unruly media case copy

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UNRULY MEDIA CASE STUDY: MICK EBELING - PROJECT DANIEL

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Page 1: UNRULY MEDIA CASE copy

UNRULY MEDIA CASE STUDY: MICK EBELING - PROJECT DANIEL

Page 2: UNRULY MEDIA CASE copy

HypothesisIf an ad is created as a story, it will exhibit story-like behavior and be shared, unlike most advertising. !!How much will Project Daniel get shared? How far will his story travel? Why will people share with others?

Page 3: UNRULY MEDIA CASE copy

ShareTo contribute, goodwill, a gesture

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BackgroundIntel has executed 14 different advertising campaigns in 16 years. It’s traditional media and ad campaign strategies are under threat.!!‘Look Inside’ is heavily dependent upon digital and social sharing platforms for distribution, not TV.!!How does a brand learn to tell and share new stories?

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Timeline

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Project Daniel

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Unruly Media

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ShareRank

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Social Motivation

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Psychological Response

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ShareRank Results

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ShareRank Plotting

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Earned & Paid

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Social Motivation

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Psychological Response

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Sharing

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Positivity Meter

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In-Market Results