas, methods, concepts and instruments relating to general business administration, operational management, and related disciplines, as well as to enable them to apply these to both familiar and new challenges facing the theoretical and practical sides of business. A particular focus is on solving those kinds of problems that arise within an international business environment.

(2) In order to achieve these objectives, special emphasis is placed on the qualifications and skills described below, so that upon completion of the program, students will be able to do the following:

• Articulate and apply a critical understanding of the essential theories, principles and methods of international business administration.

• Collect, analyze and interpret relevant information to solve business-related problems in both theory and direct practice, and use these insights to formulate sound and well-ordered decisions that also take societal and ethical aspects into consideration.

• Independently enhance the depth and scope of their knowledge and argue the reasons for their decisions to others.

• Design and present approaches to problems of an international context (both in terms of content and methodology) and have working mastery of at least one language besides German, this usually being English.

§ 3 Academic program outline and degree

(1) This bachelor’s degree program has an international orientation and is predominantly geared toward the practical application of the material presented.

(2) The Fulda University of Applied Sciences confers the degree of Bachelor of Arts (B.A.) upon those students who have completed the prescribed course of study. The award of a baccalaureate generally qualifies the holder to pursue a master’s degree.


§ 4 Admission requirements and procedures

(1) Admission requirements and procedures are governed by § 54 Hessen Higher Education Act (HHG) as amended.

(2) An additional requirement for admission is proficiency in the German and English languages, such as to enable the student to understand and independently manage the coursework and instructional materials. Applicants must provide evidence of an English language proficiency of at least Level B1 of the Common European Framework of Reference for Languages (CEFR) or its equivalent. Exempt from this requirement are students whose native language is English and those who have already completed a program of higher education that was conducted primarily in English.

(3) Admissions are made for each of the winter and summer semesters.

§ 5 Standard program length, course modules, structure, and ECTS credits

(1) The standard program length is seven semesters. The course of study comprises a total of 35 course modules and 210 ECTS credits.

(2) The academic program is structured as follows:

Academic phase Recommended schedule

Foundation courses 1st to 3rd semesters

Intermediate-level courses 4th semester

Study or internship abroad with associated module

5th semester

Advanced-level subjects 6th and 7th semesters

Bachelor’s thesis 7th semester (3) Modules IBW 6.6 and IBW 7.4 each require the completion of one choice of an offered

elective subject. A general elective may also be a module listed under major courses, provided it has not been chosen or completed as a required course. All other modules must be completed as study requirements. Students must choose a concentration that consists of three correlating subject modules (1st, 2nd and 3rd major courses) worth 5 ECTS credits each as listed in the Module Catalog.

(4) The Program Curriculum (Annex 1) provides an overview of the course of study. Course descriptions and other information can be found in the Module Catalog (Annex 2).

(5) A student qualifies for the degree by successfully completing the required modules as stipulated in the Program Curriculum.


§ 6 Study abroad and internships

(1) During the 5th semester, students study abroad at a university or complete an internship designed to give them work experience within their field of study that is hosted at a firm or institution (the hosting organization) in a country where German is not spoken.

(2) To qualify for study abroad or an internship, students must have earned at least 90 ECTS credits in the previous four semesters and have completed the modules prescribed for the 1st and 2nd semesters that award 60 ECTS credits.

(3) While studying abroad students will complete business administration courses that correspond to 30 ECTS credits.

(4) The work experience internship regularly extends for a period of 20 weeks. During this time students will be scheduled to work during what are the hosting organization’s regular business hours for full-time personnel. Students will make up any scheduled hours that they miss.

(5) Seminars are held to help guide and support the internship. Further information can be found in the Module Catalog (Annex 2).

(6) Additional details about the internship are specified in the Internship Program Regulations (Annex 3).

§ 7 Bachelor’s thesis

(1) One of the activities scheduled for the 7th semester is the preparation of a bachelor’s thesis written on a subject relating to the curriculum of the International Business Administration degree program.

(2) To be eligible to write a bachelor’s thesis, students must have earned 150 ECTS credits within the bachelor’s degree program and have completed the module Academic Writing and Empirical Research (IBW 2.3).

(3) Ten ECTS credits are awarded for the bachelor’s thesis.

(4) Eight weeks are allowed for preparing the bachelor’s thesis. A one-time extension of 4 weeks may be granted on request.

(5) First-attempt bachelor’s theses will be evaluated by one examiner as allowed by § 8, Section (2), Sentence 3 of the General Academic & Examination Policies of the Fulda University of Applied Sciences dated 26 January 2011 as amended.


§ 8 Assessment, grading, weighting and determining the overall grade

(1) The overall grade is calculated from the arithmetic average of the module grades weighted by the ECTS credits.

(2) The following modules will be listed in the academic transcript, but not used in determining the overall grade:

• Academic Writing and Empiricical Research (IBW 2.3) • Study Abroad (IBW 5.1) • Internship and Associated Seminars (IBW 5.2)

(3) The Bachelor’s thesis (IBW 7.5) with its 10 ECTS credits is weighted double when calculating the overall grade.

(4) Any extra ECTS credits earned by completing additional modules beyond those prescribed by the program curriculum will be listed in the transcript, but not used in determining the overall grade.

§ 9 Enactment

These Examination Regulations are effective as of 1 September 2014.

§ 10 Transitional accommodations

Students who were already enrolled in the International Business Administration degree program at the time these Examination Regulations were enacted will complete their degree program in accordance with the earlier version of the examination regulations. This accommodation terminates at the end of winter semester 2017/18.

Annex 1: Program Curriculum

Annex 2: Module Catalog

Annex 3: Internship Program Regulations


Annex 1: Program Curriculum

1st Sem 2nd Sem 3rd Sem 4th Sem 5th Sem 6th Sem 7th Sem H/W CR H/W CR H/W CR H/W CR H/W CR H/W CR H/W CR

Foundation Courses Mathematics 1 IBW 1.1 4 5 Statistics IBW 1.2 4 5 General Business Administration 1 IBW 1.3 4 5 Financial Accounting 1/Basic Bookkeeping and

IBW 1.4 4 5

Business English (B1/B2) IBW 1.5 4 5 Business Information Systems IBW 1.6 4 5 Mathematics 2 IBW 2.1 4 5 General Business Administration 2 IBW 2.2 4 5 Academic Writing and Empirical Research IBW 2.3 4 5 Cost Accounting IBW 2.4 4 5 Financial Accounting 2 & Analysis of Financial

IBW 2.5 4 5

Business Law IBW 2.6 4 5 Investments and Finance IBW 3.1 4 5 Taxation IBW 3.2 4 5 Controlling IBW 3.3 4 5 Marketing Management IBW 3.4 4 5 Human Resources IBW 3.5 4 5 Logistics IBW 3.6 4 5 Intermediate-Level Courses 1st Major Course IBW 4.1.1 - 4.1.5 4 5 2nd Major Course IBW 4.2.1 - 4.2.5 4 5 Professional and Academic English (B2) IBW 4.3 4 5 Enterprise Resource Planning Systems IBW 4.4 4 5 Microeconomics and International Trade IBW 4.5 4 5 Employment law IBW 4.6 4 5 Study Abroad / Internship Study Abroad / Internship IBW 5.1/5.2 * 30 Advanced-Level Subjects 3rd Major Course IBW 6.1.1 - 6.1.5 4 5 Business Management IBW 6.2 4 5 Macroeconomics and Intl Monetary Economics IBW 6.3 4 5 Leadership, Motivation and Communication IBW 6.4 4 5 Commercial and Company Law IBW 6.5 4 5 1st Elective IBW 6.6 4 5 Case Studies in International Business Mgmt IBW 7.1 4 5 Simulation Exercise IBW 7.2 4 5 Entrepreneurship IBW 7.3 4 5 2nd Elective IBW 7.4 4 5 Bachelor’s thesis Bachelor’s thesis IBW 7.5 * 10

Totals 24 24 30 24 30 24 30 * 30 24 30 * 30 * Hours per week are not specified for the time involved with the study abroad, the internship, or preparing the bachelor’s thesis. H/W = hours per week CR = credits

Annex 2 Module Catalog Mathematics 1

Number IBW 1.1

Workload 150 hrs

Credits 5 ECTS

Semester 1st

When offered Winter/summer

semesters

Duration 1 semester

1 Coursework (hrs/week) a) Seminars: 3 b) Exercises: 1

Contact hours 4 hrs/week = 72 hrs

Self-study 78 hrs

Language German/English

2 Learning outcomes Students will be able to describe the basic mathematical concepts of and the most-important, classical operations involved in financial mathematics. Students will also be able to apply and use fundamental methods of financial and business mathematics to solve commercial problems of practical relevance.

