up u.s. postage prst std fall 2009 up paid ebay new! 2145...

Personalized recommendations for Reach and maintain Top-rated seller status, maximize sales in your categories, and build customer loyalty with these growth strategies tailored to your business.

LEARN MORE AT EBAY.COM/POWERUP FALL 2009 19

power UPFall 2009

Find all the links mentioned in this issue online at ebay.com/powerup

FC_POWER-UP_Q3_NEWSLETTER EBA117Q209_RELEASE19_POWER-UP_Q3_NEWSLETTER EBA117Q209_RELEASE

YOUR

ROADMAP

FOR SUCCESS”

“

2145 Hamilton Avenue

San Jose, CA 95125

©2009 eBay Inc. All rights reserved. eBay and the eBay logo are registered trademarks of eBay Inc. Other brands are the property of their respective owners.

PRST STD

U.S. POSTAGE

PAID

EBAY

BC_POWER-UP_Q2–3_NEWSLETTER EBA117Q209_BC_RELEASE

power UP

What sellers are saying

“As an 11-year eBay seller, I applaud the changes eBay has announced. The changes to the Best Match search are proactive and will reward sellers who follow the priorities that eBay has established. I greatly appreciate the changes being implemented for unpaid items. The saved time will allow me to focus on making my eBay business even better.”

Tony Kornrumpf, cyberpcs

“Because many of our items are one-of-a-kind, changes in Best Match which don’t disadvantage sellers with unique items will be good for us.” Elizabeth Bennett, africadirect

“The tools being put into place and combined policy changes to the UPI/Dispute Resolution process will help tremendously with our operational efficiency.” Ken Mills, blackknighttrader

“Improved exposure, Best Match algorithm, the automatic unpaid item dispute—it seems like eBay’s trying to synchronize things a lot better, and making it bigger and stronger for sellers and buyers.” Jordan Insley, quickshipelectronics

Now all the information

you need about selling is

in one handy location!

Click “Sell” at the top of

any eBay page and look for

the Seller Resources link

to fi nd breaking news, the

latest tools and solutions,

best practices, downloadable

selling guides, and much

more. Just bookmark

ebay.com/sellerinformation

and check back often.

New! Seller

Information Center

“Knowing these improvements will help us promote our items and increase sales is very encouraging. BIG THANKS to eBay for helping the little guys so our business can grow.” Lonna Cooke, emilysmemories

“eBay’s recently announced changes contain some excellent and long-requested changes to reward sellers and automate some of the tasks to allow sellers to focus on their overall business with less time wasted on some of the day-to-day tasks.” Joel Elad, joel.elad

Front_EBA117Q209_Q3_PowerUp.indd 1 8/18/09 6:02:22 PM

REWARDING EVEN MORE SELLERS

When the new status launches, any seller with 100 transactions and $3,000 in sales over the past year who meets the requirements will be invited into the PowerSeller program as an eBay Top-rated seller. (See the chart on page 18 for detailed requirements and rewards.)

TOP-RATED SELLERS EARN HIGHEST REWARDS

eBay Top-rated sellers will enjoy the highest rewards: 20% discounts on Final Value Fees, exclusive promotion in Best Match search results for Fixed Price listings, a prominent badge on view item and the member profi le pages, and the exclusive ability to purchase Featured First, the optional feature that gives your listings the opportunity to appear at the top of the fi rst page of search results.

TOP-RATED SELLER BADGE REPLACES

POWERSELLER LOGO AS SIGNAL TO BUYERS

When the new status launches, a new eBay Top-rated seller badge will replace the current PowerSeller logo on buyer-facing pages—including item pages and seller profi le pages—as

the sign to buyers of proven quality. The new badge is also being tested on search results pages this summer.

TIME TO ADJUST: CURRENT DISCOUNTS CONTINUE UNTIL APRIL

To make sure you have plenty of time to understand the new requirements and where you stand, and to make any adjustments to your business practices to qualify as an eBay Top-rated seller, the current PowerSeller discount structure will continue until April 1. That means, until then, you’ll get the same discounts you enjoy today as long as you meet the current average DSR requirements. Starting April 1, only eBay Top-rated sellers will earn 20% discounts, and the discount for all other PowerSellers will be 5%.

NEW MINIMUM STANDARD FOR POWERSELLERS AND ALL

EBAY SELLERS

Starting in October, PowerSellers and all eBay sellers will be required to maintain minimum standards of customer service and satisfaction as measured by how often they get low DSRs (1s and 2s). For an at-a-glance overview of the new requirements and rewards and the timing of these important changes, see page 18. For a run-down of the best practices and actions you can take to maintain or improve your standing and become an eBay Top-rated seller, see page 5. Track your standing in your Seller Dashboard (see below).


0203_POWER-UP_Q3_NEWSLETTER EBA117Q209_PG3_RELEASE

New eBay Top-rated seller status rewards great service

SSellers of all sizes deliver the great deals and experiences that keep online shoppers coming back to eBay. In October, a new eBay Top-rated seller status will highlight and reward PowerSellers of all sizes who consistently provide great buying experiences for

their customers.

NEW STANDARD—VERY FEW LOW DSRS (1S AND 2S)

FROM U.S. BUYERS

The new status will measure the quality of buying experiences by looking at the number of times sellers receive low Detailed Seller Ratings (1s or 2s) on their transactions with U.S. buyers. eBay Top-rated sellers status will be awarded to sellers with no more than 0.50% (or two instances for lower-volume sellers) on each of their DSRs. (See page 4 for more information about the new focus on avoiding low DSRs.)

Get a snapshot of where you stand To track your standing toward new requirements, log into your

Seller Dashboard. It’s now updated monthly and can be accessed

from a link at the top of the dashboard. It will be updated daily

starting in October. Plus, you can get insight into specifi c

business practices that result in low DSRs. For details, go

to ebay.com/powerup and click “Seller Dashboard.”

0203_EBA117Q209_Q3PowerUp.indd 3 8/18/09 5:48:23 PM

eBay’s new Selling Practices policy defi nes standards for accuracy

and professionalism in listings, and provides guidance for all the stages

of a transaction.

Based on ecommerce industry standards, the new policy requires basic

good business practices: Information in your listings must be consistent.

Your terms and conditions such as ship times and return policy need to

be clear, and you are required to follow through on stated terms.

Comments in listings will not be allowed that undermine confi dence in

eBay or misrepresent seller vs. buyer responsibilities. Examples of such

statements would be, “If you don’t pay, I’ll report you to eBay,” or “I’m not

responsible for packages after they ship.”

