up as a service 20120217 v2
TRANSCRIPT
© 2012 IBM Corporation
IBM University Programs World Wide (IBM UP)
Towards University Programs (UP) as a service
Dr. Jim Spohrer, [email protected] Champion and Director IBM UPwardUniversity Programs worldwide, accelerating regional developmentFebruary 17th, 2012 (for Intel)IBM Almaden Research Center, San Jose, CA© IBM 2012
Working Together to Build a Smarter Planet
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Today’s Talk: Chris Ramming (Intel) suggested topics
How and why your staff is structured into 10 people who simultaneously own a technical theme, a region, and some internal business unit relationships
How you were leveraging near-retirees to keep the IBM flame alive at universities during their second career
Various kinds of hiring pipeline and entrepreneurial activities
How your grant programs and solicitations are launched
How you were generally changing IBM’s academic interface to be more holistic than it used to be, and why this approach is better than the situation 3 years ago
Seven preliminary slides as context
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
IBM operates in 170 countries around the globe
IBM has 426,000 employees worldwide 2011 Financials
Revenue - $ 106.9B Net Income - $ 15.9B EPS - $ 13.44 Net Cash - $16.6B
22% of IBM’s revenue in Growth Market countries; growing at 11% in 2011
Number 1 in patent generation for 19 consecutive years ; 6,180 US patents awarded in 2011
More than 40% of IBM’s workforce conducts business away from an office
5 Nobel Laureates
9 time winner of the President’s National Medal of Technology & Innovation - latest award for Blue Gene Supercomputer
“Let’s Build a Smarter Planet"
The Smartest Machine On Earth
100 Years of Business & Innovation in 2011
IBM’s Leadership Changes
55% of IBM’s Workforce is New to the company in the last 5 years
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Who We Are: Sampling of Our Regional Leads
Region Contact Name
Africa Sean Mclean
Australia Jay Hannon
ASEAN Seow Khun Lum
Canada Stephen Peregut
China Jean Li
Egypt Hisham El-Shishiney
EMEA Diem Ho
GCG Wang Hao
India Bhooshan Kelkar
Japan Kohzoh Kitamura
Latin America Juan Duran
Middle East Andrea Emiliiani
Nordics Jyrki Koskinen
Russia Sergey Belov
Turkey Jale Akyel
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Our History: Over 60 Years of Collaborations
1945: IBM Research born in cooperation w/
Columbia University
1951: PhD
Fellowship Program launched
1997: First ACM Int’l Collegiate Programming Contest (ACM
ICPC) held
2002: Virtual Computing Lab Initiative ( VCL ) created at NC
State
1990: First Center For Advanced Studies
( CAS ) opens in Toronto CA
2003: IBM and leading universities
pioneer the discipline of Services Science,
Management & Engineering ( SSME )
2008: Award programs
innovated with introduction of
Named Awards for outstanding achievers
2007: IBM, RPI and State of NY form CCNI ; A $100M public-
private partnership
2009: IBM Cloud Academy launched as a
forum for Higher Educ to create &
share cloud based
technologies
1945
2011
1983: Faculty Award
Program launched
1980
1993: Shared Univ Research
( SUR ) Program launched
2004: Launch of the Academic Initiative ( AI ) providing free
IBM SW to the academic community
2006: Open Collaborative
Research ( OCR ) award program
launched
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Our Vision: Educational Continuum for Individuals & Institutions
6
Any Device Learning
TECHNOLOGY IMMERSION
PERSONAL LEARNING PATHSStudent-Centered Processes
KNOWLEDGE SKILLSLearning Communities
GLOBAL INTEGRATIONServices Specialization
ECONOMIC ALIGNMENTSystemic View of Education
Intelligent• Aligned Data• Outcomes Insight
Instrumented• Student-centric• Integrated Assessment
Interconnected• Shared Services• Interoperable Processes
ContinuingEducation
HigherEducation
SecondarySchool
PrimarySchool
Talent:Workforce
Skills
Individual Learning Continuum TheEducationalContinuum
Institutio
ns Learning Contin
uum
Infrastructure:Economics
Sustainability
Individuals/people/talent/disciplines
Institutions/planet/infrastructure/systems
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Our Vision
“At IBM our vision is that both individuals and institutions are on a journey of increasing capabilities. For IBM, the key is to find college graduates who are T-shaped, multidisciplinary, team-oriented, real-world problem-solvers, and who are also informed global citizens. We want lifelong learners, ready to hit the ground running, and work other IBMers, partners, and customers to build a Smarter Planet that is more instrumented, interconnected, and intelligent.”