3 Course content − The arithmetic of real numbers

− Functions of one variable

− Differentiation and single-variable optimization

− Principles of cost theory

− Percentage calculations and simple interest

− Discrete and continuous compounding

− Economic equivalence and simple and compound interest rates

− The mathematics of pensions, annuities and principal repayments

− Calculating effective interest rates

− Investment analysis

4 Teaching methods Interactive seminar-like instruction and exercises

5 Course prerequisites Formal: None Recommended: None

6 Type of examination Written

7 Requirements for the award of credit hours Passing grade on module examination

8 Course share of final grade: 5 / 175 (= 2.86%)

Statistics

Number IBW 1.2

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to describe the underlying concepts and principles of statistics used in the science of business administration, particularly the mathematical methods of descriptive statistics, and independently apply a basic understanding of statistics to simple practical problems in the fields of business and economics.

3 Course content − Statistical units and variables

− Measures for describing statistical distributions

− Two-dimensional distributions

− Correlation and regression analysis

− Description of time series

− Index numbers

− Probability distributions

− Random variables and point estimation






General Business Administration 1

Number IBW 1.3

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain the key origins, concepts, goals and relationships of modern business administration and its institutional and legal parameters. They will be able to analyze goal-oriented corporate decisions within an international context and discuss how businesses interact with their environment. Students will also be able to employ the theoretical principles and basic business models in practice within the non-monetary functional areas of marketing, materials management and production.

3 Course content − Principles of business administration as a science

− Fundamentals of creating and selling goods and services: the economic principle, integrating the company within the product and financial management process, operational functions, stakeholders, and the objectives of businesses

− Constitutive decisions: the process of selecting a legal form and location for a business, decisions about business collaborations and mergers, and the various internationalization and market entry strategies

− Basic foundations and functions of marketing (market research and marketing mix), materials management and production

4 Teaching methods Interactive seminar-like instruction, exercises, and case studies





Financial Accounting 1 (Basic Bookkeeping and Year End Accounts

Number IBW 1.4

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will demonstrate a mastery of and be able apply to in practice the accounting methods for the most-important business transactions, and record the basic accounting elements in the balance sheet. They will have the skills to appraise a transaction’s impact on profit, equity and cash flow. Using the accounts and the accounting process, students will be able to identify interrelationships with other operational sub-units. Students will also be able to describe the different purposes of balance sheets according to ‘HGB’ and ‘German Tax Law’.

3 Course content − Principles of accounting: the legal obligation to keep commercial books of account,

asset listings and the layout of the balance sheet, accounting systems and methods, how accounting is organized in practice (internal chart of accounts)

− Fundamental transactions: procurement and sale of goods and services (including value-added tax), discounts, the payroll register, changes to inventory, withdrawals and contributions, dividends, and advance payments

− Annual financial statements : line items, the relationship between the commercial and tax balance sheets, generally accepted accounting principles, valuation measurements, write-downs and write-ups, and the basic balance sheet entries under the German Commercial Code (HGB), such as property, plant and equipment (including the fixed-assets movement schedule), goods, liabilities, and equity






Business English (B1/B2)

Number IBW 1.5

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester



Self-study 78 hrs

Language English

2 Learning outcomes Students will be proficient in and able to translate technical terminology relating to the fields of business administration and economics. They will be able to use the vocabulary learned during the course in a manner that is both linguistically correct and in proper context, and expound on business subjects in both written and oral presentations. In addition to being able to summarize and communicate the key elements of more complex specialized texts and oral discussions, students will also demonstrate a mastery of the appropriate terminology to effectively participate in professional discussions and present related arguments.

3 Course content Business administration − Accounting

− Commerce

− Finance

− Human resources

− Management

− Marketing

− Taxation

Economics and law − Economics

− Global trade, import and export

− Law

4 Teaching methods Interactive seminar-like instruction, exercises, role playing, presentations, and case studies





Business Information Systems

Number IBW 1.6

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will understand the principles of information technology on the basis of computer systems and how information is transmitted and shared in computer networks, and be able to apply this knowledge to the operational activities and decision-making processes of business. Students will be able to describe the concepts behind an integrated system of business information processing and understand the architecture and operation of those systems with which the production of goods and services can be reproduced. Students will have acquired a basic understanding of enterprise-wide information technology and communications, and will be able to appraise, apply and incorporate the related operational, strategic, technological, legal and security-related aspects in company operations and decisions.

3 Course content The various elements and tasks of business information systems − Hardware systems, communications systems and their technology − Computers, architectures and how they work − Technological principles of communications − Computer networks and networks that span multiple locations System software − Operating systems

− Database management systems

− Data input and output systems

− Data storage systems

Application programs with an emphasis on Microsoft Office − General overview of application software programs

− Using Microsoft Word, Excel, PowerPoint and Access

4 Teaching methods Interactive seminar-like instruction, exercises, and software application case studies





Mathematics 2

Number IBW 2.1

Workload 150 hrs

Credits 5 ECTS

Semester 2nd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to articulate the different ways of using classic mathematical disciplines in business and financial situations and for problem-solving. They will be able to differentiate the tools of business mathematics and use the production theory of managerial economics. Students will also be able to apply the methodologies learned to the many tasks involved in business planning, budgeting and decision-making.

3 Course content − Functions of many variables

− Differential calculus of multivariable functions and multivariable optimization

− Production functions: theory and applications”

− Homogeneous functions and elasticity

− Principles of integral calculus

− Matrix and vector algebra

− Systems of linear equations

− Linear optimization


5 Course prerequisites Formal: None Recommended: Module IBW 1.1 (Mathematics 1)




General Business Administration 2

Number IBW 2.2

Workload 150 hrs

Credits 5 ECTS

Semester 2nd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain the basic business concepts, goals, and methods, as well as operational functions from a management perspective. They will be able to interpret the key principles of the organization theory, the fields of finance, accounting and human resources, and use basic business models in the functional areas of financial management. Students will also be able to explain the principles of strategic management and strategic marketing.

3 Course content − The organizational and operational structure as a management task, organization theory

approaches, types and forms of organizations, corporate group structures, and planned organizational changes and transitions in international companies

− Production resources and the human being as the basis for operational decisions, problem solving in the field of human resources, management tools and techniques, and the aspects of selected management functions and leadership styles in an international environment

− Basic principles of strategic management and strategic marketing

− Fundamentals of corporate accounting, financial planning and control, and key financial figures


5 Course prerequisites Formal: None Recommended: Module IBW 1.3 (General Business Administration 1)




Academic Writing and Empirical Research

Number IBW 2.3

Workload 150 hrs

Credits 5 ECTS

Semester 1st


semesters

Duration 1 semester


Contact hours 4 hrs/week =

72 hrs

Self-study 78 hrs


2 Learning outcomes Writing academic papers Students will acquire a thorough understanding of the strategies and requirements involved in writing academic and research papers. They understand the process of scholarly writing including the selection of a topic, the development of an outline, the review of related literature, the draft of the manuscript in accordance with the formal guidelines for format and content. Students will also be able to employ the latest methodology and practical techniques to conduct academic research and independently write about selected topics as part of term papers, and prepare their own bachelor’s thesis. Empiricial research Students will be able to describe the principles of empirical social research and accurately analyze and apply the subject areas and qualitative and quantitative research methods, along with the different types of procedures used in empirical studies.