We will gradually implement this policy to give sellers time to understand

what it means and adjust their listings if necessary. Compliance is required

for Top-rated seller status in October and for all sellers in April. Many sellers

have already applauded the new policy as a great guide to common-sense

business practices.

For more details, go to ebay.com/powerup and click “Selling Practices.”

New Selling Practices policy outlinesretail standards

4 POWERUP REWARDING QUALITY

0405_POWER-UP_Q3_NEWSLETTER EBA117Q209_PG4 RELEASE

Rewarding QUALITY

factors like customs fees and local delivery systems that are harder for sellers to control. To make sure you can take full advantage of eBay’s worldwide marketplace without an undue impact on your standing, only DSRs from U.S. customers will

be used in requirements for eBay.com and eBay Motors.

REPEAT CUSTOMERS COUNT

You work hard to cultivate satisfaction from loyal customers, and your success should be rewarded. That’s why all DSRs

from repeat buyers will count.

MORE HELP FOR SHIPPING DSRS

We’re making it easier for you to get the rating you deserve for your good shipping practices. Be sure to upload tracking and delivery confi rmation numbers to My eBay—more carriers are now supported. Your customers will see tracking information in My eBay so they know items are on the way. The information will also appear when they leave feedback as a reminder of how quickly you shipped.

If you offer free shipping, eBay will remind buyers on the feedback page. For your listings with local pickup only and no shipping charges, the shipping and handling time and shipping

costs DSRs are turned off.

High DSRs (4s and 5s) tell you to keep up the good work, while low DSRs (1s and 2s) are clear signals that a customer isn’t happy. Moving forward, as a way of measuring customer satisfaction, we’ll gradually shift focus from average DSRs to how frequently sellers get low DSRs. Here’s why:

• Customers can interpret high ratings differently, but leaving a 1 or 2 is a clear sign of dissatisfaction.

• Monitoring 1s and 2s provides a clearer picture of areas where sellers need to improve.

• Sellers have told us that it’s easier and more productive to focus on providing a level of service that minimizes 1s and 2s than trying to get all 5s.

Having few instances of low DSRs will be a key eligibility requirement for the new eBay Top-rated seller status, the PowerSeller program, and even for selling on eBay.

The shift in focus from average to low ratings will roll out gradually so you’ll have time to understand the new requirements and where you stand, and to adjust your

selling practices and listings.

ONLY DOMESTIC DSRS COUNT

Selling internationally is a great way to grow your business. At the same time, international transactions can be subject to

New focus for DSRsMinimize your 1s and 2s for greater rewards.

0405_EBA117Q209_Q3PowerUp.indd 4-5

To earn Top-rated seller status and all of its benefi ts, you need to steer clear of 1s and 2s. Delight customers so they leave you high DSRs and come back to shop with youagain by using these best practices.

ITEM AS DESCRIBED

• Use clear, simple language.

• Include key selling points in listing

titles—such as condition, brand, and

model—using all 55 characters.

• Add a Subtitle to provide additional

relevant information in search results.

• Format descriptions with headlines and

bulleted lists that make it easy for buyers

to fi nd the information they need.

• Use Item Specifi cs to describe features,

attributes, and condition—choose eBay-

provided values (they work best to help

buyers narrow search results) and add

your own if they don’t apply.

• Use product details whenever available

to include information from the eBay

product catalog.

• Be honest, especially about condition—

calling refurbished or used items “new” is

a major source of dissatisfaction.

• Describe any fl aws so customers know

what they’re getting.

• Test your products to make sure they work.

• Provide clear, well-lit photos taken from

different angles.

• Package products properly and securely

to ship.

COMMUNICATION

• Stay in touch throughout the

selling process.

• Reiterate your shipping, handling, and

return policies in listing descriptions

so buyers know what to expect—

for example, will you accept returns?

Under what conditions?

• Manage post-transaction emails

(see page 14).

• Provide answers to frequently asked

questions when buyers click “Ask seller

a question” (see page 15).

• Respond to inquiries quickly

and courteously.

• Pay for shipping and print labels

on eBay or one of our Certifi ed

Providers—your customers get

automatic email notifi cation, and

tracking information is uploaded

automatically to My eBay.

SHIPPING TIME

• If you don’t have tracking or delivery

confi rmation numbers, mark items as

shipped in My eBay the day they ship.

• Have inventory in stock and ready

to ship, and ship within a day of

receiving payment.

• Upload tracking and delivery

confi rmation numbers—customers

will be notifi ed of shipments by

email and can see the numbers right

in My eBay.

• Package properly to ensure items

aren’t held up by the carrier.

SHIPPING AND HANDLING COSTS

• Specify shipping services and costs—

use the Shipping Calculator in your

listings. It tells customers how much

it will cost to ship to their ZIP code.

• Offer free shipping or discounted rates

when multiple items ship together to

help please customers and increase

average order size.

• Keep shipping and handling costs

reasonable.

for Top-rated seller status in October and for all sellers in April. Many sellers



For more detailed best practices, go to ebay.com/powerup and click “Best practices.”

Prioritizecustomer satisfaction

Simple ways to avoid low DSRs and become a Top-rated seller.

in My eBay so they know items are on the way. The information

8/14/09 5:24:24 PM

5

1

3

Best Match considers many factors—so there’s no “silver bullet” to guarantee top exposure.

The bottom-line best practices haven’t changed: Use the right format (see tips on the next

page). List in the right category, write accurate titles, offer good prices and reasonable

shipping, and provide good customer service. And of course, test to fi nd out what works

best for you. Here are a few twists on these guidelines based on what’s new:

Be a Top-rated seller. Fixed Price listings from Top-rated sellers will get increased

visibility in Best Match. Providing great customer service and avoiding low DSRs

(1s and 2s) are keys to success. Turn to page 3 for details.

Use the right format. Auction-style listings still get a boost when they’re about to

end. New Fixed Price listings get impressions upfront.

Price competitively. Item price, including shipping costs, makes a difference. For

Fixed Price, go lower than the competition and offer free shipping for an added boost.

Your recent sales for Fixed Price listings and listing performance scores won’t be reset if

you raise your price, so you can test to see what works best. Readjust if a price increase

causes a listing to be less competitive, resulting in a lower listing performance score

and a lower position in search results.

Write relevant titles. Titles are more important than ever. A more general title might

get you more impressions, but it’s also likely to result in fewer sales and a lower listing

performance score—and ultimately lower your position in search results.