“The best way to predict the future is to inspire the next generation of students to invent it.”
“The future is already here in university research centers, it is just not yet well-distributed in the rest of society.”
“We are at the dawn of the age of Smart Computing: Watson technology is ushering in a new age of computing, in which people will have ‘cognitive bulldozers’ to help them do BIG DATA information work.”
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s)
1. ResearchResearch awards focus on grand challenge problems and big betshttps://www.ibm.com/developerworks/university/research
2. ReadinessAccess to IBM tools, methods, and course materials to develop skillshttps://www.ibm.com/developerworks/university/academicinitiative
3. RecruitingInternships and full-time positions working to build a smarter planethttp://www.ibm.com/jobs
4. RevenueImprove performance, the university as a complex enterprise (city within city)http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html
5. ResponsibilityCommunity service provides access to IBMers expertise/resourceshttp://www.ibm.com/ibm/ibmgives/
6. RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobshttp://www.ibm.com/ibm/governmentalprograms/innovissue.html
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
UP as a Service
Most institutions & functions interact with universities– Talent (Recruiting)– Innovation Trends (Research)– Customer (Revenue)
Types of programs– Student-oriented programs
• Challenges & institutional review boards– Faculty-oriented programs
• Challenges & institutional review boards– Administration & facilities-oriented programs
• Challenges & institutional review boards– Incubator-oriented programs
• Challenges & institutional review boards
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Short answers
How and why your staff is structured into 10 people who simultaneously own a technical theme, a region, and some internal business unit relationships
– Many internal & external customers to service– Career vitality for employees
How you were leveraging near-retirees to keep the IBM flame alive at universities during their second career– Demographics & encore careers
Various kinds of hiring pipeline and entrepreneurial activities– Capstones, interns, PhD Fellowships– Smart Camp & Global Entrepreneurs Program
How your grant programs and solicitations are launched– Internal announcements to regions & nominations DB population begin– Review teams rate & select; three tiers of funding; measures of success
How you were generally changing IBM’s academic interface to be more holistic than it used to be, and why this approach is better than the situation 3 years ago
– Smarter Planet, Analytics & Service Science
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Team Members
PrimaryResponsibilities
IBM OrganizationalAlignment
GeographicAlignment
Smarter City Alignment(US Only)
Industry Alignments(Indicates IBM Research Focal Pt)
Bruce Bassett GMU Global CoordinatorUSC CoordinatorFinancial OperationsSmart Cities sales liaison(Revenue)
Finance, BTCIO, Global Recruiting, Smart City S&D
Africa, Egypt, Canada, All Growth Markets
Syracuse NY Rochester NYDenverMinneapolis
Finance/banking/business consulting (Juerg von Kaenel), Insurance, Oil & Gas
Jeff Brody Faculty Awards, PhD Fellowships, Univ Profiles(Research)
CC&CA, HRR, BU’s ASEANCEEMEA
PhiladelphiaNew Orleans
Retail/hospitality/media/entertainment (Arun Hampapur)
Juan Caraballo
LA Grid & IBM on Campus Pioneer(Responsibility)
Research, SWG,S&D,STG, HRR
Florida, Latin America MiamiSouth Fla.