3 Course content Principles of academic research and writing − Requirements and quality-assessment criteria

− Preparation phases

− The latest methodology and practical approaches

Independently preparing a bachelor’s thesis and term papers − Selecting a topic

− Researching, selecting and using reference literature and sources

− Developing an outline and composing the manuscript

− Formal guidelines for formatting and content

Principles of empirical social research − Subject areas and qualitative and quantitative empirical methods of social research, the

different types of empirical studies, and how they are conducted



6 Type of examination Written (ungraded) (see § 8 (2) of the Examination Regulations)


8 Course share of final grade: None

Cost Accounting

Number IBW 2.4

Workload 150 hrs

Credits 5 ECTS

Semester 2nd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes

Students will understand and be able to correctly use the underlying terminology and theoretical principles of cost accounting. They will be able to apply the relevant methods used for collection and cost assignment, and analyze their respective advantages and disadvantages. They will also be able to properly use the methods for determining unit costs and correctly prepare and analyze a short-term income statement for a given period.

3 Course content − The purpose and various branches of accounting

− Basic accounting terminology

− Production and theoretical cost principles of cost accounting

− The different forms of cost accounting

− Recognition and valuation of resources consumed for the most-important cost items

− Principles of cost center accounting

− Procedures for internal cost allocations

− Unit cost calculation - tasks and procedures

− Costing techniques

− Preparing short-term income statements


5 Course prerequisites Formal: None Recommended: Modules IBW 1.1 (Mathematics 1), IBW 1.3 (General Business Administration 1), IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Results)




Financial Accounting 2 & Analysis of Financial Statements (HGB)

Number IBW 2.5

Workload 150 hrs

Credits 5 ECTS

Semester 2nd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes

Students will be able to discuss and interpret the information presented in the key components of annual financial statements and management reports prepared in accordance with the German Commercial Code (HGB). They will demonstrate mastery of the recognition criteria and valuation of items on the assets and the equity and liabilities sides of the balance sheet, and assess their impact on profit and loss and the equity and cash-flow positions. Students will also be able to calculate and interpret key financial statement figures, and understand and explain the difference between cash and accrual accounting.

3 Course content − The German Commercial Code (HGB) and its structure

− Components of the annual financial statements: the balance sheet, income statement, the notes, and (optionally) the cash flow statement, statement of changes in equity, and segment reporting

− Generally accepted accounting procedures

− Commercial and tax balance sheets: congruency and its importance and limitations

− Reporting and recognition of fixed assets, equity, liabilities, accruals and deferrals (including their recognition, valuation, and impact on the notes and management report)

− Analysis of annual financial statements and key figures

− The principles and objectives of accounting under IFRS

− Major institutions involved in international accounting (e.g. the IASB, IFRIC, European Commission, and the DRSC Accounting Standards Committee of Germany)

− The importance of Regulation (EC) 1606/2002

− Using examples to compare the accounting treatment under IFRS and HGB


5 Course prerequisites Formal: None Recommended: Module IBW 1.4 (Financial Accounting 1/Basic Bookkeepring and Year End Accounts)




Business Law

Number IBW 2.6

Workload 150 hrs

Credits 5 ECTS

Semester 2nd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes

Students will be able to explain the fundamentals of German laws governing business and commerce and the basic principles of international private law. They will be able to use comparative law to identify the differences and commonalities of German and foreign laws. Students will also be able to use this knowledge in practice when designing contracts and forming legal relationships.

3 Course content − Principles of civil law

− The general doctrine about legal transactions and contracting, to include general business terms and conditions and consumer protection

− Impairment of performance and non-contractual liability and damages

− General rules concerning the conflict of laws in international law

− International contract law

− Comparative law






Investments and Finance

Number IBW 3.1

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes

Students will be able to summarize the interdependence and compare and contrast the significance and purpose of capital investments and financing activities. They will be able to apply key capital budgeting and appraisal techniques to simple case studies, describe and explain the advantages and disadvantages of each, and evaluate the messages they communicate. Students will also be able to explain the most-important forms of internal and external funding and their importance to companies (depending on their legal form and prevailing financial system) and illustrate the relevance of capital structure and the cost of capital.

3 Course content − Corporate finance concepts and goals

− Tasks and interdependencies of investment and financial decisions

− Application, interpretation and comparative assessment of conventional international static and dynamic investment appraisal methods

− Practical cases: simple investments in fixed assets and financial investments requiring a security

− Fundamentals of risk

− The relationship between risk and capital costs

− The most-important types of internal and external funding

− The importance of a firm’s legal form and the finance system it uses (banks versus capital market) when it comes to making corporate financing decisions

− Principles of capital structure and financial leverage


5 Course prerequisites Formal: None Recommended: Modules IBW 1.1 (Mathematics 1), IBW 1.2 (Statistics), IBW 1.3 (ABWL), IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts)




Taxation

Number IBW 3.2

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to calculate and analyze the income tax liabilities incurred as a result of business operations based on the legal form of the entity (unincorporated business or incorporated company) and describe the value-added tax (VAT) implications of providing goods and services in an international context. Students will also be able to explain the impact taxation has on key operating decisions and integrate tax ramifications into the decision-making process.

3 Course content − Principles of taxation (tax systems, terminology, legal sources, taxation authority)

− Income tax (tax liability, taxable income, tax-rate tables and tax assessment)

− Taxation of unincorporated businesses (net income recognition and profit distribution, taxation of legal relationships, sale and transfer of interests)

− Taxation of incorporated companies (tax liability, taxable income, distribution of profits, and the sale of shareholdings and interests)

− Trade tax (trade income and the trade tax)

− Value-added tax (VAT): the tax system, output transactions, deduction of input VAT, European Union VAT legislation)

− Interpreting taxation to make effective business decisions (choice of legal form, site selection, funding etc.)

− International tax law: double taxation and how to avoid it


5 Course prerequisites Formal: None Recommended: Modules IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts), IBW 2.5 [Financial Accounting 2 & Analysis of Financial Statements) (HGB)]




Controlling

Number IBW 3.3

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to discuss the concept, roles and responsibilities of contemporary controlling in the management process and decide how best to integrate the controlling function within an organization. They will be able to identify and explain the main planning and control instruments used in strategic and operational controlling and implement these to facilitate corporate management’s decision-making and control responsibilities. Students will also be able to compare and contrast the specific requirements that global companies have in order to fulfill their controlling and oversight functions.

3 Course content − Controlling and its distinguishing features

− The roles and responsibilities of controlling

− Controlling’s place within the management and organizational system

− Principles of planning and control

− Strategic controlling tools

− Developing planning strategies

− The tasks of project controlling

− Methods for measuring project efficiency

− Project control methods and procedures

− Operational planning systems

− The planning and control instruments used in operational controlling


5 Course prerequisites Formal: None Recommended: Modules IBW 2.2 (General Business Administration 2), IBW 2.4 (Cost Accounting)




Marketing Management

Number IBW 3.4

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to articulate the approaches, methods and techniques of marketing and explain the marketing process (market research, formulating objectives, developing marketing strategies, the marketing mix and control). They will be able to describe the marketing mix more detailed ( product, price, place and promotion as elements of the marketing mix) and how its parts work effectively and efficiently together. Students will also be able to critically evaluate and discuss current issues in marketing and distribution (e. g. CRM, neuromarketing, social media marketing).

3 Course content − Marketing as a corporate philosophy; the marketing planning process

− Principles of market research and consumer behavior

− Formulating objectives and developing strategy in marketing

− Strategic and tactical use of marketing tools (designing the marketing mix) − Understanding budgetary and organizational principles when implementing programs

and activities

− Issues of practical relevance in marketing/country comparative studies


5 Course prerequisites Formal: None Recommended: Modules IBW 1.3 (General Business Administration 1), IBW 2.2 (General Business Administration 2), IBW 2.3 (Academic Writing and Empirical Research)




Human Resources: Fundamentals of HR Management

Number IBW 3.5

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to articulate and explain the importance of and role that HR management plays in making any business a success. They will be able to describe and demonstrate the basic features and functions of effectively managing human capital. In addition to having the skills to apply and use the key instruments of HR management in a business setting, students will also be able to investigate selected human-resources issues and discuss them critically in detail.

