update - cassowary coast region · 1. team & athlete recruitment –continue to drive...

UPDATE

Executive Summary

1,000 Competitors

50 Countries

10,000 + Attendance

6 mil + Video Stream

30,000 + Web UV’s

The IRF 2019 World Rafting Championships will be held in Tully, Australia from

13-20 May 2019.

The World Championships are not only the peak event for all competitors, but a

true celebration of the sport with national federations competing from around the

globe.

The 2019 event will feature over 1,000 competitors from 50 countries competing

in the Open, Masters, U23 & U19 divisions.

The combination of an iconic setting, featuring the unique rainforests, beaches

and coral reefs of the Cassowary Coast in Far North Queensland, the attendance

of internationally renowned competitors plus a wealth of local talent, will position

this World Championships to the best ever.

PARTNER HIERACHY M

AJO

RS

ILV

ER

SU

PP

OR

T

MEDIA &MARKETINGMAXIMISING THE REACH OF THE EVENT

+ MOBILE FRIENDLY WEBSITE

+ VIDEOS

+ SOCIAL MEDIA

+ EDM’s

+ CONTENT / BLOGS

+ DESTINATION CONTENT / THINGS TO DO

+ BROADCAST / STREAMING

+ GLOBAL REACH

STRATEGIC

PARTNERSHIPS

SHOWCASE THE

DESTINATION

MALE SKEW 18 - 34 ELEVATE THE

PROFILE OF

RAFTING

NEW OFFICIAL ASSETSEDM’s WEBSITE INTEGRATION SOCIAL MEDIA

COMMERCIAL FOCUS

• Terrain

• Red Bull

• Singapore Airlines

• NBN

• James Cook University & Q University

• Merchandise provider

• Additional Government Support

Food & Beverage:

Cassowary Coast Local Traders – Expressions of interest

We will be connecting with the Cassowary Coast Region to gain awareness and interest of local businesses who would like to be part

of the event.

Our commercial priorities are:

OPERATIONAL FOCUS

OPERATIONAL PRIORITIES:

+ THE ORGANISATIONAL STRUCTURE HAS BEEN CONFIRMED

+ FINALISING COSTS FOR INFRASTRUCTURE

+ OPERATIONAL PLANS – INC TRAFFIC MANAGEMENT, RISK, WASTE, BUMP IN/OUT PLANS

+ STAFF & VOLUNTEER RECRUITMENT

+ COMPETITION MANAGEMENT / SCHEDULES

- Athletes VillageAccommodation Registration

• BaseKamp has been confirmed as the official accommodation ‘Glamping’

partner.

• BaseKamp will provide toilets, showers, fencing, bump in/out of the site.

• Athletes are able to book their Glamping accommodation through a

booking form online.

TULLY SHOWGROUNDS

Camping sites – Participant Funded

Powered / Non Powered Sites

Athlete Lounges

Merchandise Tents

TULLY LIVE SITES - DRAFT

TULLY SHOWGROUNDS – LIVE SITE

DJ’s / Live Music

Food Trucks / Bars

Banana Lounges / Chill Zones

Kids Rides / Pet Zoo

TULLY LIVE SITES - DRAFT

RIVER LIVE SITES - DRAFT

TULLY RIVER – RIVER DECK


CONCEPT - World First:

Southern Side: 100m x 10m Deck along

the Tully River.

Northern Side: 40m x 10m

Potential River Crossing to connect the

Live Sites.

DJ’s / Live Music

Corporate Hospitality / Bars


TULLY RIVER – LIVE SITE


CONCEPT - World First:

World Heritage Site

DJ’s / Live Music

Corporate Hospitality / Bars


Sponsor Activations

Next steps: sept - dec

1. TEAM & ATHLETE RECRUITMENT – Continue to drive international marketing to drive team registration.

2. VOLUNTEER RECRUITMENT - As a collective we want to reach out to volunteers. This is an extremely large aspect of the

event as they will be our helping hands.

3. COMMERCIAL PARTNERS – Confirmation of all corporate, government and supply partners.

4. OPERATIONS – Finalise permits, plans and competition schedules.

Entertainment:

Headline act / Australian talent

DJ’s

Fireworks

Opening & Closing Ceremonies

Elevate the profile and showcase the cultural significance of the area.

River Deck / Scaffolding:

Help create a World First – Provide scaffolding, labour.

Additional support

update - cassowary coast region · 1. team & athlete recruitment –continue to drive...

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