Energy / electricity / greentech ( Dario Gil )-Transportation (H. Rowland) / HPC )Fong, Ho)-Disaster Management-City (B.Anschuetz)
Girija Cheruvu Operations (Web Sites & Segmentation), UR DBA(Readiness)
BTCIO, AI India, Italy Indiana Food / Manufacturing
Dianne Fodell SP, BAO, SSME Programs Smart Cities sales liaison(Revenue - Cities)(Readiness)
GTS, BU’s, RES, HRR,Academic Initiatives
North Carolina, Boston, UK, Poland, Global
Boston MetroChicagoRaleighDetroit
Water / air / climate / environment (Harry Kolar)Buildings (Jane Snowdon)
Wendy Murphy
SP, BAO, SSME Programs (Readiness)
GBS, BU’s, RES, AoT, IEEE, ASEE
Mexico, Ireland, Italy, Jordan, Argentina, BrazilGeorgia
NY Metro (Rutgers)Wash DC MetroAtlanta Metro
Education
Dawn Tew OCR Awards, Smart Camp, GMC-US(Research / Responsibility)
SWG, HR, RES, VCG Massachusetts,Switzerland, Turkey
Boston Metro Government, Education, Legal
Christine Ouyang
Big plays in HPC, Cloud, Multicore(Research / Readiness / Revenue)
STG, RES China, Middle East, New York
NY Metro (CUNY)Atlanta Metro
National/Aerospace and Defense Sector Communications (ICT), HPC, Cloud Water (Cameron Brooks) Energy (Brian Gucher)HealthCare ( Joe Jasinski ) Education (Mike King)
JoAnn Winson
Px Community, IBM On Campus Community, Research Intern Program, Watson/Jeopardy(Rev / Responsibility / Readiness)
S&D, BU’s, AI, K-12 & Community Colleges
Nordics, LA, Greater-DC, PA,MD, VA
Wash DC Metro,Penn, Virginia, Maryland, California
Transportation (Marty Salfen)Education (Mike King / Patty Sullivan)
Lilian Wu SUR Program, PhD Fellowships(Research)
RES, AoT, BU’s GCG, Korea, Japan, Singapore, New York
NY Metro (NYU, Columbia) PhiladelphiaHouston
HealthCare ( Joe Jasinski )City/Security
Maria Philip(Assignee)
IBM on Campus, IBM Branding Initiatives(Responsibility / Recruiting)
GBS US west coast and The bay area in particular, Europe (Sweden & Nordics)
EducationEnvironmentBusiness consulting
Rick McMaster
K-12 STEM, Smarter Planet, Social networks, Self-service model, Smart Univ Community(Readiness/Recruiting/Responsibility/ Revenue)
CC&CA, GTS, STG, EWeek/DiscoverE
Texas and SW US, LA, ANZ, NE&SW IOT
Austin, Dallas, Houston EducationGovernmentManufacturing
Core Team Responsibility Matrix (as of March 2011)
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
2012 Priorities (Tentative)
PRIORITY AREA
Research
Readiness
Recruiting
Revenue
Responsibilit
y Regions
Smarter Cities and Service Innovation, including Global Entrepreneurs- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)
Cloud Computing & Analytics, including Watson Technology- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing) - BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)
Growth Markets- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)
IBM on Campus, including Students for a Smarter Planet & Social Media-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)
Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)
Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwidehttp://www.service-science.info/archives/1056
Nation
State/ProvinceCity/Region
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l GDP
% top 500 universities
Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
What are the benefits of more education? Of higher skills?
…But it can be costly, American student loan debt is over $900M
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
T-shaped professionals: depth & breadthReady for Life-Long-LearningReady for T-eamworkReady to Help Build a Smarter Planet
SSME+D = Service Science, Management, Engineering + Design
Many disciplines(understanding & communications)
Many systems(understanding & communications)
Deep in one discipline
(analytic thinking & problem
solving)
Deep in one system
(analytic thinking & problem
solving)
Many multi-cultural-team service projects completed(resume: outcomes, accomplishments & awards)
BREADTH
DEPTH
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities
transportation & supply chain water &
waste
food &products
energy & electricity
building & construction
healthcare& family
retail &hospitality banking
& finance
ICT &cloud education
&workcitysecure
statescale
nationlaws
social sciences
behavioral sciences
management sciences
political sciences
learning sciences
cognitive sciences
system sciences
information sciences
organization sciences
decision sciences
run professions
transform professions
innovate professions
e.g., econ & law
e.g., marketing
e.g., operations
e.g., public policy
e.g., game theory and strategy
e.g., psychology
e.g., industrial eng.