3 Course content − HR management’s role in business with respect to the interests of management and

labor and the organization’s HR policy

− Organizational structures of HR management

− The main principles of German employment law (the contrasting interests of management and labor, co-determination at the corporate and shop levels)

− Manpower planning (quantitative and qualitative aspects)

− The importance and features of demographic change

− Personnel marketing, recruitment and selection

− People development

− Compensation and corporate social benefits

− Layoffs and reductions in force

− Fundamentals of international human resource management


5 Course prerequisites Formal: None Recommended: Modules IBW 1.3 (General Business Administration 1), IBW 2.2 (General Business Administration 2), IBW 2.3 (Academic Writing and Empirical Research)




Logistics

Number IBW 3.6

Workload 150 hrs

Credits 5 ECTS

Semester 3rd


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain the unique characteristics of logistics and model simple logistical process chains. They will also be able to describe the services provided by the different fields of logistics and use proper methods to solve simple logistics problems.

3 Course content − Concept, structure, tasks and objectives:

• Logistics and international logistics management

• Inbound and outbound logistics, operations management, and reverse logistics

• Logistics services: transportation, warehousing and handling

− Relevant Issues of logistics and internationally oriented supply chain management

− Basic decisions involved in the operational and logistical functions of procurement, production and distribution

− How logistics differ in manufacturing and services companies

− Understanding a global logistics chain as a combination of fundamental logistical service processes

− Use of models and methods within the various logistics functions (e. g. material classification, critical path analysis, internationally oriented location and route planning)


5 Course prerequisites Formal: None Recommended: Modules IBW 1.1 (Mathematics I), IBW 1.3 (General Business Administration 1), IBW 2.1 (Mathematics 2) IBW 2.2 (General Business Administration 2)




1st Major Course: Accounting, Taxation and Auditing International Accounting

Number IBW 4.1.1

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will acquire a basic understanding of key International Financial Reporting Standards (IFRS) and be able to prepare a set of separate financial statements (basic balance sheet items) in accordance with them. They will be able to demonstrate a mastery of the preliminary steps and work required to prepare consolidated financial statements with particular proficiency in preparing an IFRS 3 balance sheet and doing the capital consolidation. Students will also be able to describe and apply additional consolidation procedures.

3 Course content − IFRS fundamentals: the standards and content, generally accepted accounting principles

(GAAP) under IFRS, line items, balance sheet items (assets, liabilities and equity), layout of the balance sheet

− A comparison of basic balance sheet items within separate financial statements under IFRS and the German Commercial Code (HGB): fixed assets, qualified assets, impairment losses, assets held for sale, intangible assets, financial instruments, inventories, liabilities, equity, and exchange differences

− The format and other elements of the financial statements: cash flow statement, statement of changes in equity, the notes, earnings per share, and segment reporting

− IFRS and HGB consolidated financial statements in comparison − The objective of preparing consolidated financial statements according to IFRS, policies

applicable throughout the group, scope of the consolidation − Overview of consolidation procedures − Preparing the IFRS 3 balance sheet of a subsidiary including foreign currency translation − Consolidating capital: initial and subsequent consolidation − Texts: IFRS standards and HGB


5 Course prerequisites Formal: None Recommended: Modules IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts), IBW 2.4 (Cost Accounting), IBW 2.5 [Financial Accounting 2 & Analysis of Financial Statements (HGB)], IBW 3.1 (Investments and Finance), IBW 3.2 (Taxation)




1st Major Course: Management Accounting Cost Accounting Systems

Number IBW 4.1.2

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be familiar with the theoretical principles and the procedures of the different cost accounting systems, and be able to evaluate the pros and cons of each in light of the priorities placed on today’s cost-accounting systems. Students will be able to explain and discuss the practical suitability of the latest tools and methods for budgeting and controlling direct and indirect costs, and then properly apply them in practice.

3 Course content − The purpose and basic terminology of cost accounting

− Production and theoretical cost principles of cost accounting

− Types of cost accounting systems

− Planning, recognition and controlling of direct material cost

− Planning, recognition and controlling of labour cost

− Imputed cost categories

− Principles of dividing into cost centers and functional accounts

− Planning and control of indirect/overhead costs

− Function and structure of unit cost calculation

− Calculating the cost of products consisting of single or multiple parts

− Techniques for planning and determinethe operating profit for a given period


5 Course prerequisites Formal: None Recommended: Modules IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts), IBW 2.4 (Cost Accounting), IBW 3.3 (Controlling)




1st Major Course: Human Resources The Core Functions of HR Management

Number IBW 4.1.3

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to identify and describe the core human resource functions and tasks within the corporate management hierarchy and critically interpret them within the dynamics of the often contrasting goals and ambitions of management and the workforce, to include in a global context. They will be able to critically assess the key explanatory and organizational approaches of international HR management and effectively apply its tools and strategies. Students will also be able to independently work through international HR management issues in a structured manner, and be able to explain, assess and recommend approaches to problems and share valuable insights with their colleagues.

3 Course content − Core functions of international HR management

− Value-based human resource strategies

− Procedural and organizational aspects of international HR-related activities

− Core functions of HR management in a global economy

− HR controlling tools

− Performance management

− Challenges facing HR management: internationalization and globalization, managing diversity, making work more flexible, industrial relations in a global environment, and demographic change

− Compensation and corporate social benefits


5 Course prerequisites Formal: None Recommended: Modules IBW 3.5 (Human Resources: Fundamentals of HR Management), IBW 4.6 (Employment law)




1st Major Course: Marketing Market Research and Strategies for Markets Abroad

Number IBW 4.1.4

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to plan, implement and manage efficient and effective marketing activities in a global environment. They will demonstrate a clear command of the prevailing methods and techniques of primary and secondary research and be able to recognize the importance and influence that segmentation and positioning have for the strategic alignment of international businesses. Students will also be proficient in identifying and evaluating the many specifics and essentials of worldwide markets. They will also possess the team skills required to work in a group in order to analyze case studies and present their findings in the English language.

3 Course content − The theoretical foundations of international marketing concepts

− Today’s marketing environment

− The economic and financial environment

− The cultural and social environment

− The political and legal environment

− Global market research

− International marketing strategies

4 Teaching methods Interactive seminar-like instruction and exercises (reading and analyzing articles from trade journals and working through case studies)

5 Course prerequisites Formal: None Recommended: Module IBW 3.4 (Marketing Management)




1st Major Course: Logistics Corporate Logistics

Number IBW 4.1.5

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will acquire the requisite skills to be able to analyze problems that arise within internal logistics and depict them using a model. They will be able to employ suitable quantitative methods to accurately resolve corporate logistics issues and apply proper approaches to internal logistics operating procedures. Students will also be able to explain and correctly utilize pull-based planning and control procedures.

3 Course content − More in-depth study of the methods and activities involved in the internationally oriented

logistics of procurement, production, distribution and disposal

− How the various logistics functions relate in terms of content and methodology

− Organizing and coordinating corporate logistics in an international context

− The role of information technology in corporate logistics

− Logistics in industrial and trading companies, and the logistics of logistics service providers

− The use of business methods and models to plan and organize corporate logistics in a global context (e.g. forecasting; capacity and production planning; material requirements planning; sequencing; periodic, continuous and single-period inventory management; statistical quality controls; introduction to the queuing theory; and simple lot-sizing models, such as those of Silver-Meal, Groff and Dixon-Silver)

4 Teaching methods Interactive seminar-like instruction, exercises, presentations, working in groups, and case studies

5 Course prerequisites Formal: None Recommended: Module IBW 3.6 (Logistics)




2nd Major Course: Accounting, Taxation and Auditing Taxation

Number IBW 4.2.1

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to identify and explain the tax impact of cross-border business activities for selected types of organizations. They will also have acquired the knowledge to analyze the effect that tax liabilities have on special issues relating to business taxation, and be able to describe the fundamental steps involved in the tax planning process.

