unwto - jica...king tut’s exhibition in japan (1962: 3mil, 2012: 2mil) 3. gem as mice (meeting,...

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Page 1: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

UNWTO1

GEM GEM

Page 2: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

1.Tourism in Egypt: Contribution to its Economy

2. The Grand Egyptian Museum (GEM)

3. JICA’s Contribution to the GEM

4. Impact of GEM

5. A symbol for Egyptian Japanese Friendship

Topics

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Page 3: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

1. Tourism in Egypt: Contribution to its Economy

11% of GDP (2017)8.5% of total employment11.4% of total investment

World Travel & Tourism Council 2018

World Travel & Tourism Council 2018Egyptian Tourism Authority

Egyptian Tourism Authority

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Page 4: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

2. The Grand Egyptian Museum (1)

• Largest Museum of one culture in the world

• Site Area:490,000 m2• Exhibition Area: 63,000m2• 100,000 artifacts (50,000 permanent

display including 5,000 King Tut’s artifacts) • Expected to be opened in 2020• Operation internationally outsourced• BOT chaired by President GEM

GEMGEM

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Page 5: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

2. The Grand Egyptian Museum (2)

GEMGEM

GEMGEM

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Page 6: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

2. The Grand Egyptian Museum (3)

GEM

GEMGEM

GEM

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Page 7: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

「GEM Construction Project」 (ODA Yen Loan)84.2 bil JPY (2006, 2016)

Technical Cooperation①Restoration and Conservation (2008-2019)

「GEM Joint Conservation Project(GEMJC)」②Museum Management (2016-2019)

「GEM Capacity Dev. Project (GEMCD)」

MuseumConstruction

Capacity Development

「2nd Khufu Ship Excavation」(2013-2020)Excavation

Conservation

3. JICA’s Contribution to the GEM

GEM

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Page 8: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

4. Impact of GEM

1. GEM as Museum• Comprehensive King Tut’s Collection

(5,000 pieces, 1st time in history)• Temporary exhibition• Children’s museum • Accessible museum

increasing /diversifying tourists, repeaters

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2. GEM creating new zone of Tourism• New museum next to the Pyramids• Restaurants, retails shops, craft centers• Surrounding Areas: hotels, shopping centers,

roads, airports• Development

and improvementof Pyramids area

12,500 14,700

9,80011,500

9,5009,900 9,300

5,400

8,300

11,300

92.4

126.4

27.639

31.1

12.4

16.2 18.632

0

20

40

60

80

100

120

140

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

tourists(thousand) Japanse tourists(thousand)

• Increase (70% EUR, 17 % ME, 7% Africa, 2% America, 1.4% Asia)• Japanese? King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil)

3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention)

• One of Egypt’s largest convention center• Conference hall, theater, open areas available

for events and a multifunctional building.Hub for international conferences

Children's Museum . orgAfrica Forum 2018 Africa Forum 2018

GEMEgyptian Tourism Authority

Page 9: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

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5. A symbol for Egyptian Japanese Friendship

<Preserving Egyptian and World treasures>• 2nd Solar Boat Excavation• GEM Conservation Center: Regional Hub for conservation and restoration• Respective Friendship between Egyptian and Japanese people

<GEM and Japan>• Japanese exhibition texts• 2nd Solar Boat Largest exhibition• Temporary exhibition• Equipment, facilities• and more to come

Page 10: UNWTO - JICA...King Tut’s Exhibition in Japan (1962: 3mil, 2012: 2mil) 3. GEM as MICE (Meeting, Exhibition, Incentive Tour, Convention) • One of Egypt’s largest convention center

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Thank you

Yoshifumi OmuraChief Representative, Egypt Office

Japan International Cooperation Agency (JICA)[email protected]