Unusual print advertisements

BMW shark This advert from BMW shows the Z3 in the shape of a shark, this shows that BMW are tying to make their product look like it is quick, sharp, deadly, stream line, and as unique as a car can be. The message of the advert is that BMW cars are not like other cars. The target audience of this advert is people aged from 25 to 50, this is because this car is for young and old people that are looking nor a bit of fun in their lives . I think it does reach the target audience because whenever I see these cars in the road it is generally the target audience driving the cars. I think that this is an example of surreal advertisement because cars aren't associated with sharks .I think the advert is effective because a little bit of the car is shown, this makes you want to see the rest of the car so you automatically search it up .

The product is a new 4 by 4 Volvo.They are advertising a new Volvo that is suitable for families .They are telling us that this car can go out of its comfort zone with the use of a rubber duck to show that it can be out of place but still fit in somehow.The message is that this car can go out of its depth but still be a stable family car.The advert is meant for couples with young children but want to have a car that does everything.I think it does reach the target audience because it is the sort of car that people with a young family would drive.Surreal because the use of a rubber duck in an environment like a river because they are would in the bathrooms of family's with young children.I think the advert is quite clever because you automatically think about family's when you see a rubber duck so there for I think it works and is effective.