unravelling the secrets of success
TRANSCRIPT
UNRAVELLINGTHE SECRETS
OF SUCCESS
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INSIGHT
1. Stay ahead of the game
The digital revolution has made it possible to find information on pretty much any subject. But it’s also made it possible for anyone and everyone to publish their opinion and thought.
Can you really base business decisions on this alone?
What if you could harness the powerof information to deliver knowledgeand insight? Step up a gear and turnyour marketing department into a business generating machine.
Media Coverage Analyser fromNexis gives you the power.
KNOWING
2. Tracking competitor activity
Feeling under pressure to get results?
Keep an eye on your competition tostay ahead of the game. Demonstrate ROI to key stakeholders. Measure your results against your competitors.With Media Coverage Analyser you can present your results in easy to understand graphics that reveal the true story.
TRENDING
3. Identifying market risks and opportunities
Get under the skin of your prospectand look at everything from their perspective. Identify and pre-qualify potential clients. Prepare on-point presentations and reports before meeting with prospects. Compare and contrast financials within an industry to create benchmarks and evaluate risk.
Drive business development by keeping one step ahead of changing needs, financial situations, marketplace trends, and competitors through a full range of information across news and business coverage.
MEASURING
4. Improving campaign efficiency
Become your own PR machine.Keep you finger on the pulse of your latest campaign and press activity.Create charts and graphs with impact that show how effective your messaging has been. Breakdown by region, product, brand, sector.Media Coverage Analyser reviewsmore than 30,000 sources to keepyou in the picture.
ACTIONING
5. Safeguarding your identity
Be better prepared to exploit opportunities and mitigate reputation risks. Media Coverage Analyser focuses on the loudest voices and the most influential people. Identify issues and recognize the trends that matter so that you can stay ahead of the game.
Combine traditional and socialmedia content in MCA to discoverwho is damaging – or championing – your reputation.
Only MCAfrom Nexis gives you all this…Access an unmatched collection ofthe world’s most reputable sources. Uncover new opportunities, workmore efficiently, and safeguard your business assets.
Get the insight you need togenerate better results. Get straight to the information without wasting hours trawling websites.
