unusual suspects: designing better for better outcomes

13
ThePublicOffice Designing a better way for better public outcomes Wednesday, 3 September 2014

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Design Council Unusual Suspects Festival event: How better design at a service and system level can drive improvement in outcomes for the public

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Page 1: Unusual suspects: Designing better for better outcomes

ThePublicOfficeDesigning a better way for

better public outcomes

Wednesday, 3 September 2014

Page 2: Unusual suspects: Designing better for better outcomes

ThePublicOffice: the origins

“Nobody designed it to be this bad.”

Wednesday, 3 September 2014

Page 3: Unusual suspects: Designing better for better outcomes

Wednesday, 3 September 2014

Page 4: Unusual suspects: Designing better for better outcomes

“We had to catch 5 trains and a taxi to get up there, and when we arrived they said the prison is closed because they are decorating the hall.”

Anita

Wednesday, 3 September 2014

Page 5: Unusual suspects: Designing better for better outcomes

“You need to feel that information is being given freely - not that you have to prize it out of people.”

Sheina and Brian

Wednesday, 3 September 2014

Page 6: Unusual suspects: Designing better for better outcomes

“I think they’ve just looked at me as a number rather than a person.”

Lisa

Wednesday, 3 September 2014

Page 7: Unusual suspects: Designing better for better outcomes

Our families told us:

• There is poor collaboration between public services

• It’s a struggle to get the right information at the right time

• Public services are often poorly set up to deal with common life events

• Public services don’t respond to the needs of both individuals and their families

• Citizens have to become experts to make the system work for them

5 public service insights

Wednesday, 3 September 2014

Page 8: Unusual suspects: Designing better for better outcomes

BUT there are islands of innovation

Wednesday, 3 September 2014

Page 9: Unusual suspects: Designing better for better outcomes

User created feedback can be used to improve servicesCitizens’ knowledge is valuable. Listening and responding really makes a difference

Navigating services can be made much more simpleWe need to design pathways to and through services that make sense not to us but to citizens

Users can help themselves and each otherWe need to create the permitting circumstances for self-help and empowerment

Services can be combined to increase reach/take upWe can think creatively about co-locating or combining services, and also about incentives

Better information can improve the customer experienceHow difficult is it really to enable easy access to quality information, and to be transparent?

How could public services be different?

Wednesday, 3 September 2014

Page 10: Unusual suspects: Designing better for better outcomes

Discover Define DeliverDevelop

Learninghonesty and reflection, being open to failure, sharing and applying what we learn

Capacity buildingbuild organisational capacity to think, do and lead differently

Generatenew and

creative ideas Selectthe most

promising ideas

Execute & measure

whether value is delivered

A design and innovation process:

Test & developImplement

quickly and cheaply

Wednesday, 3 September 2014

Page 11: Unusual suspects: Designing better for better outcomes

Workforce & Culture

“Culture eats strategy for breakfast…”

Methods & Approaches

Doing new things in new ways…

Leadership & Governance

“ Be the change you want to see…”

System Conditions

Changing the weather…

Wednesday, 3 September 2014

Page 12: Unusual suspects: Designing better for better outcomes

•The importance and power of citizen voice

•Attend to the skills/capabilities/dispositions of staff

•Emphasise technology as an enabler, and then x20

•Create ‘spaces’ with permission and license

•Deliberately bring diverse groups together

•Attend to innovation strategy (system conditions) and innovation projects (methods & approaches) 

•Change travels at the pace of learning: accelerate it

Design not accident

Wednesday, 3 September 2014

Page 13: Unusual suspects: Designing better for better outcomes

@ruthkennedy

www.wearethepublicoffice.com

Wednesday, 3 September 2014