e.g., computer sci
e.g., knowledge mgmt
e.g., stats & design
e.g., knowledge worker
e.g., consultant
e.g., entrepreneur
stakeholders Customer
Provider
Authority
Competitors
resources
People
Technology
Information
Organizations
change History
(Data Analytics)
Future(Roadmap)
value
Run
Transform(Copy)
Innovate(Invent)
Starting Point 1: Observe the Stakeholders (As-Is)
Starting Point 2: Observe their Resource Access (As-Is)
Change Potential: Think It! (Has-Been & Might-Become & To-Be)
Value Realization: Do It Together! (New As-Is)
disciplines
systems
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Run-Transform-Innovate: How learning entities improve performance
L
Learning Systems(“Choice & Change”)
Exploitation(James March)
Exploration(James March)
Run/Practice-Reduce(IBM)
Transform/Follow(IBM)
Innovate/Lead(IBM)
Operations Costs
Maintenance Costs
Incidence Planning & Response Costs (Insure)
Incremental
Radical
Super-Radical
Internal
External
Interactions
“To bethe best,
learn fromthe rest”
“Doublemonetize,
internal winand ‘sell’ to
external”
“Try tooperateinside
thecomfortzone”
March, J.G. (1991) Exploration and exploitation in organizational learning. Organizational Science. 2(1).71-87.Sanford, L.S. (2006) Let go to grow: Escaping the commodity trap. Prentice Hall. New York, NY.
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
Universities connect innovation flows between Regions (“High Speed Bus”) World as System of Systems
World (light blue - largest)Nations (green - large)States (dark blue - medium)Cities (yellow - small)Universities (red - smallest)
Cities as System of Systems-Transportation & Supply Chain-Water & Waste Recycling-Food & Products ((Nano)-Energy & Electricity-Information/ICT & Cloud (Info)-Buildings & Construction-Retail & Hospitality/Media & Entertainment-Banking & Finance-Healthcare & Family (Bio)-Education & Professions (Cogno)-Government (City, State, Nation)
Nations: Innovation Opportunities- GDP/Capita (level and growth rate)- Energy/Capita (fossil and renewable)
Developed MarketNations
(> $20K GDP/Capita)
Emerging MarketNations
(< $20K GDP/Capita)
© 2012 BM CorporationIBM University Programs World Wide (IBM UP)
A Framework for Global Civil Society
Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.
– John Sexton, President NYU
© 2011IBM CorporationIBM University Programs World Wide (IBM UP)
Research: Award Programs
© 2011IBM CorporationIBM University Programs World Wide (IBM UP)
Smarter Planet Awards (Sample of 192: See Speaker Notes)
Ttransportation
Wwater
Pproducts
Eenergy
Ccommunication
Bbuildings
Rretail
Ffinance
Hhealth
Eeducation
Ggovernment
US 3 8 3 11 41 2 1 5 7 17
DV 6 4 4 5 18 1 6 5 1 10
EM 4 6 1 3 20 3 2 2 6
SUR 8 8 3 9 2 1 2 4 6
OCR 1 1 15 6 5
FAC 4 7 5 9 35 2 4 3 8 12
PHD 3 27 12
TOTAL 13 18 8 19 79 3 4 8 8 8 24
Column’s Explained in More Detail on Next Slide
© 2011IBM CorporationIBM University Programs World Wide (IBM UP)
What improves Quality-of-Life? Service System Innovations
A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain2. Water & waste recycling/Climate & Environment3. Food & products manufacturing4. Energy & electricity grid/Clean Tech5. Information and Communication Technologies (ICT access)
B. Systems that focus on human activity and development (~70%*)6. Buildings & construction (smart spaces) (5%*)7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)8. Banking & finance/Business & consulting (wealthy) (21%*)9. Healthcare & family life (healthy) (10%*)10. Education & work life/Professions & entrepreneurship (wise) (9%*)
C. Systems that focus on human governance - security and opportunity (~15%*)11. Cities & security for families and professionals (property tax)12. States/regions & commercial development opportunities/investments (sales tax)13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)
20/10/10
0/19/0
2/7/42/1/1
7/6/11/1/0
5/17/27
1/0/2
24/24/1
2/20/247/10/3
5/2/2
3/3/10/0/0
1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
* = US Labor % in 2009.
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
APQC’s HCM Community Call“The 6 R’s of IBM’s University Programs”
February 14, 2012, 11:30 a.m. CST
Presenters:Rick McMaster, IBMJim Spohrer, IBM
26©2011 APQC. ALL RIGHTS RESERVED.