3 Course content − International tax law

• The concept, causation and avoidance of double taxation

• Taxation of inbound and outbound cross-border transactions (direct selling, permanent establishments, subsidiaries)

• Taxaton of expatriates

• Income allocation between related parties and transfer pricing

• Taxation of holding companies

• Taxes in international comparison

• Special issues of business taxation (tax groups, the GmbH & Co.KG, de-mergers)

− Value-added tax (VAT)

• Special VAT issues (point of delivery, place of performance, tax-exempt revenues and the tax option, deduction of input VAT and corrections, taxation methods)

− EU VAT legislation


5 Course prerequisites Formal: None Recommended: Modules IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts), IBW 2.5 [Financial Accounting 2 & Analysis of Financial Statements (HGB)]




2nd Major Course: Internal Accounting Project Management and Controlling

Number IBW 4.2.2

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will understand the structure and process of project management and be able to identify, utilize, and evaluate its required methods and tools. They will be able to explain the tasks and functions of project controlling, develop their own proposals, and formulate alternatives regarding how best to incorporate project controlling within the management and organizational structure. They will also be able to apply key project-management controlling instruments to various case studies and situations, assess the findings, and derive from this the advantages and disadvantages of each.

3 Course content − The conceptual basics of projects and project management

− The tasks and tools of project management within the various project phases

− Operational project controlling

− Principles of strategic project management

− Planning and implementing a project organization


5 Course prerequisites Formal: None Recommended: Modules IBW 3.1 (Investments and Finance), IBW 3.3 (Controlling)




2nd Major Course: Human Resources Leadership and People Development

Number IBW 4.2.3

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to discuss the role that leading an developing human resources plays within the context of international HR management and corporate governance, and choose and apply the tools and methods of leadership and people development in both a German and international context. By comparing the theoretical approaches to leadership and professional development, students will be able to critically evaluate these and propose effective courses of action. They will also be able to identify intercultural, gender, and generational challenges and respond properly to them. Students will also be able to independently examine and solve problems relating to global leadership and people development, and share insights with their colleagues.

3 Course content HR management with an international focus − The concept, characteristics, functions, tasks and levels of leadership − Power, micropolitics, leadership ethics and culture (values), the dilemmas of leadership − Views of human nature, motivation and its theoretical approaches, job satisfaction,

employee turnover, absences, terminations, and health management in the company − Leadership styles, theories, models and techniques − Leadership skills, including leadership communication and performance appraisals Workforce development in a global dimension − Target-group-specific (e. g. geared to a particular stage of life) training and development − Training and teaching methods (on the job, off the job, e-learning etc.) − Talent management, training and developing junior executives, and career paths − Team development, team building, and the roles within a team − Organizational development and change management

4 Teaching methods Interactive seminar-like instruction and exercises (reading and analyzing articles from trade journals, and working through case studies)

5 Course prerequisites Formal: None Recommended: Modules IBW 3.5 (Human Resources: Fundamentals of HR Management), IBW 4.6 (Employment law)




2nd Major Course: Marketing Marketing Mix and Implementation

Number IBW 4.2.4

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to describe the different marketing tools, explain how they are used as elements of the marketing mix to produce a desired response from the targeted customers, and employ them effectively. They will be able to devise concepts based on the positioning of the business and apply marketing tools to well-structured issues. Students will also be proficient in employing innovative approaches along with new media and their associated capabilities, especially as part of the communications mix. They will be able to translate and synthesize a variety of subjects and issues from international marketing and apply these to the marketing mix of small and midsized businesses and major corporations.

3 Course content − The methods, materials and subjects involved in the marketing management process

− The marketing mix and a discussion of marketing tools (including how to manage products, brands and packaging, in addition to the mix comprised of communications, distribution, and contracting terms)

− Services marketing, innovation marketing, supply chain management and efficient consumer response

− Developing valid marketing concepts for different markets and international regions

− Researching and selecting target markets, the different international market entry strategies, and worldwide partnerships and collaborations

− Organizational and budgetary requirements for implementation (in Germany and internationally)

4 Teaching methods Interactive seminar-like instruction, exercises, academic writing (term/research paper and a presentation of data and findings), working in groups on case studies of (cross-business-unit) marketing topics

5 Course prerequisites Formal: None Recommended: Module IBW 3.4 (Marketing Management)




2nd Major Course: Logistics Introduction to Supply Chain Management

Number IBW 4.2.5

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain the unique characteristics of supply chain management and apply the concepts, tools and methods of supply chain management to basic tasks relating to the planning and design of enterprise-wide value chains.

3 Course content − Supply chain management: definition, requirements, conditions and global developments

− The bullwhip effect in supply chains and the importance of information for effective supply chain management

− Process design: push and pull systems, postponement

− The important role of the internet in designing international supply chain operations and building an agile supply chain

− Principles of global strategic alliances; dealer/supplier partnerships

− Planning and design of international networks: purpose, information required, and positioning stock and inventories

4 Teaching methods Interactive seminar-like instruction, exercises, case studies, and presentations

5 Course prerequisites Formal: None Recommended: Logistics (IBW 3.6)




Professional and Academic English (B2)

Number IBW 4.3

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs

Language English

2 Learning outcomes Students will be able to express themselves in written business correspondence using the proper form, style and syntax, and take an explicit position and argue their standpoint in a clear, concise and detailed manner during business-related interpersonal and intercultural meetings and discussions. Students will also be able to persuade readers by breaking down and analyzing objects and ideas as part of scholarly writings of linguistically high quality, and subsequently present and defend their conclusions orally in the English language.

3 Course content Business-related communications − Business correspondence: the proper form and style for letters, memos, minutes, and

emails

− Preparing job applications and packages for international use

− Job interviews in an international setting

− Interpersonal and intercultural communications; working in teams; and how to plan, conduct, and keep records of meetings and negotiations

Using language in an academic context − Planning, writing and revising academic papers

− Presenting the results of academic work and conducting scholarly discussions

4 Teaching methods Interactive seminar-like instruction, exercises, role playing, presentations, and case studies

5 Course prerequisites Formal: None Recommended: Module IBW 1.5 (Business English B1/B2)




Enterprise Resource Planning Systems

Number IBW 4.4

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to assess the relevance and capabilities of enterprise resource planning (ERP) systems within a business. They will possess the needed expertise to actively contribute to projects involving ERP once they begin their professional careers. Students will also be able to build on this basic knowledge and acquire a more in-depth understanding of other ERP systems.

3 Course content − Independent work using the SAP ERP system (access to the SAP system, the IDES

learning environment, and other supporting services are available to the Fulda University of Applied Sciences Faculty of Business as part of a cooperation with SAP University Competence Centers)

− Choice of working on case studies in English or German with an emphasis on Production Planning and Control (PP), Controlling (CO), Logistics (LO) (as the integration of Materials Management (MM), Production Planning and Control (PP) and Sales and Distribution (SD)), Project Systems (PS) and Human Resources (HR) for the purpose of identifying and understanding the relationships between an organization’s operational functions and the task of preparing, processing and evaluating data

− Understanding the capabilities and limitations of SAP within a corporate group

4 Teaching methods Interactive seminar-like instruction, exercises, and case studies using software applications

5 Course prerequisites Formal: None Recommended: Module IBW 1.6 (Business Information Systems)




Microeconomics and International Trade

Number IBW 4.5

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to describe the fundamental problems and methods of microeconomics and explain how the (international) markets and division of labor function. They will be able to discuss price formation within a variety of market forms and compare these to a state of perfect competition. Students will also be able to explain the state’s role in resource allocation and distribution and appraise and summarize its impact on businesses and market equilibrium. And finally, students will be able to apply the instruments learned to international commerce and make judgments about trade-policy measures and actions.