A good rule of thumb is to use all 55 characters for keywords that best describe your

item (brand, artist, condition, model, etc.). Now you can change your listing title

without losing your recent sales, so test. If “Nikon D50 Digital SLR Camera” gets

1,000 impressions and 10 sales and “New Nikon D50 Digital SLR Camera w/AF-S

& 18-55 mm Lens” gets 100 impressions and 10 sales, go with the latter.

Use the new Search visibility tool. Check the performance of your Auction-style and

Fixed Price listings in real time. Use the new Search visibility tool, coming soon, to help

optimize your position. Watch for it in My eBay and your Seller Dashboard.

W

6 POWERUP GAIN VISIBILITY

Best Match, eBay’s default sort order for search results, is evolving to put even more emphasis on relevance. Here’s what’s new.

0607_POWER-UP_Q3_NEWSLETTER_EBA117Q209_PG6_RELEASE

Top 5 ways to get

found by the

right buyers

For more details on what’s new in Best Match, go to ebay.com/powerup and click “Best Match.”

Gain VISIBILITY

What they mean for you

Search updates:

Auction-style: Still the best deal on eBay

Buyers love the thrill of winning, especially over fi erce competition. The good news: To drive bidding—and your fi nal selling

price—Best Match will continue to boost visibility for Auction-style listings right as they’re about to end. Get the best price

for your item and the best value on eBay by using Auction-style the way it works best: with a low start price to attract bids.

To preserve the excitement of bidding, starting October 1 Auction-style listings with Buy It Now must have a start price at

least 10% below the Buy It Now price. For tips on how to choose the right listing format for your items, turn to page 9.

When customers see a listing,

are they buying? That’s the

question behind a shift in how

Best Match will determine

which Fixed Price listings are

displayed in search results and

in what order.

New listing performance

score: Impressions count.

Starting later this month, Fixed

Price listings will have a listing

performance score based on the

listing’s recent sales in relation

to the number of recent

impressions it received. An

“impression” is any time a

buyer sees a search results

page that includes the listing.

For example, a listing seen

by 100 people that results

in 10 purchases will be

considered more relevant—

and will have a higher

performance score—than a

listing seen by 1,000 people

that results in 10 purchases.

New Fixed Price listings

get impressions upfront.

To help them build a track

record of sales, new single- and

multi-quantity listings will get

initial impressions based on the

performance of other similar

Fixed Price listings.

Price changes and title changes

no longer reset recent sales.

Managing pricing can be an

important strategy, so starting at

the end of July, recent sales for

Fixed Price listings are reset only

if you change the item condition

from specifi ed to unspecifi ed

or change the category. The

same rules will apply to the

listing performance score when

it launches.

Promotion for

Top-rated sellers.

All other relevancy factors being

equal, if you’re a PowerSeller

with Top-rated seller status,

your Fixed Price listing will have

an advantage because of your

good service. (Both Auction-

style and Fixed Price listings

from sellers who don’t meet the

new minimum standards for

all sellers—see page 4—will get

reduced visibility.) Top-rated

sellers will also have exclusive

access to the Featured First

listing upgrade.

Shipping costs count.

Fixed Price listings with free

shipping will continue to get

added exposure. Auction-style

and Fixed Price listings with

excessive shipping will get

reduced visibility.

Best Match optimized by

category. How buyers

shop and what determines

relevance can differ for various

products, and how factors

are considered and weighted

can vary from one category to

another in Best Match.

Retired features.

To keep the focus on relevance,

Featured Plus, Border,

Highlight, Gift Icon, ProPack,

and Homepage Featured

upgrades will be retired.

0607_EBA117Q209_Q3PowerUp.indd Sec1:6-Sec1:7

5

1

4

23

Best Match considers many factors—so there’s no “silver bullet” to guarantee top exposure.

The bottom-line best practices haven’t changed: Use the right format (see tips on the next

page). List in the right category, write accurate titles, offer good prices and reasonable

shipping, and provide good customer service. And of course, test to fi nd out what works

best for you. Here are a few twists on these guidelines based on what’s new:

Be a Top-rated seller. Fixed Price listings from Top-rated sellers will get increased

visibility in Best Match. Providing great customer service and avoiding low DSRs

(1s and 2s) are keys to success. Turn to page 3 for details.

Use the right format. Auction-style listings still get a boost when they’re about to

end. New Fixed Price listings get impressions upfront.

Price competitively. Item price, including shipping costs, makes a difference. For

Fixed Price, go lower than the competition and offer free shipping for an added boost.

Your recent sales for Fixed Price listings and listing performance scores won’t be reset if

you raise your price, so you can test to see what works best. Readjust if a price increase

causes a listing to be less competitive, resulting in a lower listing performance score

and a lower position in search results.

Write relevant titles. Titles are more important than ever. A more general title might

get you more impressions, but it’s also likely to result in fewer sales and a lower listing

performance score—and ultimately lower your position in search results.

A good rule of thumb is to use all 55 characters for keywords that best describe your

item (brand, artist, condition, model, etc.). Now you can change your listing title

without losing your recent sales, so test. If “Nikon D50 Digital SLR Camera” gets

1,000 impressions and 10 sales and “New Nikon D50 Digital SLR Camera w/AF-S

& 18-55 mm Lens” gets 100 impressions and 10 sales, go with the latter.

Use the new Search visibility tool. Check the performance of your Auction-style and

Fixed Price listings in real time. Use the new Search visibility tool, coming soon, to help

optimize your position. Watch for it in My eBay and your Seller Dashboard.

Get an analysis of your listing. You can also do a keyword search to see how Best Match ranks your listing, and comto highly ranked listings for similar items. If you’d like to make changes to your listing, click Revise listing.

Item number

Search visibility report

My eBay

Buy

Categories

Activity Messages ApplicationsAccount

Motors Stores

Sell My eBay Commun

Hi, sample_id! (Sign out) You currently have $0.59 in eBay Bucks!

Advanced Search

Return to search visibil

All Categories

Deals

Search

Home > My eBay > My Account > Search visibility analysis

Tips and best practices

My Account

Personal Information

Addresses

Preferences

Seller dashboard

Search visibility analysis

Seller account

Donation account

Resolution Center

PayPal account

File Exchange

Sales Reports

Marketing tools

Subscriptions

170326673704 Run another report

Revise

Search

Format: Fixed Price

Quantity available: 25

Time left: 22d 8h 1m

(16) AAA Duracell Precharged Rechargeable Batteries

Find your listing’s rank by keyword

Best Match factors

Price:Shipping:Free shipping boost?Sales / impressions:Seller performance:

Other factors

Impressions:Unique click-throughs: Unique click-through rate: Number of watchers:Sales:Sales / unique click-throughs:

2

AAA rechargeable batteries All categories

Rank: Page 2 (position 28) of 238

Page 1 search results summary

Listing factors Auction Fixed Pr

Price range

Shipping cost range

-

Free - $4.99

$20.00 - $99

Free - $5

es ApplicationsAccount

s

See where your listings currently appear in a Best Match sort and see how to improve their visibility. Belowlisting numbers or select one of your categories.