Housekeeping Audio is available through computer speakers or telephone. All lines are muted. Questions may be submitted in the
Question and Chat window at the right of your screen. Type in your question and click send. All questions will be answered during the Q&A session at the end. GoToMeeting technical support: (888) 259-8414 or 1 (805)
690-5751. A copy of the recording and slides will be sent to registrants
following today’s presentation.
27©2011 APQC. ALL RIGHTS RESERVED.
Presenters
Rick McMaster IBM’s S.T.E.M. Advocate and Project
Management Thought Leader Jim Spohrer
IBM’s Director of University Programs worldwide
Jim and Rick work with over 5,000 universities in 100 nations.
© 2012 IBM Corporation
The 6Rs of IBM’s University Programs
APQC Monthly Member Meeting
© 2012 IBM Corporation29
IBM University ProgramsWhat We DoThe “6 Rs” (not to be confused with 3 Rs)
Research
Readiness
Recruiting
Revenue
Responsibility
Regions
© 2012 IBM Corporation30
ResearchCollaboration in areas of mutual interest and value to the universities and IBM
Focus on grand challenges and big bets– Services Science, Engineering, and Management – Information-based medicine – Event-driven computing – Cell architecture – Frontiers in supercomputing
University Awards – Shared University Research (SUR) Awards– Faculty Awards – Innovation Awards– Ph.D. Fellowships
Open Collaboration Research (OCR) Program
Centers for Advanced Study (CAS)
https://www.ibm.com/developerworks/university/research
© 2012 IBM Corporation31
Some examples of OCR
Clinical decision support
Privacy and security policy management
Accessibility for an aging population
Multi-core exploitation
Medical Image Analysis
Architectural & social governance of software development
Systems impact of dynamic languages
Patterns of interest in financial data streams
Mobile service cloud
© 2012 IBM Corporation32
ReadinessBuilding the skills pipeline
Focused on our IBM Initiatives– Smarter Planet– Cloud Computing– Analytics– Growth Markets
T-shaped professionals Academic Initiative Program
– Led by our IBM Software Group Pathways in Technology – Early College High School (P-TECH) LA Grid Initiative (Hispanic Focus) Innovation Centers and Developer Relations (with SWG)
www.ibm.com/academicinitiative
www.ptechnyc.org
© 2012 IBM Corporation33
T-shaped professionalsdepth & breadth
BREADTH
DEPTH
Ready for Life-Long-LearningReady for TeamworkReady to Help Build a Smarter Planet
(analytic thinking & problem solving)
Many culturesMany disciplines
Many systems(understanding & communications)
Deep in one discipline
Deep in one system
Deep in one culture
© 2012 IBM Corporation34
The IBM Academic Initiative
Our mission Partner with academic institutions to better educate millions of students
for a smarter planet and more competitive IT workforce
Our offerings No-charge access to IBM technology &
tools (thousands of software titles)
No-charge access to course materials and curriculum (hundreds of modules)
Skills enhancement supported by a worldwide community of IBM volunteers
A SMARTER PLANETWILL BE INSTRUMENTED, INTERCONNECTED, INTELLIGENT
PEOPLE WANT IT. WE CAN DO IT.
Since inception in 2004, over 25,000 faculty across 5,000+ institutions have participated in the Academic Initiative, teaching courses to 3M+ students.
© 2012 IBM Corporation35
P-TECHa new grades 9-14 school model focused on STEM
• Mission: Enable students to master the skills and knowledge that they need either to graduate with an associate degree that will enable them to secure an entry-level position in the highly competitive Information Technology (IT) industry, or to continue and complete study in a four-year higher education institution.
