The creation of the image

In order for me to create the image of my artist, I had to research her background and roughly create her image, target audience and star persona.

The target audience is primarily White, from Black African, British origin, aged 17-25, young boys. Her secondary audience is young females, from a White, Black African, Asian and other native backgrounds, aged 17-25.

Alice has got a very flirtatious and sassy appearance, wears fashionable clothing but not too revealing. As all R&B artists, Alicia confirms to the conventions of wearing accessories showing her feminine side. Alice Olivia is a white, middle class, young, talented woman who’s songs are very original and appealing to her target audience.

As she is an R&B artist her USP is created. This is something which sets your product or service apart from your competitors' in the eyes and minds of your prospects. This is very unique because conventionally Alicia looks casual, her green eyes gazes the audience to her. Her posture appears sassy, but yet also, original, formal and professional. Conventionally, her lips aren’t in a moving position permitting the audience to put their own interpretations/judgments on her. Basically, her star persona is really about making her appear innocent, delicate, rocky, adorable, unique, at the same time, her voice is her power, dominance and gives that natural, ‘WOW’ factor qualities about her.

I can use social network e.g. Facebook, Twitter, Youtube to advertise my independent artist. I have chosen Facebook as a social network because it’s a international massive and well known website which all mainstream audiences can access online Twitter is the second global socializing associations to make the artist famous in a global scale.

ITV Channel

In this website the viewers can access the artists music videos online. She also gets interviewed in T4 about her latest's music. I have chosen ITV because its where a mass audience switch to when there are family gathering.The topic that they will be talking about is about her songs and how to access or download her latest albums songs.Alice Olivia was performed as a formal, fashionable, glamorous female individual. The body language is formal facing the interviewer. She is an unconventional R&B singer because she has a unique rapping voice. It makes you want to finish the song off .

Promotion

I have promoted my artist in the newspaper the metro because its an

newspaper which is mainly aimed for teenagers between the 14 to 19. The

newspaper has got simplistic vocabulary its purpose is to attract teenagers

attention to read more newspapers by linking music news, artist news, latest

news etc. which the teenage audience is in favour of .

I have chosen to publish Alice Olivia in radio Kiss FM because yet again it targets for teenage female and male audiences. It broadcasts a genre of R&B, Hip Hop, Pop, Jazz and many more.

The artist new songs such as ‘Close to me’ and ‘Rush’ can be published through Radio Kiss fm.

This is my target audience’s designed CD cover. When making the CD cover I have particularly focused on referencing the CD cover to her Star persona, target audience, institute and her genre.