Search visibility analysis

Analyze one of your listings Analyze all your listings in a category

Item number Recently used categories

Category numberorRun report

Search

Y

p

th

li

b

G

[Category look-up]


Coming with the changes to

Best Match is a new tool to assess

the performance of your Auction-

style and Fixed Price listings in real

time. Run reports for specifi c item

numbers or by category to show

where your listings rank in Best

Match. You’ll see impression counts

for your Fixed Price listings—and

how many of them converted to

sales—and which attributes helped

or hurt performance. You can see

how your listings compare to those

on the fi rst page of search results,

plus fi nd tips and advice to help you

get to page one. The new tool will be

available in My eBay and your Seller

Dashboard. Watch for it and use it to

maximize your exposure.


Top 5 ways to get

found by the

right buyers

COMING SOON!

New tool checks listing visibility in real time

8/18/09 5:42:29 PM

from any Top-Rated seller and any PowerSeller meeting the

PowerSeller requirements as defi ned for April 2010 (see

page 18) have an opportunity to appear.

GAIN TRAFFIC FROM YOUR IMAGES

We may select images from sellers for inclusion in the eBay

catalog. If yours is chosen it’ll say, “Primary image contributed

by <your eBay ID>” on the product details page and link back

to your My World page where buyers can see all of the items

you’re selling.

If you’d prefer not to have your images considered for inclusion

in the catalog going forward, you can opt out* in your My

eBay Site Preferences.

8 POWERUP GAIN VISIBILITY8 POWERUP GAIN VISIBILITY

DRIVE SALES from product pages

eBay product pages consolidate listings in a way that makes it

faster and easier for buyers to fi nd exactly what they want.

That’s why they have a higher sell-through rate than standard

search results pages and that’s why we’re rolling them out to

more buyers in more categories. To have your items included,

list with product details.

LIST MORE EFFICIENTLY

Using product details is the fast, easy way to create the robust

descriptions buyers expect, while gaining visibility for your

items. Information from our master database (catalog)—such

as manufacturer’s specs—automatically populates your listings

with relevant details. When buyers search, eBay compares their

keywords to the catalog, and if there’s a match, your listing is

included on product pages as well as in general search results.

We’re adding more books, digital cameras, cell phones,

electronics, and movies to the eBay catalog all the time, so be

sure to list with product details whenever they’re available.

EXPANDED GREAT SAVINGS BOX—MORE SELLERS

FEATURED

The Great Savings box is expanding to feature three listings

from qualifi ed PowerSellers instead of just one. Each amazing

deal has a low price and free or reasonable shipping. You can’t

pay for this placement. Relevant, competitively priced listings

For detailed instructions on how to opt out, go to ebay.com/powerup and click “Pictures opt-out.”


List with product details to have your items included and take advantage of higher sell-through rates.

Great Savings box features three outstanding deals from PowerSellers.GG t SS ii bb ff t hth t t didi dd ll ff PP SS llll

Gain VISIBILITY

* If you opted out of the program after August 31, 2009, 11:59:59 PM Pacifi c Time, any photos we selected for inclusion in the catalog prior to your opt-out may continue to be used in the catalog.

0809_EBA117Q209_Q3PowerUp.indd Sec1:8-Sec1:9


Choose the right listing format to

maximize sales and minimize fees.

GET THE AUCTION ADVANTAGE

Auction-style listings continue to get a

boost in Best Match right as they’re about

to end. Set a low start price to attract

buyers and stimulate bidding. It’s the

way Auction-style works best. Use this

format when:

• You’re unsure of your item’s value and

want to sell it right away, letting the

market determine its fi nal price.

• You have a unique or hard-to-fi nd item

that could spur a bidding war.

• You currently sell in Auction-style and

your items typically sell the fi rst time

you list them.

NEW GUIDELINE FOR AUCTION WITH BUY

IT NOW

Give buyers more options. Add a Buy It

Now price. Starting in October, the Buy


Reach millions of active buyers for pennies with eBay AdCommerce. It’s the easy, cost-effective wayto promote your eBay Store orindividual listings in “Sponsored results” on eBay search pages.

• Pay for only the clicks on your ads, with no upfront fees or minimums. You decide what you’re willing to pay for each click.

• Target your market and develop campaigns around specific keywords or categories.

• Use impression and click reports to refi ne your targeting and make sure you reach the right buyers.

Try AdCommerce today and get yourfirst $50 in clicks free!

To sign up, go to ebay.com/powerup

and click “AdCommerce.”

It Now price has to be at least 10% higher

than your auction start price.

USE FIXED PRICE WHEN YOU HAVE:

• A lot of inventory—list multiple

similar items in one listing to save on

Insertion Fees. In all Clothing, Shoes

& Accessories and many Home &

Garden Categories, you can now sell

all the variations of your product

(various sizes and colors, for example)

from one low-cost listing. It’s just

35¢ to list!

• A single item you want to sell at

a set price.

Save time listing and minimize fees

by using 30-day durations. Add

the Good ’Til Cancelled option to

automatically renew listings on an

ongoing basis until items completely

sell out—you can continue adding

inventory as you go along.

Auction-style vs. Fixed Price:

Which format is right for you?

TAKE OFFERS TO INCREASE SALES

Get more buyers interested in your Fixed Price listings. Let them know you’re

willing to negotiate by adding Best Offer, a free feature, from the Fixed Price

tab when you list. Many times, the price they’re willing to pay is just below

your asking price!

Best Offer puts you in complete control—accept, reject, or make counter-offers

to get to a price that works for you. Turn on auto-decline/auto-accept to save

time and automatically accept offers within your preferred price range.

Advertise your listings! Get your fi rst $50 in clicks free.

8/14/09 4:57:32 PM

10 POWERUP INCREASE PROFITABILITY


For details about these policies, go to ebay.com/powerup and click “eBay Resolutions.”

