unplug now
DESCRIPTION
Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact [email protected] with questions. Thank you!TRANSCRIPT
Unplug Nowtwitter.com/unplugnow
Stanford University CS377P
Daisuke IizawaKeng-Teh Min
Enrique Allen
Greg Schwartz
1 simple action
Unplug any unused appliance near you today
Why?
• According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road
• Wow… we can save energy and prevent unnecessary global warming with one simple action
Antecedents to Peace
• People working together• Interconnectedness• Energy sustainability
Process
• Facebook week-long event• Twitter account• 100 HITs on Amazon Mechanical
Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event
Tweet “@unplugnow [appliance]”
Update Facebook status
“unplugnow [appliance]”
OR
Step 1
Step 2
*HITs upload picture of unplugged appliance
Metrics for ATPs
• How many people join Facebook event• How many people follow Twitter account• How many people actually unplug
something- based on public tweets and Facebook status message updates
• Estimated carbon emissions avoided
Results• “Attended” Facebook event: 35 (12.9%)• Twitter followers: 4 • HITs completed: 2• Unplugged appliances: 22• Estimated carbon emission avoided in 1 day:
~2 kg• Hypothetical carbon emissions avoided
yearly: ~726 kg if constant participation rate*According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total
What worked?
• Exchanging comments on Facebook invite wall
• Sending mobile photos with twitpic.com
Limitations
• Did not scale beyond personal ties• No feedback loop after status update • No tweets despite rsvp to attend
Facebook event• No spontaneous followers on twitter• HIT required Facebook account • No scalable analysis of Facebook
status
Lessons Learned
• Must use cue to trigger behavior change- eg SMS reminder to unplug
• Facebook group has more potential for continued engagement
• Must engage lead Twitter users and actively follow other users
• Make HIT simpler• Provide feedback/progress for
participants- X amount of carbon emissions avoided today
Unplug Nowtwitter.com/unplugnow
Stanford University CS377P
Daisuke IizawaKeng-Teh Min
Enrique Allen
Greg Schwartz