3 Course content − Economics, its purpose and methods − Basic principles of the (international) division of labor − The market as a coordination mechanism

• The principles of supply and demand • Microeconomic theories of consumer choice and the firm • The market for goods, the labor market, and the money and financial markets

− Market forms beyond polypoly • Price formation on different markets • Corporate concentration - market and power • The purpose of competition and competition policy

− Markets from a welfare-economics perspective − The political economy and the allocation and distribution role of the state − Global trade and commerce

• Reasons for and effects of foreign trade and commerce • Protectionism and liberalization in international trade


5 Course prerequisites Formal: None Recommended: Modules IBW 1.1 (Mathematics 1), IBW 1.2 (Statistics), and good English language skills




Employment Law

Number IBW 4.6

Workload 150 hrs

Credits 5 ECTS

Semester 4th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to apply the principles of German and international/supranational employment law to simple employment-law-related cases of both a domestic and foreign nature. They will be able to recognize specific systems of employment law of other countries and describe their differences and similarities. Students will also be proficient in using the databases for legal and law-related research available to the university (e.g. beck-online) to resolve issues involving employment law.

3 Course content − Principles of German employment law, including individual and collective employment

law (e.g. legal sources; the employee concept; the initiation, structure and termination of employment relationships; the right of association; laws governing industrial disputes and labor-management relations; and co-determination)

− Principles of international and supranational employment law (international private law, the conflict of laws in international law, employment contracts of an international nature, and the peculiarities of collective employment law), European Community law, contracts under international law, and ILO agreements

− Comparative law as it relates to the different systems of employment law used by foreign countries located within and outside Europe

− Principles of law research (e.g. using legal databases)


5 Course prerequisites Formal: None Recommended: Modules IBW 2.6 (Business Law)

6 Type of examination Oral



Study Abroad

Number IBW 5.1

Workload 900 hrs

Credits 30 ECTS

Semester 5th


semesters

Duration 1 semester

1 Coursework (hrs/week) As determined by the

partner college or university

Contact hours As determined by the partner college

or university

Self-study As determined by the partner college

or university

Language English/other

foreign language (depending on the partner college or university abroad where German is

not spoken) 2 Learning outcomes

Students will carefully plan their study abroad as a project, choose from the pertinent information sessions and counseling opportunities offered beforehand, and evaluate the information provided in order to independently complete the semester of study in a foreign country. Participants will be able to appraise the specialized knowledge and methodological skills acquired while studying international business administration in Germany against the backdrop of a foreign system of employment, organizational and cultural relationships, and apply these to new teaching and learning methods in a higher-education system abroad. Students will enhance their language competency and communication and social skills while immersed in a foreign culture. They will also expand their team skills through activities in international study groups and be exposed to and learn from the influence that different cultural backgrounds have on work and the approach to business.

3 Course content As determined by the partner college or university and the modules chosen. The International Office must approve all selected courses in advance as part of a Learning Agreement. The Examination Committee will determine the equivalent coursework that must be completed should students fail to pass any courses listed in the Learning Agreement.

4 Teaching methods As determined by the partner college or university and the modules chosen

5 Eligibility requirements Formal: see § 6 (2) of the Examination Regulations Recommended: None

6 Type of examination As determined by the partner college or university and the modules chosen (see § 8 (2) of the Examination Regulations)

7 Requirements for the award of credit hours Verification of the courses completed abroad (transcript from the foreign partner college or university) in accordance with the Learning Agreement prepared in advance.


Internship and Associated Seminars

Number IBW 5.2

Workload 900 hrs

Credits 30 ECTS

Semester 5th


semesters

Duration 1 semester

1 Coursework (hrs/week) Seminars: 2

Contact hours 730 hrs (hosting

organization + Fulda University of Applied

Sciences)

Self-study 170 hrs

Language English/other

foreign language

2 Learning outcomes Students will demonstrate an understanding of the hosting organization’s workflows, operational matters, and approaches to problems – especially within a global environment. They will be able to describe the solution-finding process and the outcomes it produces within that particular firm or institution. With the help of associated seminars conducted by the Faculty of Business, students will be able to then transpose and apply the material presented in their major courses of study to real-life business and operational situations. This will allow students to gather experience and be exposed to the complexities of transnational work practices within an intercultural framework.

3 Course content − Counseling by the “Internship and Career Center” of the Faculty of Business

− Preparatory seminar conducted by the advising professors

− Practical work within the hosting organization on the basis of an internship agreement

− Participation in seminars that support the internship:

(1) Introduction to and critical analysis of a special task within the hosting organization (workplace-oriented research project)

(2) Overview of the work assignment with consideration given to the theory and practice of the respective job position

4 Teaching methods Practical phase at the hosting firm or institution; seminar-like instruction with exercises, case studies, and presentations

5 Eligibility requirements Formal: see § 6 (2) of the Examination Regulations Recommended: None

6 Type of examination Written (ungraded) (see § 8 (2) of the Examination Regulations)

7 Requirements for the award of credit hours − Letter from the hosting organization verifying completion of all work during the internship

− Module examination passed


3rd Major Course: Accounting, Taxation and Auditing Tax Balance Sheet Statutes, Corporate Reorganizations and Auditing

Number IBW 6.1.1

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to describe the effects of the principle of congruency and those accounting-law differences between the commercial and tax balance sheets, and actually prepare a tax balance sheet. In addition to demonstrating the consequences that corporate incorporation, reorganizations, changes in legal form, acquisitions, and share purchases have on earnings and statutory accounting requirements, students will also be able to identify and illustrate the effects of the various tax accounting options that are available. Students will also be able to explain the key principles for planning and performing annual audits to include reporting the audit findings.

3 Course content The legal side of tax balance sheets and corporate reorganizations − The principle of congruency (sometimes called the authoritative principle) − Accounting and valuation of selected assets (particularly landholdings, inventories and

equity interests) − Recognition and valuation of selected liabilities and equity (particularly tax-exempt

reserves, liabilities and provisions) − Balance sheet changes and restatements, including adjustments following the field audit − Recognition and taxation of incorporations, reorganizations and changes in legal form − Recognition and taxation of the acquisition and sale of companies and shareholdings Auditing − Reasons for performing audits (statutory audit), auditing standards and objectives − Auditing methods and the risk-based audit approach − The audit of recognition, valuation, and presentation, as well as of the reporting

requirements in the notes and management report for selected areas subject to review in the annual financial statements

− Reporting (the audit report und auditor’s opinion) 4 Teaching methods

Interactive seminar-like instruction and exercises 5 Course prerequisites

Formal: None Recommended: Modules IBW 1.4 (Financial Accounting 1/Basic bookkeeping and Year End Accounts), IBW 2.4 (Cost Accounting), IBW 2.5 [Financial Accouting 2 & Analysis of Financial Statements (HGB)], IBW 3.1 (Investments and Finance), IBW 3.2 (Taxation)




3rd Major Course: Internal Accounting Investment and Financial Management

Number IBW 6.1.2

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to investigate and evaluate more-complex investment projects by identifying and using data that is relevant to decision making, while also using methods for dealing with both uncertainty and non-financial and multidimensional systems of objectives. They will also be able to articulate how financial markets work, explain the instruments traded on global spot and derivatives markets, and outline the fundamentals of the risk premium and its significance for the capital costs of businesses.

3 Course content − Continental European and the English-speaking world’s views of corporate financial

management in terms of goals and issues

− Comparative analysis of dynamic investment appraisal methods and their use in more-complex capital investment projects under certainty; investment decisions involving non-financial or multidimensional systems of objectives

− Investment decisions under risk and uncertainty

− How international financial markets work, with a particular emphasis on international capital markets and their division into spot and derivatives markets

− The principles and valuation of traded instruments, particularly stocks, bonds, futures and options

− Introduction to managing financial risks in businesses operating internationally

− Portfolio theory and capital asset pricing model – a discussion of capital structure and payout policies


5 Course prerequisites Formal: None Recommended: Module IBW 3.1 (Investments and Finance)




3rd Major Course: Human Resources Current Challenges in Human Resource Management

Number IBW 6.1.3

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to identify and synthesize the latest trends and developments in human resource management. In doing so, they will be able to analyze, differentiate and appraise problem situations facing the field of personnel management and then devise and generate approaches for dealing with current issues. Students will also be able to visualize, formulate and present their findings, while improving their presentation style and skills.