We’re phasing in a new on-eBay

process for buyers and sellers

to work out disputes around

items not received and items not

as described. This new process

will replace the current PayPal

process as the primary method

for resolving eBay disputes by the

end of 2009.

There are two key differences

with the new eBay process. First,

it covers disputes for transactions

paid through any payment

method—not just PayPal.

Second, we’ve made the

process faster.

If a buyer reports a problem, we

review the situation and contact

you. You then have 7 calendar

days to work it out directly with

the buyer, after which eBay will

check back with the buyer. If

you’re still working together,

we’ll check back in another week.

If the buyer doesn’t get back to

us, we’ll close the case and take

no further action. If the buyer

tells us they weren’t able to reach

an agreement or obtain a refund

from you, we’ll refund them and

recover the refund amount from

you. In item not as described

cases, eBay will require the item

be returned to you before issuing

a refund.

If the buyer paid with PayPal,

the refund will come from your

PayPal account. If the buyer

paid through another method

(credit card, for example), or

if the PayPal reversal doesn’t

go through for any reason,

the refund will be charged to

your payment method on fi le

with eBay. We’ll ask for your

authorization if this happens.

The new eBay resolution system

offers similar protection and

processes as PayPal for sellers to

contest claims:

• For claims of items not

received, you can provide

delivery confi rmation

• For claims the item wasn’t as

described, you can show how

your listing clearly describes

the problem

USER AGREEMENTS UPDATED

The eBay and PayPal user

agreements were recently updated

for the new process. The revised

PayPal agreement took effect in

August, and the eBay agreement

takes effect later this month or in

early October.

The PayPal resolution process isn’t

going away. Buyers can use the

new eBay or the existing PayPal

process, but not both. They will

be strongly encouraged to use

the new process. In cross-border

transactions, buyers will use the

resolution process on the site

of purchase.

For more details, go to

ebay.com/powerup and click

“eBay Resolutions.”

faster action when

buyers don’t payGet paid or get your inventory back on the shelf in just 8 days!

The process for sellers to take action when buyers don’t pay is being

streamlined to cut the resolution time on average practically in half.

Starting in October, you’ll be able to open an unpaid item claim as early as

four days after the item ends and have it close in as few as eight days—and

expect to fi ll out fewer forms. There will be no more mandatory back-and-

forth between buyer and seller, though you’ll still be able to communicate

directly with your customer through My eBay.

Emails to buyers regarding unpaid items will come from eBay instead of

the seller. The language and tone will be more neutral. The phrase “unpaid

item strike,” which can make customers defensive, will no longer be used

(though the impact on a buyer’s accounts remains the same.)

NEW UNPAID ITEM ASSISTANT AUTOMATES STEPS AND

BLOCKS FEEDBACK

To make it even more effi cient and less time-consuming to deal with buyers

who don’t pay, we’re also introducing an optional new Unpaid Item

Assistant to automate some steps in the process.

If you aren’t paid within a certain time frame (you can set it up to be

4, 16, 24, or 32 days after a listing closes), Unpaid Item Assistant will

automatically open a dispute. Customers have 4 days to respond from the

time the dispute is opened. If they don’t appeal or pay, Unpaid Item

Assistant will automatically close the dispute in your favor, refund your

Final Value Fee, and block the customer from leaving feedback for the item.

We’ll start testing Unpaid Item Assistant at the end of September. Our goal

is to roll it out gradually so all sellers will be able to use it by the holidays

simply by opting in through My eBay Site Preferences.

For more details about the new streamlined process and the new Unpaid

Item Assistant, go to ebay.com/powerup and click “Unpaid Item.”

Increase PROFITABILITY

NEW PROCESS FOR FASTER DISPUTE RESOLUTION




Get paid instantly!

USER AGREEMENTS UPDATED

agreements were recently updated

for the new process. The revised

August, and the eBay agreement

takes effect later this month or in

The PayPal resolution process isn’t

new eBay or the existing PayPal

process, but not both. They will

the new process. In cross-border

transactions, buyers will use the

To make it even more effi cient and less time-consuming to deal with buyers

More electronic payment options supported

Moneybookers

USA is a cost-

effective and

convenient credit card processing and

acceptance service tailored for eBay.

• Rates are competitive, with no

monthly minimums or refund fees.

• Start accepting payments fast

with immediate on-boarding, free

integration, and no setup fees.

• Sell internationally? Accept more than

60 local payment options in addition

to major credit and debit cards.

• Get sophisticated risk and antifraud

checks at no additional cost to help

prevent chargebacks.

• Dedicated seller and buyer services

are available via phone and email at

no additional cost.

Give your customers more payment choices. In addition to PayPal and your

own merchant account, these electronic payment methods are accepted and

fully integrated into eBay checkout:

Paymate lets you get paid

the same day your customers

pay, straight into your

bank account.

• Client service representatives personally

respond to issues within one business

day or less.

• Superior risk management: Every

transaction is assessed to reduce fraud,

and Paymate argues unfair chargeback

with the banks at no extra cost to you.

• No ceiling on transactions and no

setup fees.

• Full payment administration is included.

• Paymate provides security for merchants

and is Payment Card Industry Data

Security Standards (PCI DSS) compliant.

ProPay

provides

you with

a merchant account and merchant ID

through an eAuction account specifi cally

designed for eBay PowerSellers.

• Accept credit and debit cards through

ProPay’s integrated eBay checkout.

Balances are quickly deposited and

available for you to use.

• Fast, easy signup.

• Simple one-page payment form for

buyers to complete payment. No

account creation or login required.

• World-class, dedicated customer support

by phone or email.

• ProPay meets the Payment Card

Industry Data Security Standards (PCI

DSS) for safe, secure transactions.

There’s an easy way to ensure you get paid right away.

You can require buyers to pay you immediately for your

Fixed Price, Store Inventory Format, and Auction-style

with Buy It Now listings using PayPal.

Immediate Payment is free. To use it, you just need to:

• Have a PayPal Business or Premier account

• Have an item priced at $10,000 or less

• Specify any related costs, such as taxes, so your

buyer knows exactly how much to pay

• Offer PayPal as the only way to pay

We plan to enable Immediate Payment for third-party

providers before the holidays. Check with your provider for

availability. Also note, Immediate Payment is not available

for combined shipping orders.

For more information, visit ebay.com/powerup and click

“Immediate Payment.”

8/14/09 2:53:17 PM

Save big with USPS® Flat Rate.

Now more tools, supplies, and discounts are available to help you save on shipping costs and get items into your customers’ hands.

