Higher Education Websites ::Weaknesses, Trends, Opportunities at UNR

Higher Education Websites :: Weaknesses, Trends, Opportunities at UNR

• Shared weaknesses amongst higher education websites

• Current trends to combat and overcome these weaknesses

• Opportunities for implementation within UNR

Higher Education Websites :: Shared Weaknesses

• Similar homepage design and layout

Higher Education Websites :: Shared Weaknesses

• Opportunity for better organization

– Reduce information overload

– Maximize users’ time on the site

– Increase conversions

Higher Education Websites :: Shared Weaknesses

• Opportunity for better organization, con’t

Higher Education Websites :: Shared Weaknesses

• Incoming generation desires more social experience

Higher Education Websites ::Trends and Opportunities

• Inspiration from other industry websites

– Innovative design

• Johns Hopkins University

• University of Washington

– Cleaner, more simplified layout

• Boston University

• University of Denver

Higher Education Websites ::Trends and Opportunities

• Incorporate messages from other channels to the website in an interesting way

– St. Regis University

Higher Education Websites ::Trends and Opportunities

• Discover and deliver what the next generation of students desires

– Authentic and relevant content

– Social interaction and story-telling

• Cornell University

– Interactive elements

• University of Rochester

Higher Education Websites ::Trends and Opportunities

• Ask for feedback

– University of Nebraska-Lincoln

– UCLA

Opportunities at UNR

• Student Life– Addition of student blog– Incorporate more student-generated content and

stories

• Degrees– Less lists, more visual

• Admissions– Social integration on page– Stories of life at UNR– Additional relevant links on page

• Campus maps, Schedule a Visit, Living on Campus

Thank you ::Question & Answer