3 Course content Each semester selected topics from the following main areas will be dealt with in greater detail: − How demographic change impacts the labor market

− The different ways of offering and seeking employment in Europe and globally, or as part of specific country analyses

− Diversity management and the gender aspects of HR management

− Current developments in collective bargaining and social policies

− Atypical employment arrangements

− Social media and human resource management

− The work-life balance

− How to make work more flexible

4 Teaching methods Interactive seminar-like instruction, exercises, presentations, working in groups, and case studies

5 Course prerequisites Formal: None Recommended: Module IBW 3.5 (Human Resources: Fundamentals of HR Management), IBW 4.6 (Employment law)




3rd Major Course: Marketing Applied Marketing and Current International Marketing Issues

Number IBW 6.1.4

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to discuss and give examples of the approaches and mechanisms used in dialogue marketing as the evolving trend in corporate communications. They will be able to identify the strategic and instrumental components of this conversational approach to marketing and show how it is implemented. Using a marketing simulation exercise, students will learn how to recognize networked and interdependent competing goals, which they can then implement to produce a competitive advantage. Students will also be able to distinguish the special technological foundations on which the world of transnational marketing is built and, using case studies, understand the specific needs of small and midsized businesses and major corporations.

3 Course content − The importance of and instruments used in internal and external business

communications, and the conceptual background of and special issues involved in dialogue marketing

− An in-depth, holistic and practical treatment of relationship marketing and how to effectively apply its tools as part of interactive marketing and e-commerce

− Examples illustrating the development of communication strategies for businesses and organizations facing different challenges

− A detailed study of the principles of customer relationship management (CRM) and e-commerce

− A holistic examination of communication campaigns and how their content relates to other functional areas

4 Teaching methods Seminar-like instruction; exploring a practically oriented solution approach or paper; presentation of ideas and findings; hands-on projects; and field trips. Case studies and lectures from industry and the field will be integrated into the coursework.

5 Course prerequisites Formal: None Recommended: Modules IBW 3.4 (Marketing Management), IBW 4.1.4 (Market Research and Strategies for Markets Abroad), IBW 4.2.4 (Marketing Mix and Implementation)




3rd Major Course: Logistics Transportation Logistics

Number IBW 6.1.5

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to describe the conditions and developments in the market for transportation logistics, and combine the attributes, strengths and weaknesses of the different means of transport to plan integrated transport chains that are both realistic and international. Students will also be able to demonstrate a fuller appreciation of logistics controlling and an essential understanding of the transportation market and its mechanics.

3 Course content − Concept, structure, tasks and objectives:

• Principles of logistics in transport

• Overview of the logistics market in Europe

− Problems and issues of everyday relevance for logistics service providers

− Comparing and contrasting Europe’s individual transport markets

− Processes and operations within the transportation logistics markets in Europe

− Methods and technologies used in transport operations, modes of transport, and material handling equipment and systems

− Information and communications systems used in the transport industry

4 Teaching methods Interactive seminar-like instruction, exercises, case studies, and presentations

5 Course prerequisites Formal: None Recommended: Module IBW 3.6 (Logistics)




Business Management

Number IBW 6.2

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain the essential ideas, methods and goals of international business management and interpret management from an institutional and functional perspective. Within the context of the modern management process, students will also be able to discuss and describe the company as a flexible system operating amid the dynamics of environmental constraints and corporate activities, as well as the strategies used in general and strategic management. They will have the skills to argue and debate various approaches for devising a sustainable system of business philosophy, ethics and policies. Students will also be able to appraise the doctrine of operational and strategic corporate planning and control, and illustrate the major challenges, problems and instruments relating to organizational systems, leadership, performance appraisals and people development.

3 Course content − International business management as the coordination of the company with its

environment

− Corporate governance and the legal structure of the business

− Corporate philosophy, ethics, culture and policies

− Setting goals and priorities, and developing strategies

− Corporate planning and control

− Organization and organizational design

− Leadership: management and leadership positions, models, techniques and styles

− Executive development

− International and intercultural business management


5 Course prerequisites Formal: None Recommended: Modules IBW 5.1 (Study Abroad) or IBW 5.2 (Internship)




Macroeconomics and International Monetary Economics

Number IBW 6.3

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to identify the most-important problem areas of macroeconomic economic policies, explain the sets of figures used in the national accounts system (NAS), and correctly interpret economic data. Using simple macroeconomic models, students will be able to examine economy-wide relationships and problems. Students will be able to discuss the opportunities and constraints of economic policy (to include in open economies), and appraise these from the perspectives of economics and business. They will also be able to explain the role that exchange rates play for national economies and businesses, and evaluate different exchange-rate arrangements.

3 Course content − Goals and problems of macroeconomic economic policies

• Economic growth • High employment rates and unemployment • Price stability and inflation

− The national accounts system and balance of payments − Analysis of the aggregate economy

• National economies over the short and long term • Aggregate supply and aggregate demand • The stabilization function of the state • Fiscal and monetary policies and their macroeconomic interaction

− International monetary economics • External equilibrium • Exchange rates and currency zones (e.g. the eurozone) • Economic policy in an open economy


5 Course prerequisites Formal: None Recommended: Module 4.5 (Microeconomics and International Trade), good English language skills




Leadership, Motivation and Communication

Number IBW 6.4

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will understand how motivating employees and tapping that motivation to improve work performance and job satisfaction are critical to the success of any business. Students will be able to employ the latest management models and techniques, conduct professional management discussions and counseling, appreciate how important body language is and use it to their advantage. Students will also appreciate the cultural dimensions of communications and be able to not only show how team leadership and conflict resolution are key management tasks, but also recognize, assess, and overcome obstacles and conflicts. They will also be able to explain the processes of group dynamics and build effective teams.

3 Course content − Leadership principles

− Management models

− Leadership methods, such as management by objectives

− What leaders do: set goals, make decisions, inspect and review

− Building and leading teams

− Conflict management

− Principles and related models of communication

− Principles of intercultural communication

− One-on-one employee discussions, conflict resolution meetings, performance counseling and reviews

− Principles of body language

− Ways to motivate and how to incorporate them in communications

4 Teaching methods Interactive seminar-like instruction, exercises, working in groups, case studies and role playing

5 Course prerequisites Formal: None Recommended: Module IBW 3.5 (Human Resources: Fundamentals of HR Management)




Commercial and Company Law

Number IBW 6.5

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to apply German company law relative to civil law to subjects of practical relevance such as the sole proprietorship or businessperson engaged in a commercial enterprise (understood together as the German Kaufmann), as well as special rules and exceptions in the case of such businesspeople. Students will be able to use international commercial law (e.g. lex mercatoria, INCOTERMS, international business terms and conditions) and make legal comparisons of selected German and international forms of commercial entities. Students will also be able to demonstrate an understanding of the content and formalities required of articles of incorporation.

3 Course content − Criteria for a commercial enterprise; the different types of businesspeople

− The firm; establishing and incorporating a firm

− Selected special rules under commercial law (formal requirements, interest on arrears, the requirement to inspect and report defects, “silence implies consent,” and the defense of failure to pursue remedies)

− Helpers of the businessperson

− Legal forms of German commercial entities (BGB-Ges. OHG, KG, GmbH, UG, AG, and hybrids)

− European and other legal forms of commercial entities (e.g. Limited, the European Company (Societas Europaea, SE), European Economic Interest Grouping (EEIG))

− The differences and similarities of German and international company law


5 Course prerequisites Formal: None Recommended: Module 2.6 (Business Law)




1st Elective Subject

Number IBW 6.6

Workload 150 hrs

Credits 5 ECTS

Semester 6th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to interpret and explain the central ideas and arguments presented in scholarly publications about the fields of business administration, economics or law, and integrate these in an academic discussion and/or practical application. Students will also be able to perform a critical appraisal and review of these central ideas and arguments.

3 Course content Each semester an examination is made of current issues and events from the area of business administration and management, the field of economics, or the realm of law. The subjects will be those of the elective courses offered that semester, and which will vary each semester. Students may also select an elective course from the modules listed under the major courses, provided it has not been chosen or completed as a required course.