Upload your tracking numbers—more carriers are supported in My eBay

Minimize “where’s my item?”

emails and give customers

more reason to leave high

shipping DSRs. Upload

tracking and delivery

confi rmation numbers to

My eBay. More U.S. and

international shipping

carriers are supported!


If it fi ts, it ships®

eBay and the U.S. Postal

Service® are happy to offer

you FREE co-branded

shipping boxes for Priority

Mail® and Priority Mail

Flat Rate Service. They’re

delivered directly to you

at no cost.

Flat Rate boxes are available

in more sizes than ever before

and with the “If it fi ts, it ships”

program, you can ship for

a low fl at rate as long as

your item fi ts in the box and

weighs under 70 pounds.

Go to ebay.com/powerup

and click “USPS” to order

your free boxes.

Customers can see each

item’s shipping status and

tracking information at a

glance in My eBay. Tracking

numbers and your expected

delivery time—or date of

delivery—also appear right in

the Feedback fl ow and on

dispute resolution pages.

To help keep DSRs high,

eBay will remind buyers

when shipping was free on

the feedback page. Shipping

DSRs are turned off altogether

when local pickup is the only

delivery option.

Stay on track with

your free boxes.


For shipping advice and discounts, go to ebay.com/powerup and click “Shipping Center.”

• Easy to use. Your customer’s name and shipping address is fi lled in automatically. Add any shipping

insurance or additional protection against loss or damage and pay through PayPal.

• It’s built in. To get started, click the “Print Shipping Label” link on the item page or in the drop-down menu

in My eBay to the right of the item you’ve sold, or click the Ship button on your PayPal account overview.

• Discounts apply automatically. Save 5% on USPS Priority Mail International and 8% on USPS

Express Mail International®. Sign up for the UPS Special Pricing Program for eBay sellers—eligible sellers

can save up to 31% compared to rates paid by occasional shippers. PowerSellers can save even more. (See

page 13.)

• Customers get email notifi cations. You and your customers get an email with information on how

to track the shipment. Print labels on eBay or PayPal and we’ll upload the tracking and delivery

confi rmation numbers to My eBay, too.

• You get the right forms. Print international labels with PayPal and get the right customs forms, too.

• Print up to 50 labels at once with PayPal MultiOrder Shipping. It’ll let you generate a single bar code

that the USPS can scan for all of the packages in the shipment. Or use one of our shipping Certifi ed

Providers to bulk print even more labels and upload tracking information from a wide variety of carriers.

Pay for shipping and print labels right on eBay or PayPal and save!

shipping



Upload your tracking numbers—more


Optional buyer charges for shipping insurance removed Starting in September, shipping insurance will no longer be included in the purchase fl ow as

either an option or requirement for buyers. The insurance option creates the perception that

on eBay, buyers need to purchase shipping insurance as a protection—an experience they’re

not accustomed to on other ecommerce sites and one that undermines confi dence in the

marketplace. Of course, as a seller you can choose to purchase insurance on your shipments,

but not ask buyers to buy insurance separately. In some categories like Antiques, Collectibles,

and Jewelry, shipping insurance for sellers is essential. When appropriate, you can include

the cost of insurance in your item or shipping price. For more information about shipping

insurance, visit ebay.com/powerup and click “Shipping insurance.”

Think profi tably, sell globallyDSRs are turned off altogether

when local pickup is the only


• It’s built in. To get started, click the “Print Shipping Label” link on the item page or in the drop-down menu

. Sign up for the UPS Special Pricing Program for eBay sellers—eligible sellers

can save up to 31% compared to rates paid by occasional shippers. PowerSellers can save even more. (See

• Print up to 50 labels at once with PayPal MultiOrder Shipping. It’ll let you generate a single bar code

Providers to bulk print even more labels and upload tracking information from a wide variety of carriers.

shipping

Help speed up your shipping time

with the FREE Link to UPS WorldShip

application available for Selling Manager

and Selling Manager Pro designed for

professional sellers with fi ve or more

shipments per day.

Access UPS’s complete list of shipping services, from small package to freight.

Import eBay orders so you don’t have to retype details.

Export UPS tracking numbers and upload automatically to eBay.

Electronically submit many required commercial invoices with UPS PaperlessSM Invoice (where available) to save paper and speed up customs clearance.

Subscribe for free by clicking the

Applications tab in My eBay. For app

details, go to ebay.com/powerup and

click “UPS WorldShip.”

Get the FREE Link to UPS WorldShip™ app

Enhanced Air and

international discounts

PowerSellers: Great savings off standard

UPS Daily Rates offered through the UPS

Savings Program for eBay PowerSellers.

Up to 25% on UPS Next Day Air® and UPS Next Day Air Saver® letters

Up to 25% on UPS Worldwide Express®, UPS Worldwide Saver®, and UPS Worldwide Expedited®

Up to 23% on UPS Ground commercial services

Up to 21% on UPS Ground

residential services

Up to 20% on UPS Next Day Air,

UPS Next Day Air Saver and UPS

2nd Day Air® packages

Up to 10% on UPS Standard to

Canada (NEW!)

Click the “UPS savings” link at

ebay.com/powerup for offer details

and restrictions.

Selling internationally is

a great way to reach more

customers, and now you have

two new reasons to expand to

global markets:

More control over ship-to

locations—Now you can

exclude individual countries.

For example, you can

indicate that you’ll ship to

Europe, but choose not to

ship to Russia and Italy.

Only domestic DSRs count

toward PowerSeller and Top-

rated seller status, so customs

delays or fees won’t impact

your ratings for selling or

reaping rewards on eBay.com

or eBay Motors.

Selling to other English-

language countries is a great

way to test the waters. The

largest export markets for

U.S. eBay sellers are, in order,

Canada, the United Kingdom,

Australia, Germany

and France.

Guarantee your listings will

appear in U.K. default search

results with the International

Site Visibility listing upgrade.

It offers big savings over listing

on the two sites separately,

and you can reach up to 50%

more potential buyers.

For international selling tips,

go to ebay.com/powerup and

click “Go global.”

8/14/09 3:30:54 PM

N



New buyer emails make it faster and easier to manage

communications so you can spend more time focusing on

delivering great service. A better communications experience

also encourages buyers to leave high DSRs.

SEE THE WHOLE THREAD

Conversations will be threaded to show every response and provide

a complete communication history. It’ll help you follow up with

buyers quickly, and if a claim is fi led, eBay Customer Support can

view transaction-specifi c threads to help resolve issues.

