unruly media case copy
TRANSCRIPT
UNRULY MEDIA CASE STUDY: MICK EBELING - PROJECT DANIEL
HypothesisIf an ad is created as a story, it will exhibit story-like behavior and be shared, unlike most advertising. !!How much will Project Daniel get shared? How far will his story travel? Why will people share with others?
ShareTo contribute, goodwill, a gesture
BackgroundIntel has executed 14 different advertising campaigns in 16 years. It’s traditional media and ad campaign strategies are under threat.!!‘Look Inside’ is heavily dependent upon digital and social sharing platforms for distribution, not TV.!!How does a brand learn to tell and share new stories?
Timeline
Project Daniel
Unruly Media
ShareRank
Social Motivation
Psychological Response
ShareRank Results
ShareRank Plotting
Earned & Paid
Social Motivation
Psychological Response
Sharing
Positivity Meter
In-Market Results