unpicking your university brand

Unpicking your university brand: A breakfast roundtable

Unpicking your university brand: Research findings

Which universities (excl. Oxbridge) have a great reputation

Q. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UK universities can you think of that have a great reputation?

Base: Youth omnibus – All respondents (1,000)

Reputation in the eyes of students

Q. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?

Base: Student omnibus – All mentions (2,732)

How are universities seen?

Attributes that feature in these universities’ brands

Global outlook

Elite

Great student experience

Business-focused

Strong heritage

High graduate employability

Innovative

Stimulating and inspiring

European outlook

Accessible

% who didn’t know ANYTHING about the uni’s brand positioning

Q. Which, if any, of the following characteristics do you think apply to [University x]?

Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)

Modern universityOld university

Positioning awareness

96%

University of Oxford


96%


67%

University of St Andrews


67%


80%

UCL


80%


59%

City University London


59%


59%

Loughborough University


59%

Discussion

unpicking your university brand

Education