EMAIL KEPT ANONYMOUS

Keeping with standard ecommerce industry practices, the

email addresses of buyers will stay anonymous until a sale

is complete.

FEWER EMAILS

We’re consolidating and improving our post-transaction emails

so your customers get fewer, but more relevant, messages

automatically. All buyers will now get the following emails:

• Order confi rmation as a receipt sent after your buyer goes

through checkout.

• Payment reminder if your buyer doesn’t pay within

48 hours after committing to buy.

• Order update when the status of any item in the buyer’s order

changes (for example, shipping status).

• Feedback reminder

Buyers who win an auction also get a preliminary email

congratulating them on winning and asking them to pay.

You can see a list of the emails sent to a buyer in Selling

Manager. You can also add your own logo and messages to many

of the emails above through Selling Manager Pro. If you send

your own post-transaction emails, you’ll want to make sure

they don’t duplicate the ones buyers get from eBay.

COMING IN 2010

More functionality will soon make My Messages the best place

to manage all of your communications from eBay and other

members. You’ll be able to customize your email signature, set

an out-of-offi ce message, or specify a different return email

address than the one associated with your user ID. Stay tuned.

For more communication tips, go to ebay.com/powerup and click “Buyer emails.”


Tools and solutions you’ve asked for make selling easier and more profi table.

Great new ways to boost your effi ciency

New ways to manage buyer emails


? LEARN MORE AT EBAY.COM/POWERUP FALL 2009 15


Faster ways to edit listings

Save time! Have HostedSupport answer for you

Here’s one more reason to fi ll in all

available fields when you list: The

information automatically answers

frequently asked questions in your Q&A.

These “smart FAQs” are a great way to

reduce your email volume, and buyers

love the instant gratifi cation, typically

leaving higher DSRs.

SMART FAQs WORK FOR YOU

Q&A pulls live information from your

item condition, Item Specifics, return

policy, handling, and shipping fields.

When customers click “Ask a question,”

they can easily find your policies, expected

delivery time, and item information without

having to wait for an email response. Log in

to your seller account and click the same link

to review and customize your questions.

Answer buyers’ questions fast before they email you

When you print shipping labels on eBay

or PayPal, or upload tracking and delivery

confi rmation numbers to My eBay, the

information is available to the winning

buyer in Q&A.

ADD YOUR OWN AUTO ANSWERS

You can also customize the question types

that buyers can choose from and add your

own answers. You can include the “Contact

seller” button, make the button available

for post-sale questions only, or turn it off

completely. To change your settings, go to

My eBay > Account > Site Preferences >

Manage communications with buyers.

“Smart FAQs” are turned on for PowerSellers

by default. If you’d rather have all questions

emailed to you directly, turn off Q&A in

your communication preferences.

Make changes to almost any fi eld of your multi-quantity Fixed Price and Store Inventory

format listings, even after they’ve had a sale.

• Edit individual listings by clicking the “Revise Your Item” button.

• Update up to 200 listings all at once using the bulk editor in My eBay, Selling Manager

and Selling Manager Pro. If you have more than 200 listings to update at one time, use

Turbo Lister, Blackthorne, or another third-party listing tool. It’s an easy way to add a

return policy and handling time to all of your Good ’Til Cancelled listings, which you can

start doing now. This will be required by September 22, so don’t leave it until the last minute.

We’re also introducing “fi nd and replace” functionality for item descriptions using the bulk

editor found in My eBay, Selling Manager and Selling Manager Pro. This will better help you

revise your item descriptions faster when you need to make a change. You’ll also be able to

apply sales tax (and value-added tax, where applicable) to listings in bulk.

Tools and solutions you’ve asked for make selling easier and more profi table.

Great new ways to boost your effi ciency

HostedSupport,

an eBay Certifi ed

Provider, can

customize the questions and answers

in your smart FAQs so you have more

time to focus on selling. Its ezSupport

for eBay application makes it easy.

Built right into Selling Manager and

Selling Manager Pro, ezSupport

helps you set up a searchable FAQ

knowledge base and uses it, along

with your auto-answers, to manage

your responses.

To try the solution free for 30 days,

click the Applications tab in My eBay.

8/14/09 5:03:39 PM

tools & solutionsto optimize your workfl ow

Great eBay tools are available to help you improve effi ciency—

and we’re making them more affordable than ever before.

Here’s an overview of what they do, and how to tell if they’re

right for you.

• Selling Manager—now it’s FREE! Easily track and manage sales, right in My eBay. You’ll be able to track active listingsand create email templates. Plus, leave feedback, print invoices and shipping labels, and automatically relist items in bulk. To subscribe, go to ebay.com/powerup and click “Selling Manager.”

• FREE Turbo Lister completes your solution. Create great-looking listings and upload or edit them all at once. To download the tool, go to ebay.com/powerup and click “Turbo Lister.” When used with FREE Selling Manager, it creates a complete selling solution.

• Selling Manager Pro—your all-in-one online solution. Get everything in Selling Manager and more. Manage listings throughout the sales cycle in My eBay (for example, create, schedule, and list items in bulk). Plus, automate tasks such as leaving feedback when buyers pay and sending email notifi cations, and get great inventory management and reporting capabilities. To get a 30-day trial, go toebay.com/powerup and click “Selling Manager Pro.” It’s always FREE for Premium and Anchor Store subscribers!


1617 POWER-UP_Q3_NEWSLETTER EBA117Q209_PG16_RELEASE

Get FREE Selling Manager and see all the applications available at ebay.com/powerup.

ww


checklistCheck these steps off your list to stay on top of upcoming changes.

To D

o N

ow

*

Take advantage of free and low-cost solutions that make all aspects of selling easier and more effi cient.

NEW SELLING MANAGER APPLICATIONS

WORK RIGHT FROM SELLING MANAGER AND

SELLING MANAGER PRO—TRY THEM FREE!

A host of exciting new tools and solutions are available now

from third-party developers and eBay Certifi ed Providers to

streamline just about every aspect of your business. Best of

all, you can use them right from Selling Manager or Selling

Manager Pro. Click the Applications tab in My eBay to fi nd

these and many more:

Sell on eBay and through

other ecommerce channels?

See all the items you need

to ship in one place, plus easily print shipping labels and

packing slips. See tracking numbers and shipment status,

too—without logging into a separate merchant console.

Gain access to over 8,000

wholesale suppliers and

over 8 million products

available for drop shipping. You can purchase small lots or in

large volume. The built-in Market Research tool even helps

you identify what’s most likely to turn a profi t.