• Model: The first of many schools throughout New York City, New York State and nationally
o Demonstrate how K-12, higher education, and public/private partnerships can substantially raise graduation rates and prepare a greater number of students to fill good paying jobs in IT or other fields
• Partners: New York City Department of Education (NYCDOE); City University of New York (CUNY); New York City College of Technology (City Tech); and IBM
© 2012 IBM Corporation36
Recruitingled by IBM Human Resources - acquiring top talent
Global Recruitment Campaign
International Student Hiring Program
Business Unit Intern & Co-op Programs, incl. Extreme Blue
PhD Fellowship Program – led by University Programs
http://www.ibm.com/jobs
© 2012 IBM Corporation37
Revenuethe university as a complex enterprise - city within city
Partnership Executive Program (PEP)
Public Private Partnerships/Emerging & Growth Markets
Industry-Academic IP Collaboration
University-based Entrepreneurial Ecosystem
U-BEEJob Creator/SustainerInnovating “whole service” in all regions worldwide
http://www.service-science.info/archives/1056
Nation
State/Province
City/Region
UniversityCollege
K-12
Cultural &Conference
Hotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
Solution examples– Maximo– Netezza– High-performance computing
© 2012 IBM Corporation38
Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
© 2012 IBM Corporation39
ResponsibilityIBM on Campus
Objective: establish a deep academic/industry relationship to foster and drive mutually beneficial initiatives
On Campus IBMer goal– known as both the ”IBMer on Campus”, as well as the ”University person” within IBM.– deeply embedded in the academic world, as adjunct professor, part of advisory board
and has an office at the university. – links the IBMers and the university representatives together to generate revenue, find
sales opportunities, research projects, smarter planet projects
Benefits to the university– Resource to help Academic institutions– Opportunity for collaboration – Industry and technology insight– Role Model / mentoring
Overall benefit to IBM: strengthens the IBM brand and image
© 2012 IBM Corporation40
ResponsibilityCorporate Citizenship and Corporate Affairs
Early Childhood Education– KidSmart Early Learning Program
Literacy– Reading Companion– ¡TradúceloAhora!
Teaching– Transition to Teaching– Teachers TryScience
STEM– TryScience– MentorPlace– PowerUp– IBM/CSTA Computer Science Resources
Systemic Reform– Reinventing Education
Volunteerism– On Demand Community
http://www.ibm.com/ibm/ibmgives/
© 2012 IBM Corporation41
100+ years of corporate responsibility
1911 2011
41
“Corporations prosper only to the extent that they satisfy human needs. Profit is only the scoring system. The end is better living for us all.”
- Thomas Watson, Jr., former IBM chairman
© 2012 IBM Corporation42
Corporate social responsibility3 to 1 return on investment
Recruitment/retention of talent Drive technology innovation: cloud/business analytics Open new markets Socially responsible investment funds Increase brand value: media and awards
#1 - CERES#1 - Covalence#2 - Top 100 Most Valuable Global Brands by BrandZ# 3 - CR Magazine Top 100 list
© 2012 IBM Corporation43
RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobs
Smarter City Collaborations with Universities
Fostering “High-Performance Knowledge Exchange– IBM Smart Camps– Global Entrepreneur Program
http://www.ibm.com/ibm/governmentalprograms/innovissue.html
Antofagasta, Chile
Boulder, CO
Bucharest, Romania
Chengdu, China
Chiang Mai, Thailand
Delhi, India
Milwaukee, WI
New Orleans, LA
Newark, NJ
Nice, France
Philadelphia, PA
Providence, RI
Edmonton, Canada
Eindhoven, Netherlands
Glasgow, UK
Guadalajara, Mexico
Helsinki, Finland
Jakarta, Indonesia
Rio de Janeiro, Brazil
Sapporo, Japan
St. Louis, MO
Syracuse, NY
Townsville, Australia
Tshwane-Pretoria, South Africa
© 2012 IBM Corporation44
Universities connect innovation flows between Regions (“High Speed Bus”)
World as System of SystemsWorld (light blue - largest)Nations (green - large)States (dark blue - medium)Cities (yellow - small)Universities (red - smallest)
Cities as System of Systems-Transportation & Supply Chain-Water & Waste Recycling-Food & Products ((Nano)-Energy & Electricity-Information/ICT & Cloud (Info)-Buildings & Construction-Retail & Hospitality/Media & Entertainment-Banking & Finance-Healthcare & Family (Bio)-Education & Professions (Cogno)-Government (City, State, Nation)
Nations: Innovation Opportunities- GDP/Capita (level and growth rate)- Energy/Capita (fossil and renewable)
Developed MarketNations
(> $20K GDP/Capita)
Emerging MarketNations
(< $20K GDP/Capita)
© 2012 IBM Corporation45
Thank you and any questions?
Contact Information
US: 1 (800) 776-9676INTL: +1 (713) 681-4020FAX: [email protected]