4 Teaching methods Seminar-like instruction with exercises and other teaching methods appropriate to the elective subjects offered in a given semester

5 Course prerequisites Formal: None Recommended: Mastery of the material covered in the modules for 1st to 4th semester




Case Studies in International Business Management

Number IBW 7.1

Workload 150 hrs

Credits 5 ECTS

Semester 7th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to explain and give examples of the most-important concepts, methods and objectives of international business management. Using selected quantitative and qualitative data, students will be able to carry out a performance analysis, interpret it and develop specific and tangible operational business solutions.

3 Course content − The results of worldwide comparative studies with a focus on the performance analysis

and situation assessment

− A scenario involving different decision-making strategies

− Leadership principles and the giving of instructions under the influence of unique historical and cultural backgrounds

− A critical appraisal of different international approaches taking into account various fundamental considerations and practical feasibility

4 Teaching methods Seminar-like instruction with case studies and exercises

5 Course prerequisites Formal: None Recommended: Modules IBW 5.1 (Study Abroad) or IBW 5.2 (Internship), IBW 6.2 (Business Management)




Simulation Exercise

Number IBW 7.2

Workload 150 hrs

Credits 5 ECTS

Semester 7th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to assess the operational situation and competitive position of the company being managed. They will become proficient in applying management methods and models in order to make sound decisions in an uncertain environment. Students will demonstrate competence in the decision-making areas involving domestic and international business activities. After independently organizing their corporate team, students will be able to make, justify, defend and present decisions and understand the processes of group dynamics.

3 Course content − Understanding the corporate-planning system and the planning process

− Student self-organization within a corporate team

− Developing an appropriate degree of decision-making sensitivity as both an individual and group

− Assessing business strengths, weaknesses, opportunities and threats

− Discussing and setting goals, priorities and strategy

− Using IT-based planning models to analyze business and operating figures

− Formulating and arguing the reasons for decisions made under uncertainty

− Monitoring and controlling of operational and strategic decisions

− Reporting

4 Teaching methods Interactive seminar-like instruction, exercises, and working in groups





Entrepreneurship

Number IBW 7.3

Workload 150 hrs

Credits 5 ECTS

Semester 7th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Experimentation in international groups will empower students to assess their ability to independently organize a business and take on the risks of doing so. Students will be able to synthesize various strategic, financial and technical aspects in order to establish and internationalize new businesses. In doing so, students will arrange international R&D collaborations, prepare business and financial plans, and incorporate aspects unique to the individual countries involved. Students will also be able to evaluate business ideas, compare and contrast development strategies, and recommend management actions.

3 Course content − Principles of entrepreneurship

• Entrepreneurship and economic growth in Germany and the United States

• An international comparison of the environment for business start-ups

− Tools

• Developing business models

• Funding sources in Germany and the United States

• Scaling business models

− The business plan

• Core competence-based competitive advantage

• Industrial property rights in Germany, Europe and the United States

• Market entry strategies

− Financial planning

4 Teaching methods Seminar-like instruction with case studies, working in groups, exercises, and online simulations

5 Course prerequisites Formal: None Recommended: Modules IBW 1.3 (General Business Administration 1), IBW 1.4 (Financial Accounting 1/Basic Bookkeeping and Year End Accounts), IBW 2.2 (General Business Administration 2), IBW 2.6 (Business Law), IBW 6.2 (Business Management)




2nd Elective Subject

Number IBW 7.4

Workload 150 hrs

Credits 5 ECTS

Semester 7th


semesters

Duration 1 semester



Self-study 78 hrs


2 Learning outcomes Students will be able to interpret and explain the central ideas and arguments presented in scholarly publications about the fields of business administration, economics or law, and integrate these in an academic discussion and/or practical application. Students will also be able to perform a critical appraisal and review of these central ideas and arguments.

3 Course content Each semester an examination is made of current issues and events from the area of business administration and management, the field of economics, or the realm of law. The subjects will be those of the elective courses offered that semester, and which will vary each semester. Students may also select an elective course from the modules listed under the major courses, provided it has not been chosen or completed as a required course.

4 Teaching methods Seminar-like instruction with exercises and other teaching methods appropriate to the elective subjects offered in a given semester





Bachelor’s Thesis

Number IBW 7.5

Workload 300 hrs

Credits 10 ECTS

Semester 7th


semesters

Duration 1 semester

1 Coursework (hrs/week) a) Seminar: 1

Contact hours 20 hrs

Self-study 280 hrs


2 Learning outcomes Within the prescribed period of time, students will be able to demonstrate their ability to independently and thoroughly research, interpret and present a topic of interest of practical relevance from the fields of business administration, economics or business law in a manner that is academically sound. In doing so, students will skillfully employ the scholarly methods and insights acquired from the modules of the 1st to 6th semesters to problems and challenges that arise in the real world. On the basis of the thesis statement or the issue being addressed, students will be able to develop alternatives and evaluate these critically as part of an abstract and integrative analysis that extends beyond the isolated case. Students will be able to validate and offer scientifically sound and practical guidance as the result of their bachelor’s thesis.

3 Course content Bachelor’s thesis orientation, which specifies the requirements that the thesis must satisfy and provides assistance in selecting the topic.

4 Teaching methods Students will meet regularly with their advisors.

5 Course prerequisites Formal: 150 ECTS credits and completion of Module 2.3 (see § 7 (2) of the Examination Regulations) Recommended: Mastery of the material covered in the modules for 1st to 6th semester

6 Type of examination Written, i.e. the thesis

7 Requirements for the award of credit hours Passing grade on bachelor’s thesis


Annex 3: Internship Program Regulations Internship Program Regulations for the Fulda University of Applied Sciences School of Business

§ 1 Applicability

(1) These formal regulations apply to work experience internships at companies and institutions (hosting organizations) for the following Faculty of Business courses of study: a) Bachelor’s degree program:

• International Business Administration (IBWL - BA) • Business Law – Sustainability and Ethics (WR - LL.B.)

b) Master’s degree program: • Accounting, Finance, Controlling (AFC - MA) • International Management (IMA - MA) • Supply Chain Management (SCM - MA)

(2) Details are set forth in the examination regulations and module catalog for each degree program within the Faculty of Business.

§ 2 Student status

(1) Students remain members of the university with all the associated rights and obligations throughout the term of the work experience internship. Students will follow the instructions necessary to achieve the internship goals and objectives that are given by the hosting organization and its designated officers, and will comply with the rules and regulations that apply to that organization, particularly its work rules, accident prevention regulations, and confidentiality and non-disclosure policies.

(2) Students are not interns within the meaning of the Vocational Training Act (BBiG) and, for the duration of the internship, are not subject to the Works Constitution Act (BetrVG), the Employee Representation Act (PersVG) or any other comparable German statutes.

§ 3 Internship site supervision

(1) Students should be supervised and coached at the workplace by mentors who have appropriate training in the relevant subject area and who work in the hosting organization on a full-time basis.

(2) Mentors should arrange and oversee an orientation to familiarize students with their duties and functional areas. In addition to being available as a personal contact for guidance and assistance, mentors should also support the students’ learning process at the internship training venues.

§ 4 Internship agreement

(1) Students will enter into an agreement with the organization providing the placement prior to the start of any work experience internship and will obtain the approval of the respective school or department (Internship and Career Center) before they sign the agreement.

(2) The internship agreement will specifically set forth the students’ responsibility to:

a) Take full advantage of the training opportunities offered. b) Conscientiously perform all assigned tasks in conjunction with the internship action

plan. c) Follow the instructions given by the hosting organization and its designated officers. d) Comply with the rules and regulations that apply to the hosting organization,

particularly its work rules, accident prevention regulations, and confidentiality and non-disclosure policies.

e) Prepare and submit a report in accordance with the deadlines and requirements stipulated by their school or department that reflects the substance and activities involved in the work experience internship.

f) Report any absences from the internship site without delay.

unofficial translation – non-legally binding examination …€¦ · unofficial translation –...

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