Stay in touch and keep Communications

DSRs high. Get text messages the moment

customers ask questions, make offers, buy

items, leave feedback, or fi le a dispute.

Source more inventory

Stay on top of customer service

Consolidate shipping tasks for every sales channel


Optimize multi-quantity Fixed Price listings for the

new Best Match using new bulk edit features.

If you’d rather not have eBay consider your

photos for inclusion in the eBay product

catalog, opt out through My eBay. See

page 8 for full details.

REQUIRED:

Starting October 1, Buy It Now prices must

be at least 10% higher than start prices in

Auction-style with Buy It Now listings.

If you meet all the requirements for eBay

Top-rated seller status and are not already

a PowerSeller, accept your email invitation

to join the program. You must opt in to the

PowerSeller program to get Top-rated seller

status and all of its benefi ts (see page 18 for

rewards and requirements).

Listings from Top-rated sellers must comply

with the new Selling Practices policy.

RECOMMENDED:

Opt in for the automated unpaid items

process when it’s available to all sellers.

Stock up, list your items, and ramp up for

a profi table holiday selling season.

For more holiday selling tips, see page 20.

October


1617 POWER-UP_Q3_NEWSLETTER EBA117Q209_PG17 RELEASE

REQUIRED:

Make sure all Good ’Til Cancelled listings

specify your return policy and handling time

by the September 22 deadline. Editing tools

make it easy.

Monitor the new eBay and PayPal resolution

centers for buyer claims. Respond promptly

if contacted.

Make any necessary category or Item

Specifi cs changes.

Make sure all your listings are in compliance

with the new Selling Practices policy. It will

be required for Top-rated seller status in

October and for all sellers in April.

Remove any reference to buyer purchase

of shipping insurance. This will be required

by October.

RECOMMENDED:

Check your Seller Dashboard to track 1- and

2-star DSRs. It’s updated daily starting in

October. Adjust business practices to qualify

for Top-rated seller status.

Get acquainted with new seller requirements

(see page 18).

Try the new applications available for FREE

Selling Manager and Selling Manager Pro. All

have free trials.

Upload tracking numbers to eBay. More

carriers are supported.

checklistFall 2009

Check these steps off your list to stay on top of upcoming changes.

To D

o N

ow

Take action!

Good ’Til Cancelled listings must specify a return policy and handling

time by September 22. Update listings now using the bulk editor or

your preferred listing tool. Listings without this information may not

be renewed.*

SEPT–OCT 2009

APR 2010

eBay updates

New PowerSeller requirements &

rewards

Track low DSRs in Seller Dashboard

eBay Top-rated seller status

launches

New minimum standard for

all sellers

No buyer charges for shipping

insurance

New Listing Performance Score in

Best Match

New Search Visibility tool

Some listing features retired

Buy It Now price to be 10% above

auction start price

Streamlined unpaid item process

Tracking for more carriers in

My eBay

New post-transaction emails

New ways to edit listings

Category and Item Specifi cs

changes

8/14/09 3:01:26 PM

Rewards & requirements at a glanceKeep this chart on hand over the next few months. It’s your guide to meet the new requirements and gain Top-rated seller status.

POWERSELLERS*

Rewards and requirements for PowerSellers with Top-rated seller statusare the same as for all PowerSellers unless otherwise indicated below.

TOP-RATEDSELLER

POWERSELLERTOP-RATED

SELLER

CURRENT OCTOBER 2009 APRIL 2010

Minimum average DSR 4.5 Global buyers Same as current 4.5 Global buyers 4.60 U.S. buyers only 4.60 U.S. buyers only

Positive feedback 98% Same as current 98% Same as current 98%

Rates of 1s or 2s on DSRs:**

- Item Description- Communication- Shipping Time- Shipping Cost

U.S. buyers only:

3.00%4.00%4.00%4.00%

U.S. buyers only:

0.50%0.50%0.50%0.50%

U.S. buyers only:

1.00%2.00%2.00%2.00%

U.S. buyers only:

0.50%0.50%0.50%0.50%

Volume

$12,000 sales or 1,200 items

sold annually*** Same as current

U.S. buyers only: 100 transactions and $3,000 sales



Policy compliance All policies Same as currentAll policies including

Selling PracticesAll policies including

Selling PracticesAll policies including

Selling Practices

Final Value Fee discounts4.9 Avg DSR: 20%4.8 Avg DSR: 15%4.6 Avg DSR: 5%

Same as current 20% 5% 20%

Search standing4.8 Avg DSR: Raised4.6 Avg DSR: Neutral

Neutral Raised Neutral Raised

Badge on item page PowerSeller icon None Top-rated seller None Top-rated seller

Featured First Available Not available Exclusive benefi t Not available Exclusive benefi t

Other PowerSeller benefi ts (e.g., customer support,

UPS discounts)Available Available Available Available Available

ALL SELLERS

CURRENT OCTOBER 2009 APRIL 2010

Minimum average DSR 4.3 Global buyers None None

Rates of 1s or 2s on DSRs:**

- Item Description- Communication- Shipping Time- Shipping Cost

U.S. buyers only:

3.00%4.00%4.00%4.00%

U.S. buyers only:

1.00%2.00%2.00%2.00%

Policy compliance All policies All policies All policies including Selling Practices

Search standing4.7 Avg DSR: Raised4.6 Avg DSR: Neutral

Neutral Neutral

Featured First Available Not available Not available


For detailed information on rewards and requirements, go to ebay.com/powerup and click “FAQ.”


1819_POWER-UP_Q3_NEWSLETTER EBA117Q209_PG18_PROOF RELEASE

* To maintain PowerSeller status, sellers must meet all new DSR requirements in April (based on U.S. buyers only).

** Rates are a percent of transactions where U.S. buyers have left a 1 or 2 on DSR. To ensure that just one transaction won’t prevent lower-volume sellers from reaping the rewards they deserve, the maximum of 2 instances will be allowed

before the 0.50% rates apply for Top-rated sellers. For other PowerSellers, 3 instances are allowed before the rates apply and PowerSeller status is affected. If sellers exceed rates of 1s and 2s minimum requirements for All Sellers they will

be demoted in search. If any seller severely exceeds the rates of 1s and 2s minimum requirements for All Sellers, they may be restricted from selling.

*** Or $1,000 sales/month for past 3 months (with minimum 2 transactions/month) or 100 transactions/month for past 3 months.

1819_EBA117Q209_QPowerUp.indd 18 8/14/09 5:18:31 PM

up u.s. postage prst std fall 2009 up paid ebay new! 2145...

Documents